物流英文函电课件
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English Correspondence for Transport Business
Lesson One: General Remarks
ECSB（English Correspondence for Shipping Business ) includes letter、telegram、telex、fax etc.
1、Purposes of ECSB
（1）To inform;
（2）To organize.
2、Characters of ECSB
（1）it has fixed title & style；
（2）it is an evidence of an arrangement or a contract；
Example A:
We beg to acknowledge receipt of your check No. 3433 in the amount
of $5,550 in payment of our invoice dated June 7th, for which please
accept our thanks.
Enclosed please find receipted bill for your files.
Trusting we may be favored with your future orders, we remain.
Example B:
Of course we are always glad to checks in the mail, but with yours,
which arrived this morning, came an added bonus. Your prompt payment
seemed to say that you were satisfied with our service.
Your attitude makes our jobs a pleasure. This letter speaks for every
one of us who had the delight of meeting and working with you on this
order. We all look forward to repeating the experience again and again.
最有成效的书信是坦诚地说明，是一个真实的人与另一个真实的人之间的音信传递。
比起“为写信而写信”，写信人怀着与人交流的情感写出来的书信更具吸引力和说服力。
书信应当易读、易懂。
书信应当友好、礼貌。
二、Essential qualities of
a good business letter
（一）Clearness
1、the correct use of words;
e.g. As to the steamers sailing from Hong Kong to San Francisco, we
have bimonthly direct services.
A、We have two direct sailings every month from Hong Kong to
San Francisco.
B、We have semimonthly direct sailing from Hong Kong to San
Francisco.
Example: p4, Ⅱ6
二、Essential qualities of
a good business letter
（二 ） Conciseness
1、 be brief as far as possible (Cut needless words and needless
information)
e.g. We wish to acknowledge receipt of your letter...
可改为：We appreciate your letter...
Enclosed herewith----->enclosed
at the present time----->now
due to the fact that----->because
a draft in the amount of $ 1000 ----->
a draft for $1000 Example: p4, Ⅱ4
Original:
We trust this is satisfactory, but should you have any further questions
please do not hesitate to contact us.
Redraft:
We hope you are happy with this arrangement but if you have any questions,
please contact us.
Original:
Further to your recent communication. Please find enclosed the requested
quotation…
Redraft:
Thank you for contacting us. I enclose the quotation you asked for…
e.g. We beg to acknowledge receipt of your check No. 3433 in the
amount of $5,550. in payment of our invoice dated June 7th, for which
please accept our thanks.
Enclosed please find receipted bill for your files.
Trusting we may be favored with your future orders, we remain.
Example: p4, Ⅱ1、2、3
Lesson Two: the Main Parts of
a Business Letter
一、Heading
（一）Position
——at the top of the paper.
（二）Contents
——include the name、mark、address; phone number; fax
number etc. (p6)
二、Date
（一）Position
——below the Heading(in one line).
（二）Contents
——type DD MM YY or MM DD, YY
Example: 9 October 2003 (Europe).
October 9 , 2003 (U.S.A);
三、Inside Name & Address
（一）Position
——below the Date.
（二）Contents
——include the name and address of the recipient.
1、the name of the person or company
e.g. Mr. Thomas Witter, Manager (person)
or Maersksealand Ltd.(company)
2 、the courtesy title of the name
1）person
male: Mr. Or Messrs.(plural of Mr.)
female unmarried: Miss
married: Mrs.
Madam or Mmes.(plural)
2）company
——when the company is named after a person or more persons, we add
―Messrs‖ before the name of the company.
e.g. Messrs. Smith Brothers Co.
Exercise: p17, Ⅰ 3
3 、address
Room No. 、Street/Avenue、 City、 state/province 、Country，zip/post
code.
（门牌号码、街道名称、 寄达城市、省/州名 、 国名，邮政编码）
e.g. 6 East Changan Avenue PeKing China, 200012
e.g. 宝山区示范小区37号403室
Room 403,No.37,ShiFan Residential Quarter,BaoShan District
e.g.中山市东区亨达花园7栋702
Room 702, 7th Building, Hengda Garden, East District,
Zhongshan
英文地址中常用词的英汉对照
课堂作业：写出你家的英文地址。
四、Salutation
（一）Position
——two lines below the Inside Name & Address.
（二）Contents
——it is the courteous greeting.
Company: Dear Sirs(英);
Gentlemen(美).
Individual: Dear Mr. Brown(知道姓名);
Dear Sir; Dear Madam(不知姓名).
五、Subject Line (Caption)
