当前位置:文档之家› 网络营销英文文献翻译

网络营销英文文献翻译

网络营销英文文献翻译
网络营销英文文献翻译

网络营销参与与消费者行为外文翻译

网络营销参与与消费者行为外文翻译 本科毕业论文设计外文翻译原文 Internet Marketing Involvement and Consumer Behavior Introduction One of the most stunning aspects of the past few years has been the speed at which the Internet market has expanded and matured This rapid rate of Internet adoption has resulted in an extraordinary pace of change in the marketing landscape- and opened up a variety of opportunities for marketers All across Taiwan and around the world shopping centers are closing their doors as consumers turn to the Internet for all of their shopping needs The Internet as the primary on-line marketing channel is now overtaking the commercial on-line servicesIn fact all of the on-line service firms now offer Internet access as a primary service Users can send e-mails exchange views shop for products and access newsfood recipes art and business information As the Internet establishes its position as a mainstream marketing channel consumer criticism regarding Internet marketing strategies have increased as well Critics worry about information privacy including issues related to the acquisition and dissemination

网络营销外文翻译

E---MARKETING (From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.) As the growth of Googel. shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot- bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices. (Sales Promotion;E--Marketing;Internet;Strategic Planning ) 1.What is E--Marketing E--Marketing is the application of a broad range of information technologies for: Transforming marketing strategies to create more customer value through more effective segmentation ,and positioning strategies;More efficiently planning and executing the conception, distribution promotion,and pricing of goods,services,and ideas;andCreating exchanges that satisfy individual consumer and organizational customers` objectives. This definition sounds a lot like the definition of traditional marketing. Another way to view it is that e-marketing is the result of information technology applied to traditional marketing. E-marketing affects traditional marketing in two ways. First,it increases efficiency in traditional marketing strategies.The transformation results in new business models that add customer value and/or increase company profitability.

外文文献翻译——参考格式

广东工业大学华立学院 本科毕业设计(论文) 外文参考文献译文及原文 系部经济学部 专业经济学 年级 2007级 班级名称 07经济学6班 学号 16020706001 学生姓名张瑜琴 指导教师陈锶 2011 年05月

目录 1挑战:小额贷款中的进入和商业银行的长期承诺 (1) 2什么商业银行带给小额贷款和什么把他们留在外 (2) 3 商业银行的四个模型进入小额贷款之内 (4) 3.1内在的单位 (4) 3.2财务子公司 (5) 3.3策略的同盟 (5) 3.4服务公司模型 (6) 4 合法的形式和操作的结构比较 (8) 5 服务的个案研究公司模型:厄瓜多尔和Haiti5 (9)

1 挑战:小额贷款中的进入和商业银行的长期承诺 商业银行已经是逐渐重要的运动员在拉丁美洲中的小额贷款服务的发展2到小额贷款市场是小额贷款的好消息客户因为银行能提供他们一完整类型的财务的服务,包括信用,储蓄和以费用为基础的服务。整体而言,它也对小额贷款重要,因为与他们广泛的身体、财务的和人类。如果商业银行变成重的运动员在小额贷款,他们能提供非常强烈的竞争到传统的小额贷款机构。资源,银行能廉宜地发射而且扩张小额贷款服务rela tively。如果商业广告银行在小额贷款中成为严重的运动员,他们能提出非常强烈的竞争给传统的小额贷款机构。然而,小额贷款社区里面有知觉哪一商业银行进入进入小额贷款将会是短命或浅的。举例来说,有知觉哪一商业银行首先可能不搬进小额贷款因为时候建立小额贷款操作到一个有利润的水平超过银行的标准投资时间地平线。或,在进入小额贷款,银行之后可能移动在-上面藉由增加贷款数量销售取利润最大值-或者更坏的事,退出如果他们是不满意与小额贷款的收益性的水平。这些知觉已经被特性加燃料商业银行的情形进入小额贷款和后来的出口之内。在最极端的,一些开业者已经甚至宣布,”降低尺度死!”而且抛弃了与主意合作的商业银行。 在最 signific 看得到的地方,蚂蚁利益商业银行可能带给小额贷款,国际的ACCION 发展发射而且扩张的和一些商业银行的关系小额贷款操作。在这些情形的大部分方面, ACCION 和它的合伙人正在使用方法,已知的当做服务公司模型,表演早答应当做一个能工作的方法克服真正的。 商业银行的障碍进入和穿越建立长命的小额贷款操作一个商业银行 这论文描述如何服务公司模型、住址商业银行中的主要议题进入进小额贷款,监定成功建立的因素动作井小额贷款服务公司,和礼物结果和小额贷款的课servic e 公司用最长的经验,在海地和审判官席 del 的 SOGEBANK│ SOGESOL 初期结果指出那这服务公司模型表现一重要的突破在促成商业银行进入和留在小额贷款。在厄瓜多尔的 Pichincha│ CREDIFE。初期结果指出服务公司模型在促成商业广告中表现一次重要的突破银行进入而且留在小额贷款。

互联网网络营销外文文献翻译

互联网网络营销外文文献翻译 (含:英文原文及中文译文) 文献出处:Peter Kenzelmann. Technical Consultancy in Internationalization[J]. International Marketing Review, 2006, 4(3):20-29. 英文原文 The technical basis of network marketing Peter Kenzelmann Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. The theoretical basis for the network marketing Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. (A) Direct Response Network Marketing Theory

毕业设计_英语专业论文外文翻译

1. Introduction America is one of the countries that speak English. Because of the special North American culture, developing history and the social environment, American English has formed its certain unique forms and the meaning. Then it turned into American English that has the special features of the United States. American English which sometimes also called United English or U.S English is the form of the English language that used widely in the United States .As the rapid development of American economy, and its steady position and strong power in the world, American English has become more and more widely used. As in 2005, more than two-thirds of English native speakers use various forms of American English. The philologists of the United States had divided the English of the United States into four major types: “America n creating”; “Old words given the new meaning”; “Words that eliminated by English”;“The phonetic foreign phrases and the languages that are not from the English immigrates”[1]. Compared to the other languages, American English is much simple on word spelling, usage and grammar, and it is one of the reasons that American English is so popular in the world. The thesis analyzes the differences between American English and British English. With the main part, it deals with the development of American English, its peculiarities compared to that of British English, its causes and tendency. 2. Analyses the Differences As we English learners, when we learning English in our junior or senior school, we already came across some words that have different spellings, different pronunciations or different expressions, which can be represented by following contrasted words: spellings in "color" vs. "colour"; pronunciations in "sec-re-ta-ry" vs. "sec-re-try";

英文文献及中文翻译撰写格式

关于毕业设计说明书(论文)英文文献及中文翻译撰写格式 为提高我校毕业生毕业设计说明书(毕业论文)的撰写质量,做到毕业设计说明书(毕业论文)在内容和格式上的统一和规范,特规定如下: 一、装订顺序 论文(设计说明书)英文文献及中文翻译内容一般应由3个部分组成,严格按以下顺序装订。 1、封面 2、中文翻译 3、英文文献(原文) 二、书写格式要求 1、毕业设计(论文)英文文献及中文翻译分毕业设计说明书英文文献及中文翻译和毕业论文英文文献及中文翻译两种,所有出现相关字样之处请根据具体情况选择“毕业设计说明书” 或“毕业论文”字样。 2、毕业设计说明书(毕业论文)英文文献及中文翻译中的中文翻译用Word 软件编辑,英文文献用原文,一律打印在A4幅面白纸上,单面打印。 3、毕业设计说明书(毕业论文)英文文献及中文翻译的上边距:30mm;下边距:25mm;左边距:3Omm;右边距:2Omm;行间距1.5倍行距。 4、中文翻译页眉的文字为“中北大学2019届毕业设计说明书” 或“中北大学××××届毕业论文”,用小四号黑体字,页眉线的上边距为25mm;页脚的下边距为18mm。 5、中文翻译正文用小四号宋体,每章的大标题用小三号黑体,加粗,留出上下间距为:段前0.5行,段后0.5行;二级标题用小四号黑体,加粗;其余小标题用小四号黑体,不加粗。 6、文中的图、表、附注、公式一律采用阿拉伯数字分章编号。如图1.2,表2.3,附注3.2或式4.3。 7、图表应认真设计和绘制,不得徒手勾画。表格与插图中的文字一律用5号宋体。

每一插图和表格应有明确简短的图表名,图名置于图之下,表名置于表之上,图表号与图表名之间空一格。插图和表格应安排在正文中第一次提及该图表的文字的下方。当插图或表格不能安排在该页时,应安排在该页的下一页。 图表居中放置,表尽量采用三线表。每个表应尽量放在一页内,如有困难,要加“续表X.X”字样,并有标题栏。 图、表中若有附注时,附注各项的序号一律用阿拉伯数字加圆括号顺序排,如:注①。附注写在图、表的下方。 文中公式的编号用圆括号括起写在右边行末顶格,其间不加虚线。 8、文中所用的物理量和单位及符号一律采用国家标准,可参见国家标准《量和单位》(GB3100~3102-93)。 9、文中章节编号可参照《中华人民共和国国家标准文献著录总则》。

网络营销策略外文文献翻译

文献出处:Guzzo T, D’Andrea A, Ferri F, et al. Evolution of Marketing Strategies: From Internet Marketing to M-Marketing[C]//On the Move to Meaningful Internet Systems: OTM 2012 Workshops. Springer Berlin Heidelberg, 2012: 627-636. 原文 Evolution of Marketing Strategies:From Internet Marketing to M-Marketing Tiziana Guzzo, Alessia D’Andrea, Fernando Ferri, and Patrizia Grifoni 1 Introduction Marketing is “the process which creates, communicates, delivers the value to the consumers, and maintains the relationship with consumers. It generates the strategy that underlies sales techniques, business communication, and business developments. It is “an integrated process through which companies build strong consumers relationships and create value for their consumers and for themselves” Marketing strategies have a long history and mainly interested economists and sociologists. The wide use of Internet, pervasiveness of social networks and the evolution of mobile devise are implying a wider involvement of interdisciplinary competences enlarging the interest toward ICT competences. This paper is to describe the evolution of marketing strategies from the advent of the Web (Internet Marketing) - through the advent of Social Networks (Marketing 2.0) - to the evolution of Mobile Social Networks (M-marketing). In particular, the paper analyses the use that Italian people make of mobile devices and the user perception and acceptance of M-marketing.

java毕业论文外文文献翻译

Advantages of Managed Code Microsoft intermediate language shares with Java byte code the idea that it is a low-level language witha simple syntax , which can be very quickly translated intonative machine code. Having this well-defined universal syntax for code has significant advantages. Platform independence First, it means that the same file containing byte code instructions can be placed on any platform; atruntime the final stage of compilation can then be easily accomplished so that the code will run on thatparticular platform. In other words, by compiling to IL we obtain platform independence for .NET, inmuch the same way as compiling to Java byte code gives Java platform independence. Performance improvement IL is actually a bit more ambitious than Java bytecode. IL is always Just-In-Time compiled (known as JIT), whereas Java byte code was ofteninterpreted. One of the disadvantages of Java was that, on execution, the process of translating from Javabyte code to native executable resulted in a loss of performance. Instead of compiling the entire application in one go (which could lead to a slow start-up time), the JITcompiler simply compiles each portion of code as it is called (just-in-time). When code has been compiled.once, the resultant native executable is stored until the application exits, so that it does not need to berecompiled the next time that portion of code is run. Microsoft argues that this process is more efficientthan compiling the entire application code at the start, because of the likelihood that large portions of anyapplication code will not actually be executed in any given run. Using the JIT compiler, such code willnever be compiled.

本科毕业设计外文文献翻译

( 本科毕业设计外文文献翻译 学校代码: 10128 学 号: 题 目:Shear wall structural design of high-level framework 学生姓名: 学 院:土木工程学院 系 别:建筑工程系 专 业:土木工程专业(建筑工程方向) 班 级:土木08-(5)班 指导教师: (副教授)

Shear wall structural design of high-level framework Wu Jicheng Abstract: In this paper the basic concepts of manpower from the frame shear wall structure, analysis of the structural design of the content of the frame shear wall, including the seismic wall shear span ratio design, and a concrete structure in the most commonly used frame shear wall structure the design of points to note. Keywords: concrete; frame shear wall structure; high-rise buildings The wall is a modern high-rise buildings is an important building content, the size of the frame shear wall must comply with building regulations. The principle is that the larger size but the thickness must be smaller geometric features should be presented to the plate, the force is close to cylindrical. The wall shear wall structure is a flat component. Its exposure to the force along the plane level of the role of shear and moment, must also take into account the vertical pressure. Operate under the combined action of bending moments and axial force and shear force by the cantilever deep beam under the action of the force level to look into the bottom mounted on the basis of. Shear wall is divided into a whole wall and the associated shear wall in the actual project, a whole wall for example, such as general housing construction in the gable or fish bone structure film walls and small openings wall. Coupled Shear walls are connected by the coupling beam shear wall. But because the

外文翻译合同(合同示范文本)

( 合同范本 ) 甲方: 乙方: 日期:年月日 精品合同 / Word文档 / 文字可改 外文翻译合同(合同示范文本) The contract concluded after the parties reached a consensus through equal consultations stipulates the mutual obligations and the rights they should enjoy.

外文翻译合同(合同示范文本) 甲方(聘用方):____________________________________________ 联系地址:__________________________________________________ 联系电话:__________________________________________________ 传真:______________________________________________________ 邮编:______________________________________________________ 乙方(受聘方):____________________________________________ 联系地址:

__________________________________________________ 联系电话:__________________________________________________ 鉴于甲方拍摄的_____集电视连续剧《》(暂定名,最终定名以通过审核的完成片片名___________为准,改变剧名和集数不影响本合同的效力及履行,以下简称该剧)外文翻译事宜,拟聘请乙方担任该剧外文翻译等相关后期工作,经甲、乙双方充分协商,达成以下协议,以兹共同信守。 第一条聘用期限 本合同有效期限自合同签订之日起至甲方交付乙方的全部工作完成后为有效期。因不可抗力原因延期拍摄时,甲乙双方协商本合约可顺延。 第二条乙方的工作 乙方负责如下事项。 1.除日文之外其它各外文语种的全部翻译工作(外文配音台词本的制作、外文翻译中文并校对、配合后期配音工作的要求、配合

市场营销专业网络营销的技术基础大学毕业论文外文文献翻译及原文

毕业设计(论文)外文文献翻译 文献、资料中文题目:网络营销的技术基础 文献、资料英文题目:The technical basis of network marketing 文献、资料来源: 文献、资料发表(出版)日期: 院(部): 专业:市场营销 班级: 姓名: 学号: 指导教师: 翻译日期: 2017.02.14

The technical basis of network marketing Peter Kenzelmann Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. [Edit] the theoretical basis for the network marketing Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. (A) Direct Response Network Marketing Theory Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation. Direct marketing theory is the 20th century, one of the 80's the concept of eye-catching. Direct Marketing Association of the United States for its definition is: "a place to produce any measurable response and (or) use the Stock Exchange reached one or more advertising media marketing system interaction." Directly Marketing the key to the theory that network marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to evaluate the effect of the traditional difficulties in marketing and marketing for more scientific decision-making possible. (B) the network theory of relationship marketing Relationship Marketing is a great importance since 1990 by the marketing theory, which mainly includes two basic points: First of all, in the macro level will be recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , the internal market, the market stakeholders, as well as the affected market (government, financial markets); at the micro level, recognizing that the relationship between business and customers are constantly changing, the core of marketing should be a simple one-time past transactions to a focus on maintaining relations up long-term relationships. Socio-economic system, enterprises are a major subsystem, corporate marketing objectives by many external factors to the impact of marketing activities of enterprises

网络营销策略分析外文翻译文献

网络营销策略分析外文翻译文献(文档含中英文对照即英文原文和中文翻译)

Network marketing strategy analysis of VANCL Abstract:21 century is the information century, the development of science technology, economic and social is to meet the coming of age. The network marketing is also the Internet for media, to implement marketing campaigns in the new ways, method and idea, more effective individual and organization the realization of the trading activities. Enterprise how to develop the network marketing in such a huge market potential, occupation in emerging markets, to the enterprise both opportunities and challenges. The network marketing is also produced in the change of the values of consumers: meet the needs of the consumers, is the enterprise manages the core of the eternal. Using network of this high- technology to provide consumers with various types of service, is a important way of future competition advantage. V ANCL makes a huge success by the network marketing, and becomes a Chinese clothing network marketing market leader in the short term. Based on the network marketing way as the foundation, reading V ANCL marketing strategy. Key words:Network marketing Marketing strategy V ANCL The network marketing as a new marketing concept and marketing mode in a digital economy times, even if the enterprise opened up more broad market, and can lead and reforming the traditional marketing. The network marketing compared with the traditional marketing has the personality, interactive, economy, efficiency and obvious advantages, if V ANCL want to market in big foothold, it must learn to use the new marketing method, the most suitable for enterprise of the integration of traditional and modern marketing method. 1、The marketing situation of V ANCL With the development of the Internet, e-commerce enterprises emerging batches. The e-commerce market in other properties, once created "clothing direct sales model" the myth of a brief period of prosperity in PPG after into decline. And take the

相关主题
文本预览
相关文档 最新文档