(完整版)浅谈从化市旅游经济的发展毕业设计

本科生毕业论文浅谈从化市旅游经济的发展The Development of Tourism Economic in Conghua Shi学生姓名所在专业经济学所在班级经济10申请学位经济学学士学位指导教师职称副指导教师职称答辩时间2012 年 6 月 4 日目录摘要 (I)ABSTRACT ................................................................................................. I I 1导论 ............................................................................................................... - 1 -1.1 研究背景............................................................................................ - 1 -1.2研究意义............................................................................................. - 1 -2 从化市旅游业发展的现状 .......................................................................... - 2 -2.1 从化市概况........................................................................................ - 2 -2.1.1 地理位置................................................................................. - 2 -2.1.2 交通情况................................................................................. - 2 -2.1.3 旅游资源................................................................................. - 2 -2.2 旅游业在从化市国民经济中的地位 ............................................... - 4 -3 从化市旅游经济发展的SWOT分析 ........................................................ - 6 -3.1 优势.................................................................................................... - 6 -3.1.1 政策规划优势 ........................................................................ - 6 -3.1.2 旅游资源丰富 ........................................................................ - 6 -3.1.3 旅游需求旺盛，潜在客源市场充足 .................................... - 7 -3.1.4 经济发展优势 ........................................................................ - 7 -3.2 劣势.................................................................................................... - 7 -3.2.1 从化乡村旅游缺乏总体规划和系统设计 ............................ - 7 -3.2.2 缺乏鲜明的目的地形象 ........................................................ - 7 -3.2.3 基础设施及环境建设滞后，可进入性需要提高 ................ - 7 -3.2.4经营者管理不善 ..................................................................... - 8 -3.2.5 经营者品牌意识淡薄 ............................................................ - 8 -3.2.6 政府监管和整体调控有待加强 ............................................ - 8 -3.3 机遇.................................................................................................... - 8 -3.3.1 国家及珠三角地区经济持续快速发展 ................................ - 8 -3.3.2 乡村旅游的快速发展 ............................................................ - 8 -3.4 挑战.................................................................................................... - 9 -4 从化市旅游业存在的问题 .......................................................................... - 9 -4.1景区宣传不够，知名度不高 ............................................................ - 9 -4.2 从化旅游景点多，但是还是要进一步的规划 ............................... - 9 -4.3 旅游管理部门和景区管理者管理不善和缺少长远的认识 ......... - 10 -4.4 我市对外交通联系方式单一 ......................................................... - 10 -5 从化市旅游业发展的对策 ........................................................................ - 10 -5.1科学规划生态旅游，实现旅游业可持续发展 .............................. - 10 -5.2 加大宣传力度，提高景区知名度 ................................................. - 11 -5.3 打造从化旅游特色，分享独特风土人情 ..................................... - 11 -5.4 勇于创新，加大培训力度, 提高管理水平和服务水准 .............. - 12 -5.5 加强旅游基础设施的建设，夯实旅游业发展基础 ................... - 12 - 6结束语.......................................................................................................... - 12 - 鸣谢............................................................................................................. - 13 - 参考文献......................................................................................................... - 14 -摘要旅游经济是国民经济的重要组成部分，旅游业的发展受到各国或地区的重视。

改革开放以后，我国旅游业实现了快速发展。

到了“十二五”时期，我们需要不断深化旅游业改革开放，不断推动旅游业创新发展，为我国经济社会发展发挥更大的作用，体现了现阶段我国现状更加重视旅游业的发展。

在我国许多城市都已将旅游产业作为支柱产业。

作为基础产业，旅游业社会效益和经济效益并重。

本文介绍了从化市近十年的旅游业发展的现状，运用SWOT分析方法对从化旅游业进行分析，深入了解到到了从化旅游业产业结构中出现的问题，针对这些问题，结合从化市自身旅游业发展的具体情况，以促进从化市旅游业的更好更快的发展，增强从化市旅游业的市场竞争力和旅游产业结构升级为重点，优化产业结构，优化区域布局。

关键词：旅游业从化市对策ABSTRACTTourism economy is an important part of the national economy, the development of the tourism industry by other countries and regions in attention after the reform and opening up, China's tourism has realized the fast development of the 1025 period, we need to deepen reform and opening to the tourism industry and constantly promote the innovation and development of tourism industry, in China's economic and social development to play a bigger role, reflects the present situation in our country at present stage pay more attention to the development of tourism in our country has many cities will travel industry as pillar industry as foundation industry, tourism social benefits and economic benefits.This paper introduces the CongHuaShi nearly 10 years of the present situation of the development of tourism, using the SWOT analysis method to analyze conghua tourism, understand to the tourism industry structure, conghua problems, aiming at these problems, combined with CongHuaShi itself of the specific conditions of the development of tourism industry, to promote CongHuaShi tourism better and faster development, enhance CongHuaShi tourism market competitiveness and travel the upgrading of the industrial structure as the key point, optimize industrial structure, and optimize regional layout.Key words: Tourism CongHuaShi Countermeasures浅谈从化市旅游经济的发展指导老师：倪民军1导论1.1 研究背景旅游经济是社会生产力发展到一定阶段的产物，是国民经济的重要组成部分。