A review of the marketing strategy of Mindray and its effectiveness
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2
O b s e r v a t i o n a n d e x p l o r a t i o n 1P r o j e c t O v e r v i e w
3
I II M a r k e t S t r a t e g y
III
E f f e c t i v e n e s s E v a l u a t i o n
C o n c l u s i o n s & R e c o m m e n d a t i o n s
Contents
?Introduction
Topic : No.18.
“A review of the marketing strategy of an organisation and its effectiveness”Target organization: Mindray Medical International Limited (Mindray)
?Research Questions (RAP Logic)
?What makes Mindray distinguish from domestic competitors?
?How can Mindray compete with foreign brands on the world stage?
?What is Mindray’s marketing strategy?
?How effective is Mindray’s marketing strategy?
?Overall Framework
Internal Environment ?Company Overview
Project Objectives
Marketing Strategy (4Ps)
Research Questions
Marketing Strategy Effectiveness Evaluation
Conclusion & Recommendation
External Environment ?PEST Model
?PORTER’S 5 FORCES
Business Model Analysis ?SWOT Model
Ratio Analysis
?Vertical Comparison ?Competitor Comparison
Marco Environment
Aspect Characteristic Political?China healthcare reform
?Localisation tendency
?Emerging industry classification
?Regional market access conditions like CE & FDA Economic?Global growth of MedTech products
?China becomes the 2nd largest market
?Increasing spending on national healthcare Social?Population growth and aging
?Urbanisation process, more middle class
?Preference for foreign brands Technology?Multidisciplinary industry
?Continuous research and development
?Product structure upgrading
?Government funds to support R&D
Industry Environment
Aspect Rate Characteristic
Rivalry High?Domestic manufacturers who supply
low to mid‐end products;
?Foreign companies who supply high‐
end products.
Threat of New Entrants Low?High capital & technical barriers ?High switching cost
Threat of
Substitutes
Low?Can not be replaced
Bargaining Power of Buyers High?Hospital& Government is powerful ?Distributor is negotiable
Bargaining Power
of Suppliers
Low?Can be replaced easily
?Mindray Overview
Leading developer, manufacturer and marketer of medical devices worldwide.
?Vision
We will make better healthcare solutions more accessible to humanity.
?Mission
Improve healthcare by optimizing and sharing medical technologies with the world.
?Core members
Good education background. Experts in computer science, biomedical and physics.
?Milestones
?Certification & Qualification (ISO9001, CE, FDA, etc.)
?Merger & Acquisitions world‐wide (Datascope, Zonare, Ulco, etc.)
?Listed on New York Stock Exchange
?Mindray’s Market Strategy (4Ps)?Product
36.7%
27.8%
26.0%
9.6%Mindray’s Product Share (2014)
Patient monitoring and life support products In ‐vitro diagonostric products
Medical imaging systems Others
Committed to Innovation ?13% of sales revenue ?Talent 2000+?Patents 1300+
?New products 7‐10 annually ?Master or PhD 63%?
R&D centers
10
?Mindray’s Market Strategy (4Ps)
?Place
?United States: Agents
?Europe: Direct sale
?China: Direct sale in first‐tier cities
Agents for lower‐tier markets
China market breakdown
?City Hospital
?County hospital
?Broader basic healthcare system ?Promotion
?ISO9001, CE, FDA, etc.?Listing on the NYSE
?Exhibitions & Forums
?Price
?High price
?Focused differentiation
Ratio Analysis –Vertical comparison
294
548
634
704
881
1,060
1,214
1,323
20040060080010001200140020072008200920102011201220132014
S a l e s R e v e n u e ($, M i l l i o n )
MR's Sales Revenue (2007‐2014)
400,975486,441600,665686,585738,504
56.9%
55.2%
56.7%
56.6%
55.8%
0.0%
10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%0
100,000
200,000300,000400,000500,000600,000700,000800,000201020112012
20132014G r o s s P r o f i t M a r g i n (%)
G r o s s P r o f i t ($, T h o u s a n d )
MR's Gross Profit
Gross profit Gross Profit Margin
?In 2014, global sales revenue reached $1.323 billion.
?
The CAGR from 2007 to 2014 was 24%.
?
From 2010 to 2014, gross margin position remained relatively stable at 56%.
Ratio Analysis –Vertical comparison
12345Operating Profit 155,587167,038191,331210,224192,526Net Profit Margin 22.1%19.0%18.0%17.3%14.6%ROCE
15.9%
13.9%
13.2%
11.4%
9.9%
155,587167,038191,331210,224192,52622.1%
19.0%
18.0%17.3%14.6%15.9%
13.9%
13.2%
11.4%
9.9%0.0%5.0%10.0%
15.0%20.0%
25.0%0
50,000
100,000150,000200,000250,000R a t i o (%)
O p e r a t i n g I n c o m e ($, T h o u s a n d )
MR's Net Profit & ROCE
?
Net profit and ROCE continued to decline. Causes of deterioration need further discussion.
Ratio Analysis –Vertical comparison
?Current ratio and quick ratio were high ?Collect payment quicker 20102011201220132014Current ratio 4.0 3.7 3.0 2.5 2.9Quick ratio 3.5 3.3 2.8 2.3 2.6Inventory period 95.387.787.596.194.1Receivable period 74.383.163.966.261.4Payable period
53.3
44.9
42.3
64.8
58.4
0.0
20.040.060.080.0100.0120.00.0
1.02.03.04.05.06.0P e r i o d (d a y s )
R a t i o
MR's Liquidity Ratio
?Pay suppliers slower ?Stable inventory level
Ratio Analysis –Vertical comparison
20102011201220132014 Debt1,13337,38054,043222,925208,255 Equity434,158566,199700,007865,6911,000,272 Financial costs2,9001,3904,0936,3456,400 Dividend34,09146,10258,37558,85346,823 Financial Gearing0.00 0.07 0.08 0.26 0.21 Interest cover53.65 120.17 46.75 33.13 30.08 Dividend cover 4.56 3.62 3.28 3.57 4.11?Debt ratio was low.
?Strong capacity in paying interest and dividend.
Ratio Analysis –Competitor comparison
?
GPS’s sales revenue was 12‐25 times than Mindray
?
Mindray showed stronger growing trend than GPS.
20102011201220132014GE Revenue $16,897$18,083$18,290$18,200$18,299Phillips Revenue $11,400$12,336$12,820$12,712$12,162Siemens Revenue $16,387$17,444$17,519$16,793$16,456Mindray Revenue $704$881$1,060$1,214$1,323GE Growth Rate 5.5%7.0% 1.1%‐0.5%0.5%Phillips Growth Rate 9.7% 2.9%12.8%‐4.1%‐4.1%Siemens Growth Rate 3.7% 1.2%9.0%‐7.3%‐1.7%Mindray Growth Rate
11.0%
25.1%
20.3%
14.5%
9.0%
‐10.0%
‐5.0%
0.0%5.0%10.0%15.0%20.0%25.0%30.0%$0
$2,000
$4,000$6,000$8,000$10,000$12,000$14,000$16,000$18,000
$20,000G r o w t h R a t e (%)
S a l e s R e v e n u e ($, M i l l i o n )
Revenue and Growth Rate (2010‐2014)
Ratio Analysis –Competitor comparison
?
GE’s net profit
performance was the best, followed by Siemens.
?
Mindray’s profit was climbing but its
margin was dropping.
20102011201220132014GE Operating Profit $2,741$2,803$2,920$3,048$3,047Phillips Operating Profit $1,148$38$1,318$1,746$604Siemens Operating Profit $2,406$1,859$2,331$2,699$2,684Mindray Operating Profit $156$167$191$210$192GE Profit Margins 16.20%15.50%16.00%16.70%16.70%Phillips Profit Margins 10.10%0.30%10.30%13.70% 5.00%Siemens Profit Margins 14.70%10.70%13.30%16.10%16.30%Mindray Profit Margins
22.10%
19.00%
18.00%
17.30%
14.60%
0.00%
5.00%10.00%15.00%20.00%25.00%30.00%
35.00%$0
$500$1,000$1,500$2,000$2,500$3,000
$3,500P r o f i t M a r g i n (%)O p e r a t i n g P r o f i t ($, M i l l i o n )
Profit and Margins (2010‐2014)
Ratio Analysis –Competitor comparison
U.S.45%
Europe 22%
Growth 33%GE Healthcare
U.S.Europe Growth
U.S.38%
Europe 36%
Growth 26%Siemens Healthcare
U.S.Europe Growth
U.S.42%
Europe 33%
Growth 25%
Phillips Healthcare
U.S.Europe Growth
U.S.14%Europe 10%
Growth 76%
Mindray Medical
U.S.Europe Growth
Company
Principal market GPS United States & Europe Mindray
Growth regions
Ratio Analysis –Competitor comparison ?R&D: Mindray invested most for research and design.
?Liquidity: Mindray collected the payment faster than GPS.
?
Efficiency: GPS’s employee output was at the same level, while Mindray was half of their performance.
2014 ($'000,000)
GE
Healthcare
Phillips Healthcare
Siemens Healthcare
Mindray R&D expenses $1,000 $1,088 $1,337 $147 R&D intensity
5.5%8.9%8.1%11.1%Current Receivables
$4,350
$2,796
$3,324 $223
Receivable collection period 87 84 74 62 Employees
51,000 37,065 48,000 8,200 Employee output $0.36
$0.33
$0.34 $0.16
Strengths Weaknesses
?Strong in R&D
?Product structure in line with China healthcare reform
?Global presence in both developed and emerging markets
?Good relationship with government ?Product certification and license ?Healthy financial condition ?High price, high revenue and high growth momentum ?Relatively poor market performance in first‐tier cities in China
?Lack of experience in the post‐
acquisition integration
?Low output efficiency
SWOT Analysis
Opportunities Threats
?Fast growing medical device market, especially China
?Increasing demand for quality
equipment and supplies
?Booming capital market in China ?Online sales of medical equipment just started
?Wearable medical devices becomes fashion ?Demand reduction and cost saving in United States and Europe markets ?Changes in marketing strategy of foreign brands
?Rapid growing domestic competitors
SWOT Analysis
?Conclusion
Mindray's marketing strategy is very successful fore the following reasons.
?What makes Mindray distinguish from domestic competitors?
?Focus on quality and certification, establish a reliable brand image ?Seizing customer's psychology, implementing price skimming strategy ?Understanding government’s role, keeping up with Chinese healthcare reform
?How can Mindray compete with foreign brands on the world stage??Grasp the dynamic market, always active in the most promising market ?Flexible marketing strategies, diversified promotion and radical expansion ?Constant innovation, adopt bidding machine to attract customers
On behalf of Grant Telecommunications, I’d like to welcome you. My name is Joseph Green. Today I’d like to give you a product presentation for the new XT 3000 mobile phone. My presentation is divided into three parts. First, I’ll explain the features of the new phone. Then, I’ll talk about how the phone compares with others on the market. And lastly, I will highlight the USPs of the new product. Right, let’s start with the features first. The new XT 3000 is great and it has some excellent new features. These include voice-activated dialing. What this means is that you can say the name of the person you would like to call into the phone and it will automatically find the person’s number and dial. Another fantastic feature is the 100 mega pixel camera—you won’t miss another precious moment. When compared to other products, the XT 3000 comes out on top. I will run through some comparisons against the following three products: HR 500, Elektra v1.2 and SP 989. The HR 500 doesn’t have such an excellent 100 mega pixel camera. The Elektra v1.2, which is a similar price to the XT 3000, does not have the voice-activated dialing facility. And the SP 989, which has all the same features as the XT 3000, is much more expensive than the XT 3000. This brings me to the final part of my presentation. I would like to briefly highlight the USPs (Unique Selling Points) of the XT 3000. Firstly, it is very competitively priced. It also has the most features of any phone on the market at this price. Additionally, customers are able to buy the different parts of the phone in different colours, which enables them to customise their phone to the look they want. And finally, there are lots of accessories to further customise it. All in all, the XT is a fantastic buy! Thank you for listening. Does anyone have any questions?
论为人处事对当代大学生的影响 摘要:为人处事态度直接影响着大学生人格发展方向,对大学生的人格品质、自我评价、情绪健康、学习适应等人格方面具有广泛的影响。当代大学生为人处事态度并不是很端正、积极，而积极的态度对当代大学生各方面的发展都十分重要，因此有必要采取相应的策略。端正大学生为人处事态度的有效策略是：勇于实践，积极面对掌握为人处事的基本技能，加强自我教育，塑造良好的个性品质；学会欣赏别人，并拥有一颗宽容之心，克服社会偏差，控制好自己的情绪，发挥团体优势，并能为团队竭尽全力，有集体荣誉感，促进的学生人格健康发展。 关键词：为人处事，态度，当代大学生，人格健康 当代大学生接受了高等教育丰富了知识、提升了学历，学习、生活方式丰富多彩。然而当代大学生为人处事态度并不积极存在一些不足之处：第一，责任心不强，因此有了事不关己，高高挂起的说法，第二，礼貌、文明程度不够高，在校园内存在一些现象：当代大学生对师长视而不见，擦肩而过，体现出对师长都不够尊重，第三，以自我为中心，有些自傲，也经不起别人的一顿批评，第四，待人不过宽容，遇到一点小事容易发生纠纷，第五，自觉意识不强，主动性也较差，易受外界不良环境的影响，第六，在学习和生活过程中，目标不是很明确，表现出一定的盲目性。 随着社会的发展和文明的进步，社会对个体的一切越来越高。塑造健康的人格已成为高等学校交易的重要责任和核心的任务之一。 为人处事的好坏是一个人社会适应能力和健康人格的综合体现。健康的人格总部随着积极的为人处世态度。为人处事态度最直接的体现是人际关系。心理学家马斯洛、奥尔波特、罗杰斯都把建立适宜、良好的人家关系作为人格健康者应具备的能力。新技术分析学理论认为，心理病态主要是由于人际关系失调而来的。因此，和谐的人际关系积极的为人处事态度和健康人格的反映，同时有影响和制约着即将为人处事态度和健康人格的形成和发展。具有健康人格的让人，能积极地与他人交往，建立起良好的、建设新的软件更新和积极的为人处事态度；人格有障碍和缺陷者，往往缺乏稳定的、良好的人际关系。
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转帖一 成功英语演讲的秘诀：开场白、结束语 应对问题 -I will be pleased to answer any questions you may have at the end of the present ation. -Please can you save your questions till the end. -If you have any questions, I will be pleased to answer them at the end of the pre sentation. -there will be time at the end of the presentation to answer your questions-so plea se feel free to ask me anything then. -Don't hesitate to interrupt if you have a question. -Please feel free to interrupt me at any time. -Please stop me if you have any questions. -If you need clarification on any point, you're welcome to ask questions at any time. -Can I come back to that point later? -I will be coming to that point in a minute. -That's a tricky question. -We will go into details later. But just to give you an idea of... -I am afraid there's no easy answer to that one... -Yes, that's a very good point. -Perhaps we could leave that point until the questions at the end of the presentatio n -I think I said that I would answer questions at the end of the presentation---perha ps you wouldn't mind waiting until then. -I think we have time for just one more question 欢迎听众(正式) - Welcome to our company - I am pleased to be able to welcome you to our company... - I'd like to thank you for coming. - May I take this opportunity of thanking you for coming 欢迎听众(非正式) - I'm glad you could all get here... - I'm glad to see so many people here. - It's GREat to be back here. - Hello again everybody. Thank you for being on time/making the effort to come to day. - Welcome to X Part II. 受邀请在会议上致词 - I am delighted/pleased/glad to have the opportunity to present/of making this pre
Presentation Abstract: For a long time our country attaches great importance to the English reading and writing aspects, and weak in listening and speaking. Work in foreign company for a long time that we Chinese although in technology is good, but the ability to do the presentation, than westerners, and people belong to Asia, India, Singapore, are much less, level have obvious difference. So, where is the gap mainly displays? We need to improve in what aspects? Key word: pronunciation、speed、pause、quotation、sentence 1、introduction Speech is a language art, it is the main form of “speaking”, and that is to use the expressive force of spoken language and the pursuit of words and sounds appealing. Even at the same time supplemented by “play”, namely the use of facial expression, gestures, posture, and even all can understand language, make speech “artistic” rise, to produce a kind of special artistic charm. Also called presentation or speech, speech is to point to in public places, with sound language as the main means, with body language as auxiliary methods, according to a specific problem, bright, full, published their own view and opinions, to clarify things or expressing emotion, In a language communication activity of propaganda. The purpose of the overall speech can be divided into the following seven classes: 1、Persuade the audience to take some actions； 2、Hope the audience understand the message; 3、To provide information for a specific audience demands; 4、As controversial or challenging views provide discussion platform; 5、Understand people’s reactions to certain situation or ideas; 6、Win the audience’s participation and cooperation; 7、Make the audience to participate in the development of solution to problems. 2、content 2.1、material selection: Wilss, Wolfram. The Science of Translation –Problems and Methods. Gunter Narr Verlag Tubingen,1982. Newmark, Peter. A Textbook of Translation. New York: Prentice Hall, 1988 Delabastita, Dirk. Translating Puns: A false Opposition in Translation Studies. Target, 1991(3:2):137-152. Altenberg, B. (1984). Causal Linking in Spoken and Written English.
生活方向标 ——学习《思想道德修养与法律基础》课收获和体会大学，这是多少学子努力拼搏12年的目标，又是多少父母对自己孩子的巨大期望。一代又一代的学子孜孜不倦地向着这个美丽的目标努力。都认为从大学走出来的就是人才，就会有一个前途光明的工作。可是到了我上大学后，我才发现生活并不是我想像中的那么简单，那么美好。大学与我以前想象的不一样，至少部分不一样。上了大学一段时间后，有人说大学是堕落的地方，我点头,因为我看到过宿舍中一群室友周末两天一直打游戏的画面。有人说大学是奢侈的地方，我点头，因为我看到过很多人只要有空就去聚餐的画面。有人说大学是一个塑造人才的地方，我摇摇头……直到我认真上了《思想道德修养与法律基础》这门课，我才发现我错了。大学其实是一个七彩的地方，有黑有红，关键在于你往何处去看。 刚刚开始上《思想道德修养与法律基础》课时，多年的学生心理作怪，翻了翻课本，认为这不过又是一门上课老师空讲大道理，放羊式教育的课程。可是之后随着课堂内容的逐渐展开，我逐步发现《思想道德修养与法律基础》这门课其实很有用。对我们大学生性格的养成与修正起到了巨大的作用，对于我们这样一个处于刚刚上大学，正在迷茫，还没有完全适应大学这样一个自由环境的群体来说，《思想道德修养与法律基础》课就像是一个方向标，它不会强迫你往哪个方向走，但会为你指明一个往好的道路发展的方向。同时也是帮助我们树立正确世界观、人生观、价值观，加强自我修养，提高道德素质和法律素质的课程。对于我们正确认识社会，正确认识他人，正确认识自己，促进德智体美全面发展具有重要意义。 与以前老师不同的是，大学老师教学很“宽松”，课堂气氛很融洽，老师很少会要求具体某个人回答问题，全凭自觉。这如果放在高中阶段肯定会是一个气氛异常沉闷的课堂，但奇怪的是，大学课堂从来都是活跃的，从来没有出现过一个问题无人回答的情况。这让我确确实实的知道了学习要靠自觉，从来不会有人逼着我去努力，努力与否全凭我自己的决断。不仅仅是在学习上如此，生活中亦是如此。如果我自己不去努力争取，即使机会就在眼前，我也不可能抓得住。大学中的确是有人在自顾自的玩，他可以一整天沉迷于游戏。但是那是他的选择，
做presentation的技巧 所谓presentation，不一定非是powerpoint presentation不可。外企对管理人员的衡量指标之一有一个selling skill，其实大多便是从presentation里面得来的印象。外企看重的presentation是所有外企员工展示自己能力最好的平台，不懂得这个道理便做不好presentation. 不论是怎样的presentation，目的都一样——说服别人接受某一个观点，告诉别人他们不了解的事。下面从技术上谈谈几个步骤及要点： 1. Title page或Front page（封面/首页） 以powerpoint为例，一个好的presentation的封面页上要有以下几个要素： （1）演示题目（长度不超过一行的60%，如太长，应精简文字或设为两行。三行为大忌。） （2）副标题（不一定要有） （3）演示人姓名：常用的排版方式是全居中，也可以采用full block或half block，但要与选用的powerpoint template背景配合。 （4）日期 2. Introduction（简介） 演示内容的简要介绍。 3. Agenda（演示专题目录） 这一点至关重要，目的是给听众一个清晰的脉络，给人条理性强的印象。但agenda的页面排版要注意：最好不要超过6行，每行注意长度不要超过页面一行的80%，保证页面整体的视觉效果清晰。 4. 演示正文页面 字数最忌太多。注意给页面给白，并且要按照信息的重要性排好次序，每行字数不要差别太大。正文页面不要使用全局中方式。有一种理论说，每行不要超过6个字，有一定的道理，但不一定。 5. 目录页插入 根据演示进程插入刚开始时的目录页，标明进程。以免观众忘记脉络。 6. Visual aid 适当使用视觉辅助手段很重要，但不要太多，以免喧宾夺主。所谓视觉辅助指的不是office自带的那些剪贴画，而是各种图形、图标等。office的各种图标也尽量不要使用。 7. 动画效果与transition Office页面动画效果要慎用。除非某个页面有特别强调内容，也不要使用页面转换动画效果。这些都是不专业的表现。 以上是powerpoint页面制作技术层面的要点，更重要的是演示时的理念。 第一，要明确做演示的目的。 如果是培训，要大量使用visual aid，否则枯燥的文字内容很难吸引听众的注意力。 如果是工作汇报，要通过各种指标的分析（使用分析图表和图形），引出分析结果。 第二，语速要变化。这一点不必多说。 第三，不要背对观众。许多做powerpoint演示的人常犯的错误是看屏幕的时间太多，与观众的目光交流太少。给人以看录像的感觉，而容易使观众忽视演示人的表现。还要注意目光交流不能偏颇，防止部分观众感到被忽视。 第四，适当发问。这是防止观众跑神的方法，但不能使用过多。 第五，切忌照屏幕念稿。演示的内容绝不等于屏幕显示的那些字，否则观众用不了三页就没人看演示人了。演示的全过程中始终要让观众的眼睛盯在演示人身上，而不是屏幕上。需要观众看屏幕时要及时提示。这样，观众始终被演示人引导着，演示效果最好，同时加深了演示人的形象。 第六，观察观众的反应，及时解惑，防止迷惑的观众注意力流失。 第七，演示人body language
Chapter I Beginning the Speech Text (3) I. Opening Remarks开场： (3) Sample Opening Remarks (3) Expressing thanks to the Chairperson 向主持人致谢 (3) Forms of Address and Greetings对听众的称呼 (3) Expressing Pleasure and Honor 向听众致意 (3) Others 细节，如确认话筒音量 (3) Reference to the Audience 与听众呼应 (3) II. Introducing the Subject and the outline of the Presentation引入话题 (4) Background Information (4) Topic 4 Outlining (4) Purpose/Objective (4) Comprehensive Samples (4) Expressions on Other Occasions (5) Checking the Microphone (5) Chapter II Developing the Speech Text (6) I. Announcing the Beginning of the Speech Text (6) II. Shifting to the Next Main Point (6) III. Resuming the Topic (7) IV. Introducing the Supporting Materials (7) V. Repairing a Slip of Tone (7) VI. Expressions Concerning Audio-Visual Aids (8) VI. Explaining the Contents on the Slides (8) VII. Demanding to Show the Next Slide (8) VIII. Returning to the Previous Slide (9) IX. Correcting a Mistake (9) X. Indicating the Speed of Running Slides (9) Chapter III Ending the Speech Text (9) I. Signaling the Beginning of the End Part (9) II. Summarizing (10) III. Concluding (10) IV. Quoting (10) V. Closing (10) VI. Samples (11) [ Sample 1 ] (11) [ Sample 2 ] ' (11) [ Sample 3 ] (11) [ Sample 4 ] (11) [ Sample 5 ] (11) Chapter IV Asking and Answering Questions (11) I. Inviting Questions (11) II. Raising Questions (12) Signaling Your Intention to Ask a Question (12)
教你学做英文的演讲(Presentation) 马上就要进入职场的你是否遇到过英文演讲，下面就对英文演讲经历技巧进行综合，相信会对你有所帮助的。 Daphne所属的公司，为EarthSound 拟定了一份打入台湾市场的行销企划。待众人坐定之后，Daphne带着从容和悦的神情，起身上台开始了这场presentation。 Good afternoon and thank you for coming today. My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang. I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound. I hope that some of our excitement will rub off on all of you. 下午好，感谢各位今天的莅临，我是Daphne傅，Jackson&Wang公司台北地区的项目经理。今天在这里向各位说明本公司的行销企划，是针对贵公司将产品打入富裕的台湾市场所拟定的。根据我们的调查，台湾市场潜藏着丰厚的利润，对于"天籁"所面对的机会，我们感到十分兴奋，希望能把这种感觉传达给在座的各位。 I'll start with a few facts and figures about the health and beauty products market in Taiwan. Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I'll analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details. 我首先会报告一些实际情况与数据，有关台湾健康美容用品的市场；然后，再说明典型的成功广告案例，有关此类产品打入台湾市场的情形。最后，我会分析目前的机会并提出几点建议。简报之后，我将发给各位一本关于这份行销计划的报告书，里面写得非常详细。 Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market... 我知道大家都很忙，我想马上就开始介绍今天的第一项主题：台湾健康美容用品的市场现况…… Notes: 1. rub off on 沾到；感染 Rub 原是“磨擦”的意思，而rub off 则指“擦掉”；rub off on是美式用法，它的意思是“把（某物）擦掉，再把它抹于另一件物品上”，引申有“将个人想法、行为影响了他人或把情绪感染给别人”的喻意。值得注意的是，这个词组是以物为主语，而不是人，请参考本文和下例。 Since you're new to the team, I hope some of my confidence will rub off on you. 你是这个团队的新成员，希望我的信心能感染你。 2. go over 浏览；仔细检查 这个词组有两层意思：一是指把某个文件看过一下或事情讨论一遍，只要得到一
南京信息职业技术学院 2012-2013学年第二学期 《民商法》 期末考试论文 姓名张乐学号 61111P50 专业电子商务 班级 61111P 题目浅谈大学生消费者维权 评阅成绩
题目:浅谈大学生消费者维权 摘要:近年来,大学生消费者权益受到侵害的事件屡见不鲜,这种情况下,保护大学生消费者的权益迫在眉睫,而大学生也应该加强法律意识,用法律武器来保护自己.我国自20世纪90年代以来,陆续颁布了一系列保护消费者权益的法律法规,形成了《消费者权益保护法》，为保护消费者权益，打击侵害消费者权益的违法行为等方面发挥了巨大作用。而作为一名新时代的大学生，不仅要知法懂法，还需要学会用法，在了解《消费者权益保护法》的同时，还要把这部法律运用到实际中去，切实保护自身利益。 关键字：消费者权益消费者权益保护大学生消费者 Title: Discuss College Students' consumer rights Abstract：In recent years, college students consumer rights have been violated it is often seen. In this case, the rights and interests of consumers, protection of College Students' imminent, but students should also strengthen law consciousness, to use legal weapons to protect themselves. In China since the nineteen ninties, successively promulgated a series of consumer protection laws and regulations, forming a "consumer rights and interests protection law", for the protection of the rights and interests of consumers, plays a huge role in fighting against the interests of consumers and other illegal activities. But as a new era of college students, not only to knowing the law, also need to learn how to use, in the understanding of "consumer protection law" at the same time, but also to use the law to practice, to protect their own interests. Keyword：The rights and interests of consumers The protection of consumer rights and interests The undergraduate consumer
A review of the marketing strategy of Mindray and its effectiveness ACCA registration number: XXXXXXX
2 O b s e r v a t i o n a n d e x p l o r a t i o n 1P r o j e c t O v e r v i e w 3 I II M a r k e t S t r a t e g y III E f f e c t i v e n e s s E v a l u a t i o n C o n c l u s i o n s & R e c o m m e n d a t i o n s Contents
?Introduction Topic : No.18. “A review of the marketing strategy of an organisation and its effectiveness”Target organization: Mindray Medical International Limited (Mindray) ?Research Questions (RAP Logic) ?What makes Mindray distinguish from domestic competitors? ?How can Mindray compete with foreign brands on the world stage? ?What is Mindray’s marketing strategy? ?How effective is Mindray’s marketing strategy?
英语Presentation演讲稿模板 internet environment. And these examples are far form enough, to create a good environment, there is a long way to go. 篇三：Presentation演讲稿 Good morning，everyone. It’s my pleasure to introduce my hometown，especially as the first to eat crab [kr?b]. Have you ever heard of the tower [?tau?]? Yes, it’s Yellow Crane [krein] Tower . (Chinese: 黄鹤楼). It is a famous and historic [his?t?rik] tower, and built in the year 223 AD. The tower is the landmark in Hubei province [?pr?vins]. Yes, I come from Hubei. At first, I will give an overview [???v??vju:] of Hubei. Hubei province, with a population of 60 million, is located [l???ke?t?d] in the middle reaches of the Yangtze river, and to the north of dongting lake, with Wuhan as the provincial [pr??v?n??l] capital[ ?k?pitl], and Qichun as my birthplace. Hubei covers an area of over 180,000 square kilometers with over 12 prefecture [?pri:fekt?u?] -level city, and 102 counties. It is well known as “a thoroughfare [?θ?:r???fe?] of 9
加强道德修养锻炼道德品质 大学时期是人生道德意识形成、发展和成熟的一个重要阶段，在这个时期形成的思想道德观念对我们的一生都有着深远的影响。牢固树立社会主义荣辱观，加强思想道德修养，做一个知荣辱、讲道德的人，是党和人民的殷切期望，也是大学生全面发展、健康成长的重要条件。大学生要继承和弘扬中华民族的优良道德传统，全面把握社会主义道德建设的核心、原则，自觉恪守公民基本道德规范，努力养成良好的道德品质。 道德作为一种特殊的社会意识形式，归根到底是有经济基础决定的，是社会经济关系的反应。这就是道德的本质。同时，道德的起源是一个漫长的发展过程。马克思主义认为，道德作为一种社会现象，其产生有多方面的条件，经历了一个漫长的历史过程。道德的产生，所需要的主客观条件是统一于生产实践的。劳动创造了人和人类社会，劳动是人类到的起源的第一个历史前提。而人类最初的道德以风俗习惯的形式表现出来，随着社会生产力的发展和社会生活的日益复杂化、多样化，特别是随着人类文明时代的开始，到的逐渐从风俗习惯中分化出来，成为一种相对独立的意识形式。 因此，道德对社会、人类等具有重要的功能与作用。道德的功能，是指到的作为社会意识的特殊形式对于社会发展所具有的功效与能力。道德的功能集中表现为，它是处理个人与他人、个人与社会之间关系的行为规范及实现自我完善的一种重要精神力量。在道德的功能系统中，主要的功能是认识功能和调节功能。 道德认识功能是指道德反映社会现实，特别是反应社会经济关系的功效与能力。道德的调节功能是指，道德通过评价等方式，指导和纠正人们的行为实践活动，协调人们之间的关系的功效与能力，这是道德最突出也是最重要的社会功能。同时，道德评价是道德调节的主要形式。社会舆论、传统习惯和人们的内心信念是道德调节所赖以发挥作用的力量。在社会生活中，道德调节并不是孤立而行的，而是和其他社会调节手段密切配合、共同发挥调节作用的。 除了上述的功能，道德还具有其他方面的功能，如导向功能、激励功能、辩护功能、沟通功能等，这些功能都是道德的认识功能和调节功能在某些方面的具体体现，都建立在这两种功能的基础之上。 除此之外，道德也发挥着重要的社会作用。道德功能的发挥和实现所产生的社会影响和实际效果，就是道德的社会作用，道德的社会作用主要体现在道德能够影响经济基础的形成、巩固和发展；道德是影响社会生产力发展的一种重要的精神力量；道德对其他社会意识形态；