跨文化交际大学英语教材
Introduction:
Nowadays, with the increasing globalization and internationalization, the
importance of cross-cultural communication skills in English language
learning cannot be overstated. In order to overcome cultural differences and
effectively communicate in diverse settings, it is crucial for students to have
access to a comprehensive and well-designed cross-cultural communication
textbook in their university English curriculum. This article will explore the
key components and features that should be included in a cross-cultural
communication university English textbook.
Section 1: Understanding Cultural Differences
In this section, the textbook should provide a solid foundation for
students to comprehend the concept of cross-cultural communication and the
significance of cultural differences. It should cover topics such as cultural
Reading & Digesting
How to Live Wisely
Richard J. Light
1 Imagine you are Dean for a day. What is one actionable change you would
implement to enhance the college experience on campus?
2 I have asked students this question for years. The answers can be eyeopening. A
few years ago, the responses began to move away from “improve the history course”
or “change the ways labs are structured.” A different commentary, about learning to
live wisely, has emerged.
3 What does it mean to live a good life? What about a productive life? How about
a happy life? How might I think about these ideas if the answers conflict with one
another? And how do I use my time here at college to build on the answers to these
tough questions?
4 A number of campuses have recently started to offer an opportunity for students
大学跨文化英语综合教程1
U1
•Reading & Digesting
Warm-up
1、It symbolizes the light of knowledge.
2、Open for discussion. For example, you may draw a picture of students
doing sports on the playground or studying in a library.
Language practice > Task 1
1-5: FCLAB
6-10: GOJID
11-15: ENKHM
Language practice > Task 2
1、B
2、C
3、A
4、C
5、D
6、C
7、B
8、B
9、D 10、A
Language practice > Task 3
1、on
2、to
3、on
4、up
5、with
Language practice > Task 4
1、enjoyable
2、attractive
3、creative
4、emerging
5、remarkable
6、competitive
7、countless
8、respectful
Language practice > Task 5
1、I realized that the parcel had been sent to a wrong address by the
postman.
2、He is being instructed by the examiner to drive out of town.
3、A huge reserve for giant pandas has been built by China.
4、Children should be taught some basic knowledge of the world by their parents.
跨文化商务交际
Intercultural Business Communication
窦卫霖 编著
2 前言
一个企业的成功，不仅取决于它的生产能力，而且取决于它的文化能力；在国际商务活动中，还取决于它的跨文化交际能力。
经济全球化的趋势、国际商务活动的日益频繁，越来越显示出对多元文化理解的必要性和跨文化交际能力的重要性。跨文化意识意味着直接的经济效益。如果一个企业想让自己的产品在国际市场上占有一席之地，一个跨国公司想在其他国家或地区取得经济效益，那么就不仅需要具有高超的经济、技术和管理水平，而且需要深刻了解对象国的文化。正因为如此，世界上许多大公司在国际商务活动中都十分重视跨文化交流的研究和培训，许多经贸类大学都把跨文化商务交际课程作为必修课。
21世纪的中国是走向国际广泛合作的中国。自中国加入WTO以来，国际著名跨国集团公司、金融机构、工商企业都纷纷来中国设立分支机构、分公司，招聘大量的中国雇员。同时，中国工商贸易企业也在不断加大出口力度，在国内外建立跨国公司，雇佣来自不同文化背景的雇员。文化合作已成为当代中国商务合作的重要内容。文化交融现象激励商务英语教学加速培养复合型的经贸外语人才，促进他们不仅要掌握跨学科的专业知识，而且要具备跨文化交往的技能。在商务英语教学中把跨文化交际能力的培养放在十分突出的位置已经成为普遍的共识。
那么在培养复合型人才的战略中，如何培养和提高跨文化交际的能力呢？在我国，经贸学校一般都开设有关跨文化交际的课程，跨文化交际专著、论文也不断涌现。但总体来说，跨文化商务交际在我国商界和相关专业的教学中还处于比较薄弱的初级阶段，与发达国家相比还有较大的差距，尤其是如何把商务活动实践与跨文化交际理论结合起来，如何把国际商务文化与中国本土文化结合起来，还是一个难题。这方面的书籍也特别少，适合商英类专业学生使用的教材更少。有鉴于此，作者根据多年跨文化交际和跨文化商务交际教学的经验，参考了大量国内外的最新相关材料，编写了这本《跨文化商务交流》教材，希望成为大学英语相关专业学生以及商务人员进修提高的可用教材。
