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BEC口语第二部分打印资料

BEC口语第二部分打印资料
BEC口语第二部分打印资料

Team Work

WHAT IS IMPORTANT WHEN…?

MANAGING A PROJECT

●ENCOURAGING TEAMWORK

●KEEPING TO SCHEDULE

WHAT IS IMPORTANT WHEN…?

CHOOSING PEOPLE TO WORK IN TEAMS

●V ARIETY OF EXPERIENCE

●PERSONAL QUALITIES

Key point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.

Explain the importance of team work:

a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a

group of people, so it will definitely improve the quality and efficiency of the work.

b.If the participants worked together, it would be easy for them to come up with creative

ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.

c.If people did not work as a team, everyone would have to wait for the decisions made by

the manager and it was not easy to get people to take on responsibility for anything.

d. A huge and complicated project is not possible to be completed/done by merely one

person. For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contracts

e.You will get bored quickly if you work on you own. But if you work in a team…

f.Working in a team can increase personal awareness of abilities and complementary skills

in colleague.

How to improve teamwork:

General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experience

a.Variety of experience and a broad horizon would help to tackle urgent matters and

establish his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.

b.On coming across problematic issues, new or inexperienced staff usually will feel

depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.

c. A wide range of experiences are important to a team member, because you never know

what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.

Personal qualities:

a.The basis of the team work is mutual trust and friendly atmosphere

b.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills. Project Management

WHAT IS IMPORTANT WHEN…?

MANAGING A PROJECT

●ENCOURAGING TEAMWORK

●KEEPING TO SCHEDULE

Key points: Team work, time pressure (keeping to the schedule)

Team work: as explained in the teamwork section

Time pressure:

a. A well-designed schedule can clarify yourself to the project. You should ensure that you

would be running before the schedule rather than after it.

b.Time is always of essence for a project.

c.Failure to keep to the schedule will result in/cause late completion.

https://www.doczj.com/doc/fb7110377.html,te completion will lead to: civil litigation, injured party will become entitled to claim

compensation/entitled to sue the breaching company.

e.When the project is being processed/in the course of carrying out the project, there will be

a lot of commercial activities involved. Such as investment banks advance cash; raw

material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.

Competition

WHAT IS IMPORTANT WHEN…?

DEALING WITH COMPETITION

●PRICING POLICIES

●ADVERTISING STRA TEGIES

WHAT IS IMORTANT WHEN…?

SETTING PRICES FOR NEW PRODUCTS

●PRODUCTION COSTS

●COMPETIORS’ PRICES

Key points:Pricing; Advertising; Production costs; Competitor’s price; Marketing; a wide range of services and products

a.(For a consumer): all consumers would like to go for higher quality and less expensive

products. It is a common sense.

b.(For a manager): correct pricing policies can capture a large number of consumers in a

short period of time.

c.For a newly established company: correct pricing policies are particularly important for

newly established businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)

Competitors’ price:

a.Once a new product is put into market, it will immediately face the competition from

rivals. The price war sometimes can be incredibly fierce and crude.

https://www.doczj.com/doc/fb7110377.html,petitors’ price will mirror the consumers’ attitude about certain products and the

satisfaction about their prices.

c.If you fixed the price higher than your rivals without higher quality of service, you might

soon find yourself in an unfavorable situation.

d.Correct pricing policies could also defeat some competitors in a short period of tim

e. For

example: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.

Advertising strategies:

a.The fundamental task for a company is to make its products and itself known to the public.

There are many ways to achieve this, advertising is the most important one.

b.Advertising through different media can cover nearly every corner in the world. The main

channels are:

-TV

-Radio

-Internet

-Newspaper

-Bill Board

-Poster

-Magazine

c.The advantage/point of advertising is not only about propagandizing your company but

also competing against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.

第六课时

ⅠLife English

Talking about time

1.

How are we doing for time?

Do we have time for that?

How much time do we have left?

Are we on schedule?

Do we have time?

Are we making good time?

2.

Times flies by too quickly.

Time passes by too swiftly.

Time waits for no man.

Enjoy life while you’re still young.

Don’t miss any opportunity.

Don’t pass up any good chances.

3.

Time is important.

Time is valuable.

Time is precious.

Do as much as you can every day.

Take every opportunity and chance given to you.

Don’t waste any time.

Motivating staff

WHAT IS IMPORTANT WHEN…?

MOTIV ATING STAFF

●FINANCIAL BENEFITS

●CAREER DEVELOPMENT OPPORTUNITIES

WHAT IS IMPORTANT WHEN…? INTRODUCING A REW ARD SYSTEM FOR STAFF

●PURPOSE OF THE REW ARD SYSTEM

●TYPES OF REW ARD OFFERED

WHAT IS IMPORTANT WHEN…?

AIMING TO REDUCE STAFF TURNOVER

●FINANCIAL INCENTIVES

●CAREER STRUCTURE

Key points: Financial benefits; Career development/structure; reduce staff turnover

Financial Benefits:

a.Managers, company owners and supervisors have always been frustrated and bewildered

by employees with little or no motivation.

b.Staff always want reward for their contribution to the company and what they are worth.

Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.

c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan

will arouse their enthusiasm; otherwise they would feel being ignored.

d.The job that the staff are doing is not always interesting, or the working environment may

not be pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….

Career development/structure:

a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal

jobs, on the other hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.

b.Good educational background is not the only element that the future employers will take

into account when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the H R managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.

c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all

wish to have their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.

d.So in the two-way job-seeking process, while the employer is choosing its favorite people,

the wise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.

注意:

1.考试中不要说“Pardon?”

2.Never say “sorry” in examination!

3.没听清可用以下说法

I don’t quite understand you. Would you explain it a little bit for me?

I am not sure what you are getting at. Would you express it in another way?

WHAT IS IMPORTANT WHEN…?

RELOCATION A BUSINESS

●LOCAL WORKFORCE A V AILABLE

●LOCATION OF SITE

WHAT IS IMPORTANT WHEN…?

CHOOSING RETAIL PREMISES TO RENT

●LOCATION

●LENGTH OF CONTRACT

Key points: location of the premises; local workforce; rent a premises

Local workforce:

a.Might technology support and skilful workforce are the two crucial elements leading a

modern enterprises to success. So when locating a business, the management people in the business got to consider local workforce.

b.Skilful workers are just like the hands of a business, they are the direct creators of

company’s profits.

c.The diversity of the workforce’s skills will diversify the quality of the products. (Swiss

watch, Volkswagen cars)

d.Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech

products require the company to maintain a strong research and development team, which are normally the more valuable assets of the company.

e.When locating a business, the managers need to consider whether the local workforce is

capable of producing such a strong R&D team.

f.Moreover, cheap local force will certainly reduce the production costs. (Consider why

many foreign companies choose China as their manufacturing base)

Location of the business site:

Consider the following issues:

a.Whether it is convenient and easy for raw material supply and transporting out the

products.

b.Whether it is easy to get access to the electricity, water, gas and other supporting energy

supplies.

c.Whether it is convenient for most of staff to go to work

d.The property price there

e.Environmental issues

f.Planning permission

g.Tax liabilities

The length of the contract:

a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.

Marketing

WHAT IS IMPORTANT WHEN…?

AIMING TO REACH NEW MARKETS

●MARKET RESEARCH

●ADVERTISING

WHAT IS IMPORTANT WHEN…?

ADVERTISING A NEW PRODUCT

●TARGET MARKETS

●CHOICE OF MEDIA

Market research:

a.Marketing is the performance of business activities that direct the flow of goods and

services from producer to consumer or user.

b.Marketing research is always the first step before the company gets into the market.

c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization

can survive for long without meeting consumer needs. People will simply not purchase a product or service that they do not need.

d.Thus, any organization, if it is to be successful, must proceed from the goal of customer

satisfaction and adjust its programs to deliver a n offering meeting consumers’ needs.

e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the

Chinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …

f. E.

g. Pizza, Pasta…

g.Talking about Market Research

?The company has done a lot of market research for the product.

?Can you tell me how a company starts selling a new product?

?Do you often carry out/conduct market research?

?What’s objective of market research?

?One of the purpose of market research is to find out whether there’s a market for

the product.

?We did a detailed market analysis.

?Market research is actually an analysis of a specific market for a particular

product.

?We have to run the market test for two months.

?We have a wide product range.

?The stock market is uncertain at the moment because interest rates are falling.

Advertising:

a.Advertising is the most useful way to propagandize a company’s products an d make them

known to the public. Advertising is also the way to get the products orientated. (E.g.

whether the products are for female/male market, high earning people or low earning people. Sports shoes… perfume)

b.When advertising a new product, it is esse ntial to consider the target markets. Consumers’

needs in the target market.

c.Choice of media: see Advertising Strategies.

Trade Fair

WHAT IS IMPORTANT WHEN…?

EXHIBITING AT TRADE FAIR

●QUALITY OF DISPLAY

●STAFF SELECTED

Key issues: Quality of display in trade fairs; Staff selected for trade fairs;

Quality of display in trade fairs:

a.The quality of display will affect the public image of the company.

b.Trade fairs are the irreplaceable means of propagandizing products. They provide the

manufacturers with the formal stages to display their products.

c. A trade fair is an important link and activity in commercial sale. Before a trade fair takes

place, there normal are a lot of propagandas about it, and the organizer always tries to attract as many customers as possible to attend the trade fair.

d.Consequently, a trade fair will have massive influence on the public and market. And

most of visitors to a trade fair will be the genuine buyers or at least would like to take interests in the companies and the products on the trade fair. And therefore a high quality of display in a trade fair would be the best opportunity for an ambitious company to promote its newest products and built up its good image.

ⅢPresentation Functional Sentences

(一)总起句

The present talk aims to decide…

The purpose of this talk is to answer the question of …

In brief, this talk sets out to solve the problem of …

There are currently three possible solutions to …

(二)分论点

Firstly,…;Secondly,…;Thirdly,…

In addition, …

Furthermore, …

As …is concerned, …

As for …,…

On one hand, …;On the other hand,…

(三)小结句

From the above information, it can be shown that …

Based on the study, it is clear that …

Before we close, let me just summarize the main points.

Shall I just go over the main points?

So, to sum up,…

In conclusion,…

In general, …

On the whole,…

Overall,…

(四)常用连词

1.解释性:

in other words,that/which means,namely,that is to say

2.进一步阐释性:

in particular,especially,notably,chiefly

3.对照、转折性:

but, though, even though, while, whereas

despite, in spite of

yet, however, nevertheless, still, but, even so

all the same,in contrast

4.原因、结果:

lead to, result in, bring about, give rise to, account for, be responsible for, followed by effect rise, stem from, be attributable to, cause

because, as, since,because of, due to, owing to, on account of, as a result/consequence of therefore, so, accordingly, consequently, hence, thus, that’s the reason why

(五)常用口头衔接语

Well, it seems to me that …

That’s true, but on the other hand …

I couldn’t have put it better myself.

That’s just what/all I was thinking.

There’s something in that, I suppose.

That’s exactly my opinion.

Well, the point I’m trying to make is that …

Well, what I am trying to say is that …

That’s how I feel.

That’s just how I see it.

(六)常用词汇

1.动词:to clarify, to explain, to interpret, to put sth. another way, to recap on sth.

2.名词:a summary, a decision, a report, an outcome, a write-up, a recommendation

Entertaining clients

WHAT IS IMPORTANT WHEN…?

ENTERTAINING CLIENTS

●TYPES OF ACTIVITIES

●COST

Types of Activities:

a.Entertaining client is done by way of a series of activities. Such as a sightseeing tour, a

football match, a ballroom party, an orchestra performance, a ballet show, a fashion show, playing tennis and a formal meal, etc.

b.The activities that you choose will constitute a part of the first impression that you will

give to your clients. So you should be careful when choosing the type of activities. You need to consider the client’s age, educational and cultural backgrounds and do some research about your clients’ characters and hobbies.

c.For well-educated clients, they may expect some high class-associated activities, such as

ballet, ballroom parties, and orchestra performances. If you fulfill their expectation/standard, your efforts will put a lot of weight on your credibility.

d.For some young clients, you may wish to take them to some more fashionable activities,

such as a music bar, a pop music show, a fashion show.

e.For those sporty clients-football, tennis

f.However, you should always end up all kind of activities with having a formal meal. You

don’t want to talk about business with your clients in the tennis court or theatre; they are just the warming-up activities for the key matter-business. After a whole day or a few days’ entertainment, you may find the distance between the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.

The costs of entertainment

a.Not always the essential thing. Depending on the nature/characteristics of the transaction

or the size of the deal.

b.Should consider the profit issue. If the company is expecting to make big gain/profits out

of a specific client, it should at least put in proportional investment to entertain/please its clients. E.g.….

c.If the company foresees that the client is not very lucrative, then….

d.The ideal plan would be spending as little money as possible to get the deal don

e. But you

must not offend your clients. You should make them feel being welcomed. Complaint handling

WHAT IS IMPORTANT WHEN…?

DEALING WITH COMPLAINTS FROM CLIENTS

●OFFERING AN APOLOGY

●SUGGESTING A SOLUTION TO THE PROBLEM

a.Offering an apology is the very basic level.

b.When the clients think that they have received unfair treatments, the first thing that the

company should do is to calm them down and try to keep the client.

c.An apology is the first step and a useful method to maintain control of the situation.

d.Offering an apology is an important gesture to show that the hosting company is fully

aware of the situation and would like to take the potential responsibility for its mistakes.

e.The complaining clients would feel that their complaints are being paid attention and may

therefore be happy to proceed to the transaction with the hosting company.

f.It is necessary to suggest a solution to the problem as well.

g.The clients want to enter into the transaction in a good mood and with a reliable and

trustworthy business partner. Apart from an apology, the client would want to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)

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bec口语第二部分

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