HND大综合GU答案

Section1

Question 1:

Part A

Given the competitive nature of the mobile telecommunications market analyse the likely

advantages and disadvantages to Opal of establishing a partnership agreement with another

company.12

Advantages:

Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for

the joint development of new products and the sharing of technology. Secondly, a Chinese

partnership not only gives Opal access to local knowledge but also provides an air of acceptability

that is important when conducting business in China. Thirdly, local firms’ well-reputation and

wealth of experience will also help Opal to ensure that product development and customer service is

specifically targeted at meeting the local needs and demands of the local market. Fourthly,

companies in partnership can share the costs and reduce the risk.

Disadvantages:

As for the disadvantages, firstly, the own technology of Opal might be leaked because of the

sharing of technology which may result in the loss of Opal’s competitive advantages. Secondly, in a

partnership with others, the control power of Opal’s own company might be distributed because of

the consideration of other partners’ benefits. Thirdly, firms need to share the profits and there might

be conflicts since those companies are profitable organizations.

PART B

Identify and justify possible options the senior management may have which will enable Opal to

maintain its current levels of success and profitability. 8

Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese

market to gain more market shares for its expansion.

Secondly, Opal can sign the partnership agreements with more companies, to gain more

comprehensive market information and share the technology and develop new products.

Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong

stance in relation to the environment, use more green and environmental materials to produce

‘environmentally friendly’ products and services, and keep offering a comprehensive mobile phone

recycling scheme.

Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established

and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the

further expansion.

Question 2

PART A

Assess the strengths and weaknesses of Opal as they seek to expanding in the coming years. 12

Strengths

Firstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a

number of opportunities.

Secondly, Opal has its core markets, and the recent ‘opening-up’ of the Chinese market is currently

providing Opal with opportunities for further expansion.

Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks

allowing access to a much larger market. Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and

they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone

recycling scheme and offers environmentally friendly products and services.

Weaknesses

Firstly, the first hand-held phones were high priced because of the high research and development

costs and the need for highly specialized production facilities. And this may cause the needs of a

large amount of investment capital and the decrease in sales.

Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce

resources and investment capital resources. It may not be able to meet the needs of cooperation with

other companies.

Thirdly, the regulatory complexities of operating within the Chinese market may hinder the

development and expansion of Opal.

Lastly, the regulatory complexities of operating within the Chinese market and the fierce

competition may hinder the expansion of Opal and increase a certain level of risk.

PART B

Choose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon

the company’s activities. 8

Firstly, the customer deserves service excellence.

Opal is a customer- focused organization. Enterprise's core value is to focus on customer service

and its quality. By doing so, the customer satisfaction and loyalty can be established and then the

growth of sales and profits can be achieved.

According to the case, in order to enhance the quality and satisfaction of customer services, the

Opal has established the Service Development Section and Customer Care Department. With the

rapid development of technology, the Service Development Section is tasked to enhance the