跨文化商务交际考试：
题型：
1、术语英译汉（20个，20分）；
2、术语汉译英（20个，20分）；
3、段落翻译（1篇，10分）；
4、问答题 (3个，30分）；
5、分析题1个，20分）。
复习范围：第1、2题: 教材第1-9章key terms；第3题：教材1-9章Apply your knowledge；第4、5题按指定复习重点进行准备。
问答题复习重点（每个题不少于100单词）：
1.What are the components in the process of communication? Can you give some examples to illustrate your idea?
2.Can you elaborate the characteristics of culture?
3.How does posture communicate different messages? Use examples to illustrate your answer.
4.What are cultural differences in format and layout of most common forms of business documents?
5.What are cultural differences in naming systems and customs related to business card exchange?
6.In what ways can cultural differences impact on international negotiations?
7.How do you understand AIDA and ACCA in marketing strategy?
8.What is considered as controversial issues of global marketing?
9.What are business ethics and how do ethics and laws relate with each other?
10.How do you realize the difference between home country laws and host country laws?
分析题题复习重点（每个题不少于150单词）：
1.Analyze the process of communication according to Fig. 1-2 at Page 7.
2.Analyze the cultural iceberg according to Fig. 2-2 at Page 46.
3.Analyze the major difference between Chinese and western approaches to negotiation according to Table 7-16 at Page 269.
4.Analyze the legal Environment of international business according to Fig. 9-1 at Page 31
5.
《跨文化交际》试题（附答案） Paper 1 Communication Analysis ? The following are three different cases of cross-cultural communication. In each of the cases there is something to be improved upon. Write an analysis on what is to be desired for more successful communication or cultural understanding.? ? Question 1 Case 1: Chen Bing, a Chinese tour guide, is talking to a Canadian tourist, Luke Baines, who has no knowledge of Chinese at all. They are having dinner in a restaurant. Chen: This is Beijing duck, one of China's most famous dishes. You'll love it! Luke: No, thanks. I don't like duck. I prefer chicken.? ? Question 2 Case 2: Feng Li and Tom have been working on a scientific experiment at a British university for some months. It has not been totally successful. They are discussing the situation in the laboratory. Feng Li: I don't know where it went wrong! Tom, Don't feel so bad. Cheer up, you've done your job. Feng Li: But our experiment has turned out to be a failure. Tom: Relax for a couple of days. I'll face the music. Feng Li: Tom, we are not playing children's games here. This is a scientific experiment. Tom, I've never taken the experiment as child’ s play, and I'm playing the game. Feng Li: You say you're playing the game! It's a rather important experiment! Feng Li walks out of the Laboratory angrily. Tom is puzzled.? ? Question 3 Case 3: This is a more complex situation where there are several things that require more informed cultural analysis. Find the cultural problems and explain the cultural differences. Jim and Li Zhen were students together at Leeds University in Britain. A year later, after graduating, Jim went to Shanghai as a visiting scholar on a year’s exchange.
1.英文原声电影赏析与跨文化交际能力的培养 2."跨文化非语言交际语用失误研究 3."公示语翻译中的语用失误探析 4.国内广告语言语用失误研究现状与分析 5."全球化语境下跨文化交际失误语用归因 6."跨文化交际中的语用失误类型及对策研究 7."基于礼貌原则的跨文化语用失误分析 8."跨文化言语交际中的语用负迁移 9."浅析化妆品广告中的语用预设 10."中西方饮食文化的比较研究 11."中美时间观之对比 1 2."浅析汉英问候语中的文化差异 13."英汉词汇的文化内涵差异探析 14."英语身体语的交际功能研究 1 5."浅谈英汉身势语的表意功能之差异 16."目标语文化的理解与跨文化交际 1 7."中西文化差异对中国学生英语学生的影响 18."跨文化交际中的文化误读
9."浅析文化差异对商务谈判的影响 20."英语禁忌语的文化内涵异同研究 21."英语学习中的文化习得 2 2."英汉思维模式的差异对跨文化交际的影响 23."外语学习者的思辨能力与跨文化交际之成效 24."培养英语学习者跨文化交际能力之策略 25."英汉道歉语差异及原因 26."中西跨文化礼貌语差异探析 27."英汉语言中礼貌表达法之比较 28."英汉习惯用语的文化内涵探源 29."英语称赞语及其回应的异同研究 3 0."中美（西）家庭教育理念的差异及其对孩子的影响 31."中国英语学习者跨文化交际中的主要障碍研究 32."试析跨文化交际中角色互动的作用 3 3."本土文化与异国文化的冲突对跨文化交际的影响 34."跨文化交际中的时间观差异 35."论跨文化交际中的中西餐桌礼仪
6."关于提升英语专业学生跨文化交际能力的培养 37."涉外婚姻中的中西文化冲突 38."论跨文化广告传播中食品商标的翻译439."多媒体教学与跨文化交际能力的培养40."中西方儿童文学的差异 4 1."中西体育文化的差异及其受全球化发展的影响 42."中西传统休闲文化及其价值观的对比分析 43."简爱与林黛玉不同命运的文化透析 44."国际商务活动中礼貌原则的应用 4 5."论文化背景知识在外语阅读教学中的作用 46."国际商务交际活动中的非语言交际 47."浅析英汉汽车商标的特点及其翻译 48."英汉隐喻差异的文化阐释 49."文化语境下的英汉植物词 50."文化语境下的英汉动物词 51."从体态语探析中西文化差异 52."浅析英汉颜色词的文化内涵 53."文化视野下英语谚语的比较
跨文化交际(胡超版)期末试题
Test Paper Ⅰ. Filling the blanks: 1.G enerally speaking, in terms of contextuality, the communication in the West is low-contextual while that in the East is high-contextual 2.G enerally speaking, in terms of world views, the We st adopts Dualistic view, while the East adopts holistic view 3.G enerally speaking, in terms of thought patterns, the West follows Analytic and abstract thinking, while the East follows synthetic and concrete thinking 4.Generally speaking, in terms of discourse patterns, the West uses Deductive pattern, while the East uses inductive pattern 5In the Axial Age, the great thinkers in China are Confucius, Lao Tze, Mo Tze, and the great thinker in India is Siddhartha Gautama, the great figure in Palestine are Hebrew prophets, and the great thinkers in the West are Plato, Homer and Archimedes Ⅱ. Choose the best answer: 1.Non-verbal messages are classified into two comprehensive categories: those that are primarily produced by the body, such as_________,________,_______; and those that the individual combines with the setting, such as _______, _______, _______.D A.physical contact, eye contact, paralanguage; space, time, man B.facial expression, touch, taste; space, time, silence C.appearance, movement, gesture; surrounding, occasion, man D.movement, smell, paralanguage; space, time, silence 2.In Chinese writing, there are usually more adjectives, proverbs and allusions than in English writing. Some Western scholars name this style “flowery”, stating that its aim is to give a more fanciful impression than information, and the information is usually of beauty, fragrance, happiness, and any other “goodness”aspects so as to attract people. We may term this style as_______-oriented. Western writing is more direct with objective inform ation. To them, much-repeated words may mean less after a while. We may term the Western writing as ________-oriented.C A. adjective, objective B. Chinese, Western C. impression, information C. indirect, direct 3. As to the human nature orientation, the traditional Western belief holds that _______, while the Asian people believe that_______.B A. basically good; basically bad B. evil but perfectible, basically good C. the mixture of good and evil; the mixture of good and evil; D. unknown 4. As to the Man-Nature orientation, the traditional Western belief holds that _______, while the Asian people believe that_______.D A. subjugation to nature; harmony with nature B. harmony with nature; mastery over nature
跨文化交际习题
跨文化交际习题 1. 单选题：（1.0分） 在日本，喝汤时发出很大吮吸的声音会被认为是______。 A. 粗鲁而讨厌的 B. 你喜欢这种汤的表现 C. 在家里不要紧，在公共场合则不妥 D. 只有外国人才这么做 解答： B 参考答案： B 2. 单选题：（1.0分）
在日本，自动售货机里出售除下列哪一种饮料以外的所有其他饮料？ A. 啤酒 B. 加糖精的保健饮料 C. 加糖的咖啡 D. 美国公司生产的软饮料 解答： B 参考答案： B 3. 单选题：（1.0分） 在拉丁美洲，管理者______。 A. 一般会雇佣自己家族的成员 B. 认为雇佣中级家族成员是不合适的 C. 强调雇佣少数特殊群体员工的重要性
D. 通常雇佣比实际工作所需更多的员工 解答： A 参考答案： A 4. 单选题：（1.0分） 在拉丁美洲，人们______。 A. 认为交谈时和对方进行眼神交流是不礼貌的 B. 总是等到对方说完才开始说话 C. 身体接触次数比相似情况下北美商人多 D. 避免身体接触，因为这被认为是对个人隐私的侵犯解答： C 参考答案： C
5. 单选题：（1.0分） 马来西亚的主要宗教是______。 A. 佛教 B. 犹太教 C. 基督教 D. 伊斯兰教 解答： D 参考答案： D 6. 单选题：（1.0分） 在泰国______。 A. 男性之间挽手同行很常见
B. 男女之间在公共场合挽手很常见 C. 男女同行是很粗鲁的举止 D. 传统上男性和女性在街上遇见会互相亲吻解答： A 参考答案： A 7. 单选题：（1.0分） 在印度，进食时恰当的举止是______。 A. 用右手取食物，用左手吃 B. 用左手取食物，用右手吃 C. 取食物和吃都只用左手 D. 取食物和吃都只用右手 解答： D 参考答案： D
跨文化交际学题型 可能会考的名词解释整理： Intercultural communication:intercultural communication is a face-to-face communication between people from different cultural back-grounds . Intracultural communication :intracultural communication can be defined as the extent to which there is shared interpersonal communication between members of the same culture –whether this is in the majority .or within minority cultures . Perception :in its simplest sense ,perception is ,as Marshall singer tells us “the process by which an individual selects ,evaluates ,and organizes stimuli from the external world .”in other words ,perception is an internal process whereby we convert the physical energies of the world into meaningful internal experiences . Individualism :broadly speaking ,individualism refers to the doctrine theater the interests of the individual are of ought to be paramount ,and that all values ,rights and duties originate in individual s ,it emphasizes individual initiative ,independence ,individual expression ,and even privacy . Collectivism: it is characterized by a rigid social framework that distinguish between in-groups and out-groups .people expect their in-group to look after them ,and in exchange for that they fell they owe absolute loyalty to the group .collectivism means greater emphasis on (1)the views ,needs ,and goals of the in-groups rather than oneself ; (2)social norms and duty defined by the in-group rather than behavior to get pleasure ; (3)beliefs shared with the in-group; rather than beliefs that distinguish self from ingroup ; and (4)great readiness to cooperate with ingroup membership . Power distance :it’s the extent to which a society accepts that power in relationships ,institutions, and organizations is distributed unequally . Context :it’s the information that surrounds an event ,it is in extricably bound up with the meaning of the event . High-context communication :it is a kind of communication in which most of the information is already in the person ; while very little is in the coded ,explicitly transmitted part of the message ,e.g.,Chinese ,Japanese Low-context communication :it’s just the opposite of high-context communication . it’s the mass of information is rested in the explicit code ,e.g. American German High-context culture :it's a kind of culture in which people are very homogeneous with regard to experiences ,information networks ,and the like ,e.g. Chinese ,Japanese Low-context culture:it's a kind of culture in which the population is less homogeneous and therefore tends to compartmentalize interpersonal contacts ,e.g. American ,German Activity orientation :it is the way a culture views activity ,which is classified by kluckhohns and strodtbeck as being ,being-in-becoming ,and doing. Nonverbal communication: nonverbal communication involves all those nonverbal stimuli in a communication setting that are generated by both the source and his or her use of the environment and that have potential message value for the source or receiver. Paralanguage :certain vocal cues provided us with information with which to make judgments about characters’personalities’, emotional States ,and rhetorical activity .Paralanguage involves the linguistic elements of speech ,that is ,how something is said and not the actual meaning of the spoken words .most classifications divide paralanguage into three kinds of vocalizations ;vocal
1.Three international developments have made intercultural contact more pervasive (无处不在), they are .（D ） A. new technology and information system B. changes in the world’s population C. a shift in the world’s economic arena D. A, B and C 2.___C___ has evolved that lets societies share cultural experiences with one another as films are produced and shown around the world. A. Show business B. I.T. C. international film industry D. Mass media 3.__A____ in the United States, because they have been profoundly affected by population and immigration increases, are a primary setting for domestic intercultural contact. A. Schools B. Community C. Workplace D. club 4. It is difficult to find a single definition of human communication because__D____. A. the complex nature of communication B. the issue of intentionality C. the issue of unintentionality D. A, B and C 5. To Reusch and Bateson, communication often takes place __A___. A. without awareness B. consciously C. intentionally D. deliberately 6. Which of the statements of communication is not true? D A. Communication is dynamic https://www.doczj.com/doc/9b14814094.html,munication is symbolic https://www.doczj.com/doc/9b14814094.html,munication is Interpretive D. Communication is static 7. Communication has a consequence means that ___D___. A. Communication is irreversible B.Our response to message does not have to be immediate C. The nature of our responses to messages is rooted in our culture D. A, B and C 8. Which of the item is not the basic component of culture? C A. Values B. Emotions C. Personality D. Attitudes 9. We learn our culture not through __D______. A. proverbs B. art C. mass media D. self-taught 10.Although many aspects of culture are subject to change, the _B______ of a culture resists major alterations. A. history B. the deep structure C. background D. tradition 11. ___C___ is at the core of intercultural communication. A. sender B. receiver C. culture D. language 12. Although cultures change through several mechanisms, which of the following item is not the three most common ones.C A. Diffusion B. Acculturation C. Invention D. Innovation 13. One of the most difficult tasks for foreigners in learning a new language is learning the _____A____ and ________ in which they are used. A. different styles, the contexts B. grammar, accent C. different styles, the speech acts D. vocabulary, the pronunciation 14. Language is accompanied by a continuous flow of nonverbal communication, which involves not only ____ but also ____ and _____.B A. the tone, gaze, posture B. the voice, the face, the body C. the pitch, gaze, gesture D. the pace, the distance, touch 15. ___B__ is the process of selecting, organizing, and interpreting sensory data in a way that enables us to make sense of our physical and social world. A. Interpretation B. Perception C. Analysis D. Understanding
跨文化交际复习题： 1、跨文化交流障碍产生的原因有哪些？ 2、试用霍夫斯泰德的文化价值理论来分析中美课堂的主要差异及原因。 3、试分析电视剧《小爸爸》第32集中（法庭审理）体现出的主要中美文化 差异。 4、试简要叙述文化的“洋葱论”和“冰山论”。 5、请简要阐述跨文化敏感度发展模式的6个阶段。 6、非言语交流方式有哪一些？列举几个国家非言语交流方式含义的差异。 7、国际礼仪的基本原则有哪些？ 8、国际惯例、本国礼俗与入乡随俗之间的关系如何处理？请举例说明。 9、什么是着装的ＴＰＯ原则？ 10、简述男士西装与女士套裙的着装规范。 11、见面介绍与行握手礼应遵从什么顺序？ 12、名片的使用有哪些注意事项？ 13、西餐的餐桌礼仪包含哪几个方面？试简述每一方面的主要规范。 案例分析题： 一、请运用非语言沟通的知识来分析以下案例。 【案例1】 Mark因为工作的原因从丹麦搬到悉尼做销售人员。三周后，他被邀请加入一个当地的俱乐部。最初的几周里，他总是要么坐在沙发里听别人聊天，要么站在角落里与人交谈，慢慢地他熟悉了俱乐部里的所有人。一天，在一个晚间聚会上，一位俱乐部女性成员走近他，他们开始很有兴致地谈论晚会的气氛。刚开始，
谈话的气氛很好，可是慢慢地Mark发现，这位女士正在慢慢地后退。她看上去明显很不安。正当Mark想跟她谈论一下澳洲人的风俗时，一位不远处的男士看了那位女士一眼，她如释重负地走过去开始和那位男士聊起来，留下Mark一个人疑惑地站在那里。
二、请用单一制时间观和多元制时间观来分析以下案例： 【案例2】 德国外教Nowak经常去一中国菜摊买菜，因为她的摊子品种多、态度好。这天他挑好了一颗西兰花，正犹豫再买点什么，听到摊主又在招呼其他顾客，他等了一会儿。只见摊主手脚麻利地给其他两个刚来的顾客过称、装袋、收钱。好容易轮到他，摊主一边为他称菜，一边又在试图招呼其他人。Nowak不高兴地说：“我是先来的，你应该先服务好我。”摊主笑着回答：“我看你半天没吱声，以为你还想挑点什么呢。我这不来了吗？！”Nowak回家的路上，一直觉得自己在这里是“老外”，太容易被人欺负了。 三、请用个体主义和集体主义价值观来分析以下案例： 【案例3】 飞利浦照明公司某区人力资源副总裁（美国人）与一位被认为具有发展潜力的中国员工交谈，想听听这位员工对自己今后五年的职业发展规划及期望达到的位置。中国员工并没有正面回答问题，而是开始谈论起公司未来的发展方向、公司的晋升体系，以及目前他本人在组织中的位置等，讲了半天也没有正面回答副总裁的问题。副总裁有些大惑不解，没等他说完已经有些不耐烦了，因为同样的事情之前已经发生了好几次，“我不过是想知道这为员工对于自己未来五年发展的打算，想要在飞利浦做到什么样的职位罢了，可为何就不能得到明确的回答呢”谈话结束后，副总忍不住向人力资源总监抱怨道，同时受到压力的员工也向总监诉苦，“这位老外怎么这么咄咄逼人？”作为人力资源总监，他明白双方之间不同的文化背景及由此引发的不同的沟通方式引起了隔阂，虽然极力向双方辩解，但要完全消除已经产生的问题却并不容易。 四、自行寻找案例，用中西思维方式的差异分析中西写作表达习惯的差异。
跨文化商务交际答案名词对应。 ( Kinesics )：the nonverbal behavior related to the movement of the body or part of the body. (身势)：非言语行为相关的运动身体肌肤上或局部的身体。 ( etiquette )：it refers to manners and behavior considered acceptable in social and business situations. (礼仪): 它指的是礼貌和行为认为是可以接受的,在社会和商业管理硕士学位。 (pragmatics) ：it is the study of how speakers use the language to reach successful communication, and the study of the effect that language has on human perceptions and behaviors. (语用学): 它是研究如何说话者可以运用语言达到成功的交际而且该研究结果的语言对人类的观念和行为。 (power distance):the degree to which power differences are
expected and accepted by society. (权力距离): 在何种程度上的力量和接受不同是被期望的社会。
choices and for resolving conflicts? （价值观）：学会组织的规则为标志的选择和解决冲突。 (reverse culture shock) :it refers to the “shock” one experiences upon returning to one J s home culture after growing used to a new one? (反向文化冲击)：它指的是“震惊”一经使用后返回到一个新的增长一对一的家居文化体验。 (Recovery stage):a stage of culture shock characterized by gaining some understariding of the new culture? (恢复期)：一阶段的文化冲击获得一些新的文化的理解的特点。(Semantics): it is the study of the meaning of words, a system that relates words to meaning. (语义)：这是含义的话，一个系统，涉及词意义的研究。(Memo):it is a hard-copy docume nt, used for communicating inside an organization, usually short?(备忘录)：这是一个硬拷贝文件，供组织内，通常短暂交流使用。 (proxemics):the study of peopled perception and use of space? (空间关系学)：人们的看法和空间利用研究。 (uncertainty avoidance):the degree to which the society
( ) 1. There are two kinds of cross-cultural communication: unilateral communication and _________. A. successful communication B. verbal communication C. bilateral communication D. unsuccessful communication ( ) 2. When you are invited for a western meal, you’re offered a second helping , but you have already had enough. What would you say? “_________”. A. Oh, thanks. That tastes awful. B. No, I don’t want that. C. No, I don’t like it. D. That was delicious but I’ve already had plenty, thanks. ( ) 3. Most Americans see themselves as separate _________, not as representatives of a family, community or other group. A. independence B. individuals C. customers D. cultures ( ) 4. The _________ of a person is his or her family name. A. given name B. middle name C. surname D. initials ( ) 5. Unlike in China, the kin terms used for relatives do not distinguish between _________ relatives in Britain. A. internal and external B. old and young 2015年12月江苏省高等教育自学考试 跨文化交际 一、 选择题（每小题1分，共10分） 在下列各题中选出正确的选项，并将其字母标号填入题前的括号内。
期末考试范围 ? 1. 阅读理解2篇（20%） ? 2. 选词填空：15个句子（15个备选项，课后的key concepts,概念的词为主。（15%） ?eg: ———the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue. ? 3. 简答题：课后comprehension questions和case study( 课内或者稍微改动的）。（25%） 4. 实用写作：一封信什么的（格式）（10%） 5. 写作：给出某个文化现象观点，运用所学文化差异进行评论 （comment)。（30%） 如: 说给一个关于教育的话题（文化现象），我们要用所学的中 美教育差异进行评论，议论文形式。 价值观，家庭观，社会关系朋友观，饮食观，教育观，时间观等 篇目：Unit1: A B C Unit2 A Unit3 A B Unit5A Unit6A Unit7 A Unit10 B Unit1 A Key concepts reservation: 谦逊的coldness: 冷静的 modesty：谦虚的 humor：幽默的 sportsmanship：运动员精神 Q1、what is a reserved person like? Answer: A reserved person is one who does not talk very much to strangers, does not show much emotion, and seldom gets excited. Q2、what is the character of the Englishmen? Answer: reserved 、humor、modesty、cold、sportsmanship. Q3、what is sportsmanship? Answer: sportsmanship is the ability to practice a sport according to its rules, while al so showing generosity to one’s opponent and good temper in defeat. Case study Q、What made the British feel quite unhappy in this situation?
Part ⅠDecide whether the following 10 statements are True or False. Write the answers in the blanks. (2% for each, 20%) 1. People do not exchange greetings with people almost every day. 2. If you want to know where a person was born, you can ask “Where are you originally from?” 3. For women, in more informal business situations, should dress in a conservative suit or a well tailored dress. 4. Conversations about children and family usually do not have their place in “networking ” situations for business. 5. At conventions, it is absolutely necessary to participate or at least make an appearance at most organized functions. 6. If you are the hostess, don ’t insist that someone else drink and don ’t over serve. 7. There are enough people in the world who have problems mastering vehicles and phones individually. 8. It is advisable not to wear the earpiece when we are not on the phone. 9. Overdrinking alcohol can lower a person ’s inhibitions and alter his judgment. 10. Most meetings are unnecessary; they are just a way of making people feel important. Part Ⅱ Translate the following sentences into English. (3% for each, 15%) 1. 在地球村里，国家就像一个大家庭，各大洲就像是邻居。 ________________________________________________________________________________________________________________________________