如何回复询盘
先自我介绍下:我是一家宁波工厂外贸公司的职员，因为从事外贸工作四年有余，总结以下相关经验，希望和大家一起分享！
作为客户,那我就站在我的立场上给广大的(供应商工厂提个建议!怎样来看待陌生客户的询盘,我觉得主要有以下几点:
1.认真对待:
当我接到美国的新产品后,我会首先上阿里寻找!所以我也跟大多数的贸易公司采购一样询盘! 因为是新客户,所以不管是大客户还是小客户,你都要认真对待,因为你的第一反应就会在客户心中产生第一影像!尽量不要问数量,我最讨厌的就是工厂一开口就问你的订单量是多少?
2.快速反应:
很多工厂都申请了诚信通会员,但是一般都是老板在用,所以经常不在线或在线却没有人回复!,当我开发工厂,首先发:您好,我是XX公司的采购X先生,我需要采购XXXX.如果10分钟内没有人答复,我就会放弃这家工厂!再找新的!甚至有的工厂隔了两三天才回复我!
3.保持联系:
当我确认好价格后,会根据客人的要求让工厂提供样品给客人确认!这个时间可能是几天,几个星期,几个月不等.因为客人一直没有下单,所以作为外贸公司的我们也不好催客人下单.这个时候就是考验工厂的耐心的时候了!经常保持联系,即使没有下单,也要当客户一样看待!这样会给贸易公司一种无形的压力!这样即使这个单不成功,下个单也一定是你的!
4.不要灰心:
当我接到新产品开发工厂时,至少要寻找3-5家的工厂进行比较,当然包括价格比较,工厂的规模,服务,生产能力等等!但是单只有一个不可能每个工厂都能顾及到!所以一定会有工厂落选!这个时候就要考验你的承受能力了!千万不要灰心,打个电话给你的这个客人,问下是什么地方败给了自己的对手!然后对症下药,这样做的好处1是可以让现有的这个客人对你另眼相看,2是吸取教训,继续努力!
总之,工厂要做大做强,跟人的心态是分不开的!随时保持向上冲的劲头!前进!前进!
如何分析并回复客户询盘呢？
Step 1 - 去粗取精，有效识别询盘
第一次识别：询价的方式
A：书面或者电话的
B：电子邮件
根据不同的询价方式，看出客户的买家诚信度
第二次识别：看询价的内容
Message Details
Message Subject: Inquire about ** Scissors Factory
Message Content
Dear Scissor Manufacturer.
My Name is Mr. **, Owner of Texas Scissor Co. USA ..We are a
Wholesale Company of Fine Hair Cutting Scissors/Shears.
We're looking for more Hair Cutting shear Manufacturers as our
Wholesale Business is booming and we're looking Worldwide for all quality shears . Our high end shears we have made by Yamsclase &
Daryaw, Taiwan. We are looking for New Styles in Dark Rainbow Color Shears and a few Shears in Polish & 9----35 Tooth Thinning Shears not less than 56 Rockwell Hardness, With zippered Cases. …
In order for us to make this an enjoyable experence for both of us We will need to see in hand a min of 10 Scissors of your best sellers 80 percent of these need to be in the Dark Rainbow Color Shears and not more than 20 percent can be in Polish, In the form of Samples ie"
5.0" 5.5" PLEASE DO NOT DIRECT US TO YOUR WEB SITE.….
Since we're wholesale only and in business for going on 37 yrs Web sites we're not an obtion for us, Our ad's can be seen in Beauty Launchpad Magizine, Beauty International magizine . …..
** Scissor Co. USA
12727 Pine Dr.
Cypress Texas, USA 77429
281-251-0884
Subject Inquire about Aluminum Sheet 6061
From ** Material Supplies Limited
Recipient Miss Meng Qingzhang
Date 2009-03-13
Content
Dear sirs
We are a distributor of 6061 in Temper T6 Solution and Precipitation Heat Treated sheet in accordance with SAE Standard AMS4027 and AMS-QQA-50/11.
Would you please be able to advise if your
organisation would be able to supply in thicknesses ranging from 0.508mm to 3.17mm. Our standard sheet size is 1.828metre x 1.219metre.
Thank you
**
Managing Director
第三次识别：看询盘具体小细节
Sender
Name: Mr. **
Email
Telephone 00 44 1604 670810
Fax 00 44 1604 670831
Country/Region:United_Kingdom
