Presented by Debra Askanase, Engagement Strategist
Bootstrapping Your Social Media Engagement
It’s all about engagement
Bootstrapping engTawgiettmerent
BoFoatcsetrbaopopking engagement
Understand the Ladder of Engagement
Happy Bystanders Spreaders Donors Evangelists Instigators
The Networked Nonprofit by Allison Fine and Beth Kanter (p.68)
Combine personal/professional profile
Be an avid conversationalist
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Really connecting as an entity means
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Questions to Get You Started
1. Why are people interested in your organization or cause?
Daily content: Within your messaging themes Special types of tweets on certain days of the week?
Twitter chats you participate in as you, not the org Regular question of the day, contest, photo of the day, etc. How often?