I. Fill in the blanks with proper words or phrases..
1. We thank you for your letter of 10th July.
2. Thank for your offer of June 3 but we regret that we can not accept it unless price reduces by
approximately 7 percent.
3. With reference to your letter of May 6, we are pleased to give you an order for the following.
4. Enclosed is our order for 300 sets of Transistor Radios T432.
5. We are in receipt of your letter of July 8 and are pleased to give an order for the following.
6. We want the goods to be of exactly the same quality as that of those previously supplied us.
7. Please see to it that your goods meet our requirements.
8. Upon receipt of your reply we will open an L/C by cable.
9. Please draw on us for the invoice amount at the time of shipment.
10. We are very much obliged for your order of June 12 for 4 000 yards of Cotton Grey Shirting
青年人跟单员考试网：/waimao/gdy/
青年人网 为梦想创造动力！
Letter translation
With reference to our Sales Confirmation No.7904 dated August 8th, 2000, we
regret to say that your letter of credit has not yet reached us up to the time of writing. This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation.
You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of contract. If you refer to our Sales Confirmation, you will see the clause reading:
“The Buyer shall establish the covering letter of credit before 30th August, 2000, failing which the Seller reserves the right to rescind the contract without further
notice.”
I. Fill in the blanks with the following words or expressions..
1. Your price is found to be on the high side.
2. We shall try our best to satisfy your requirements.
3. Please keep our posted of the demand and supply position on your market.
4. I’m glad we’ve come to business on price.
5. There is no possibility of doing business at this price.
6. If your order is large enough, we be ready to reduce our price by 2 percent.
7. I understand some countries are actually lowering their prices.
8. We cannot see our way clear to accept your proposal for May shipment.
9. Considering the quality, I should say the price is reasonable.
10. No doubt yours is of a high quality, but still, there is keen competition in the market.
II. Complete the following sentences in english.
1. We acknowledge receipt of your letter of March 30, informing us that our counter-offer is not in
外贸函电规范化写作实战
课后测试
单选题
1、客户开发信AIDA模型当中，第一个A的含义是（）。（10分）
A.Attention-注意：用开发信标题或开头的句子吸引客户的注意力
B.Action–采取行动：通过要求采取具体行动
C.Analysis-分析：分析客户需求
D.After-展示问题解决后的好处
正确答案:A
2、广交会客户开发信标准版中的“秀肌肉”是指（）（10分）
A写开发的原因，不显得唐突。
B在乎采购商的采购痛点，帮助采购商解决困惑。
C展示企业实力，但是低调谦虚。
D采购商的任何困惑，我们尽力帮助解决。
正确答案:C
多选题
1、常见的文案写作模型AIDA，有以下哪些特点？（10分）
A专注于特定读者，邮件更加个性化，更以收件人为中心
B基于AIDA的电子邮件看上去不像群发式的，更像私人沟通邮件
C是市场营销广告当中的经典思维模型
D适用于客户开发信
正确答案:ABCD
2、广交会客户开发信标准版，一般包括以下哪些内容？（10分）
A表缘由
B秀肌肉
C引关注
D吊胃口
正确答案:ABCD
3、客户开发信BBB版中，包括以下哪些要求？（10分）
A简洁
B直入主题
C兴趣
D保持简单
正确答案:ABD
4、以下选项中，哪些是写客户开发信常用的结构或要求？（10分）
A.AIDA
B.BBB
C.BAB
D.PAS
正确答案:ABCD
判断题
1、优质开发信的每一行内容都很重要，有效的开发信应力求做到能够吸引目标客户的注意力。（10分）
A正确
B错误
正确答案:正确
2、客户开发信BBB版，是借鉴了市场营销广告的经典思维模型。（10分）
A正确
B错误
正确答案:错误
3、广交会客户开发信标准版中，可以直入主题，不用阐述原因。（10分）
A正确
B错误
正确答案:错误
4、客户开发信BBB版中的BRIEF，是指列出您必须提供的内容以及这些内容可能为客户带来价值。（10分）
