L ife wr i t e s t he q u e st ion sW e p ursu e t he a n sw e rsL ife wr i t e s t he q u e st ion s. R o c he W e I nno v a t e H e a l t h ca r e1W h a t w ill help me?Ca n I h a v e hope?H o w ba d ca n i t ge t?H o w m a n y su mme rs h a v e I go t lef t?S ho u ld Ifigh t?H o w m u c h longe r?W ho ca n t ell me if I’m doing t he r igh t t hing?I s t he r e a s ol ut ion?W hen i t c ome s t o di s e a s e t he r e a r e a s m a n y q u e st ion s a s people. W e ca n’t p r o v ide a n a n sw e r t o t hem a ll–b ut w e ca n help w i t h o ur e x pe rt i s e.I nno v a t ion i s o ur a n sw e r t o medi ca l c h a llenge s.O ur d a il y w o r k i s s a v ing p a t ien ts’li v e s a nd helping million s of people a r o u nd t he w o r ld.W e c on t in u-o us l y in v e st in medi ca l r e s e a r c h a nd de v elopmen t t o p r o v ide ne w d ru g sa nd di a gno st i c p r od u c ts fo r c ondi-t ion s su c h a s ca n c e r,AIDS,hep a t i t i s, A l z heime r’s di s e a s e,r he u m a t oida rt h r i t i s a nd di ab e t e s.F o r mo r e t h a n 110y e a rs R o c he h a s pl a y ed a pio-nee r ing r ole in he a l t h ca r e.T od a y ,a s w o r ld le a de r in in-v i tr o di a gno st i c s ,w e su ppl y a w ide r a nge of di a g-no st i c in stru men ts a nd t e sts fo r r a pid a nd r eli ab le di s e a s e de t e c t ion a nd moni t o r ing b y do c t o rs ,l ab o r a -t o r ie s o r p a t ien ts t hem s el v e s .I n t he t he r a pe ut i c field ,R o c he h a s b r o u gh t m a n y highl y effe c t i v e d ru g s on t o t he m a r ke t in t he l a st fe w y e a rs .O ur d a il y w o r k fo c us e s on di s e a s e a r e a s w he r e medi ca l need s a r e g r e a t .T he s e in c l u de ca n c e rs ,v i r a l infe c t ion s ,me t a -b oli c a nd c en tr a l ne rv o us syst em di s o r de rs a nd infla mm a t o ry di s e a s e s .R o c he i s t he w o r ld’s le a ding su pplie r of p r e s c r ip t ion d ru g s fo r ca n c e r tr e a t men t .R o c he in v e sts he a v il y in t he r e s e a r c h a nd de v elop-men t of ne w d ru g s a nd di a gno st i c p r od u c ts a nd c omplemen ts i ts o w n w o r ld w ide r e s e a r c h ac t i v i t ie s w i t h a w e a l t h of c oope r a t ion a g r eemen ts w i t h u ni-v e rs i t ie s ,r e s e a r c h in st i tut e s a nd b io t e c h c omp a nie s .T hi s ne tw o r k a nd o ur m a jo r i ty st a ke s inG enen t e c h in t he USA a nd C h u g a i in Ja p a n p r o v ide us w i t h b r o a d acc e ss t o inno v a t ion.A s t he w o r ld’s l a r ge st b io t e c h c omp a n y ,w e e x ploi t t he l a t e st di s c o v e r ie s a nd t e c hnologie s t o de v elop o ur p r od u c ts .T oge t he r w i t h o ur p a rt ne rs w e tur n t he m u l t ipli c i ty of ide a s in t o medi ca l s ol ut ion s .T he r a pid p r og r e ss in r e s e a r c h gi v e s us impo rt a n t in s igh ts in t o t he mole c u l a r me c h a ni s m s of di s e a s e.W e a l s o kno w t h a t tw o people ca n r e ac t diffe r en t l y t o t he s a me medi ca t ion a nd t h a t t hi s i s ba s ed on v a r i a t ion s in o ur gene s .P e rs on a li s ed medi c ine t a ke s t he s e ne w di s c o v e r ie s in t o acc o u n t in t he de v elop-men t of d ru g s a nd di a gno st i c t e sts .R o c he pl a ys a pionee r ing r ole in t hi s a r e a a nd i s a l r e a d y m a r ke t ing t he first pe rs on a li s ed medi c in a l p r od u c ts t h a t a r e t a ilo r ed t o t he need s of s pe c ific p a t ien t g r o u p s .F o c us on u n s ol v ed medi ca l p r o b lem sP e rs on a li s ed medi c ine –a n in t e r pl a y of di a gno s i s a nd tr e a t men tW e di s c o v e r ,de v elop a nd deli v e r inno v a t i v e di a gno st i c a nd t he r a pe ut i c p r od u c ts a nd s e rv i c e s t h a t tr a n s fo r mp a t ien ts ’li v e s a nd b r ing r e a l b enefits –f r om e a r l y de t e c t ion a nd p r e v en t ion of di s e a s e s t o di a gno s i s ,tr e a t men t a nd tr e a t men t moni t o r ing.B r o a d acc e ss t o inno v a t ionR o c hein a n uts hellUS $in v e st men t ho urs of w o r k e x pe r imen ts r e s e a r c he rs d ru gCa n c e r i s no t a s ingle ,st a t i c di s e a s e.I t i s a c omple x c ondi t ion of w hi c h o v e r 250ty pe s h a v e b een iden t ified s o f a r .I ts de v elopmen t in v ol v e s a m u l t i tu de of c h a nge s in t he a ffe c t ed c ell s ,a nd t hi s m a ke s i t diffic u l t t o figh t .W o r ld le a de r in inno v a t i v e ca n c e r d ru g sR o c he c urr en t l y h a s a n u m b e r of inno v a t i v e ca n c e r d ru g s on t he m a r ke t .T he y gi v e p a t ien ts t he mo st impo rt a n t t hing in life :t ime t o li v e.F i v e of t he s e d ru g s –H e r c ep t in ,A v a st in ,MabT he r a /R i tux a n ,X elod a a nd Ta r c e v a –offe r c le a r surv i v a l b enefits in diffe r en t ty pe s of ca n c e r a nd e ac h h a s i ts o w n u niq u e me c h a ni s m of ac t ion t h a t h a l ts tu mo ur g r o wt h.I n a ddi t ion t o t he s e p r od u c ts ,w e su ppl y a v a r ie ty of t he r a pie s t h a t help t o e a s e t he po ss i b le s ide effe c ts a ss o c i a t ed w i t h ca n c e r tr e a t men t .Ca n c e r r em a in s t he s e c ond le a ding ca us e of de a t h in t he ind ustr i a li s ed w o r ld a nd i ts in c iden c e i s g r o w ing.B ut if de t e c t ed e a r l y eno u gh ,m a n y fo r m s of t he di s e a s e ca n b e effe c t i v el y tr e a t ed.1,000,000,0007,000,87465874231P r e c i s e di a gno s i s –t he ke y t o su cc e ss f u l tr e a t men tP r e c i s e di a gno s i s i s t he ke y t o su cc e ss f u l tr e a t men t .B iom a r ke rs ,i.e.c omponen ts of o ur b od y c ell s t h a t ca n b e us ed a s indi ca t o rs fo r t he di s e a s e ,w ill en ab le do c t o rs t o de t e r mine w hi c h ca n c e r ty pe a p a t ien t h a s m u c h mo r e q u i c kl y a nd s pe c ifica ll y .W e a r e a l s o w o r king t o iden t if y tu mo ur m a r ke rs t h a t w ill de t e c t tu mo ur c ell s long b efo r e t he first sy mp t om s b e c ome a pp a r en t .T hi s info r m a t ion w ill help ph ys i c i a n s t o ini-t i a t e t a r ge t ed a nd effe c t i v e tr e a t men t w i t ho ut del a y ,t he r e b y enh a n c ing p a t ien t w ell-b eing a nd de c r e a s ing t he c o st t o t he he a l t h ca r e syst em.R o c he s e a r c he s fo r po t en t i a l c ur e sO ur u nde rst a nding of t he mole c u l a r me c h a ni s m s of tu mo ur de v elopmen t a nd ho w tu mo urs s p r e a d h a s c on t in u a ll y imp r o v ed.T hi s help s o ur s c ien t i sts t o t a r -ge t t he p r o c e ss e s t h a t le a d t o ca n c e r .T hi s i s a n a r e a w he r e b ioph a r m ac e ut i ca l s ,a nd e s pe c i a ll y highl y s pe c ific a n t i b odie s ,pl a y a n impo rt a n t r ole.O ur go a l i s t o us e mode r n t e c hnologie s t o m a ke t he s e b io-ph a r m ac e ut i ca l s e v en mo r e effe c t i v e in t he f utur e.F ig ur e s a r e a pp r o x im a t e.V i r a l di s e a s e s a r e a n in s idio us a nd s e r io us he a l t h h a z a r d.V i rus e s a r e of t en no t de t e c t ed e a r l y eno u gh ,w hi c h a llo ws t hem t o s p r e a d u n c on tr olled.T hei r infini t e a d a p t ab ili ty a l s o m a ke s t hem h a r d t o t a r ge t a nd tr a p.N e w me c h a ni s m s of ac t ion help t ho s e li v ing w i t h HIV /AIDSHIV /AIDS r em a in s in c ur ab le.B ut de a t h s f r om AIDS h a v e de c lined d r a m a t i ca ll y in r e c en t y e a rs .T hi s i s d u e in no s m a ll p a rt t o mode r n mole c u l a r di a gno st i c s w ho s e ca p ac i ty fo r r a pid ,r eli ab le a nd r o ut ine de t e c -t ion a nd moni t o r ing of t he v i rus a nd v i rus r e s i st a n c e en ab le s p a t ien ts ’tr e a t men t t o b e a dj ust ed acc o r d-ingl y .W e a r e p r o u d t o h a v e de v eloped tw o en t i r el y ne w c l a ss e s of effe c t i v e d ru g s t h a t r ep r e s en t m a jo r b r e a k t h r o u gh s fo r HIV tr e a t men t a nd p a t ien ts .R o c he r e s pond s t o glo ba l c h a llenge sT he w o r ld’s poo r e st c o u n tr ie s h a v e acc e ss t o o ur v i r olog y p r od u c ts .B y a dop t ing a c om b in a t ion oft ie r ed p r i c ing ,a fle x i b le p a t en t poli c y a nd t e c hnolog y tr a n s fe r ini t i a t i v e s ,w e’r e m a king i t e a s ie r fo r t hem t o a dd r e ss t hei r he a l t h ca r e c h a llenge s .W e’r e w o r king in p a rt ne rs hip w i t h t he W o r ld H e a l t h O r g a ni z a t ion (WHO ),c ommi tt ed go v e r nmen ts ,non-go v e r nmen t a l o r g a ni s a t ion s a nd o t he r st a keholde rs t o de v elop s o-l ut ion s t h a t b enefit t he le a st de v eloped c o u n tr ie s .F l u i s a r e a l c h a llenge t o o ur imm u ne syst em E v e ry y e a r flu v i rus e s a tt ac k t he imm u ne syst em s of 100million people in E ur ope ,Ja p a n a nd t he USA a lone ,a nd u p t o 500,000people die e ac h y e a r w o r ld-w ide.B y c h a nging t hei r p r ofile s ligh t l y e v e ry y e a r ,t he y m a ke i t diffic u l t fo r o ur imm u ne syst em t o figh t t hem off.I n a join t p r oje c t ,R o c he a ndG ile a d de v el-oped Ta miflu ,a d ru g t h a t a tt ac k s t he flu v i rus a nd i s no w us ed t h r o u gho ut t he w o r ld fo r t he tr e a t men t a nd p r e v en t ion of influ en z a .Ea r l y de t e c t ion of hep a t i t i s in c r e a s e s t he likelihood of c ur eH ep a t i t i s i s a v i r a l infe c t ion t h a t ca n go u nde t e c t ed in t he b od y fo r y e a rs .L ef t u n tr e a t ed ,i t ca n le a d t o c i rr ho s i s ,li v e r f a il ur e a nd ca n c e r .D e t e c t ion a nd tr e a t men t a r e e ss en t i a l in t he e a r l y st a ge s w hen t he likelihood of c ur e i s r el a t i v el y high.T e sts t h a t di a g-no s e a nd moni t o r t he v i rus in t he b lood a nd tr e a t men t w i t h o ur b io t e c h d ru g P eg a sys h a v e helped m a n y of t he people w ho h a v e b een infe c t ed.U nfo rtu n a t el y ,no t a ll p a t ien ts r e s pond eq u a ll y w ell t o t hi s tr e a t men t .T h a t ’s w h y w e’r e w o r king in t en s i v el y on ne w str a t e-gie s t o p r o v ide effe c t i v e tr e a t men t t o mo r e p a t ien ts .F l u ,hep a t i t i s a nd HIV /AIDS a r e s ome of t he mo st w ide s p r e a d v i r a l infe c t ion s .O n c e u pon a t ime ,onl y t empe r a tur e s w e r e t a ken t o gi v e a n indi ca t ion of illne ss .T od a y ’s mole c u l a r medi c ine offe rs ne w di a gno st i c t e c hniq u e s a nd tr e a t men ts t o r elie v e su ffe r ing ,limi t ne w infe c t ion s a nd r ed u c e mo rt a li ty .T he r e v ol ut ionin o ur di a gno st i c in stru men tsR eg u l a t ion of o ur b od y ’s b lood su g a r le v el i s a v i t a l y e t deli ca t e ba l a n c e ,w hi c h ca n e a s il y b e di sru p t ed.T he r e su l t i s di ab e t e s .T he WHO e st im a t e s t h a t mo r e t h a n 180million people w o r ld w ide su ffe r f r om di ab e t e s .T y pe 2di ab e t e s –t he c ommone st fo r m of t he di s e a s e –i s no w r e c ogni s ed glo ba ll y a s a g r o w ing epidemi c .D i ab e t e s p r e v en t ion in A f r i caT he n u m b e r of people w i t h ty pe 2di ab e t e s a ppe a rs t o b e in c r e a s ing s ignifica n t l y in rur a l S o ut h A f r i ca .T he P helophep a tr a in ,a S o ut h A f r i ca n c omm u ni ty he a l t h c lini c on r a il s w hi c h R o c he h a s s pon s o r ed s in c e i ts in c ep t ion ,help s people t o p r e v en t t he on s e t of di ab e t e s a nd t o r e c ogni s e i ts sy mp t om s .T he tr a in b r ing s p r im a ry he a l t h ca r e s e rv i c e s ,gene r a l medi ca l ca r e a nd he a l t h ed u ca t ion p r og r a mme s t o rur a l a r e a s .R o c he’s c ommi t men t t o P helophep a e x empli-fie s o ur philo s oph y of c oll ab o r a t i v e a nd sust a in ab le c o r po r a t e don a t ion s .W e b elie v e in su ppo rt ing no v el ,p r ac t i ca l s ol ut ion s t h a t a r e t a ilo r ed t o lo ca l c ondi-t ion s a nd need s a nd t h a t ca n b e implemen t ed in c onj u n c t ion w i t h c ommi tt ed lo ca l p a rt ne rs .I ndependen c e fo r people w i t h di ab e t e sD i ab e t e s i s n’t a di s e a s e y o u ca n ne c e ss a r il y feel –t o de t e c t i t a nd keep i t u nde r c on tr ol ,t he r e’s no su b st i tut e fo r r eg u l a r l y c he c king y o ur b lood su g a r le v el s .T e st ing t a ke s j ust a s ingle d r op of b lood a nd a fe w min ut e s .W e offe r a w ide r a nge of p r od u c ts t h a t m a ke i t e a sy fo r people w i t h di ab e t e s t o c he c k t hei r b lood su g a r le v el s c on s i st en t l y in d a y -t o-d a y s i tu a t ion s .R o c he –t he le a de r in di ab e t e s ca r eF o r o v e r 30y e a rs o ur Acc u -C hek b lood gl u c o s e me t e rs h a v e en sur ed p r e c i s e a nd r a pid b lood su g a r me a sur emen t b o t h a t home a nd on t he mo v e.N o t onl y t h a t ,t he y h a v e b e c ome in c r e a s ingl y e a sy t o ope r a t e.S t a t e-of-t he-a rt me a sur emen t ,inf us ion a nd d a t a p r o c e ss ing syst em s help do c t o rs a nd p a t ien ts t o implemen t c omp r ehen s i v e di ab e t e s m a n a gemen t a nd hen c e op t imi s e tr e a t men t .R eg u l a r b lood su g a r moni t o r ing gi v e s people w i t h di ab e t e s a m a jo r a d v a n-t a ge ,en ab ling t hem t o lo w e r t he r i s k of po t en t i a ll y life-t h r e a t ening c ompli ca t ion s .N e w r e s e a r c h str a t egie s fo c us on me t ab oli s m R e s e a r c hing ne w d ru g s a g a in st di ab e t e s me a n s t a king a p a t ien t ’s me t ab oli s m in t o acc o u n t .R e c og-ni s ing t h a t o b e s i ty ,lipid me t ab oli s m di s o r de rs a nd high b lood p r e ssur e a r e c lo s el y a ss o c i a t ed w i t h di ab e t e s ,R o c he i s t e st ing v a r io us c ompo u nd s t h a t ac t a t ke y me t ab oli c in t e r f ac e s .A t t he s a me t ime w e’r e us ing a ne w c omp r ehen s i v e a pp r o ac h ca lled syst em s b iolog y t o r e s e a r c h t he c en tr a l r ole pl a y ed b y t he b od y ’s in su lin-p r od u c ing c ell s .D i ab e t e s i s a c omple x c h r oni c di s e a s e.B ut i t ca n b e c on tr olled t h r o u gh a c om b in a t ion of t he r igh t life sty le ,good he a l t h m a n a gemen t a nd ne w tr e a t men t str a t egie s .T he c o r e c omponen t in c on tr olling di ab e t e s i s ca r ef u l b lood su g a r moni t o r ing.T hi s d r opca n s a v e li v e sR he u m a t oid a rt h r i t i s i s one of t he mo st c ommon a ut oimm u ne di s e a s e s ,a ffe c t ing mo r e t h a n 21million people w o r ld w ide.I n 30–40%of ca s e s c on v en t ion a l d ru g s a r e ineffe c t i v e o r poo r l y t ole r a t ed.N o w ,b ioph a r m ac e ut i ca l s a r e p a v ing t he w a y fo r a ne w tr e a t men t t h a t ca n impede p r og r e ss ion of t he di s e a s e a nd p r e v en t join t d a m a ge a nd p a in.I n t en s i v e c oll ab o r a t ion w i t h p a t ien t o r g a ni s a t ion sI t i s impo rt a n t t o us t o g a in a g r e a t e r u nde rst a nding of w h a t i t i s like t o li v e w i t h t hi s a nd o t he r di s e a s e s ,a nd t o c omp r ehend t he c h a llenge s f ac ing p a t ien ts a nd t hei r f a milie s .T h a t ’s w h y w e c oll ab o r a t e c lo s el y w i t h diffe r en t p a t ien t o r g a ni s a t ion s –t o g a in kno w -ledge ,fo r e x a mple ,ab o ut di s e a s e-r el a t ed p r o b lem s o r t he us e r -f r iendline ss of d ru g s w hi c h onl y t he y ca n su ppl y .T hi s c oope r a t ion a l s o en ab le s R o c he t o g a t he r e x pe r ien c e t h a t i s c h a nnelled in t o su ppo rt fo r do c t o rs a nd n urs ing st a ff ,a nd in t hi s w a y b ene-fits p a t ien ts .R o c he goe s t o t he r oo t of t he di s e a s eO ur r e s e a r c he rs a r e looking t o deepen t hei r u nde r -st a nding of t he imm u ne syst em a nd pinpoin t t he ca us e s a nd c o urs e of a rt h r i t i s .T hei r di s c o v e r ie s h a v e a l r e a d y r e su l t ed in ne w d ru g s offe r ing r e a l p a t ien t b enefits .B ioph a r m ac e ut i ca l s su c h a s MabT he r a /R i tux a n in r he u m a t oid a rt h r i t i s s ele c t i v el y in t e rv ene in t he mole c u l a r c o urs e of t he di s e a s e w i t ho ut w e a k-ening t he imm u ne syst em a s a w hole.T hi s ne w me c h a ni s m of ac t ion a lle v i a t e s p a in a nd hold s t he di s e a s e in c he c k.T he e a r lie r t he di a gno s i s ,t he b e tt e rC urr en t l y do c t o rs r el y on a c on st ell a t ion of s ign s a nd sy mp t om s t o m a ke a fir m di a gno s i s of r he u m a -t oid a rt h r i t i s .B y t h a t t ime m a n y p a t ien ts a r e a l r e a d y di s ab led b y t hei r d a m a ged join ts .O ur go a l i s e a r lie r de t e c t ion us ing a r eli ab le di s e a s e indi ca t o r in t he fo r m of a b iom a r ke r in c o r po r a t ed in a di a gno st i c t e st .O nl y t hen w ill do c t o rs b e ab le t o in t e rv ene e a r l y eno u gh t o p r e v en t join t d a m a ge a nd di s ab ili ty .W e s pe a k of a n a ut oimm u ne di s e a s e w hen t he b od y tur n s on i ts elf a nd t he imm u ne syst em mi st a ke s “s elf”fo r “non-s elf”.I nno v a t i v e b ioph a r m ac e ut i ca l s offe r a defen c e a g a in st t hi s a ut oimm u ne a tt ac k.O ur c on tr i b ut iont o enh a n c ing q u a li ty of lifeC en tr a l ne rv o us syst em di s o r de rs a r e a mong t he w o r ld’s g r e a t e st u n r e s ol v ed he a l t h p r o b lem s ,a nd A l z heime r ’s di s e a s e i s one of t he b igge st t h r e a ts f ac ing a ging ind ustr i a l s o c ie t ie s .T he r e i s c urr en t l y no p r o s pe c t of a c ur e fo r A l z heime r ’s ,onl y t he po ss i b ili ty of s lo w ing i ts p r og r e ss ion.R e s pon s i b le ac t ionR e s e a r c h en t a il s r e s pon s i b ili ty .T h a t ’s w h y w e’v e a l w a ys a pplied t he highe st e t hi ca l st a nd a r d s in r e-s e a r c h a nd de v elopmen t ,r efle c t ed fo r e x a mple in o ur g u ideline s go v e r ning gene t i c r e s e a r c h o r c lini ca l tr i a l s .B efo r e a d ru g c ome s t o m a r ke t a r eg u l a t o ry a ut ho r i ty m ust a pp r o v e i t .T hi s a pp r o v a l p r o c e ss in-c l u de s p r e-c lini ca l l ab o r a t o ry a nd a nim a l stu die s ,a s w ell a s c lini ca l tr i a l s t o demon str a t e t he s a fe ty a nd efficac y of t he d ru g.W e b elie v e t h a t w e h a v e a n e t hi-ca l o b lig a t ion t o info r m t he p u b li c ab o ut o ur c lini ca l tr i a l s a nd t hei r r e su l ts s o t h a t t hi s info r m a t ion ca n b e helpf u l t o p a t ien ts a nd ph ys i c i a n s .F igh t ing fo r ge t f u lne ss w i t h t he r a pe ut i c a n t i b odie sW e’r e t hinking o uts ide t he b o x t o a tt ac k t he di s -e a s e a t i ts r oo t .W e’r e r e s e a r c hing v a r io us str a t egie s fo r di ss ol v ing t he b r a in depo s i ts ,kno w n a s pl a q u e s ,t h a t a r e c h a r ac t e r i st i c of A l z heime r ’s di s e a s e.O ne p r omi s ing a pp r o ac h ,iden t ified in c oll ab o r a t ion w i t h a p a rt ne r ,i s ba s ed on a h u m a n t he r a pe ut i c a n t i b od y t h a t i s c ust om-de s igned fo r t hi s p ur po s e.Pa t ien ts w ill b enefit b e ca us e r emo v a l of t he depo s i ts h a s b een linked t o imp r o v ed c ogni t i v e f u n c t ioning.N e w pe rs pe c t i v e s fo r s c hi z oph r eni a p a t ien ts Y e a rs of r e s e a r c h on t he c en tr a l ne rv o us syst em i s le a ding us in ne w di r e c t ion s a nd t o w a r d s inno v a t i v e a pp r o ac he s t o t he tr e a t men t of s c hi z oph r eni a .W e h a v e di s c o v e r ed c ompo u nd s t h a t diffe r in t hei r me c h-a ni s m of ac t ion f r om t he c l a ss i ca l a n t ip sy c ho t i c s c urr en t l y us ed t o tr e a t s c hi z oph r eni a .T hi s m a y b r ing f r e s h hope t o p a t ien ts w i t h p sy c hi a tr i c di s o r de rs .D e v eloping effe c t i v e d ru g s fo r di s e a s e s su c h a s A l z heime r ’s ,s c hi z oph r eni a o r dep r e ss ion i s a m a jo r c h a llenge.N e v e rt hele ss ,r e s e a r c h in t he s e a r e a s h a s p r og r e ss ed eno r mo us l y in t he l a st fe w de ca de s .T he mo st effe c t i v e d ru gw hen i t c ome s t o t he b r a inO ur a im i s t o c on t in u e t a ilo r ing medi c ine a s c lo s el y a s po ss i b le t o p a t ien ts ’need s .A s one of t he w o r ld’s le a ding he a l t h ca r ec omp a nie s ,a nd gi v en o ur c om b ined str eng t h s in ph a r m ace ut i ca l s a nd di a gno st i c s ,t he r e’s no one b e tt e r su i t ed fo r t he t a s k of de v el-oping pe rs on a li s ed medi c ine.M edi c ine i s b e c oming in c r e a s ingl y pe rs on a li s ed O v e r t he l a st fe w y e a rs R o c he h a s gi v en v a r io us e x a mple s in t he field s of ca n c e r tr e a t men t a nd v i r a l di s e a s e s of ho w t he in t e rw e a v ing of di a gno st i c a nd ph a r m ac e ut i ca l e x pe rt i s e p a v e s t he w a y fo r pe rs on-a li s ed medi c ine.O ur a im i s t o p r o v ide he a l t h ca r e p r ofe ss ion a l s w i t h mo r e po w e r f u l di a gno st i c t ool s a nd t a r ge t ed tr e a t men ts ba s ed on t he ne w in s igh ts in t o ho w di s e a s e s a r i s e a t t he mole c u l a r le v el.S e tt ing o ur s igh ts on t he f utur eW e’r e c on v in c ed t h a t onl y inno v a t ion ca n m a in t a in t he r eq u i s i t e q u a li ty of he a l t h ca r e o v e r t he long t e r m.I nno v a t ion i s t he c o r e of o ur str a t eg y a nd t he ke y t o s a fe r ,mo r e c o st -effe c t i v e a nd mo r e people-f r iendl y medi c ine s .P eople a r e diffe r en t a nd s o a r e di s e a s e sI ndi v id u a l s r e ac t diffe r en t l y t o s pe c ific medi ca t ion s d u e t o t he v a r i a t ion s in t hei r gene s .M o r eo v e r ,m a n y di s e a s e s o cc ur in gene t i ca ll y di st in c t su b ty pe s t h a t v a ry in t hei r c lini ca l c o urs e a nd p r ogno s i s .T h us ,tw o p a t ien ts w ho s eemingl y h a v e t he s a me di s e a s e a nd a r e tr e a t ed w i t h t he s a me medi c ine m a y r e s pond in r a di ca ll y diffe r en t w a ys .O ne m a y b enefit f u ll y f r om tr e a t men t ,w hile t he o t he r e x pe r ien c e s u n w a n t ed s ide effe c ts o r de r i v e s no c lini ca l b enefit a t a ll.Va r i a t ion s in o ur gene sH o w w ell c e rt a in d ru g s w o r k depend s in m a n y ca s e s on s pe c ific gene v a r i a t ion s in p a t ien ts .A mode r n DNA c hip (A mpli C hip CYP 450t e st )en ab le s do c t o rs t o iden t if y t he s e v a r i a t ion s in a min ut e a mo u n t of DNA .Ba s ed on t hi s kno w ledge ,t he y ca n t hen a dj ust tr e a t men t acc o r dingl y .A s a r e su l t p a t ien ts r e c ei v e t he r igh t do s a ge of t he r igh t d ru g ,w hi c h le a d s t o a b e tt e r tr e a t men t o ut c ome.E v e ry p a t ien t e x pe c ts t he b e st po ss i b le tr e a t men t .Sc ien c e help s t o p r o v ide i t .G r o w ing in s igh ts in t o t he ca us e s a nd p r og r e ss ion of di s e a s e s on a mole c u l a r le v el offe r t he oppo rtu ni ty t o imp r o v e t he w a y w e di a gno s e a nd tr e a t di s e a s e.P eople a r e diffe r en t ,a nd fo r t h a t r e a s on one s i z e doe s no t fit a ll.T hi s mole c u lem a ke s t he diffe r en c eT he r e a r e a s m a n y a n sw e rs a s people.W e c on t in u e t o r e s e a r c h indi v id u a l s ol ut ion s. 58R o c he W e I nno v a t e H e a l t h ca r e R o c he W e I nno v a t e H e a l t h ca r e59P u b li s hed b yF.H offm a nn-La R o c he L t dC o r po r a t e C omm u ni ca t ion s4070Ba s el,S w i tz e r l a nd©2008A ll tr a dem a r k s men t ioned enjo y leg a l p r o t e c t ion. T hi s b r o c h ur e i s a v a il ab le inG e r m a n,E ngli s h,S p a ni s h a nd F r en c h.P r in t ed on FSC-c e rt ified p a pe rC on c ep t a nd de s ignI n t e r b r a nd Z in tz me y e r&L ux,Z ur i c hP r in t ed in S w i tz e r l a nd b yB i r khäus e r+GBC,R ein ac h BLW o r ld W ide W e bh tt p://www.r o c he.c om60R o c he W e I nno v a t e H e a l t h ca r eP u b li s hed b yF.H offm a nn-La R o c he L t dC o r po r a t e C omm u ni ca t ion s4070Ba s el,S w i tz e r l a nd©2008A ll tr a dem a r k s men t ioned enjo y leg a l p r o t e c t ion.7000798RocheWeInnovateHealthcare。