标题：学习商务初级实用英语的要点
关键词：初级实用英语
导读：就算是没有太好的英语基础，我们还是可以考虑进行商务初级实用英语的
学习的，学习本来都是从不会到会的过程，所以大家也不用觉得很害怕。下面就
看看学习的要点吧！
学习商务英语有一定的策略,首先必须关注而且要长期坚持的一个策略。学
生是学习的主人，树立学生是学习的主人、协调者和创造者的观念。积极主动参
与有效的多种学习活动，学生是学习的主人，积极主动动用各种感官：耳听、口
说、眼看、动脑、动手，参与各种学习活动，特别是各种机械性、意义性和交际
性的操练活动，所学语言知识才能获得理解，运用英语的能力才能更好地掌握。
其次还要有具有独立自学和自我教育的能力，在已有的知识基础上，通过独
立自学获取语言知识、语言技能和为交际运用英语的能力。根据语言知识的内容
和特点，根据听说读写技能训练及交际活动的内容和特点，学会使用有效的学习
方法。更多学习资料请见美联英语学习网。
商务英语专业学什么的-怎么学英语-有什么用〔商务英语〕主要学习基础英语、中级英语、英语写作、市场营销等课程，是商务技能和英语知识的结合，在学习商务英语的过程中，要特别注意学习更专业的商务术语。
1.商务英语是商务与英语的结合，“英语〞和“商务〞的权重分别为：英语约占40%，商务知识约占60%。
从这里我们可以知道，英语熟练程度是商务英语的基本要求。
2.重点学习商务知识、英语历史、中级英语、英语语法等，同时学习口语、听力、阅读、写作等。
3.学商务类课程，主要学习西方经济学、国际贸易、市场营销等课程，与其他专业类似的公共课。
4.在学习商务英语的过程中，要特别注意学习更专业的商务术语。
商务英语除一般用语外，还应该使用专业术语来表达。
2 怎么学好商务英语专业1.学习英语是一个漫长的过程，走走停停便难有成就。
学习英语最重要的是天天保持，在完全忘记之前及时复习、加深印象，如此反复，直到形成长期的记忆。
2.现在开始，保持用英语写作，即使写得不好，因为你首先要融入全英文的环境，学会用英语思索。
一开始用英语写作并不容易，你会担心在语法和用法上出错，这是很正常的，你要做的就是写完一篇文章，主动向同学展示给老师看，让他们说出自己的想法，找出自己的缺点，不要害羞。
3 学商务英语专业有什么用1.找到好工作。
学好商务英语可以应聘到好的工作，比如：商务经理，商务人员，商务接待人员等等，这些职务都是高薪资的，并且劳作强度不大，是很多人青睐的好工作。
特别是近些年来改革开放，商务人员的必须求量增加，学好商务英语就再也不用愁找工作，还可以被挑选为精英人士。
2.学习英语知识。
商务英语中学习是很系统的，同时也很完整，商务英语中学习到的是大量的日常英语，学好商务英语日常的英语交流是没有问题的。
同时还可以学习到英语词汇或者表达方式，运用商务英语来进行商务问题的解决，练就优良的商务英语思维，更好地洽谈商务。
让知识带有温度。
商务英语学习方法让你轻松学英语整理商务英语学习方法让你轻松学英语其实想要学好一门语言，都有一个过程，我们总会在学习的过程中渐渐找到合适自己学习的方法，提高学习效率，看到网上许多人都在争论，商务英语的学习方法是什么，许多人不知道怎样的英语学习方法才适合自己，所以在学习的过程中很简单一片茫然，效果看不见就立即放弃。
下面是我整理的商务英语学习方法，欢迎阅读。
1. 良好的语言学习环境一个婴儿之所以能从什么都不懂到开口说话，就是由于受到四周环境的影响，有了语言环境的熏陶，语言学习起来就是更简单一些，学习英语也是同样的道理，有一个良好的英文语言环境，我们的英语水平力量就会得到有效提升，但是这个我们平常比较难做到，有条件的可以报一个外教一对一英语培训班最好。
2. 明确学习目标许多人在学习英语的时候，只是觉得学好英语对自己将来会有关心，但并没有一个明确的目标促使自己去学习，英语包含类别许多，商务英语就是适合需要在商务场合中运用到的英语，不论是谁，在学习一门语言前，首先要明确好自己的学习目标，这样才能更好的规划自己的学习进度，避开做徒劳无用功。
3. 培育学习爱好爱好才能促使人有学习的动力，学习英语不能把它当成一种任务去学，这样不仅会是去学习热忱还没有效果，最好找到学习英语的乐趣，这样才能在学习英语过程中全身心投入。
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4. 合适的教学方案学习英语不是一蹴而就的，肯定有一个循序渐进的过程，这时候制定一个系统的学习方案才能达到事半功倍的效果，所以，在报名商务英语培训班之前要依据自己的需求和英语基础，来选择合适的教学机构和课堂教材，从而在学习过程中少走弯路，省时省力。
文档内容到此结束，欢迎大家下载、修改、丰富并分享给更多有需要的人。
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商务英语写作知识要点商务英语写作知识要点01 IntroductionSchool Writing: 1 In the form of essays, 2 To demonstrate the knowledge and language skills,3 Always use complicated structuresBusiness Writing:1 In the form of letters,2 Intended to communicate information,3 Readers and writers are in demand-supply relationship1. Principles of Business Writing: 7CClarity 清晰Correctness准确Conciseness简洁Courtesy 礼貌Concreteness具体Completeness完整Consideration周全2. Logical Organization①因果关系(Cause & Effect) ②时间顺序(Chronological Development)③序列顺序(Sequential Development) ④⽐较(Comparison)⑤⼀般到特殊(From General to Specific) ⑥特殊到⼀般(From Specific to General)02 Layout of Business Letters1. The Essential Parts of a Business Letter:1)Letter head 2)Reference3)Date line 4)Inside Address5)Salutation 6)Body of the letter7)Complimentary Close 8)Signature2. Letter Styles: Full B lock S tyle(齐头式)，Indented Style（缩进式）and Mixed Style（交错式）3. Letter head identifies the sender of the letter. It includes:1)Company’s logo 2)Its address and postal codes3)Telephone number, Fax number 4)Internet address, e-mail address5)Telegraphic and telex address 6)A trademark or a brief slogan4. Body of the letter is the actual message of the letter, which begins one blank line below the salutation. It is the most important part of the letter, the written speaker.Principles of the body: Clarity, Consideration, Correctness5. Organization of the body:1)Opening or Introduction 2)Details3)Responses or Action 4)Close6. Optional Parts of the body1)Attention Line 2)Subject Line3)Enclosure 4)Carbon Copy5)Postscript附⾔7. Layout of the Envelope: The Indented Form and theto ensure the grammatical sense. It’s important to use open punctuation consistently in the letter（18）03 E-mail/doc/e815a6a5f524ccbff1218414.html yout of Heading1)T o: (email address of the recipient )2)From: (email address of the sender—usually automatically filled in)3)Date: (automatically filled in)4)Subject (main idea of the message)5)Cc: (carbon copy– recipients whom the author wishes to inform of the message publicly)6)Bcc: (Blind carbon copy- recipients who are secretly being informed of the message)7)Attachment (the files you desire to send along with the message)2. Body: Salutation + Content + Complementary Close + Signature3. Points to ponder when writing1)Write a meaningful subject line.(主题栏意义明确)2)Keep the message focused and readable.（⾏⽂重点突出、排版清楚易读）3)A void attachments.（少发或不发附件）4)identify yourself clearly.（标明⾝份）5)Be kind. Don’t flame.（⼼平⽓和）6)Proof read.（仔细较读）7)Don’t assume privacy.（注意保护隐私）8)Distinguish between formal and informal situations.（分清场合和事宜）9)Respond promptly.（及时回复）10)Show respect and restrain.（宽容限制）04 Good News & Bad News Letters1. 商务信函种类：1)询盘enquiries2)发盘response to enquiries3)订单函order4)订单确认函order acknowledgement 5)确认函confirming letter6)拒绝函declining letter7)礼节函social letter8)建⽴商务关系的信函（买⽅或卖⽅之间）Establishment of business relationship2. General structure of Good News Messages and Neutral Messages——Direct Approach3. Occasions of Direct Approach1)Making enquiries or responses to enquires2)Making orders or order acknowledgements3)Confirming letter 4)Social letters 5)Declining letter 6)Establishment of business relationship4. Structure of Good News Letter:1)Begin with the main point (Introduction)2)Present necessary explanations (Details)3)Cover the remaining part of the objective (Action)(询价)4)End with adapted goodwill (Close)5. Useful sentences for closing of the good news letter:1)Looking forward to hearing from you.2)I hope this information will help you.3)We look forward to receiving confirmation of the reservation.4)It’s great to be worki ng together once again.6. Indirect Approach to Bad News Messages1)Don’t tell the bad news at the beginning.2)Begin with some good news or neutral information.3)Give explanations before releasing bad news.7. General Structure of Bad-news Messages:1)Begin with a buffer缓冲(introduction)2)Explain why the refusal has to be made (details)3)State the refusal (action) 4)Close positively (close)8. State the Refusals1)Make the refusal clear without misunderstanding.2)Offer some constructive and feasible suggestions.9. Close of Bad News Letter:1)Polite 2)Positive 3)Confident4)Do not remind your readers of the negative message.5)Do not apologize for your refusal10.Ways to buffer:1) Showing positive attitude, appreciation2) Showing sympathy and care3) Demonstrating understanding11. U seful sentences for explaining why the refusal has to be made (Present objective, reasonable and convincing reasons. Make the impression that the refusal is necessary and based on careful consideration)1) Had we not gone through careful and thorough in vestigation, we wouldn’t have made such a decision.2) It is on the basis of careful consideration that we made such a decision.12. To be avoided: We mustreject/turn down/refuse/disappoint youY ou surely understand …..We were surprised at your request.Y ou claim / Y ou state in your letter…This is the best we can do05 Complaint Letter1. Inevitable Complaints:1)Improperly filled order 2)Damaged merchandise商品；货物3)Misunderstanding about prices2. Direct approach to Complaints and Claims:Business people want to know as soon as possible when something wrong has happened to their products or services so that they can correct the situation immediately. Directness lends to clarity of purpose and success.3. Types for complaints1)Complaint for Poor Quality2)Complaint for Shortage3)Complaint for Invoice Mistake 4)Complaint for Delivery Delay5)Complaint for Wrong Items6)Complaint for Poor Packaging4. Structure of Complaint letter1)Explanation of Problem + Background Information (what situation, when, color, model No.)help to identify the problem + How Y ou Suffered (if necessary)2)Action required with deadline ( replace the faulty goods, refund the money, repair the goods, etc)3)Warning (strong but polite)5. Reply to Complaint Letter(括号内是句型)1)Explanation the problem + Background(T hank you for your letter of…About our delay ofshipment. We are sorry for not having been able to deliver the goods you ordered o n)2)Action required + Deadline (We take theresponsibility for the mistake and we willarrange for the replacement to be sent toyou within two da ys.) 3)Ending (Poli te We can assure you thatevery effort will be made to ensure thatsimilar erro rs.)6．U seful Sentences for Complaint Letter1）Describe the problem：On examination, we found all the goods were wetted.2）Action Required：Therefore, we are compelled to claim against you. We appreciate your seeing the matter seriously and arranging for the delivery within 5 days.3）Strong Demand：We will ask for the law if you cannot send the goods to us within 10 days.4)Courteous demand for action：In view of our friendly business relations, we are sure that the matter will be settled appropriately06 Persuasion/sales Letter（促销/推销函）1. Approach of Persuasion Letter——Indirect Approach2. General structure——AIDA1) T o Arouse Attention2) T o Create Interesta)Benefits of the goodsb)Choose the right appeal to feature your product or servicec)Appeals mean the strategies you use to present a product or service to your readers.d)Emotional Appeals: How people feel, taste, smell, hear, and see. Strategies that arouse people through love, anger, pride, fear, and enjoyment.（Perfume, candy And food etc.）e)Rational Appeals: Reason---thinking mind. Strategies based on saving money, making money, doing a job better, or getting better use from a product.（Automobile tires，Tools，Industrial ，equipment）3) Desire: T o Convince the readera)Benefits of the goodsb)Point out and stress all the benefits that your product can offerc)Determine the strongest psychological selling point:stressing a product’s benefits rather than its physical features4) T o Motivate Actiona)Ask for orders.b)Offer other incentives that will make your reader responsive: a gift, a limited availability and a discount.c)No-risk guarantee. d)Strengthening words.3. Principles of Persuasion Letter Writing1)Vivid language. 2)Be concrete.3)Focus on central selling point. 4)Use inductive（归纳）approach (deductive演绎).5)S ome ―don’t‖ in Persuasion letter.a)Don’t exaggerate.b)Don’t belittle your reader.c)Don’t speak ill of your competitors.Show the reader what you can do, but not what others can not do!07 Memo/memorandum1. Components of Memo1)HeadingMEMORANDUM / C ompany’s Logo / SloganT o: (reader’s name and job title)From: (writer’s name and job title)Date: （complete and current date)Subject: (what the memo is about, highlighted in some way) ---Informative2)BodyOpening---state the purpose---DirectDetails---Highlighted3) ClosingAction or Conclusive Sentence2. Characteristics of Successful Memos1)Subject Headings 2)Single topic3)Conversational tone—Informal 4)Conciseness---A void Wordy Sentences 5)Visual Signaling：numbers/ bullet s编号?boldface斜体italics斜体?heading3. Three points to A void1)A void abruptness 2)A void over-politeness3)A void unnecessary expressions4. AttentionInside the companyOne topic in one memoWithout company letterhead08 Meeting MaterialPart 1 Notice1. The Nature of Notice1)Purpose: To give information briefly and make the reader follow the message quickly2)Form to expressa)written on a blackboard or bulletin board公告板b)written as a memoc)written as a letter d)written as a postcarde)written in an email2. Types of NoticeMeeting noticeNotice for Greeting New Colleagues Holiday Notice Practice Notice3. Layout of Notices1)Heading (Subject matter or Notice)2)Body (time, place, purpose, materials)Full-blocked formUse asterisks or bullet points or numberLeave spaces between headings and different sectionsUse capitals, bold, italics or underlyingUse sub-headings3)Name and position（右下⽅4)Date(右下⽅4. Language Tone of Notices: Brief; Specific; Eye-catching; Polite5. Useful expressions1)请注意……Please note that…2)我们很⾼兴通知您……We are pleased to inform you…W e have pleasure in informing you that…3)我们想通知您……We would like to notif y you…4)我们特此奉告……We have the honor to apprise you of…5)我们冒昧奉告……We take the liberty of announcing to you that…Part 2 Meeting Agenda6. Difference between Agenda & Schedule:1)An agenda: T opics to be discussed at a meeting; before the meeting is held.2)Schedule: Work timetable.agenda是会议的议程，代办事项表。
