①课本第三页 1-Needs and Purposes for Communication
?(1) survival (6) power
?(2) cooperation (7)social needs ?(3)personal needs (8) information
?(4) relationships (9) making sense of world
?(5) persuasion 劝说 (10) self-expression
用P4—P6 Survival、Co-operation、Personal needs. ……回答，不要
求全部都写出来，但是至少要答四到五个，理解读懂还要有对这个词的解
释
②P6掌握交际的概念（Definition）
?Communication refers to the act and process of sending and receiving messages among people.
?Eg: buy computer via Internet
?Communication—someone perceives behavior or its residue and attributes meaning to it. Communication has taken place
regardless of whether that behavior is conscious or
unconscious. Intentional or unintentional.
③P10（很重要）交际的过程（the process）
1. the components of communication
?Message
?Sender
?Receiver
?Channel
?Noise
?Feedback
?Encoding/Decoding
2. Models of communication
?(1) the linear model
?(2) the circular model
?(3) the contextualized model
④P14 交际的特征（Characteristics）里的黑体标题要看懂
? 1. communication is dynamic 动态
? 2. communication is irreversible不可撤销
? 3. communication is symbolic符号性
? 4. communication is systemic 系统性
? 5. communication is self-reflective自我反映性
? is interactive 交互性
?7. communication is complex 复杂性
⑤P22里的最后一段中影响跨文化交际的主要三个因素
Language barriers，different values，different cultural patterns
of behavior
⑥ICC与ICBC的概念
1. intercultural communication (ICC)
?--interpersonal communication between members of different cultures.
2. intercultural business communication (ICBC)
?--communication within and between businesses that involve people from more than one culture
⑦P31课后练习中的Discussion Questions的前三个问题
⑧P41 关于文化的概念在这页的第五段
?Culture is the total accumulation（积累） of beliefs, customs, values, behaviors, institutions（习俗） and communication patterns（样式） that are shared, learned and passed down through the generations in an identifiable group of people.
⑨P42 文化的特点还要解释四个到五个
? 1. culture is not innate; it is learned . sneezing)
? 2. culture is transmitted from generation to generation ? 3. culture is selective
? 4. the facets of culture are interrelated . women’s movement)? 5. culture is ethnocentric
? 6. culture is subject to change
⑩P46价值观的概念（definition of value）
?One’s principles or standards, one’s judgment of what is valuable or important in life
? A broad tendency to prefer certain states of affairs over others. (Hofstede P46)
? A conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action.
⑾P45（重点）values from the core of culture
? form the core of culture
? 2. values are the deepest manifestations of culture and most difficult to understand by an outsider.
(symbols-heroes-rituals-values, by Hofstede)
⑿P48 价值观的分类
? values ., happy life)
? values .. modesty for Chinese culture)
? 3. peculiar expression or deviations of individuals within cultures (subjective culture)
⒀P49 价值观是怎样形成的how to get one’s value
? 1. from one’s family
? school education teachers
? 3. from one’s peers
? 4. from society at large
⒁P59（很重要） hofstede-Bond's Value Dimensions
? Individualism vs. Collectivism
?Power Distance
?Uncertainty Avoidance
?Masculinity vs. Femininity
回答这个题目时要说这个理论是谁写的，叫什么名字，理论是什么（从P60-64四个角度回答）还要解释，还要给例子，比如P62的图表。这样才能得高分
⒂P80课后练习第一大题的前三个问题
⒃P222 商务礼仪的重要性从这页的第二段前四句回答
? 1. to increase the quality of life in the workplace
? 2. to contribute to optimum employee moral
? establish the company image
? play a major role in generating profit
⒄P223Defining Business Etiquette and Protocol（礼仪指的是什么。礼节指怎样做）
具体分析
?Etiquette refers to manners and behavior considered acceptable in social and business situations.
?Protocol: customs and regulations dealing with diplomatic etiquette and courtesies expected in official dealing with persons in various cultures.
Chaney and Martin(2002)
Difference between etiquette and protocol
?Protocol is what to do in a given situation.
?Etiquette is how to do it and how to do it gracefully.
⒅P225（很重要）Cultural differences in business etiquette and protocol 文化在这两者中的不一样会解释，举例子说明? 1. initial business relationship
? 2. Social entertainment
? 3. Gift giving etiquette
? dress
? schedule
? use of humor
⒆P254课后练习第一大题的 1 2 3 5
⒇写作注意格式，格式占一半分
January 一月 July 七月February 二月August 八月March 三月September 九月April 四月October 十月May 五月November 十一月June 六月December 十二月