2. specific policy • The speech must have high-sounding words and empty promises 3. The speech must be concise(简洁的) and short
4. clever-choice of words to convey different meanings/tones. 5. the use of biblical(圣经的) style to make it formal/ rigid.(坚硬的) 6. the use of a lot of rhetorical devices(修辞 手法) to make his address as powerful/ impressive as possible.
But he gained an introduction to millions of Americans who watched the Chicago democratic Convention of television when he decided to run for(竞选) president in 1960, his name was widely known. Many thought that his religion(宗教) and his youthful appearance would handicap(阻碍) him. He faced the religion issue frankly(坦率地说). He decided his firm belief in the separation of Church and state.(他决定他的公司相信政教分离)
About John F.Kennedy