Unit 1 Establishing business relations
Main point of establishing business relations
After securing the necessary information ,the writer usually writes a letter expressing his wishes to establish relations . The letter includes:
Opening : the purpose or reason of writing ,which is :
a . the source of information ;
b . his intention (establishment of business relations)
Body :the details of requirements ,which is :
c . self-introduction an
d th
e business scope o
f his firm ;
d . th
e reference as to his firm's financial position and integrity;
e . requirements for further information;
Closing : f . expectation of cooperation or an early reply.
Main point of replies
Replies to these letters generally include two kinds:
1. Agree to establish business relations :
Opening : a . Thanks to the incoming letter ;
b . Willingness to establish business relations ;
Body : c . Reply to the requirements in the incoming letter ;
d . Self- introduction
Closing : e. Hope for doing business .
2. Disagree to establish business relations for some reasons : Opening : a . Thanks to the incoming letter ;
Body : b. Regret for the inability to establish business relations ;
c . Stating the reasons;
Closing : d. Expectation of future cooperation.
Lesson One Importer's Self-introduction
Dear sirs,
We have obtained your name and address from Fort&William Co. Ltd, and we are writing to you in the hope that you would be willing to establish business relations with us .
We have been the import of casual shoes for many years. At present , we are interested in extending our rang and appreciate your catalogue and quotations.
If your price are competitive ,we would like to place a trail order to you.
We look forward to your early reply.
Yours faithfully，
Dear sirs ,
Thank you for your letter of August,8th , we are desirous to establishing business relation with your company .
Our shoes industry concentrate on designing and producing various traditional and vague men's and women's shoes . We have develop and market a series of products . Such as : slippers、indoor slipper、cotton slipper、embroidered slipper ,children's shoes and cotton shoes . We can satisfy different market needs at both home and abroad .
In compliance with your request , we are sending you ,under separate cover ,our latest catalogue and price list covering our export rang available at present.
If you are interested in our any items ,please let us know . we are looking forward to your specific enquiry.
Yours faithfully,
Lesson Two Exporter's Self-introduction
Dear sirs and madam ,
Through the courtesy of tokyo chamber of commerce and industry, we are given to understand that you are one of the leading importers of textile products in your country. As this item falls within the scope of our business activities ,we are writing to you with a keen desire to enter into business connections with you .
We specialize in the exportation of Chinese textile products,such as Textiles Knitwear of Ladies', Men's, Children's and Youth fashion , Sportswear and Jeans . We can also design and produce equipment and machines for textile . Our products are excellent in quality and reasonable in price.
To give you a general idea of our business lines , we enclose a copy of our export list ,showing the mian items now in supply and we hope that you would contact us if any item is of interest to you .
We look forward to receiving your early reply, and assure you that your requirements will have our best and prompt attention .
Yours faithfully,
Dear sir,
We acknowledge with thanks the receipt of your letter of May 6, 2006, and take the please of establishing business relations with your corporation .
