商务英语写作第二章

Chapter Two
Layout & Practice on Business Letter-Writing
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Substantial big Utilize use For the purpose of for Have need for need Due to the fact that because During the year of during In many cases often For the reason that since Remuneration pay Domicile Home, house
×)
Kiddie Korner, Inc.
202-418 Richards Street Vancouver, B.C. Canada V6B3A7 • • • • • • March 2, 200Datex Trading Co. Ltd. Lianfang Building Dalian, Liaoning China Dear Sir or Madam
128 Jiangning Road, Nanjing, Jiangsu, China, Tel: (025) 2000 0000 Fax: (025) 2000 0001 Zip code: 210000 • • • • • • 5th August 2010 The sales manager Ganjiang Potteries Ltd. 83 Ciqi Street Jingdezhen, jiangxi China
• e.g. Mr. John Smith or Mr. J.M Smith (Mr. Smith ×)
• 2. business title of the recipient • 3. name of the company
• e.g. China International Trust and Investment Corporation • shortened as : China Int’l wk.baidu.comrust ＆ Investment Corp. • CITIC ×
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V. Doraraj
Shanghai Garments Trading Co., Ltd.
123 Huaihai Road, Shanghai 200300, China Tel: 6200 0000 Fax: 6200 0001
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June 16, 2009
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The sales manager Ganjiang Potteries Ltd. 83 Ciqi Street Jingdezhen, jiangxi China
Revision
• We are in receipt of the letter you sent to us on May 24. • We have received your letter of May 24. • We wish to let you know that we fully appreciate the confidence you reposed on us. • We appreciate you have confidence in us. • Mail your payment at once. • Would you please send us your payment as soon as possible? • Perhaps you could afford to run a store that way, but we cannot. • We are sure that you know there would be a better way to run a store.
F＆M
SEWING SUPPLIES, LTD.
128 Jiangning Road, Nanjing, Jiangsu, China,
Tel: (025) 2000 0000 Fax: (025) 2000 0001 Zip code: 210000
Shanghai Garments Trading Co., Ltd.
F＆M SEWING SUPPLIES, LTD.
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Dear Sir or Madam,
We are writing to you on behalf of our principals in America who are interested in importing chinaware from China. Could you send us your latest catalogue and price-list, quoting your most competitive prices? Our principals are a large chain store in America and will probably place substantial orders if the quality and prices of your products are suitable. We look forward to hearing from you soon. Yours faithfully,
Section 1
Structural Parts of Business Letters
The Principal Parts of Business Letters
• • • • • • • 1. letterhead 2. the date line 3. the inside address 4. the salutation 5. the body of the letter 6. the close 7. the signature
nowadays
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Dear sirs /Mmes
Ladies/Gentlmen
b. Addressing to an unknown individual Dear sir Dear sir or Madam c. Addressing to a known individual Dear + courtesy title + the person’s surname e.g. Dear Mr. Johnson ( Dear Mr. R Johnson d . No punctuation
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The Inside Address
• Why do we need to write inside address again? • The position (left / two lines) • The possible components: • 1. full name of the recipient (if it is known)
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a addressing to a company rather than to an individual within the company
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The Salutation
British English American English
Gentlemen
before
Dear sirs
Objectives:
To learn the structural parts of business letters To learn how to write letters for asking to establish business relations and replies To do exercises and practice writing using some of the business words and expressions
The letterhead
• 1. the full name of the company √ • 2. address √ • Other optional parts for a business letterhead: • Logo • Icon of products • Type of business (importer, exporter….)
KK
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We were impressed by the selection of sweaters that were displayed on your stand at the ‘Menswear Exhibition’ that was held in Chicago last month.
123 Huaihai Road, Shanghai 200300, China Tel: 6200 0000 Fax: 6200 0001
The Date Line
• The position (left / right) • The type order: D/M/Y (M/D/Y)
• The expression of D/M/Y • D ( 1, 2, 3, 4.. / 1st, 2nd, 3rd, 4th …) • M (January, February, March,…) • Y ( 2007, 2004…) • e.g. 6 March 2005 • September 12, 2007
Dear Sir or Madam, We are writing to you on behalf of our principals in America who are interested in importing chinaware from China. Could you send us your latest catalogue and price-list, quoting your most competitive prices? Our principals are a large chain store in America and will probably place substantial orders if the quality and prices of your products are suitable. We look forward to hearing from you soon. Yours faithfully, V. Doraraj
• 4. address
DE
9 August 200• • • • • • • •
Dolly Enterprises Pte. Ltd.
Midlink Plaza Singapore 0718 Fax:3000001 Tel:3000000
The sales manager Ganjiang Potteries Ltd. 83 Ciqi Street Jingdezhen, jiangxi China Dear Sir or Madam We are writing to you on behalf of our principals in America who are interested in importing chinaware from China. Could you send us your latest catalogue and price-list, quoting your most competitive prices? Our principals are a large chain store in America and will probably place substantial orders if the quality and prices of your products are suitable. We look forward to hearing from you soon. Yours faithfully, V. Doraraj