商务英语综合教程(第二版 下册)Unit 13 International Marketing Re

• B: I agree. • • Dialogue 3 • A: Carla, what’s the status of our advertising campaign?
UNIT 13 Advertising Strategy
• B: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 4 weeks. At the same time, we’ll do 15second radio commercials 4 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to bigNIT 13 Advertising Strategy
• Dialogue 4 • A: As far as I know, your products are being
advertised only in the print media. That’s far from enough. • B: What’s your idea? • A: I think the products should be advertised on television and radio as well.
• 2. What media will your company choose in order to advertise the product?

• A. Conduct market researches in person. • B. Manufacture sound cards with high quality and modern
design. • C. The products should be multifunctional but low in price.
_________________. • A. whether young people will like the new product or not. • B. what price the company should set. • C. whether the customers welcome an upmarket brand
• Question Five • Which of the following statements is Not correct? (A) • A. Only 15% of people were not interested in the brand. • B. The quality of the new products will be as good as that of
• Reference for the teacher: • Open-ended.
Warm-up
• Task Two
• 1. Have you every conduct market research? If yes, tell you partner about your experiences.
• 1. The man is a regular customer of Hero Company. (F)
• 2. The man thinks the critical flaw of Hero detergent is its undesirable smell. (T)

商务英语综合教程3答案【篇一：商务英语综合教程3】ss=txt>一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:intermediate business english course book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。

这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。

本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。

（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。

本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。

为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。

（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。

每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。

本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。

3. 货物数量不符 (Larger/smaller quantities)
• 3.1Surplus goods delivered 超量交货
• 当供货商交付的货物超出订量时，买方有权拒收所有的货物或仅拒收 超额部分。或者，买方可以接收全部货物，并对超额部分按相同价格 付费。
• 3.2Shortage in delivery 交货不足
• In daily life, it is quite normal that we make (or receive) complaints and claims for various reasons. For example, sometimes we complain the quality of the goods and claim for the refund; while sometimes we have to deal with complaints and claims from our customers, though in fact we have done our best to serve them. In order to make sure these issues could be done properly and keep a good relationship with the interlocutor, we have to know how to deal with the issues with our words and skills.
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• • •
包装不当 (Bad packing)
货物未按时送达 (Late delivery) 卖家服务差 (Poor service)
What Is the General Structure of Complaints/Claims