Summary of Wal-Mart’s Foreign Expansion
The passage tells us that Wal-Mart’s Foreign Expansion in different contry，And In different places in the face of different environments to take different strategies of expansion, some of them are successful, some failed.
In Mexico,it found that shopping habits were different with America. Compared to keep product well overnight , people prefer to buy fresh product. Wal-Mart change strategy to cater to local habits,At the same time, Wal-mart is gradually changing Mexico which successfully accepted the large shopping stores. In Developed nations, Their expansion faces many problems.the Wal-Mart can not adapt to local preferences and habits,Eventually they failed and pulled out of Germany and South Korea . In China, combined with Chinese culture, Wal-Mart adopt a low price strategy and offer a wide range of options. Wal-Mart actively mesh with Chinese culture, As well as success.
From this article we learned Wal-Mart has achieved great success, and is good at changing its own to adapt to the local culture and habits. Now it is the world’s largest retailer which cannot work without the strategy to the whole world.
