《外贸函电》期末试卷
仲恺农业工程学院继续教育学院试卷
《外贸函电》2016 学年度第1 学期期末（A）卷
（考生注意：答案须写在答题纸上，并注明题号，考试结束后将试卷连同答题纸一齐交）
一、单项选择题（本大题共20小题，每小题1分，共20分。在每小题列出的四个备选项中只有一个是符合题目要求的，请将其代码填写在答题纸相应的位置上。错选、多选或未选均无分。）
1. We would like our reference your sending us the latest catalogue, in which we are interested.
A. to
B. for
C. as
D. into
2. We are pleased to your credit based on our negotiations.
A. extend
B. prolong
C. expand
D. lengthen
3. After booking the steamer, the buyer should give promptly the to the seller.
A. shipping advice
B. shipping instruction
C. shipping guide
D. shipping order
4. Unless otherwise , we are going to insure All Risks and War Risk for the invoice value plus 10%.
A. instructed
B. instructions
C. instructing
D. instruction
5. We regret having to remind you that 30% of the freight is still .
A. paid
B. owned
台布 我们从我国商务部处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。 我们是一家国营公司，专门经营台布出口业务。我们能接受顾客的来样定货，来样中可具体需要产品的花样图案，规格及包装装潢的要求。 为使你方对我各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品有兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。 盼早复。 SPECIMEN：INTRODUCING BUSINESS OPERATION Dear Sirs, RE:TABLECLOTH We have your name and adress from Ministry of Commerce of the People's Republic of China.We take this opportunity to write to you with a view to set up friend business relations with you. We are a carpet manufacturer, our products are a unique style of novel, inexpensive..We are in a position to accept orders according to the customer's spmples.In the customer's spmples,request about the assorted pattern,specification and package of the needed goods can be indicated particularly. In order to give you a gengral idea of various kinds of the table-cloth we are handling,we are airmailing you under separate cover our latest catalogue for your reference.Please let us know immediately if you are interested in our products.We will send you our price list and sample to you as soon as we receive your specific inquiry. Looking forward to your early reply,we are. Yours faithfully Xiaoli
外贸英语函电的写作格式常用范文 外贸函电涉及到的知识很广泛，那么外贸函电的英语写作格式需要注意哪些问题呢，接下来为大家整理了外贸英语函电的写作格式，希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We
1.We have established an irrevocable letter of credit (in) your favor with Bank of China, Guangdong. 2.We are glad to enter (into) business relations with your corporation． 3.We are awaiting your revised draft (with) keen interest． 4.Our foreign trade policy is based (on) equality and mutual benefit． 5.We shall book a trial order with you, if goods are competitive (in) price and good (in) quality． 6.As we are heavily committed, we are sorry that we are not in a (position) to accept new orders. 7.We prefer payment by D/P (at) sight to D/P at 60 days． 8.Your quotation happens to be exactly the same (as) we have received from Australia． 9.We hereby register a claim (with) you for shortage． 10.Since we are well connected (with) the department stores here, we can obtain a number of orders for you. 11. You know this is a popular brand, which will sell (well) in your market. 12.We hope that you will look (into) the cause of the defective goods． 13.There is no question (about) getting the necessary import license from our authorities． 14.Please take the necessary steps (without) delay． 15.Your immediate reply should reach us not later (than) the end of this month． 16.If the first shipment is satisfactory, we can (place) with you some repeat orders． 17. We hope this unfortunate incident will not affect the friendly relations (with) us. 18.Please cable us as soon as (possible) , giving us all necessary information． 19.We acknowledge receipt of your letter of March 15, (which) reached us yesterday． 20. (In) view of the long-standing business relations with you, we wish to settle this dispute amicably． 21.We can cover All Risks and War Risk can be covered if the extra premium is borne (by) the buyer． 22.Please do everything necessary (so) as to enable us to send you the relevant documents at an early date． 23.We trust the above-mentioned shipment will reach you (in) sound condition． 24.As to chemical products we are well connected (with) the major producers in America．
本文档由实惠网（https://www.doczj.com/doc/bf17593533.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/bf17593533.html,） 外贸函电常用范文Set new business relationship 建立贸易关系，可以通过多种途径，比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函，要写得诚恳、热情、礼貌、得体，并将写信人的意图清楚地叙述完整，给对方留下深刻地印象，使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.doczj.com/doc/bf17593533.html, that you are in the market for textiles. We 本文档由实惠网（https://www.doczj.com/doc/bf17593533.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/bf17593533.html,）
would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.doczj.com/doc/bf17593533.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网（https://www.doczj.com/doc/bf17593533.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/bf17593533.html,）
12-1、improper packing 不良包装 2、lodge claims against(with) you 向你提出索赔 We now lodge claims with you for shortweight and inferior quality. 现向你方就短重及低劣提出索赔。 3、long-standing business relations 长期业务关系 4、accept a claim 接受索赔 entertain a claim 受理索赔 reject a claim 拒绝索赔 dismiss a claim 驳回索赔 settle a claim 理赔 withdraw a claim 撤回索赔 英译汉 1、The evidence you have provided is inadequate,therefore,we cannot consider your claim as requested. 你方所提供的证明是不充分的，因此我方不能考虑你方索赔要求。 3-1敬启者： 东方贸易有限公司向我们推荐了贵公司。我们了解到贵公司三十多年来一直以质量最佳的青岛牌瓶装啤酒供应给许多国家和地区。 我公司是本国最大的食品贸易公司，在各主要城镇均设有办事处或代理处。我们确信本国对各类外国啤酒有极大的需求量，因此，请贵公司回信告知是否有意与我们建立直接的贸易关系，我方将不胜感激。 我们预料贵公司产品在我方市场有着关阔的前景。我们保证随时给予你方密切合作。盼早复。 Dear Sirs, Your firm has been recommended to us by the Oriental Trading understand that you have been supplying”Qingdao”brand bottled beer of the best quality to a lot of countries and regions for over 30 years. We are the largest food trading corporation in this country,and have offices or representatives in almost all major cities and are sure that there is a large demand for various foreign beers in our ,we shall appreciate it very much if you will advise
外贸函电原则 一、Courtesy 礼貌 语言要有礼且谦虚，及时地回信也是礼貌的表现。 例如： We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. 二、Consideration 体谅 写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。 例如： “You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比“We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month.”要好。
三、Completeness 完整 一封商务英语外贸函电应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。 四、Clarity 清楚 意思表达明确，要注意： （一）避免用词错误： 例如：As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. 此处bimonthly有歧义：可以是twice a month 或者once two month.故读信者就迷惑了，可以改写为：We have two direct sailings every month from Hong Kong to San Francisco. （二）注意词语所放的位置： 例如： 1. We shall be able to supply 10 cases of the item only. 2. We shall be able to supply 10 cases only of the item. 前者则有两种商品以上的含义。 （三）注意句子的结构：
《外贸英语函电》课程教学大纲 一、课程基本信息 二、课程学习目标描述 高职高专商务英语专业《外贸英语函电》课程的目标是：经过68个学时的教学，使学生掌握一定的商务函电基础知识和技能，熟悉各种商务函电的组成结构，掌握各种信件、电报和传真的写作方法，同时要求学生了解各种函电的写作风格，以及特殊的表现形式。 本课程与相关课程的关系：外贸函电以《国际贸易实务》课程为基础，教师与学生均可将其作为 商务知识的参考，特别是对商务函电往来的环节和贸易术语的学习。学生需有较好的听、说、读、写、 译能力，是《商务英语》和《外经贸英语》等课程的延展课。 三、课程能力标准要求 （1）外贸英语函电阅读能力：能正确理解各主要业务环节中的往来函电，能审核信用证。 （2）外贸英语函电写作能力：能填制销售合同，能草拟各主要业务环节中的往来函电。 （3）外贸英语函电翻译能力：能翻译外贸信函，要求译文正确，语言通顺流畅。 （4）外贸英语函电词汇能力：能认知教材中出现的经贸术语，掌握经贸英语中常用词汇的用法。 （一）理论知识要求 本课程涉及到的学科知识领域既涉及商务英语知识，例如商务英语语言的程式化,也涉及国际贸易实务知识，例如拟写改证信必须了解如何根据“严格一致”的原则审核信用证。主要包括如何用英语形式拟写进出口业务的各个环节所需要的信函，如建立商业关系、询盘、发盘、还盘、接受、交易达成、签订合同、磋商价格、支付方式、装运及保险等。学生应重点掌握每一个环节的内容及写作技巧，地道的外贸用语、缩略语等，并学会应付不同情况，针对各种情况做出不同的回答。 （二）实作技能要求 鉴于外贸英语函电语言的程式化，本课程强调发展学生的“范式”意识，即注重特定环节特定信函的篇章结构，例如推销信的“星-链-钩”模式。同时，本课程力图使学生注意做事的程序性，例如抱怨函的处理。此外，本课程突出发展学生得体地沟通的能力，主要通过对各类信函的分类，如好消息、中性消息与坏消息，比较不同消息信函的语篇策略差异，提高学生灵活选择相应策略的能力。
外贸函电期末考试试卷 一、单项选择题（在每小题的四个备选答案中，选出一个正确答案，并将正确答案的序号填在题干的括号内。每小题1分，共20分） 1. One of our clients in Malaysia is _____ the market for walnut meat. A. at B. of C. in D. for 2. we will make contact with the endusers here and see if they are interested in the goods _____. A. offer B. offering C. offered D. to offer 3. It is after examination _____ we find the goods of high standard and are satisfied with the quality of the shipment. A. what B. which C. as D. that 4. Please keep us posted of the developments in your market，_____ we can adjust our quotations to the extent you indicate. A. so that B. such that C. as long as D. so long as 5. We have the pleasure in _____ your letter of Nov. 11，in which you inform us that you are satisfied with our men's shirts，shipped per S.？S.？“East Wind”。 A. admitting B. acknowledging C. accepting D. adjusting 6. We wish to call your attention to the _____ in the L/C，since there is no possibility of L/C extension.
经典外贸函电范文汇总 外贸函电是一种商务信件，英文foreign correspondence。写外贸函电是外贸业务员的日常工作之一，然而，能写好外贸函电的外贸业务员却不多，为了有助于大家写好外贸函电，本文总结了几个经典外贸函电范文，可供参考。 外贸函电就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件，但在信息化高度发达的今天，该信件并不局限于纸质信件，也可以是电子邮件、传真或MSN。 外贸函电最常用的内容：建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。 外贸函电基本要求：主题明确，内容简洁，语言精炼，表述完整。 外贸函电的格式：有固定的语言、习惯用法和常用句型。 外贸函电的语气：各部分语气。开发信、询盘回复一般要客气，表达感谢;平常业务联系要细心、信任;催促付款要紧急而不失礼貌;客户索赔要理解、给予足够的解释和说明。 外贸函电范文： 一、如何表达在涨价前订货 Thank you for your letter of October 10 for business copiers. We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock. We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year. Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long. Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably. 感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。 我方想告诉贵方，自下半年以来，复印机的零、部件价格一直不断增长。尽管我方尽量压低报价，但恐怕有此余地的时间不会太久。因此，建议贵方在零、部件再次涨价，并不可避免地引起成品涨价之前便向我方订货。
外贸英语函电》实训教学大纲 《外贸英语函电与单证》实验课程教学大纲 课程编号： 适用专业：商务英语国际贸易 实验学时：32 学分：2 编制单位：应用语言系商务英语教研组 一、实训教学目标 通过实训，培养和造就大量从事国际贸易的人才，要求学生不仅需要掌握国际贸易的基本原理，基本知识和基本技能和方法，而且还应具有应变的能力，具有分析和解决实际业务问题的能力，才能胜任此项涉外工作。 通过该课程实训，应使学生具备如下技能： 1. 掌握英文商务信函的正确格式和组成部分； 2. 掌握建立业务关系信函书信特点、结构、关键用语及表达技巧； 3. 熟悉交易磋商程序；掌握询盘、发盘、还盘的基本策略和技巧；熟悉、了解进出口合同的格式、内容；掌握进出口合同条款制订及缮制方法； 4. 掌握关于支付方式的谈判技巧；掌握撰写信用证修改函； 5. 掌握装运指示和装运通知的写法；掌握写催装船信函； 6. 掌握有关保险险别、常用保险条款及保险金额、费率的表达方式；掌握撰写要求保险、介绍保险险别、通知买方保险等相关信函； 7. 掌握索赔和受理索赔的信的写法。
二、实训内容和要求 《外贸函电》实训部分分为：信函格式、建立业务关系、合同条款、交易磋商、执行合同、电子信函六个模块。目标： 实训模块一：信函格式 1. 实训要求：了解齐头式、缩进式及混合式的写法；能正确书写信头、日期和封内地址等；能正确书写信封。 2. 实训内容：通过具体信函，讲解信函格式。 3. 实训方式：格式练习。 实训模块二：建立业务关系 1. 实训要求：掌握介绍业务范围、经营方式的表达方法。 2. 实训内容：通过相关信函讲解建立业务关系的信函表达方式。 3. 实训方式：撰写信函，翻译句子。 实训模块三：合同条款 装运 1. 实训要求：掌握装运须知和装运通知的写法；掌握写信催装船；掌握买方提议分批装运的信的写法。 2. 实训内容：装运通知，装运须知，催证信。 3. 实训方式：中英文笔译、撰写信函。 保险 1. 实训要求：掌握要求买方自行保险；掌握要求超额保险；掌握通知买方保险；了解一些常用的保险条款。 2. 实训内容：基本险，一般附加险，特殊附加险，单独海损和共同海损。 3. 实训方式：中英文笔译、撰写信函。
2018年秋《外贸函电》期末考试复习题 一、单项选择题（本大题共40小题，每小题3分，共120分） 1. ________ and technology make one product less expensive for a nation to manufacture than another. A. Source B. Resources C. Money D. Cash 2. A ________ is a business with one owner. A. sole proprietorship B. partnership C. corporation D. joint venture 3. ________ means that the owner loses only the money he has put into the company and no more. He does not have to sell personal belongings. A. Limited liability B. Unlimited liability C. Partnership D. Corporation 4. Inc. (Incorporated) is especially used in the USA, and ________ continues to be used worldwide for private limited companies whose shares are not available. A. Cop B. Cor C. Ultd D. Ltd 5. PLC (Public Limited Company) is now often used t o show that the company’s shares can be bought by the ________. A. owner B. public C. shareholder D. beneficiary 6. Centralized management is exercised by a small number of people, the Board of Directors, which is headed by the Chairman (or, in the USA, the President) and decides the overall policy of the ________. A. society B. family C. firm D. world 7. Investment is freely transferable, which means one owner can sell his ownership interests to an ________ without a change in the nature of the business. A. investor B. person C. owner D. outsider 8. A good business letter usually contains ________ compulsory parts with some optional elements. A. two B. six C. ten D. one hundred 9. The more popular sequence of dating today is ________. A. date-month-year B. year-date-month C. month-year-date D. date-year-month 10. ________ is the direct addressing to the receiver of the letter and it is placed below the inside address to actually begin the letter, usually followed by a comma. A. Salutation B. Address C. Date D. Beginning 11. The letter body can be indented and ________. A. block B. blocked C. dented D. dent 12. I would like to draw your attention ________ our new detergent powders.
外贸函电常用范文 一、开发新客户 Dear XXX, We have learned from our old client that you are one of the leading XXX importers in Italy. Therefore, we do hope there is a chance for us to cooperate with each other in the near future. （表明合作意向） We are one of the biggest XXX manufactures in China.（介绍自己的身份）All our products are manufactured strictly and provided to over 30 countries already. Attached please find our latest catalogue and quotation.（直接给出报价单） We look forward to your trial order. Yours faithfully, XXX 二、样品寄送通知 Dear XXX, I’m now writing to inform you that the samples that you
requested were sent by Federal Express today. （告知客户寄送时间及方式） In the mail, I’ve also enclosed a quotation.（附上最新的报价单）Please let me know at your earliest conveniences as soon as they arrive. Thanks a lot! I’m looking forward to your earliest response. Yours sincerely, XXX 三、拒绝临时取消订单 Dear Sir, Thank you for your letter of March 12th. We’re very sorry that we can’t accept cancelling the order at the last moment.（表明自己的态度） Since your products are ready for shipment, it will be a huge loss for us if you cancel the order.（说明理由）So we have difficulties in accepting your request. Best regards, XXX
《外贸函电》课程教学大纲 二、课程内容及基本要求 《外贸函电》是一门专业选修课程，在教学中应对各类外贸函电的写作技巧和方法、专业词语、语言形式等进行详尽的课堂讲授，辅以多媒体文档展示软件制作的“板书”，突出该课程的教学思路和每章的重点。在课堂讲授中，除教材上的例信和练习外，补充必要的阅读资料及写作练习，以辅助达到本课程的教学目的。该课程要求学生完成大量的课堂及课下练习，如修改病句、翻译句子和段落、按要求书写信件等，以帮助学生掌握每章的语言点和写作要领，加强实践运用的能力。并且通过对各项练习：采用课堂分析和集体讨论的方式，启发学生思考，进一步强化 第一章写信格式和原则（4学时） 一、学习目的和要求 了解函电写作的要领，掌握函电写作的内容 二、课程内容
书写外贸函电的七项原则、商业信件的格式（2学时）和商业信件的各 组成部分及信封的书写格式（2学时）。 三、课下作业： 将一封各部分顺序打乱的信件重新排列 本章重点：外贸函电的七项原则 本章难点：外贸函电的七项原则 第二章询价信ENQUIRIES（3学时） 一、学习目的和要求 介绍什么是询价，书写询价信的一般要求 二、课程内容 讲解书中的例信，重点解释其中的专业术语、专门词组和一些常见词的商业用法。 自学部分：方式与结构（STYLE AND STRUCTURE）：商业信件如何开头和结尾 三、课下作业： 选择、修改句子 本章重点：询价信的一般要求 本章难点：询价信的专业术语、专门词组 第三章询价复信（ENQUIRIES REPLIES）：（3学时） 一、学习目的和要求 回复询盘 二、课程内容 寄样本，答复询盘 三、课下作业 按要求写信或翻译信件 本章重点：答复询盘 本章难点：答复询盘专业术语和词组 第四章报价（OFFERS ）（3学时） 一、学习目的和要求 什么是报价，书写报价信的一般要求。实盘和虚盘 二、课程内容 实盘和虚盘、推销信的特点和写法。讲解书中的例信。如何做到句子表达多样化和句子流畅三、课下作业 选择、修改句子、汉译英句子按要求写信或翻译信件 本章重点：实盘和虚盘 本章难点：实盘和虚盘、推销信的特点和写法 第五章形式发票（2学时） 一、学习目的和要求 如何写作有关寄送形式发票 二、课程内容 寄送形式发票 三、课下作业
外贸函电期末复习试题及答案 1.We are sending you the samples C＿requested. a.be b.are c.as d.for 2.We trust that you will find our goods D＿. a.attracting b.to be attractive c.attract your attention d.attractive 3.The brochure covers＿B wide range of products we deal in. a.the b.a c.of d.about 4.We would B＿very much if you send us some samples immediately. a.thank
b.appreciate it c.appreciate d.appreciate you 5．We look forward to_A__a trial order． A．receiving B.receive from you C．receipt D．receipt your 6．We_C__some brochures to illustrate the products we manufacture． A．enclose,to you B．enclose,you C．enclose D．enclose, your 7．We shall_D__very much if you will send us a catalogue by air. A．appreciate B．appreciating C．appreciation D．appreciate it 8．We would like to take this_B__to establish business relations with you. A．step B．opportunity C．advantage D．opening 9．The shipment time is June or July at our_A__and the goods will be shipped in one___. A．option，lot B．option，consignment C．choice shipment D．decision，cargo10．The first shipment of pens has turned out to be_B. A．satisfy B．satisfied C．satisfaction D．satisfactory
最全的常用外贸函电范文 外贸函电的规范与否直接影响到客户对公司的印象，对于外贸人员来说，每天写外贸函电，回复函电。你的函电是否规范呢？把直接的函电于下文对照看看。。。 说明涨价原因 Dear Sir or Madam: Enclosed is our new price list which will come into effect the end of this month. You will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. The explanation for our increased prices stems from the fact that we are now paying 10% more for our raw materials than we were paying last year, along with some of our subcontractors having raised their prices as much as 15%. As you know, we take great pride in our product an dare proud of the reputation for quality and dependability we have built over 15years. We will not compromise that reputation because of raising costs. We have, therefore, decided to raise the price of some of our products. We hope you will understand our position and look forward to your cooperation. With best regards, Hillary 说服买家涨价之前下单 Dear Sir or Madam: This is regarding our quotation dated 2 November, and our mail offer dated 8 November concerning the supply of widgets(小机具).We are prepared to keep our offer open until the end of this month. For your information, the market is firm and growing. There is very little likelihood of any
《国际市场营销》课程教学大纲 ( 2012年月日审定) 第一部分课程的性质、目的与任务 一、选课对象 专科国际商务（外贸单证）专业。 二、课程的性质、目的与任务 本课程是专业基础课，课程4学分，课程学时数72。 国际市场营销作为市场营销学的分支学科，与市场营销学具有许多共性。其是以管理学的基本原理为基础，吸收了经济学、行为科学、哲学和社会科学的优秀成果，它和国际经济学、国际贸易学、国际投资学、国际企业管理学、国际经济法学又有千丝万缕的联系。总的来说，本学科主要运用了市场营销的一般原理和方法，研究跨国营销的特殊问题，范围更广、难度更大，是一门建立在市场营销基本原理之上的高级市场营销学。 本课程主要是研究企业的国际市场营销活动及其规律性的学科，其核心内容是研究国际市场的需求，更好地为国际市场提供产品或服务，从而实现企业的营销目标。国际市场营销学从研究市场环境入手，进而讨论如何根据不同环境下的市场需求，开发设计相应的产品，采取合适的分销并制定合理的价格，通过适当的促销宣传将产品推向国际市场。 通过本课程的学习，使学生能够使用国际市场营销的概念与理论，把握国际市场营销的规律性，适应国际市场营销环境及其发展变化趋势，了解开拓国际市场的基本方法；懂得运用国际惯例，对在华开展国际营销活动的国际企业采取相应的管理措施，以维护合法的贸易体系，同时借鉴外资企业的管理方法和经验，为中国企业的国际营销实践提供帮助。 三、先修后续课程 先修课程：无 后续课程：进出口贸易实务、国际商务单证、外汇基础与实务、国际结算、外贸函电等 第二部分教学内容与要求 第一章国际市场营销学导论（ 4学时） 一、教学要求 1、了解国际市场营销学的产生和发展 2、掌握国际营销的含义和特点 3、掌握国际营销的动因 二、内容要点 第一节国际市场营销学及其研究对象 一、国际市场营销学及其产生和发展 二、国际市场营销学的研究对象与方法 三、国际市场营销学与相关学科的关系 四、学习国际市场营销学的意义 第二节国际市场营销的内涵和特点