牛津译林版英语高一下册Module 4《Unit 1 Advertising》word教案课前学习：
翻译下列短语：
分数、小数和百分数
趋势、范围和限度
在高峰一张条形表
采访表相关问题
时髦音乐互动多彩
肯定与否定祁使与感叹
后悔做某事多达
对…感到惊讶令人回味
对……感到厌烦评论
为了…利益发起系列广告
社会关注打动某人
目标受众心中想着
决心做某事投合某人
关心担心把…讲清楚
使……构成整体提出一个口号
翻译下列句子：
1与单个广告不同的是，系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。
2你得确切地知道你想传递给人们的信息是什么，你又想让他们做什么，这很重要。
3要始终迎合受众的反应，这很重要。
4选择广告方式的主要依据是目标受众，以及何种广告最能被这一特定群体所接受。
课堂学习
1 design dresses /the National Stadium 设计服装/国家体育馆
design a plot for one’s new novel为新小说拟定情节 a perfect crime 筹划一个天衣无缝的犯罪 the well paper design 墙纸的图案
be of poor design 设计很差
have designs on one’s money /life 觊觎某人的钱/想杀害某人
by design 故意地
2 react vi. (1)反应，反抗（常与to连用）
How did your mother react to the news? She reacted by getting angry.
你妈妈对这个消息的反应怎样？她的反应是非常生气。
The eyes react to light. 眼睛对光起反应。
(2)（常与against连用）反抗，反对
Children tend to react against their parents by going against their wishes．孩子往往故意不听父母的话来示抗拒。
react against oppression反抗压迫
(3)（常与with连用）发生化学反应
An acid can react with a base to form a salt.酸碱化学反应成盐。
react on [upon] 对...起作用, 对...有影响,;react on each other相互起作用Unkindness often reacts on the unkind person.恶人有恶报。
reaction. cn 常用介词 to
Our reaction to a joke is to laugh.
我对他的建议的反应不是他们所料到的。
My reactions to his proposal were not quite what he expected.
3 get---across 通过；使---被理解
The bridge was destroyed, so we couldn’t get across. 桥坏了，我们无法通过。
I spoke slowly, but my meaning didn’t get across. 我讲得很慢，但我的意思还是没被理解。
He found it difficult to get his Chinese humour across to an English audience. 他发现自己的中国式幽默很难为英国听众理解。
get across 讲清楚，被理解 get along (with) 有进展；（与……）相处
get away 走开，避开 get down to 开始认真干（某事）
get in 进站；收（庄稼） get off 下车；脱下；使不受惩罚；动身
get on 上车；进展 get over 克服；康复；摆脱（情绪）；熬过;
get round 传播；蔓延 get through 做完；通过（考试）；接通电话
get together 欢聚 get up 起床；举办；化装
4 appeal vi.呼吁，恳求；吸引，引起兴趣；上诉；诉诸于 n呼吁；恳求;感染,魅力;上诉appeal to sth.; appeal to sb. for sth./to do sth.
The government is appealing to everyone to save water. 政府呼吁每个人节约用水。
I appeal to your sense of justice. 我呼吁你们拿出正义感
We appealed to them for help. 我们向他求援。
She appeals to me. 我对她感兴趣。
Does the idea of working for a venture company appeal to you?
你有没有兴趣到合资企业去工作?
appeal to a higher court (不服判决)提出上诉
an appeal for aid/ forgiveness恳求援助/原谅
The teacher listened to his appeal. 老师倾听了他的要求。
The game has lost its appeal.这种游戏已引不起人们的兴趣。
make an appeal to sb.向某人提出呼吁/引起某人兴趣
5 available 可获得的，可找到的，有空的
Further information is available on request. 详情备索。
When will the information be made available? 何时才能了解到情况？
This was the only room available. 这是唯一可用的房间。
We’ll send you a copy as soon as it becom es available. 一有货我们就会给你邮寄一本去。
Every available doctor was called to the scene.所有能找到的医生都备召集到了现场。Will she be available this afternoon? 今天下午她有空吗？
available adj. 可用的，可获得的，有效的，适宜的
sth.(受体)+ be + available + to + sb. (主体) 某物对某人来说是可得的
The information is available to anybody.
The ticket is available to you for 3 days. （三天内有效）
Tickets are available at the box office.票房有票。
sb.(主体) + be + available + for + sth. (受体) 某人对…来说是合适的
He is not available for/up to / fit for the job.
Are you available for a meeting tomorrow?
6 approach vt./n接近，靠近,建议，要求，（待人接物或思考问题的）方法，方式，态度
We heard the sound of an approach ing car / a car approach ing。
我们听见一辆车驶近的声音。
She approach ed the bank for a loan.她向银行要求贷款。
The school has decided to adopt a different approach to discipline.
学校决定采用另一种方式解决纪律问题。
She took the wrong approach in her dealings with them. 她用错误的手段和他们
课堂检测（运用本节课所学短语句型完成下面的短文）
for the benefit of launch an ad campaign reach sb target audience have in mind appeal to be concerned with get sth across put together
为了公众的福利，我们可以使用媒体发起系列广告。系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。我们想影响的特定群体就是目标受众。广告商必须始终想着目标受众，要始终迎合他们的反应是这很重要。构建系列广告时，考虑运用那种方式把你的信息讲清楚。只有打动你的受众，发起的系列广告才能取得能成功。
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能力提升：
任务型阅读请认真阅读下列短文, 并根据所读内容在文章后表格中的空格里填入最恰当
的单词。注意：每空1个单词。
To be a good teacher, you need some of the gifts of a good actor; you must be able to hold the attention and interest of your audience; you must be a clear speaker, with a good, strong, pleasing voice which is fully under your control; and you must be able to act what you are teaching, in order to make its meaning clear.
Watch a good teacher, and you will see that he does not sit still before his class: he stands the whole time he is teaching; he walks about, using his arms, hands and fingers to help him in his explanations, and his face to express feelings. Listen to him, and you will hear the loudness, the quality (音色) and the musical note of his voice always changing according to what he is talking about.
The fact that a good teacher has some of the gifts of a good actor doesn't mean that he will indeed be able to act well on the stage, for there are very important differences between the teacher's work and the actor's. The actor has to speak words which he has learnt by heart; he has to repeat exactly the same words each time he plays a certain part, even his movements and the ways in which he uses his voice are usually fixed beforehand. What he has to do is to make all these carefully learnt words and actions seem natural on the stage.
A good teacher works in quite a different way. His audience takes an active part in his play： they ask and answer questions, they obey orders, and if they don't understand something, they say so. The teacher therefore has to meet the needs of his audience, which is his class. He cannot learn his part by heart, but must invent it as he goes along.
I have known many teachers who were fine actors in class but were unable to take part in a stage-play because they could not keep strictly to what another had written.
(1) ______________ and Acting
(2) __________ between a good teacher and a A good actor must be able to:
·hold the audience’s attention or interest ·speak (3) ____________ with a controlled voice