（二）小演讲
本部分考试为小演讲。每个考生分别会得到一张带有三个不同题目的卡片，每个考生的题目都不相同。三个题目各有侧重点，其中一个题目适合商务经历有限的
考生，一个题目适合略有商业经验的考生，还有一个题目适合比较熟悉商业某领
域运作的考生。因此考生应当认真审题，以选择适合自己的那一个题目。考生选完题后准备一分钟，然后根据题目要求和所附有的两三点提示作一分钟的简短发
言。每个考生做完发言之后另外一位考生要根据他刚才的发言对其提出一个问题。
这一部分所涉及的范围相当广泛，但大多数与商务有关，考生应注意商务运作中
各环节具体操作的重要性及其原因，如公司员工参加培训班的重要性应当从哪些
角度去分析、选择公司驻地应有哪些重要性等。
1. 应试技巧：
（1）充分利用准备时间，仔细审题，罗列自己的主要观点和论点。
（2）演讲结构要完整，引题，观点陈述和结尾要清晰，衔接自然，有逻辑性。
（3）论点论据要充分，将论点充分展开，不可一味的重复论点。
（4）如果想不到更多的论点，在一分钟之内能就一方面发挥拓展开来也可以得
到理想成绩。因此，考生在这部分的观点论述不见得要面面俱到，只要能够清晰明了、有理有据地去表达即可。
2. 考试演示
考题：
A. What is important when...?
Motivating staff
? financial benefits
? career development opportunities
B. What is important when...?
Satisfying customers
? a good after-sales team
? more communication with customers
参考答案：
Sample A:
Well, I'm very interested in this topic -- what's important when motivating staff. Personally, I think there are three main important factors: financial benefits, career development opportunities and an easy-going boss.
Firstly, the financial benefits should be the most important factor. They may include good salary, bonus and other perks. As we know, most people work to live instead of working for fun. And also as the saying goes, money can make the mare go, so money is very important in motivating staff. Secondly, career development opportunities are quite important. Actually, there is nobody who does not want to be promoted. If staff cannot see any good career prospects, they will probably quit the job. Finally, an easy-going boss is also important. Nobody wants to work with a difficult boss.
To sum up, financial benefits, career development opportunities and an easy-going boss are important in motivating staff.
Sample B:
Well, I'd like to talk about the important factors that contribute to customers' satisfaction.
First of all, we need a group of excellent after-sales service team. It is true that it is not easy to meet the needs of every customer, but our responsibilities involve handling customers' complaints and trying every means to solve their problems. In order to have an efficient group of after-sales service team, we must organize some staff training courses. In addition, we need to carry out surveys on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. Based on the result of the surveys, we can make improvement.
In a word, more communication with customers and a good after-sales team can help improve customer service.
3. 实用表达法
（1）引出话题
引出的，问的是做…时要考第二部分的考题一般都是以What is important when…
虑的因素。因此引题部分可以如此表达：
Well, when it comes to…several vital factors must be taken into account.
As we all know, many factors must be considered when…
The purpose / aim / subject of my talk is to provide…
I’m going to talk about…
（2）正文罗列观点：
First... second.., third.., at last
Firstly... secondly.., thirdly.., lastly...
First of all.., then.., next.., after that.., finally...
（3）解释观点
In this way,
To put it another way,
In other words,
That is to say,
（4）阐述原因
Due to
Thanks to
On account of
Because of
As a result of
（5）阐述后果
As a result
As a consequence
Consequently
Therefore,
（6）举例：
For example / instance...
A good example of this is...
（7）过渡
And / Then / Besides
And of course
On the other hand,
But more than that,
Not only that,
What’s more,
But most importantly,
But above all,
Last but not least,
（8）总结：
All in all / In short / In a word / In brief,
In conclusion / On the whole / Altogether / To cut a long story short
To summarize, there are three main points.
Now, to sum up, I have covered three main points in my presentation.
In conclusion / In short / In a word, I have covered three main points in my presentation.
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)
第四辑Test 1 Selling old stock The manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices. You have been asked to make recommendations. Discuss the situation together and decide: ●How much discount should be offered ●Whether to offer the same discount on all products ●How customers could be informed of the discounts. 库存积压品处理 你所在的制造公司要清理仓库以便储存新产品。公司想把已停产的尾货打折处理掉。公司要求你们对此提出建议。 你们一起讨论当前的状况，并决定： ●应该提供多大幅度的折扣 ●是否对所有的产品采取同样的折扣 ●如何通知客户这次的打折活动 【思路点拨】 主题讨论要点讨论结果原因 Selli ng old Discount rate 50% discount Big sale time of the year; stock and out of fashion
BEC中级真题（第二辑）答案及听力原文 Test 1 Reading Part 1 1 C 2 A 3 B 4 D 5 A 7 C Part 2 8 D 9 C 10 E 11B 12 F Part 3 13 D 14 A 15 C 16 B Part 4 19B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C 29 D 30 B 31 C 32 B 33 B Part5 34 ITSELF 35 IN 36 CORRECT 38 SEEN 39 FROM 40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT 45 CORRECT Writing Part 1 To: P. Jones From: Luisa Gambon Date: 21 November 2002 Subject: Lateness Mr Jones, I have noticed that you often arrive late for work, especially on Monday mornings. As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you. Come and see me tomorrow at 9 a.m. in my office. Thank you Part 2 Report on customer complaints INTRODUCTION This report has the purpose of presenting the reasons for customer complaints in 2002. FIELDINGS The customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown. In March they fell to 230 because an improved order system was introduced.
BEC中级口语 第一讲 Ⅰ Presentation Example PART 2: Mini-presentation A: WHAT IS IMPORTANT WHEN…? Selecting applicants for a job W orking experience P ersonal qualities Sample 1 I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider. First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience. Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative. Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job. Sample 2 As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills. Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way. In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees. Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees. B: WHAT IS IMPORTANT WHEN…? Preparing for a job interview S tudying the job advertisement Finding out about the company Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.
人邮第二辑真题TEST 3 READING PART 2 《SELL,SELL,SELL》 Last year over ￡13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0)... .The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8).........Instead of being free, many TV channels would only be available on subscription packages of about ￡500 per month and newspapers might cost six times more than their present cover price. There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9).........While some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasise how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10).........This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with. Working out whether an advert has been successful is extremely difficult.(11).........For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again.(12).........In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift. A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to. B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific. C They don't, as the industry well knows, care enough to be brand loyal to such a product.
BEC中级口语考试：基础篇 1.1第一部分考试形式 (Test format of Part 1) 在第一部分考试中，考官就考生的个人情况或工作、学习情况向其提问，考生作答。然后考官再提问，考生再作答。考官一般会对每个考生进行两轮提问，每一轮三至四个问题，随后转向另一名考生，在两名考生间交替进行，直到规定时满为止，一般大约3 分钟。 这部分考试的特点是：话题涵盖的范围一般比较简单、浅显，不会超出日常会话的范畴，而且大部分话题都比较类似，是由主考官从剑桥大学考试委员会印发的Question List上随机挑选的。考前的充分准备足以保证考生应付大多数问题。而且在第一部分考核过程中，考官提问的问句大部分都是简单句，一般不超过15个单词，清晰易懂。 1.2应试建议 (Tips on how to cope with Part 1) (1)Greet upon entering the exam room. 进入考场后，考生应当充满自信，自然大方地向考官问候致意。话不需多，但自然、新切的问候语，可以给考官留下良好的第一印象。常用的问候语包括： Good morning, sir / miss / madam. Good afternoon, sir / miss / madam. Nice to meet you. （注：有两位男老师在场，可以称呼gentlemen. 有两位女老师在场，可以称呼misses. 有一位男老师和一位女老师在场，可以干脆免去后面的敬呼语，或直接采纳上面第三种问候方式，以免去敬呼语太长、太繁琐的尴尬。Madam 一般用于明显很年长的女教师，否则改用miss，因为女性对年龄认可度比较敏感。） (2)Relax yourself, yet do avoid over relaxing yourself. 大部分考生都有过这样的经历：平时跟同伴一起练口语的时候说得挺流畅的，但一到课堂上回答老师问题时，或是一进入口语考试房间时，所有头脑中的思路都不翼而飞，头脑一片空白。因此，在很多情况下，口语考试表现不好并不是口语水平问题，而是过分紧张导致的发挥失常。因此，平时试着让自己多练练紧张时放松的能力，对于克服进入考场后突然情绪紧张导致的发挥失常很有帮助。 (3)Familiarize yourself with the pronunciation and intonation of the interlocutor and the other candidate. 由于考生来自不同的地域，很多方音重的考生在说英语的时候也同样如此，这在很大程度上会影响其他同一考场的考生的理解和反应。考官尽管发音准确，但因为不熟悉他（她）的语音语调，也有可能造成误解。因此，进入考场后，要尽快熟悉他们的语音语调及语速，以免由于误听导致反应错误。 (4)Be precise in understanding the questions. 考官的提问也好，同伴的问题也好，没听清的情况下切不可盲目作答，一定要问清楚问题是什么。考生要清楚的一点是，BEC口语考试是“口语”考试，而非听力考试，也许没听清对方的问题会影响你的分数，而在没听清问题的情况下盲目作答而导致答非所问，更会真正丢分。在以往的考试中，有些考生由于事先针对第一部分做了充分的准备，因此在考官提问的时候没有全神贯注，而是凭着准备过的问题想当然，背诵事先准备好的答案。这种错误是极不应该的，不仅会给考官留下作弊（cheating ）的不良印象，还会由于听力水平不佳而被扣分。要求对方重述问题的常用句型包括： Pardon, please? I beg your pardon? Sorry, could you please say that again? I’m sorry, but I didn’t quite catch you. Would you please repeat what you’ve
C 1 Listen to what your boss tells you about how well you are working. D 2 Realise that your boss will occasionally need to be left alone. A 3 Comment on your boss's work in a positive spirit. B 4 Try to impress your boss with your thoroughness. A 5 Do not hesitate to involve your boss if you have difficulties with your work. B 6 Show your boss that you are capable of working at a higher level. C 7 Speak to your boss, even about matters not directly related to your work. MANAGE YOUR BOSS Advice from four top business people on how you should treat your boss A The Consultant No boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution. Also, remember that bosses like praise as much as any employee. Do this without making it obvious, if only to earn the right to criticise (constructively, of course). 'Consideration' is the key word. Treat bosses as you hope to be treated - it should help you to move up to the next level. B The Director Of course there are all the formal things in managing your boss - ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on. But you also need to distinguish effectively between things that are important and things that are merely small details. Bosses like it if you can see 'the big picture' because they want to be able to delegate. So it's all about psychology, as well as performance. C The Chairman
本项考试的时间：7分钟左右 本项考试的形式：每个考生得到相同的文字资料，按照要求对需要解决的问题进行讨论，并最终得出结果。考生在进行考试前有30秒时间阅读文字材料，并且在考试过程中可以参考材料。 实用技巧：将文字材料中的字句进行简化并表达出来。（见范例） 从正反两方面思考，拓宽思路 可适当利用个人意见法与细节提问法 3．两名考生讨论和解决的问题进行。 实用步骤1：一问一答式的讨论（范例1） A提问（一句话）——B回答（一句话），阐述理由（两句话），A附和（一句话），阐述理由（两句话）——一B提问（一句话）——A回答（一句话）,阐述理由（两句话），B附和（一句话），阐述理由（两句话）.——A或B定下决定（一句话）——B或A支持决定（一句话）。 这种方法思路清晰明确，但切忌回答过于简单。 实用步骤2：各自阐述观点的讨论（范例2） A阐述观点（一句话）和理由（两句话）——B对A的观点表态（一句话），阐述自己的观点并阐述理由（两句话）——双方讨论，深入阐述本人观点（A，B各两句话）——定下决定（A，B各一句话）。 这种方法适合对问题的辩论。但考生需注意彼此的交流。 实用技巧（见范例）： A.提问者将文字材料中规定讨论的部分（通常特殊疑问句）改为一般疑问句并进行表述。 B.使用第一人称I或We进行表述，自然进入虚拟的工作环境中。 C.使用工作场合中常用的套话使得交流更加自然。例如：Shall we get down to our business? D.在讨论中表达同意时所用的句型：I think so. / You are right. /That’s quite true. /Definitely. /I have the same view. /I share your concern. /That’s a good point. / No doubt about it. E. 在讨论中表达不同意时所用的句型：That’s true but…. Yes I know but…. I understand but…. I don’t think that I agree with you. I don’t think so. I can’t agree with you. I have some difficulty with your view. Attending Trade Fairs Your company has been invited to take part in a trade fair, which will take place during the busiest time of the year. Y ou have been asked to decide whether staff should be sent to this trade fair. Discuss and decide together: *what the advantages and disadvantages are of attending trade fairs *which members of staff would most usefully represent a company at a trade fair Model Answer 1: A: You know our company has been invited to this year’s Guangzhou Trade Fair in July. But July is our busiest time. So we have to decide whether to send our staff to attend this fair. What’s your opinion?
1 the contact between coach and employee not solving all difficulties at work 2 the discussion of how certain situations could be better handled if they occur again 3 a coach encouraging an employee to apply what has been taught to routine work situations 4 coaching providing new interest to individuals who are unhappy in their current positions 5 coaching providing a supportive environment to discuss performance 6 employees being asked to analyse themselves and practise greater self-awareness 7 coaching enabling a company to respond rapidly to a lack of expertise in a certain area
A But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere. B Her way round this particular problem was to recruit the catering manager of the rival company, C But this demand was short-lived, and before long, increasing competition made it harder to make a profit. D 'It was a dramatic learning curve and very small amounts of money were earned at first, 'says Robertson. E She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare end deliver meals to business premises. F On hearing this, Robertson immediately contacted all of their clients and offered
剑桥商务英语（BEC）中级口语考试试题 口语考试分为三部分： 第一阶段：考官和考生交流，时间大约3分钟Example 1.Q：What’s your name? A：My name is (Kate) (注：括号内的为参考答案) 2 .Q：Where are you from? A：I come from (JiangSu Province) 3. Q：Are you a student or worker? A：I am a (student/worker) 要点:：以上问题，只要你简单阐述就行了，不要长篇大论，而且老师问什么，你回答什么，千万不要拖泥带水。 Exercise:(每人问两个问题和答两个问题) 1、What is your major? 2、Which course do you like best? 3、Why do you study English? 4、Ｄo you like doing business? Why? 第二阶段：时间大概6分钟，每个考生分别发给一张带有三个不同题目的卡片，每个考生的题目都是不同的。考生需要从三个题目中选择一个题目，准备一分种，然后根据题目的要求他和提示作一分种的简短发言。 Ｅxercise :(以下问题三选一，每人陈述一分钟，并把你要讲的内容写在作业本上。) 1、Selecting a business magazine，which is more important? Cost Content ２、Choosing software, which is more important? Potential benefit
Finding the right people When a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment. For most managers of small and medium-sized enterprises, the job of searching for, interviewing and selecting staff is difficult and time-consuming. (0) ... .G... . Interviewing, for example, is a highly skilled activity in itself. 'We have found the whole process very hard,' says Dan Baker, founding partner of a PR company. 'In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.' (8).........As Dan Baker explains, 'We went to one for our first recruitment drive, but they took a lot of money in advance and didn't put forward anybody suitable. In the end we had to do it ourselves.' Most recruitment decisions are based on a pile of CVs, a couple of short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based on clear criteria. (9)......... This kind of approach to recruitment often has unhappy consequences for both employers and new recruits. Small companies often know what kind of person they are looking for. (10)......... According to David Rowe, this means that small company managers themselves have to devote more time and energy to recruitment. It shouldn't be something that is left to the evenings or weekends. Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. 'It's very easy to say you must have the best people in the top positions,' says Alex Jones, managing partner of an executive recruitment company. 'But someone who is excellent in one company may not do so well in another environment.(11).........You can never guarantee a successful transfer of skills.' Whatever the candidate's qualifications, their personal qualities are just as important since they will have to integrate with existing members of staff. This is where, the recruitment industry argues, they can really help. According to Alex Jones, 'A good recruitment agency will visit your company and ask a lot of questions. (12).........They can ask applicants all sorts of questions you don't like to ask and present you with a shortlist of people who not only have the skills, but who are likely to fit in with your company's way of doing things.' A finance director in a big company, for example, will often make a terrible small company
BEC中级口语 BEC教研组许乃夫Part One 试题集锦 Conversation Topics 1 Asking about personal views. 1.Why do you study English? 2.Why do you want to study business? 3.What do you think of some modern methods of payment (credit cards, cheques, bank transfers)? 4.What role does the computer play in modern business? 5.What are some necessary steps for preparing a business trip overseas? 6.Which kind of office would you prefer to work in, cellular or an open-plan office? 7.What do you think of international trade? 8.How to deal with customer enquires on the phone? 9.Transportation: (What is your usual means of transportation? Compare the various means of transportation) 10.H ealth and safety in the workplace (How to ensure a healthy working environment for employees? What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?) 11.H ow to keep a balance between growth and environment protection? 12.R adio and TV (What are your favorite/TV programs? Why?) 13.W hat kind of role does advertising play in promoting your products/services?
剑桥BEC真题集第二辑 T1P1 这篇文章讲的是培训（coaching）的作用。培训对一个公司的发展和员工的成长都是至 关重要的。文章的容比较泛，但是题目的答案比较明显。 第一题，教练和员工之间的接触不能解决工作中的所有困难。答案是C段的这么一句： In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。但是实践中达不到这样。Fall short of是关键词。 第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。答案是A段的这么 一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。 这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。 第三题，教练鼓励员工将所学应用到日常的工作中。答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。 第四题，培训为在现有岗位上不高兴的个人提供了新的兴趣。答案是D段的这么一句：providing added job satisfaction to managers who feel they are stuck in their present jobs。对感觉自己在现有岗位上受困的经理们提供附加的工作满足感。这里的stuck in their present jobs就是题干中的unhappy in their current position，added job satisfaction 可以对应于题干中的new interest。 第五题，培训提供了一个有力的、支持性的讨论工作表现的环境。答案是A段的：It also allows successes and failures to be evaluated in a non-threatening atmosphere.它允许成功和失败在一个没有威胁的气氛下被评估。成功和失败也就是performance，supportive environment可以对应于non-threatening atmosphere。 第六题，员工被要求分析他们自己并且培养出更强的自知。有必要理解下self-awareness 的含义，不能简单的从中文理解成自我意识，看英文解释：knowledge and understanding of yourself。所以答案是B段的这么一句：requires them to consider their own behaviour and question their reasons for doing things.要求他们考虑自己的行为并且思考这么做的理由。 consider their own behaviour可以对应于题干中的analyse themselves，思考这么做的理由也是为了进一步增进对自己的认识。 第七题，培训可以使得公司对某个领域的技术缺失迅速做出反应。答案是C段的最后 一句：indicate how employees should deal with challenging situations, all at short notice.指出员工怎样处理有挑战性的情况，在短时间。At short notice是一接到通知就，短时间的意思,可以对应这一题的respond rapidly，challenging situations可以指代题干中的a lack of expertise in a certain area. T1P2 《Buffet Zone》，自助餐区域，在这篇文章里的意思应该是自助餐领域，讲的是一个在自