Lesson29_How_to_Push_a_Product

Some ss will answer it.
A student on duty can say whatever he/she likes to say.
Students discuss the questions.
The ss read and do Let’s Do It!No.1
The sslisten to the teacher and write down the important points.
The ss do Let’s Do It!No.2-3.
Listen to the tape andread after it.
作 业
Finish the activity book and the practice.
Copy the new words and phrases twice.
板
书
设
3.Important Sentences:
People are able to connect and share information in seconds.
However, the Internet has advantages and disadvantages.
It opens up the world to us.
2.Text:Give them some time to read the text themselves. Then let them act out the dialogue in groups. Correct their pronunciation when necessary.
At last,the teacher explainsthe text in Chinese,make sure the Ss can understand the meaning of text.

Lesson 29:How to Push a Product教学目标1.New words and phrases: battle, create, ad, customer, already, similar, sample, offer, shine-shone-shone, quality, surely, succeed, push a product, stand out, catch one’s eyes, have an interest in .2.Understand the meaning of text.3.The grammar: Object Clause.教学重点Understand the meaning of text, make the Ss talk about how to push a product.教学难点The grammar: Object Clause.教学方法Communicative Teaching教学资源Electronic whiteboard, Multimedia courseware教学步骤一．Lead in.1.Greet the students in English and make sure they can response correctly.e a real push-pin to teach the meaning of “push” in order to understand the phrase “push a product”.3. Free talk.a. What is important for pushing a product?b. If you had your own product to sell, how would you push it?二． New lesson.Step1. Learn new words and phrases. Then do some exercises to remember them.Ⅰ.Translate the following phrases.1.推销产品 ________2.stand out _________3.吸引某人的目光 _________4. create an ad. ________5.在什么方面有兴趣___________Ⅱ. Complete the sentences.1.Through hard work , the boy___________（成功）in winning the game.2.He is one of the best____________（顾客）.3.I have ___________（已经）finished my homework.4.We have_________（相似的）tastes in music.5.They__________（提供）him a very good job.6.The moon_________ （发光）brightly in the sky now.Step 2.Listen to the tape with your book closed and fill in the blanks.1.We should study the customers’ ages, and other information.2.People can experience your product, it and then buy it.3.Offering samples and deals will get you more .Step 3. Listen again and write true (T) or false (F).1. Making your product is just half the battle.2. There are only three ways to push a product.3. Customers learn the advantages of a product by using it.4. Only excellent advertising can help you succeed.Step 4. Read in groups and discuss these three questions.1.What are the suggestions to make your ad excellent?2. What’s the most important thing for your product?3.What will get you more customers?Step 5. Language points .1. have an interest in... = be interested in…“对…感兴趣”e.g. He has an interest in music.He is interested in music.2. Offer v./n.(主动)提供，供给offer sb sth =offer sth to sbe.g. We should accept the offer.She offers us some food.Offer to do sth. “主动去做某事”e.g. I’ll offer to go if nobody will.3.succeed v. → success n.successful adj.successfully adv.succeed in doing sth.= be successful in “成功做成某事”=have success ine. g. She succeeds in writing.She is successful in writing.She has success in writing.Step 6. Do some exercises to test if they have master the language points.Customer similar offer excellent stand out catch one’s eyeIt’s not easy to make your product succeed. Because there are always______ products on the market, you have to put in more effort. You should choose specific ________ , then create a perfect ad to __________________. When they buy your product, ______ them good service. Remember, _______ advertising will always make your product __________.Step 7. Summary “How to push a product ?”1. Create an ad.2. Go to trade shows and present your product.3. Use samples and good deals.Step 8. Writing and acting.Imagine you are a boss or a clerk or a customer in the shop.Choose a role and make a dialogue about how to push your product.Work in teams and act out.三．Homework1.Practice the passage with your group members after class.2.Push a product to your friends.。

n. 丈夫 n. 大门
advertisement ad / æd/
v. 感激；感谢
customer / ˈkʌstəmə/ n. 诚实；老实；正直
already / ɔːlˈredi/ adj. 信任的
similar / ˈsɪmɪlə/ adj. 坦白的；诚实的
sample / ˈsæmpl/ n. 价值
Create an ad. First，study your customers’ ages，interests and other information. Second，choose a type of ad—TV，bus， magazine，newspaper or Internet. Third，decide what your ad will tell people about your product. Find ways to catch their eye.
succeed v.成功，做成
fail v.失败
succeed in doing sth.
成功做某事
e.g. 这个小男孩成功到达了山顶。 The little boy succeeded in reaching the top of the mountain.
1. 和其他那些人比起来，她的才能很突出。
莉莉和露西很相像。
They are similar in appearance. 他们外边很相像。
be similar to be similar in
与……相似 在……方面相似
4. Offering samples and deals will get you more customers. 提供样品和优惠会给你带来更多的客户。

Phrases: stand out, catch one’s eye, surely succeed
Difficult
points
Totalk about how to push a product.
Teaching
method
Task based teaching learning in doing
①What are the suggestions to make your product stand out in short?
②Find ways to _____________.
③What's the most important thing to make your product really shine?
2.Do the reading and learn the text for the first time. Write down the topic sentences.
Sample
3.Read the text for the second time and finish the task-reading.
Whole class
T-S
individual work and pair work
For the Ss to get some basic information about the topic.
They are helpful for them to learn the main concept.
Show them a picture with“trade show”and let them know the meaning of it.
T-S
S-S