论文题目The Application and Functions of Fuzzy Language in English Business
Letter
Contents
1. Introduction (4)
2. hedges (4)
3. Business English letter in the pragmatic functions of hedges...................
3.1 The politeness principle.............................................................................
3.2 Compliance theory .....................................................................................
4. Pragmatic Analysis of Vagueness in English News
4.1 Vague Language in political News
4.2 Vague Language in Economic News
4.3 Vague Language in Social News
4.4 Vague Language in Technological News
5. conclusion
Bibliography ............................................................................................................
The Application and Functions of Fuzzy Language in English Business Letter
WANG YuQian (Tutor: CHEN Ruyun)
(College of Continuing Education, Hubei Normal University, Huangshi, China, 435002)
Abstract:Business English letter is the purpose of building and maintaining business relationships, promote trade cooperation and keep a good business relationship, the
stand or fall of its expression effect is directly related to the economic benefits of
enterprise or the company. Hedges are widely used in various kinds of business
English letters, and effect of hedges in business English communication is of vital
significance. Based on the analysis of the business English letter in the pragmatic
functions of hedges, points out that the reasonable use of hedges can make business
communication more accurate, more flexible, more polite and more effective.
Key words: Business English；letter hedges；Pragmatic functions
商务英语信函中模糊限制语的语用功能分析
摘要：商务英语信函的目的是建立和维持商业联系、促进贸易合作与保持良好
商务关系。其表达效果的好坏直接关系到企业或公司的经济效益。模糊限制语广
泛应用于各种商务英语信函中 而模糊限制语对于商务英语的交际效果有着举足
轻重的作用。本文根据分析了商务英语信函中模糊限制语的语用功能,指出合理
地使用模糊限制语能使商务交际更准确、更灵活、更礼貌、更有效。
关键词：商务英语信函模糊限制语语用功能
The Application and Functions of Fuzzy Language in English Business Letter
1. Introduction
With the rapid development of social economy, business English letters gradually become people in the global economy international trade both sides the important means of written business information communication, through which people can communicate information, contact the business, to discuss trade, consultations, dealing with problems, such as pass the friendship, the writing is critical for business success. The fuzzy language is widely used in many kinds of business letters, the use of fuzzy language in large
Extent, improve the ability of language communication, make business letters more rigorous, accurate, polite, decent, can produce positive effect, so as to achieve good communication with each other, in order to achieve purpose.
Therefore, for the study of fuzzy language in business English letter has important practical significance.
2. hedges
Vagueness is the essential attribute of natural language. The earliest by the American linguist hedges Mr (Lakoff) in 1972 and began to study. Mr Interpreted hedges "make things vague language". Hedges, therefore, refers to people sometimes can't say very precise, even to speak of "fuzzy" in order to achieve some pragmatic purpose of language. The uncertainty of fuzzy is refers to language. "Fuzzy" is not "fog", also is mixed. Language is an important means of communication art. Fuzzy in the history of art, is the embodiment of the euphemistic. Hedges in business negotiations, political and diplomatic, legal language, news, advertising, etc are widely used, have very strong language application value.
3. Business English letter in the pragmatic functions of hedges
3.1 The politeness principle
Politeness principle is a basic requirement of business English letter writing. Politeness phenomena as one of basic means to ensure the success of the human communication, cause the social linguistics, pragmatics, psychology of attention. Famous British scholar leach (Leech) put forward "politeness principles", think that courtesy is guidelines when dealing with interpersonal relationships. The use of the politeness principle of business English letter
