2008年6月大学英语四级考试A卷真题与答案(word版)

2008年6月大学英语四级考试真题答案与详解PartⅠ Writing参考范文:With the development of people’s living standard, an unprecedented variety of recreational activities have been available for people to enjoy, ranging from sports, movie, karaoke to online activities. It goes without saying that various activities brought by modern technology have greatly broadened our horizon and they can keep us healthy both physically and mentally.However, recreational activities also bring many problems. For example, some young people are easily addicted to the virtual world online, which affects their study seriously and may lead to worse consequences as well. Therefore, people will benefit from recreational activities only if they take part in them properly.As a college student, I hold a belief that recreational activities do more good than harm. we should pay more attention to the advantages of various recreational activities and make the most of them. Meanwhile, we should learn how to use those activities positively, and make them a helpful tool for our development.PartⅡ Reading Comprehension (Skimming and Scanning)6. B）7. C）te homogeneous but smallrelationships with consumersthe appropriate mediaPart Ⅲ Listening ComprehensionSection AA)C)B)D)D)B)A)D)Conversation One19. C) 录音中的关键信息：he steals their money, handbag, whatever, andmakes off with it.20. D) 录音中的关键信息：Especially if they flashed a card to you.21. C) 录音中的关键信息：the police are warning people especiallypensioners not to admit anyone unless they have an appointment.22. C) 录音中的关键信息：she’s just been to the post office to draw herpension, …He stole the whole lot.Conversation Two23. A) 录音中的关键信息：I was a marketing consultant responsible formarketing ten UK hotels.D) 录音中的关键信息：As I speak Japanese, I had a very big advantage.25. A）录音中的关键信息：I love train travel. That’s why I’m veryinterested in this job.Section BPassage One26. A) “Like most working people, I find time or the lack of it a never endingfrustration and an unwinnable battle. My everyday is a race against the clock that I never ever seem to win.” 根据本句可推断，说话人主要抱怨时间不够用，所以A正确。

★★★★★2008年6月大学英语四级一.写作部分（9：00－9：30）Part ⅠWriting (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。

二.快速阅读（9：30－9：45）Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective mediumthan in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertiser2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses to develop_________________________10.This passage discusses how advertisers select________________for advertisements.四.阅读词汇部分选词阅读及完型（10：35－11：25）选词填空Part IV Reading Comprehension (Reading in Depth) (25 minutes)Section AQuestion 57 to 61 are based on the following passage.Some years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly -47- to know my way around the continent. Moreover, my knowledge of foreign languages was -48- to a little college French.I hesitated. How would I, unable to speak the language, -49- unfamiliar with local geography ortransportation systems, set up-50- and do research? It seemed impossible, and with considerable-51-I sat down to write a letter begging off. Halfway through, a thought ran through my mind: you can’t learn if you don’t try. So I accepted the assignment.There were some bad-52-. But by the time I had finished the trip I was an experienced traveler. And ever since. I have never hesitated to head for even the most remote of places. Without guides or even-53- bookings. Confident that somehow I will manage.The point is that the new, the different, is almost by definition –54- . but each time you try something. You learn. And as the learning plies up. The world opens to you.I’ve learned to ski at 40, and flown up the Rhine river in a –55-. And I know I’ll go to doing such things. It’s not because I’m braver or more daring than others. I’m not. But I’ll accept anxiety as another name for challenge and I believe I can-56-wonders.注意：此部分试题请在答题卡2上作答。

2008年6月21日大学英语四级考试(新题型)答案与解析Part ⅠWritingSample WritingRecreational ActivitiesWith the development of living standards, people are spending more time on various forms of recreational activities ranging from outdoor sports, karaoke, to online games and Internet-surfing.Most recreational activities bring benefits and add color to our life. For instance, sports keep us fit. Karaoke and dancing make us relaxed from work pressure, video or online games may stimulate our imagination and Internet can bring us easy access to information.However, every coin has two sides, so do recreational activities. Online games and Internet is especially a controversial issue. The problems arise when some people stay online night and day, chatting with strangers and getting lost in those meaningless games. So addicted have they become that they are actually neglecting meals and sleeps, which is harmful to their normal life, work and interpersonal relationships.As an undergraduate student, I think we embrace those recreational activities that help us alternate work with rest as well as broaden our visions, which may put us in a favorable position in the future job market. When it comes to those addictive, time-consuming activities, I think to stay far away. In a word, we should keep a balance between recreational activities and study, or we may be taught a painful lesson.(华东理工大学信管062王佳珣)Part ⅡReading Comprehension (Skimming and Scanning)1．[A] 参见“Television”部分的第一段第一句：Television is an attractive medium for advertising because it delivers mass audiences to advertisers(给广告商带来庞大的收视群体)．2．[D]参见“Television”部分的第二段第六、七句：Second，there is an increase in the number of television channels．．．This has resulted in an increase in the sheer number of advirtisements to which audiences are exposed(观众所接触的广告数量的增长)．3．[B)参见“Newspapers”部分的第二段第一句：Newspapers...provide a way for advertisers to communicate a longer，more detailed message to their audiences．．．(将更长更详细的信息转达给观众)．．．4．[C]参见“Radio”部分的第一段最后两句：Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work，at work．．．即收音机使广告商随时随地可以和听众交流，为消费者提供了“easy access”。

2008年6月大学英语四级试题（A卷）及参考答案（含听力原文及写作范文）2008年6月大学英语四级A卷试题及参考答案（含听力原文及写作范文）Part I Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of Recreational activity？You should write at least 150 words following the outline given below:1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。

Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is anexpensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers.This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours, meaning newspapers are also a quick way of getting the massage out. Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which meansadvertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.Magazinesnewsweeklies, women’s titles, and business magazined have all seen in increaes in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network thlevision attraces all types of audience members, but magazineaudiences are more homogeneous. If you read Aports illustrated, for example, you have much in common with the magazine’s other readrs. Advertiers see magazines as an efficient way of reaching target audience members. Advertisers using the print media-magazines and newspapers-will need to adapt to two main changes. Fiest,the Internet will bring larger audiences to local newspapers. Theseaudiences will be more diverse and geographiclly dispersed(分散)than in the past. second, adnertisers will have to understand how to use an increasing number of magazines for their target audiences.Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertising InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease.The challenge to Internet advertisers Is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations’advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mail A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses. direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company’s reputationD) it is affordable to most advertiser2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers’ i nterest in other media has decreasedD) the number of TV ads people can see has increased/doc/3a16785608.html,pared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertainingC) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads thatare___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be____________9. Direct mail is an effective form of advertising for businesses to develop_________________10. This passage discusses how advertisers select__________for advertisements.Part Ⅲ Listening Comprehension11.A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue .D) Be careful when climbing steps.12.A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13.A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14.A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15.A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16.A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17.A) Attending every lecture.B) Doing lots of homework.C) Reading very extensively.D) Using test-taking strategies.18.A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19. A)a notice by the electricity board.B) ads promoting electric appliances.C) the description of a thief in disguise.D) a ne w policy on pensioners’ welfare.20.A)speaking with a proper accent.B)wearing an official uniform.C)making friends with themD)showing them his ID.21.A)to be on the alert when being followed.B)not to leave senior citizens alone at home.C)not to let anyone in without an appointment.D)to watch out for those from the electricity board.22.A)she was robbed near the parking lot.B)all her money in the bank disappeared.C)the pension she had just drawn was stolen.D)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.A)marketing consultancy.B)Professional accountancy.C)luxury hotel management.D)business conference organization24.A)having a good knowledge of its customs.B)knowing some key people in tourism.C)having been to the country before.D)being able to speak japanese.25.A)it will bring her potential into full play.B)it will involve lots of train travel.C)it will enable her to improve her chinese.D)it will give her more chances to visit japan.听力2Passage OneQuestion 26 to 28 are based on the passage you have just heard.26.A) The lack of timeB) The quality of life.C) The frustrations at work.D) The pressure on working families.27.A)They were just as busy as people of today.B)They saw the importance of collective efforts.C)They didn’t complain as much as modern man.D)They lived a hard life by hunting and gathering.28.A)T o look for creative ideas of awarding employees.B)To explore strategies for lowering production costs.C)To seek new approaches to dealing with complaints.D)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.A)family violence. .B)his children's efforts.C)her father's disloyaltyD)his second wife’s positive influence.30. A)his advanced age.B)his children’s efforts.C) his improved financial condition.D)his second wife's positive influence.31.A)love is blind.B)love breeds love.C)divorce often has disastrous consequences..D)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.A)it was located in a park.B)its owner died of a heart attack.C)it went bankrupt all of a sudden.D)its potted plants were for lease only.33.A)planting some trees in the greenhouse.B)writing a want ad to a local newspaper.C)putting up a going out of business sign.D)helping a customer select some purchases.34.A)opening an office in the new office park.B)keeping better relations with her company.C)developing fresh business opportunities.D)buliding a big greenhouse of his own.35.A)owning the greenhouse one dayB)securing a job at the office park.C)cultivating more potted plants.D)finding customers out of town.复合式听写Section C注意：此部分试题请在答题卡2上作答。

声明：本资料由考试吧（）收集整理，转载请注明出自服务：面向较高学历人群，提供计算机类，外语类，学历类，资格类，会计类，工程类，医学类等七大类考试的全套考试信息服务及考前培训.2008年6月大学英语四级考试A卷真题三.听力部分(10：00-10：35)Section A11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility. Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his children's efforts.c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age.b)his children's efforts.c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33.a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35.a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of townSection C注意：此部分试题请在答题卡2上作答。

2008年6月大学英语四级真题试卷(题后含答案及解析)题型有：1. Writing 2. Reading Comprehension (Skimming and Scanning) 3. Listening Comprehension 4. Reading Comprehension (Reading in Depth) 5. Cloze 8. TranslationPart I Writing (30 minutes)1．For this part, you are allowed 30 minutes to write a composition on Recreational Activities according to the outline given below. You should write at least 120 words following the outline given below in Chinese. Recreational Activities 1. 娱乐活动多种多样； 2. 娱乐活动可能使人们受益，也可能有危害性； 3. 作为大学生，我的看法。

正确答案：Recreational Activities With the development of living standards, people are spending more time on various forms of recreational activities ranging from outdoor sports, karaoke, to online games and Internet-surfing. Most recreational activities bring benefits and add color to our life. For instance, sports keep us fit. Karaoke and dancing make us relaxed from work pressure, video or online games may stimulate our imagination and Internet can bring us easy access to information. However, every coin has two sides, so do recreational activities. Online games and Internet is especially a controversial issue. The problems arise when some people stay online night and day, chatting with strangers and getting lost in those meaningless games. So addicted have they become that they are actually neglecting meals and sleeps, which is harmful to their normal life, work and interpersonal relationships. As an undergraduate student, I think we embrace those recreational activities that help us alternate work with rest as well as broaden our visions, which may put us in a favorable position in the future job market. When it comes to those addictive, time-consuming activities, I think to stay far away. In a word, we should keep a balance between recreational activities and study, or we may be taught a painful lesson.Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark：Y (for YES) if the statement agrees with the information given in the passage;N (for NO) if the statement contradicts the information given in the passage;NG (for NOT GIVEN)if the information is not given in the passage.Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television,newspapers, radio, magazines, out-of-home, Internet, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire ? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it. Television’s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen’by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers. Newspapers After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 dries. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the massage out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers. Radio Advertising on radio continues to grow. Radio is often used in conjunction with outdoor billboards (广告牌)and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often~ Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes —satellite and Internet radio —will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. Magazines Newsweeklies, women’s rifles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types ofaudience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members. Advertisers using the print media —magazines and newspapers —will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed(分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences. Out-of-home advertising Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly. Internet As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, postcards, and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.2．Television is an attractive advertising medium in that______.A．it has large audiencesB．it appeals to housewivesC．it helps build up a company’s reputationD．it is affordable to most advertisers正确答案：A解析：参见“Television”部分的第一段第一句：Television is an attractive medium for advertising because it delivers mass audiences to advertisers(给广告商带来庞大的收视群体)．3．With the increase in the number of TV channels,______.A．the cost of TV advertising has decreasedB．the number of TV viewers has increasedC．advertisers’ interest in other media has decreasedD．the number of TV ads people can see has increased正确答案：D解析：参见“Television”部分的第二段第六、七句：Second，there is an increase in the number of television channels．．．This has resulted in an increase in the sheer number of advirtisements to which audiences are exposed(观众所接触的广告数量的增长)．4．Compared with television, newspapers as an advertising medium______.A．earn a larger annual ad revenueB．convey more detailed messagesC．use more production techniquesD．get messages out more effectively正确答案：B解析：参见“Newspapers”部分的第二段第一句：Newspapers...provide a way for advertisers to communicate a longer，more detailed message to their audiences．．．(将更长更详细的信息转达给观众)．．．5．Advertising on radio continues to grow because______.A．more local radio stations have been set upB．modem technology makes it more entertainingC．it provides easy access to consumersD．it has been revolutionized by Internet radio正确答案：C解析：参见“Radio”部分的第一段最后两句：Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work，at work．．．即收音机使广告商随时随地可以和听众交流，为消费者提供了“easy access”。

08年6月份大学生英语四级真题试卷及详细答案三套全word版2008年6月份大学生英语四级真题试卷及详细答案（三套全）试卷一Part I Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write a short essay on how to handle the relationship between work and leisure. You should write at least 120 words but no more than 180 words.It seems nowadays people are leading an increasingly busy and hectic lifestyle with work taking up a significant portion of their time. Many individuals struggle to find a balance between work and leisure, which, in turn, affects their mental well-being, productivity, and overall quality of life. Therefore, it is crucial to address this issue and find effective ways to manage the relationship between work and leisure.First and foremost, time management plays a vital role in balancing work and leisure. Prioritizing tasks and setting clear boundaries can help individuals allocate time for both work and leisure activities. Creating a schedule or using time-management tools can aid in improving efficiency and reducing work-related stress.Secondly, it is important to disconnect from work during leisure time. Engaging in activities such as hobbies, sports, or spending time with loved ones can provide a much-needed break from work-related stress. It isessential to establish a clear distinction between work and leisure to avoid the negative consequences of being constantly connected to work.Moreover, employers should promote a healthy work-life balance by encouraging employees to take breaks, vacations, and provide flexible working arrangements. Employees who feel supported in achieving work-life balance are more likely to be productive, motivated, and satisfied with their jobs.In conclusion, managing the relationship between work and leisure is crucial for a balanced and fulfilling life. By adopting effective time management techniques, disconnecting from work during leisure time, and promoting a healthy work-life balance, individuals can enhance their well-being, productivity, and overall satisfaction.试卷二Part I Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write a short essay on the impact of online shopping. You should write at least 120 words but no more than 180 words.The advent of online shopping has revolutionized the way people shop, with profound implications for both consumers and businesses. The impact of online shopping can be observed in several aspects of modern life.Firstly, online shopping offers unparalleled convenience. Consumers can browse and purchase products from the comfort of their homes, eliminating the need to physically visit stores. This saves time and energy, making shopping more efficient and accessible.Secondly, online shopping provides a wider range of options. Consumers are no longer limited to local stores and can access a global marketplace. This enables them to compare prices, read reviews, and make informed decisions. Additionally, online shopping allows for personalized recommendations based on previous purchases, enhancing the overall shopping experience.However, online shopping also presents challenges. The rise of online retail has led to the closure of traditional brick-and-mortar stores, resulting in job losses and economic changes. Moreover, privacy and security concerns are major issues associated with online shopping, as personal information and financial data are vulnerable to cybercrime.In conclusion, online shopping has had a significant impact on consumer behavior and the retail industry. While it offers convenience and a wide range of options, there are concerns regarding job losses and cybersecurity. Therefore, it is important for individuals and businesses to adapt and embrace the opportunities and challenges presented by online shopping.试卷三Part I Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write a short essay on the importance of physical exercise. You should write at least 120 words but no more than 180 words.Physical exercise plays a crucial role in maintaining overall health and well-being. In today's sedentary lifestyle, where technology dominates ourdaily activities, the significance of physical exercise cannot be emphasized enough.Firstly, regular exercise helps prevent obesity and related health issues. Engaging in physical activities promotes calorie burning, helps build muscle mass, and improves metabolism. It also reduces the risk of chronic diseases such as heart disease, diabetes, and certain types of cancer.Secondly, exercise has a positive impact on mental health. Physical activity triggers the release of endorphins, also known as "feel-good" hormones, which improve mood and reduce symptoms of stress, anxiety, and depression. Regular exercise also enhances cognitive function and memory.Furthermore, physical exercise promotes social interaction. Participating in group sports or fitness classes allows individuals to meet new people, expand their social networks, and strengthen relationships with friends and family. It fosters a sense of community and support, which contributes to emotional well-being.In conclusion, physical exercise is essential for maintaining a healthy lifestyle. It helps prevent obesity, improves mental health, and promotes social interaction. Incorporating regular exercise into daily routines is crucial for individuals of all ages to enjoy a good quality of life.。

正保远程教育旗下品牌网站美国纽交所上市公司(NYSE:DL)外语教育网外语学习的网上乐园2008年6月大学英语四级考试真题Part ⅠWriting（30 minutes）Directions, For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。

Part II Reading Comprehension （Skimming and Scanning）（15 minutes）Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked [A], [B], [C] and [D]. For questions 8-10, complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising：television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire？you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous（具有共同特点的）than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper。

2008年6月大学英语四级考试A卷真题一.写作部分(9：00-9：30)Part Ⅰ Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。

二.快速阅读(9：30-9：45)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control overwhich commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazi nes as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, thesesecond. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses todevelop_________________________10.This passage discusses how advertisers select________________for advertisements.注意：收答题卡一作文和快速阅读部分(9：45-10：00)三.听力部分(10：00-10：35)Section A11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility. Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his children's efforts.c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age.b)his children's efforts.c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33.a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35.a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of townSection C注意：此部分试题请在答题卡2上作答。

-+懒惰是很奇怪的东西，它使你以为那是安逸，是休息，是福气；但实际上它所给你的是无聊，是倦怠，是消沉;它剥夺你对前途的希望，割断你和别人之间的友情，使你心胸日渐狭窄，对人生也越来越怀疑。

—罗兰2008年6月全国大学生英语四级考试真题及答案Part I Writing (30 minutes)Recreational ActivitiesDirections: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. Y ou should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。

Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus on attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.T elevisionTelevision in an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Television’s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. the Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This had also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual as revenue is newspapers. The New Y ork Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards (广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of theseradio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for ex ample, you have such in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print media—magazines and newspapers—will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed(分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using the digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations’ advertising i n the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the inline medium as well.Direct mailA final adver tising medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, postcards, and special promotion. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.1. Television is an attractive advertising medium in that ________.A) it has large audiencesB) it appeals to housewives C) it helps build up a company’s reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels, ________.A) the cost of TV advertising has decreased B) the number of TV viewers has increasedC) advertisers’ interest in other media has decreasedD) the number of TV ads people can see has increased3. Compare with television, newspapers as an advertising medium _______.A) earn a larger annual ad revenueB) convey more detailed messages C) use more production techniquesD) get messages out more effectively4. Advertising on radio continues to grow because _______.A) more local radio stations have been set upB) modern technology makes it more entertaining C) it provides easy access to consumersD) it has been revolutionized by Internet radio5. Magazines are seen by advertisers as an efficient way to _______.A) reach target audiencesB) appeal to educated people C) attract diverse audiencesD) convey all kinds of messages6. Out-of-home advertising has become more effective because _______.A) billboards can be replaced within two hoursB) consumers travel more now than ever before C) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are ________.A) quick to update B) pleasant to look at C) easy to remember D) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be _______.9. Direct mail is an effective form of advertising for business to develop ________.10. This passage discusses how advertisers select ________ for advertisements.Part III Listening Comprehension (35 minutes) Section A11. A) Given his ankle a good rest.B) Treat his injury immediately. C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.13. A) A tragic accident.B) A sad occasion. C) Smith’s unusual life story.D) Smith’s sleeping problem.14. A) Review the detail of all her lessons.B) Compare notes with his classmates. C) Talk with her about his learning problems.D) Focus in the main points of her lectures.15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology.C) The woman offered to pay f or the man’s coffee.D) The woman spilt coffee on the man’s jacket.16. A) Extremely tedious.B) Hard to understand. C) Lacking a good plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing lots of homework. C) Reading very extensively.D) Using test-taking strategies.18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like.C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard.19. A) A notice by the electricity board.B) Ads promoting electric appliances. C) The description of a thief in disguise.D) A new policy on pensioners’ welfare.20. A) Speaking with a proper accent.B) Wearing an official uniform. C) Making friends with them.D) Showing them his ID.21. A) To be on the alert when being followed.B) Not to leave senior citizens alone at home. C) Not to let anyone in without an appointment.D) To watch out for those from the electricity board.22. A) She was robbed near the parking lot.B) All her money in the bank disappeared. C) The pension she had just drawn was stolen.D) She was knocked down in the post office.Questions 23 to 25 are based on the conversation you have just heard.23. A) Marketing consultancy.B) Professional accountancy. C) Luxury hotel management.D) Business conference organization.24. A) Having a good knowledge of its customs.B) Knowing some key people in tourism. C) Having been to the country before.D) Being able to speak Japanese.25. A) It will bring her potential into full play.B) It will involve lots of train travel. C) It will enable her to improve her Chinese.D) It will give her more chances to visit Japan.Section BPassage OneQuestions 26 to 28 are based on the conversation you have just heard.26. A) The lack of time.B) The quality of life. C) The frustrations at work.D) The pressure on working families.27. A) They were just as busy as people of today.B) They saw the importance of collective efforts. C) They didn’t complain as much as modern man.D) They lived a hard life by hunting and gathering.28. A) To look for creative ideas of awarding employees.B) To explore strategies for lowering production costs.C) To seek new approaches to dealing with complaints.D) To find effective ways to give employees flexibility.Passage T woQuestions 29 to 31 are based on the conversation you have just heard.29. A) Family violence.B) The Great Depression. C) Her fat her’s disloyalty.D) Her mother’s bad temper.30. A) His advanced age.B) His children’s efforts.C) His improved financial condition.D) His second wife’s positive influence.31. A) Love is blind.B) Love breeds love. C) Divorce often has disastrous consequences.D) Happiness is hard to find in blended families.Passage ThreeQuestions 32 to 35 are based on the conversation you have just heard.32. A) It was located in a park.B) Its owner died of a heart attack. C) It went bankrupt all of a sudden.D) Its potted plants were for lease only.33. A) Planting some trees in the greenhouse.B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Business sign.D) Helping a customer select some purchases.34. A) Opening an office in the new office park.B) Keeping better relations with her company. C) Developing fresh business opportunities.D) Building a big greenhouse of his own.35. A) Owning the greenhouse one day.B) Securing a job at the office park. C) Cultivating more potted plants.D) Finding customers out of town.Section CWe’re now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. Now, the (38) _______ raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And (39) _______ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) ________ in mind work. They deal with symbols: (41) ________, and data.What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44)_______________________________________________________________________.In the new world of work, you can look forward to being in constant training (45) _______________________________________________________________. And don’t wait for someone to ―empower‖ you. Y ou have to empower yourself.Part IV Reading Comprehension (Reading in Depth) (25 minutes)Section ASome years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly _47_ to know my way around the continent. Moreover, my knowledge of foreign languages was _48_ to a little college French.I hesitated. How would I, unable to speak the language, _49_ unfamiliar with local geography or transportation systems, set up _50_ and do research? It seemed impossible, and with considerable _51_ I sat down to write a letter begging off. Halfway through, a thought can through my mind: you can learn if you don’t try. So I accepted the assignment.There were some bad _52_. But by the time I had finished the trip I was an experienced traveler. And ever since, I have never hesitated to head for even the most remote of places, without guiders or even _53_ bookings, confident that somehow I will manage.The point is that the new, the different, is almost by definition _54_. But each time you try something, you learn, and as the learning piles up, the world opens to you.I’ve learned to ski at 40, and flown up the Rhine River in a _55_. And I know I’ll go on doing such things. It’s not because I’m braver or more daring than others. I’m not. But I’ll accept anxiety as another name for challenge and I believe I can _56_ wonders.A) accomplishB) advancedC) balloonD) claim E) constantlyF) declareG) interviewsH)limitedI) manufactureJ) momentsK) newsL) reducedM) regretN) scaryO) totallySection BPassage OneGlobal warming may or may not be the great environmental crisis of the 21st century, but regardless of whether it is or isn’t –we won’t do much about it. We will argue over it and may even, as a nation, make some fairly solemn-sounding commitments to avoid it. But the more dramatic and meaningful these commitments seem, the less likely they are to be observed.Al Gore calls global warming an ―inconven ient truth,‖ as if merely recognizing it could put us on a path to a so lution. But the real truth is that we don’t know enough to relieve global warming, and –without major technological breakthroughs—we can’t do much about it.From 2003 to 2050, the world’s population is projected to grow from 6.4 billion to 9.1 billion, a 42% increase. If energy use per person and technology remain the same, total energy use and greenhouse gas emissions (mainly, CO2) will be 42% higher in 2050. but that’s too low, because societies that grow richer use more energy. We need economicgrowth un less we condemn the world’s poor to their present poverty and freeze everyone else’s living standards. With modest growth, energy use and greenhouse emissions more than double by 2050.No government will adopt rigid restrictions on economic growth and personal freedom (limits on electricity usage, driving and travel) that might cut back global warming. Still, politicians want to show they’re ―doing something.‖ Consider the Kyoto Protocol (京都议定书). It allowed countries that joined to punish those that didn’t. But it hasn’t reduced CO2 emissions (up about 25% since 1990), and many signatories (签字国) didn’t adopt tough enough policies to hit their 2008-2012 targets.The practical conclusion is that if global warming is a potential disaster, the only solution is new technology. Only an aggressive research and development program might find ways of breaking dependence on fossil fuels or dealing with it.The trouble with the global warming debate is that it has become a moral problem when it’s really an engineering one. The inconvenient truth is that if we don’t solve the engineering problem, we’re helpless.57. What is said about global warming in the first paragraph?A) It may not prove an environmental crisis at all.B) It is an issue requiring world wide commitments. C) Serious steps have been taken to avoid or stop it.D) V ery little will be done to bring it under control.58. According to the author’s understanding, what is Al Gore’s view on global warming?A) It is a reality both people and politicians are unaware of.B) It is a phenomenon that causes us many inconveniences.C) It is a problem that can be solved once it is recognized.D) It is an area we actually have little knowledge about.59. Green house emissions will more than double by 2050 because of _______.A) economic growthB) the widening gap between the rich and poor C) wasteful use of energyD) the rapid advances of science and technology60. The author believes that, since the signing of the Kyoto Protocol, ________.A) politicians have started to do something to better the situationB) few nations have adopted real tough measures to limit energy useC) reductions in energy consumption have greatly cut back global warmingD) international cooperation has contributed to solving environmental problems61. What is the message the author intends to convey?A) Global warming is more of a moral issue than a practical one.B) The ultimate solution to global warming lies in new technologyC) The debate over global warming will lead to technological breakthroughs.D) People have to give up certain material comforts to stop global warming.Passage TwoSomeday a stranger will read your e-mail without your permission or scan the Websites yo u’ve visited. Or perhaps someone will casually glance through your credit card purchase or cell phone bills to find out your shopping preferences or calling habits.In fact, it’s likely some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen — the 21st century equivalent of being caught naked.Psychologists tell us boundaries are healthy, that it’s important to reveal yourself to friends, family and lovers in stages, at appropriate times. But few boundaries remain. The digital bread crumbs (碎屑) you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simple cannot keep a secret.The key question is: Does that matter?When opinion polls ask Americans about privacy, most say they are concerned about losing it. A survey found an overwhelming pessimism about privacy, with 60 percent of respondents saying they feel their privacy is ―slipping away, and that bothers me.‖But people say one thing and do another. Only a tiny fraction of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths (收费站) to avoid using the EZ-Pass system that can track automobile movements. And few turn down supermarket loyalty cards. Privacy economist Alessandro Acquisti has run a series of tests that reveal people will surrender personal information like Social Security numbers just to get their hands on a pitiful 50-cents-off coupon (优惠券).But privacy does matter –at least sometimes. It’s like health: When you have it, you don’t notice it. Only when it’s gone do you wish you’d done more to protect it.62. What does the author mean by saying ―the 21st century equivalent of being caught naked ‖(Lines 3-4, Para.2)?A) People’s personal information is easily accessed without their knowledge.B) In the 21st century people try every means to look into others’ secrets.C) People tend to be more frank with each other in the information age.D) Criminals are easily caught on the spot with advanced technology.63. What would psychologists advise on the relationships between friends?A) Friends should open their hearts to each other.B) Friends should always be faithful to each other. C) There should be a distance even between friends.D) There should be fewer disputes between friends.64. Why does the author say ―we live in a world where you simple cannot keep a secret‖ (Line 5, Para.3)?A) Modern society has finally evolved into an open society.B) People leave traces around when using modern technology.C) There are always people who are curious about others’ affairs.D) Many search engines profit by revealing people’s identities.65. What do most Americans do with regard to privacy protection?A) They change behaviors that might disclose their identity.B) They use various loyalty cards for business transactions.C) They rely more and more on electronic devices. D) They talk a lot but hardly do anything about it.66. According to the passage, privacy is like health in that ________.A) people will make every effort to keep itB) its importance is rarely understood C) it is something that can easily be lostD) people don’t cherish it until they lose itPart V Cloze (15 minutes)Universities are institution that teach a wide variety of subjects at advanced levels. They also carry out research work aimed _67_ extending man’s knowledge of these subjects. The emphasis given to each of these functions _68_ from university to university, according to the views of the people in _69_ and according to the resources available. The smaller and newer universities do not _70_ the staff or equipment to carry out the _71_ research projects possible in larger institutions. _72_ most experts agree that some research activity is _73_ to keep the staff and their students in _74_ with the latest developments in their subjects.Most students attend a university mainly to _75_the knowledge needed for their chosen _76_. Educationists believe that this aim should not be the _77_ one. Universities have always aimed to produce men and women _78_ judgment and wisdom as well as knowledge. For this reason, they _79_ students to meet others with differing _80_ and to read widely to _81_ their understanding in many fields of study. _82_ a secondary school course, a student should be interested enough in a subject to enjoy gaining knowledge for its own _83_. He should be prepared to _84_ sacrifices to study his chosen _85_ in depth. He should have an ambition to make some 86 contribution to man’s knowledge.67. A) at B) by C) to D) in68.A) turns B) ranges C) moves D) varies69.A) prospect B) place C) control D) favor70.A) occupy B) possess C) involve D) spare71.A) maximum B) medium C) virtual D) vast72.A) But B) As C) While D) For73.A) natural B) essential C) functional D) optional74.A) coordination B) accordance C) touch D) grasp75.A) acquire B) accept C) endure D) ensure76.A) procession B) profession C) possession D) preference77.A) typical B) true C) mere D) only78.A) with B) under C) on D) through79.A) prompt B) provoke C) encourage D) anticipate80.A) histories B) expressions C) interests D) curiosities81.A) broaden B) lengthen C) enforce D) specify82.A) Amid B) After C) Over D) Upon83.A) object B) course C) effect D) sake84.A) take B) make C) suffer D) pay85.A) field B) scope C) target D) goal86.A) radical B) truthful C) meaningful D) initialPart VI Translation (5 minutes)87. Our efforts will pay off if the results of this research ___________________(能应用于新技术的开发)。