市场营销专业英语
A. C. Nielson 尼尔森市场研究公司
absorption of costs 成本分配
accesibility 可进入性
accessory equipment markets 附属设备市场
account management policies 客户管理策略
Acer 宏基
acquisition new-product development strategy 新产品开发收购战略
activity-based costing 以活动为基础的成本系统
adaptability 适应性
adaptation to market variations 适应市场变化
adaptive positioning 适应性定位
additions to existing product lines 现有产品线的增加
adequate size 准确的大小/足够的规模
administered vertical marketing systems 管理式垂直营销系统
administrative relationships 管理关系
adopter categories 采购者的类型
adoption process 采购过程
advertising and market segmentation 广告与市场细分
advertising and sales promotion 广告和销售促进
advertising effects 广告效果
advertising ethics 广告伦理道德 advertising feedback 广告反馈
advertising frequency 广告频率
advertising media 广告媒体
advertising message 广告信息
advertising reach 广告接受人数
advertising source 广告信息来源
英语作文-搬家服务行业的品牌建设与营销策略研究
Brand Building and Marketing Strategies in the Moving Services Industry。
The moving services industry plays a crucial role in facilitating relocations for
individuals and businesses alike. Effective brand building and marketing strategies are
paramount in this competitive sector to establish a strong market presence, build
customer trust, and drive business growth.
Firstly, establishing a distinctive brand identity is foundational. A strong brand
identity encapsulates the company's values, mission, and unique selling propositions
(USPs). For moving services, reliability, efficiency, and care are often key USPs.
Communicating these through consistent branding across all touchpoints—from logo and
website design to customer interactions—helps in creating a memorable brand image.
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二、判断题
Chapter one
1. A marketing exchange cannot take place unless each party in the exchange has something that the other
party values. T
2. The owners of the Plane Rubber and Tire Company are pleased with their low unit costs and high
production volumes. Salespeople are unnecessary because buyers are always waiting for new tires to come off
the assembly line. Plane currently has a production orientation. T
3. The president of Hoppity Flea Collars docs not find it necessary to conduct much marketing research
because the telephone selling campaign has been such a successful marketing strategy. Hoppity has a
marketing orientation. F
4. Having a sales orientation is the same as having a market orientation since both have the ultimate goal of
satisfying customer needs. F
5. You are about to start manufacturing and selling ferret food. You have met with your board of directors
2008—2009学年度第一学期
国际市场营销（双语）期末复习
任课老师：赵智 上课时间：周五第四大节
题型：
1、名词解释（每题5分，共20分）
2、不定项选择题（每题2分，共20分）
3、简答题（每题10分，共40分）
4、论述题（共20分）
复习重点：（名词、简答、多选的重点全部在以下资料中）
第一部分：市场营销与国际市场营销
1.Marketing: Marketing is the process of planning and executing the conception, pricing,
promotion and distribution of ideas, goods &services to create exchanges that satisfy individual
and organizational goals
2.Business orientations:
Production 生产导向（一般是垄断地位的公司）
Product 产品导向：注重产品的质量、技术（一般是高技术公司）
Selling 推销导向：降价，急于在短期内将东西卖出去
Marketing 营销导向（研究重点）
Society Marketing
3.The marketing Mix: is the set of controllable tactical marketing tools, that the firm blends to
produce the response it wants in the target market. Marketing Mix is the core of morden
marketing.
4.4Ps
(1)Product developing the right “product” for the target market
