Unit 2 Part B Working when and where you want Elizabeth Vargas: Finally tonight working when and where you like.Juggling a career and a family is a challenge for so many Americans. Flex-time schedule s are a godsend for many workers, giving them wide latitude when they can begin and end their workdays. The giant retailer Best Buy is trying a bold new approach that allows employees even more freedom. ABC’s Best Stark explains.Betsy Stark: Brian Lucas has a demanding job as a public relations manager for Best Buy. He also has a baby, a toddler and a wife with cancer who needs frequent trips to the doctor. The stress is so intense, he considered taking a leave until Best Buy told him he could work when—and where—he wants. Brian Lucas:I don’t have to show m y face in the office a certain number of hours to make sure people know I’m working. Betsy Stark:Lucas’s car isn’t the only missing from the office parking lot. We found Human Resources director Leanne Andersen playing ball with her kids.Leanne Andersen:I bring a little bit more of myself into the office. I know I bring a lot more of myself home every day too. Betsy Stark: More than 2000 employees in corporate headquarters now come and go as they please. Part of a radical experiment, the company calls ROWE: Results Orientaed Work Environment, work when you want to—just get the work done. Cali Ressler (ROWE coordinator for Best Buy): It’s about the results, not about the time that it takes someone to get to those results.Betsy Stark: Best Buy claims productivity has increased 13 percent since the program was introduced two years ago—department heads, such as Chap Achen, feared the workplace run amuck.Chap Achen(to one staff): It’s a good plan at this point, but I think just needs a little bit of tightening up.Betsy Stark: Now, he’s a big fan.Chap Achen: You can find a performance problem a lot faster on this program because that’s all you’re looking for is their performance.Betsy Stark:It’s one thing to let a couple of thousand workers behind the scenes at corporate headquarters come and go as they please. But 100,000 cashiers and sales clerks making their own hours? Cali Ressler says that’s the next goal, though she’s hard-pressed to explain how it will work.Cali Ressler: Our retail store test will be tough.Betsy Stark: In the meantime, Brian Lucas is able to help his wife through a hard time, and Leanne Andersen is bating a thousand with her son.Leanne Andersen: This year I made every little league game my son played in.Betsy Stark: And she got all her work done, too. Betsy Stark, ABC News, Minneapolis.Elizabeth Vargas: Great ideas for working moms and dads and that’s world news tonight. I’m Elizabeth Vargas, have a great evening and good night.Part C No Smoking! Damn It!Elizabeth Vargas: In Ireland, this was the last evening residents could light up legally at the local pub. The new smoking ban is the toughest in the world, and just the latest law the government thinks will improve the qualify of life. Just try and sell that to so me of the Irish.. ABC’s Richard Gizbert reports from Dublin. Richard Gizbert: In this land of free-flowing Guinness and smoky pubs. “Happy Hours” were already history, banned by law. And the new New-York-Style smoking ban will affect all bars and restaurants here.B. O’Connor (Journalist): Funnily enough, it was the smoking and the drinking together, just gave the people the impression that, hang on a minute, there’s a kind of new Puritanism coming in here that we never asked for.Richard Gizbert: Nor did the Irish ask for a tax on fatty food, but the government is talking about one to combat obesity. It all adds up to trouble at this greasy spoon, for the owner and her largely nicotine-addicted clientele. What’s it gonna do to a place like yours?C. Ward (cafe owner): Possibly close me down, eh, ninety-five percent of the customers here are smokers.A customer: They might as well lock us all up and throw away the key! If they take any more away from us, you know. Richard Gizbert: Then there are the environmental taxes, already levied on plastic bags, now proposed for A TM receipts and chewing gum, because they pollute the streets. Not even the Catholic church has escaped the watchful eye of a government that seems determined to protect the Irish from themselves. The issue here: incense, a possible health hazard, according to one politician, particularly for altar boys. With its booming economy and its new immigrants, Ireland is changing, and where governments here once focused on pocket book issues, putting food on the table, this one appears preoccupied with overindulgence.M. McDowell (Justic eMinister):I think there is a new Ireland emerging, there’s less tolerance for a kind of a snobbish and laidback approach that there was in the past.Richard Gizbert:The Justice Minister admits the government’s campaign is a tough sell. He’s been parodied as an Irish ayatollah, and stands accused of coddling his people, creating a nanny-state.J. Bourke (bar owner):These guys are making more laws and more laws, and not thinking about, you know, the essence of what it is to be Irish, and why, you know, it can be a good fun place to be.Richard Gizbert:Perhaps the essence of what it is to be Irish has changed. Perhaps the jig is up. Richard Gizberg, ABC News, Dublin.Part D Advertiser see Big Bucks in Baby Boomers Charles Gibson:Baby boom generation refers to those American born between 1946 and 1964. 78 million strong, they are the richest generation this country has ever seen with $2.5 trillion dollars to spend every year. Advertisers, as you might’ve expected, noted that. But how they take note? Well, that requires a certain amount of tact. Here’s ABC’s Barbara Pinto.Barbara Pinto:There’ve been an economic force since the day they were born. (Documentary:Has baby food manufacturersgone around the clock shifts?) The generation that grew up challenging the status quo now controls 70 percent of the nation’s wealth. And Madison Avenue—long obsessed with pitching to 20-and 30-year-olds—is finally catching on.Ken Dychtwald (marketing analyst, Age Wave): They are the largest earners and biggest spenders in the marketplace, so you know, disregard them at your peril.Barbara Pinto: This is the new image for aging. (“Tha’s 51 years old and you can run a 5:08 mile.”) The focus on women is no mistake. Over the next decade, boomer women will control 60 percent of America’s money.And they’re already spending it at the cosmetics counter—on products specifically designed for older skin.Linter: They will spend any amount of money to look good. They don’t want to look 30, but they want to look as good as they can possibly look at whatever age they’re at.Barbara Pinto : With this generation, brand loyalty is a thing of the past.Joanne Budge(a boomer shopping for clothing at the Dana Buchaman store): I’m going to go where I feel comfortable and what I like to wear.Barbara Pinto: Dana Abuchman, a boomer herself, has built a successful brand outfitting flower-children-turned-fashionistas. Dana Buchaman: A lot of boomers have a little bit of sensitivity about their middle maybe not being as rock-hard as it used to be and as a deigner, I pay attention to that.Barbara Pinto: Financial services companies are also paying attention as members of this generation in their top earning years hurtle toward the non-rocking-chair version of retirement. (In an ad) This is Carol, soon to be world traveler.Ken Dychtwald: They don’t think of themselves as seniros. They probably never will. They always think of themselves as a sort of a youthful generation, the people just getting a bit older each year.Barbara Pinto: That’s why you’ll never hear the words “senior citizen” in the ads geared toward boomers. These days, the older folks just aren’t buying it. Barbara Pinto, ABC News, New York.Unit 4 Music and Musicians Part B Tickets for Testing Charles Gibson:Finally this evening, hip pop and HIV awareness. AIDS educators are looking for creative new ways to reach out to major groups at risk for AIDS. One of those groups is African Americans who account for more than half of all new HIV cases. So one program is going on tour with some of the biggest names in music to get the word out and get people tested. Here’s ABC’s Jassica Yellin.A doctor: So you can call them and set up an appointment, so you can come in.Jassica Yellin: This is Tiffany Isaacs’s first HIV test. (Doctor: I’m going to ask you some questions. And these questions are mechanically personal…) She is one of 117 people who turned out in Philadelphia last night to sit for a saliva swab, (Doctor: I want you to rub it inside your cheek. ) and get her chance to see the hottest show in town.One black girl: Alicia Keys. Another balck girl: Yes, I came for the Beyonce’s ticket. (Beyonce sings)Jassica Yellin: It’s part o f an AIDS outreach program called Rhythms for Health. People who agree to an HIV test are entered into a lottery, to see Beyonce Knowles, Missy Elliot and Alicia Keys on stage.Phil Wilson (executive director of Rhythms for Health): We thought that it was a remarkable opportunity of these women to do a wake-up call in black communities about the impact of AIDS in our communities.(Alicia Keys: And I just wanna talk about how important it is to get tested for HIV.)Jassica Yellin: The numbers are staggering.Phil Wilson:72 percent of all women with AIDS are African-American. In this country, middle-aged black women are more likely to die of AIDS than anything else.Jassica Yellin: AIDS educators say many African American teenagers do not know what causes AIDS or how to prevent it.A black teenager: I think you got it from kissing.Jassica Yellin: Yeah.The black girl: I know it. (Alicia Keys sings.)Jassica Yellin: Those who do know the facts are often reluctant to get tested. Rhythms for Health is hoping to test several thousand people in the next year. Hip hop fans are showing up for the tickets, (Beyonce sings.) but they are leaving with information that can save their lives. Jassica Yellin, ABC News, Philadelphia.Part C Muzak Changes Its TuneKatie Couric:We end our broadcast with a little bit elevator music. It was all but invented by Muzak. For years, the name meant turning perfect decent songs into slightly cheesy white noise. But Richard Schlesinger found out that Muzak has really turned its beat around.Richard Schlesinger: Anyone of a certain age remembers the golden age of Muzak. Founded in 1934, the constant companion in elevators that sounded like this, not quite music, not quite silence.Bob Finigan (Muzak): For years it was a very positive thing to be Muzak. I mean, we were one of the first companies that figured out that putting music in a business was a good thing to do.Richard Schlesinger: Trouble was Muzak was to music what Manilow is to Mozart: It went in one ear and out the other.Bob Finigan: We became very lame. You know to be the Muzak guy was not a cool thing to be.Richard Schlesinger:But Bob Finigan, who works in a very cool new headquarters, boasts Muzak, the company, has discovered music the art form and now programs real songs by real artists—even some who are up for Grammys this Sunday. Richard Schlesinger (to Finigan): Are you hip? Are you happening? Are you now? Are you today?Bob Finigan: Absolutely. Absolutely.Richard Schlesinger: Do you find people have a hard time believing that?Bob Finigan: Every day.Richard Schlesinger:Muzak chooses songs from a CD collection that a teenager could only dream of. It promises it can help any company build any image. The music playing in this ice cream parlor doesn’t sound like anything you’d expect to hear from Muzak: That’s Madonna playing.Richard Schlesinger (to a woman): You hear this?The woman; Yeah.Richard Schlesinger (to the woman): What do you think? The woman: That’s not Muzak. Muzak puts you to sleep. Richard Schlesinger: The old Muzak might have put people to sleep, but the new Muzak is supposed to do just the opposite. And believe it or not, there are at least eight marketing studies that show the right music in a store can increase sales.Jana Fendly (Cold Stone Creamery): Abba is on our program. SO that’s greatly guilty.Richard Schlesinger (to Fendly): Is that ABBA?Jana Fendly:Exactly. Who is going to admit that they love Abba? But it’s there and you’re tapping your toes and you don’t even realize that.Richard Schlesinger (to Fendly): to buy your ice cream. SO.. Jana Fendly: Exactly.Reichard Schlesinger (to Fendly): So you love ABBA? Richard Schlesinger: You might find Muzak in a lot of new places, but there’s one old place you won’t.Richard Schlesinger (to Finigan): Do you still put Muzak in elevators?Bob Finigan:No, we don’t. We actually have music everywhere in our building other than the elevator.Richard Schlesinger:It brings back too many bad memories. Richard Schlesinger, CBS News, Fort Mill, South Carolina.Unit 5 Sports Part B Prodigy Golfer: Paula Creamer Elizabeth Vargas:Finally tonight, our person of the week. She’s someone who’s shown the steeliness of the pro at a very young age. You could call her a prodigy, the next great American in a high-pressure sport. She had quite a week. She won a huge tournament, tied a half century old record and graduated from high school.(At the graduation ceremony) Paula Creamer.Paula Creamer: Graduation is a huge moment for me, with my fam ily. I’m very excited to be here at home with all my friends in graduating and in moving on in my life…Elizabeth Vargas: For most high school seniors, graduation day is the highlight of their year. But for Paula Creamer, it wasn’t even the highlight of her week.Announcer: Birdie at 18 removed her 6 under and she has the lead.Elizabeth Vargas: Last Sunday, this 18-year-old rookie became the yougest woman to win a Ladies Professional Golf Association tournament in more than half a century.Paula Creamer:I had so many emotions going I can’t even explain it, there was, I couldn’t even think. I didn’t know what to do, I was shaking, I was nervous. I didn’t know if I should have fist-pumped or what I should have done. I was just so excited, and I am so glad my parents were there to be able to celebrate it with me. It was remarkable.Elizabeth Vargas:Remarkable indeed. After only nine tournament on the LPGA tour, Paula is already ranked fourth on the money list—winning $350,000 so far this year in a sport where the pressure is enormous, even for seasoned veterans. Paula Creamer: I love pressure. I think pressure has motivated me even more. I thrive off of that—just like that putt on the 18th hole. That was pressure out there, and I knew that I had to make it. And I know how to compete under that.Elizabeth Vargas: Paula didn’t take up golf until the relatively late age of 10; Tiger Woods was just out of diapers when he first swung a club. But she was into just about every other sport under the Northern California sun—tennis, swimming, softball, soccer, gymnastics, dancing and skiing.Paula Creamer: When I was in sixth grade, I had to decide whether to be a cheerleader or on the golf team. And they wouldn’t let me do both, so I had to make that big decision. And I chose golf.Elizabeth Vargas: She quickly excelled, winning 16 of 17 junior tournaments. It became obvious that she had something special. And so Paula and her parents decided to pick up and move to Florida, so she could immerse herself in golf at the David Leadbetter Golf Academy.Paula’s Coach: That was a good shot.Elizabeth Vargas: Paula’s mother travels on tour with her, managing their busy schedule. Her father, who is an airline pilot, gets to as many tournaments as he can. Together as a family, they made the difficult decision to forgo college for professional golf.Paula Creamer: They knew how important school was for me, but they also knew what kind of dreams I had and that was to be the number one player in the world. And right now, I feel that I am ready to, you know, get started on those dreams.Elizabeth Vargas: Even at the tender age of 18, Paula has forged a distinct personal style. Her nickname is the “Pink Panther” for obvious reasons.Paula Creamer: I have so many things that are pink. I have pink grips, I have pink tees I play with. My shaft of my driver is pink and I have my pink head cover.Elizabeth Vargas:And she is an all-American teenager. She loves to shop and talk on her cell phone. She is a fan of “The OC” and Jessica Simpson. But when it comes to teeing it up, Paula is all business. (…right finish to the day for Paula Creamer.) And in a sport increasingly dominated by players from all over the world, America’s golf hopes may be in her hands.Paula Creamer: To be known and to be even called or even to be considered to be the next great American out on the golf course is just phenomenal, and I hope that I can represent my country as well as everybody hopes that I can.Elizabeth Vargas: And so we choose Paula Creamer. S he won’t have much time to savor her tournament victory or her graduation. She leaves Monday for New Jersey to play in another tournament.。
