unit1,2,3 Word study

M3 Unit one Festivals around the world (word study)I. Fill in the blanks according to what you hear.There are all kinds of festivals and celebrations around the world. The ancient festivals__________ three times a year --- the end of the cold winter, planting in spring and harvest in autumn.Some festivals are held __________ the dead or to __________ the ancestors, while others are held to __________the famous people. Harvest and Thanksgiving festivals are happy events because the food is _________ for the winter and a season of agricultural work is over. The most __________ and important festivals are the ones that __________ the end of winter and to the coming of spring.Now, people love to get together for the family reunions and __________ each other. Festivals let us be proud of our customs.II. Read the following passage, answer the questions and then find out which words/ phrases match the meanings on the right box.1.How do people celebrate the festival?2.Why did Emperor Claudius II outlaw marriage for young men?3.Why did Emperor Claudius II had V alentine put to death?III. Fill in the blanks with the words and phrases you pick out.2000 years ago, on the night of 31 October, the Celts danced in costumes made fromanimal heads and skin to ___________ the god who they believed made their crops grow.Later, when the Romans invaded Europe, the Catholic Church invented All Hallows Day which was held ___________ the dead and to_________ saints.When All Souls Day ___________, people made big bonfires, dressed up and ___________each other. The most __________ and important activity was the one in which people lit candles in lanterns made of pumpkin to frighten away ghosts. Gradually, 31 October became known as Halloween.However, it’s now really a children’s holiday, on which children decorate themselves, carry boxes and go from house to house, __________ getting money or candies. Some of the children __________ money to help poor children all over the world.IV. Put the following passage into English, using the words and phrases we’ve learnt inM3 Unit one Festivals around the world (word study)take place: happen; occur; break outin memory of: in honor ofsatisfy: make sb. happy/satisfiedhonor: respectgather: collect; harvestenergetic: devoted; active; livelylook forward to: long tohave fun with: have a good time; enjoyI. Listen and fill in the blanks.There are all kinds of festivals and celebrations around the world. The ancient festivals took place three times a year --- the end of the cold winter, planting in spring and harvest in autumn.Some festivals are held in memory of the dead or to satisfy the ancestors, while others are held to honor the famous people. Harvest and Thanksgiving festivals are happy events because the food is gathered for the winter and a season of agricultural work is over. The most energetic and important festivals are the ones that look forward to the end of winter and to the coming of spring.Now, people love to get together for the family reunions, and have fun with each other. Festivals let us be proud of our customs.The most energetic and important … is the one that…II Read the following passage and find the phrases that have the same meaning: On V alentine's Day, which takes place every February, we celebrate it by giving flowers, candy and cards to those we love. We do this in memory of Saint Valentine. Every February，you may be wondering who is St. V alentine and why so many people honor him and name a festival after his name. Let’s gather some information on your Valentine's history!Legend has it that V alentine was a priest (牧师) who served during third century Rome. There was an Emperor at that time -- Claudius II. He decided that single men were better soldiers than those who were married. So he outlawed (宣布…不合法) marriage for young men. It is said that V alentine wasn’t satisfied with this order. He married (给…主婚) young couples secretly. When Emperor Claudius II found out about his actions, he had him put to death.Perhaps we'll never know the true story behind the man named St. V alentine, but February has been the most energetic and important month that many lovers look forward to celebrating love and having fun with each other for a long time, dating clear back to the Middle Ages. In fact, V alentines ranks second only to Christmas in number of greeting cards sent.III. Fill in the blanks with the words and phrases you pick out.2000 years ago, on the night of 31 October, the Celts danced in costumes made from animal heads and skin to honor/ satisfy the god who they believed made their crops grow.Later, when the Romans invaded Europe, the Catholic Church invented All Hallows Daywhich was held in memory of the dead and to honor/satisfy saints.When All Souls Day took place, people made big bonfires, dressed up and had fun with each other. The most energetic and important activity was the one in which people lit candles in lanterns made of pumpkin to frighten away ghosts. Gradually, 31 October became known as Halloween.However, it’s now really a children’s holiday, on which children decorate themselves, carry boxes and go from house to house, looking forward to getting money or candies. Some of the children gather money to help poor children all over the world.V. Use the words you learntTomb-sweeping FestivalTomb-sweeping Festival, which takes place on 5th April, is held in memory of the dead and to honor the ancestors.On that day, family members gather together and go to clean graves, offer food and burn incense to satisfy the dead.Gradually, people put more energetic things into the most traditional festival. Many people will go outside into the nature, looking forward to having fun with each other.Festivals not only remind people of the past, but also let them enjoy life now.。

Unit 1 The mass mediaExtended readingAdvertising: the power of persuasion◆内容分析：【What】本板块的语篇话题是一篇杂志文章，作者从多个角度阐释了广告的影响力，即说服受众购买某个产品或某种服务的力量。

文章从广告的定义、历史、作用、形式、未来发展趋势等方面进行介绍，清晰地说明了广告与大众传媒、商业活动、科技进步以及日常生活的紧密联系，揭示了广告文化的意义和特色。

【Why】本板块的语篇旨在通过介绍广告如何说服受众，引导学生正确认识广告的内涵，理解广告的作用，感受无处不在且丰富多样的广告文化对人们产生的影响，并启发学生思考广告的发展给社会生活带来的种种变化。

【How】本板块的语篇是杂志说明文，主旨明确，结构清晰。

语篇紧扣标题中的关键词persuasion，说明了广告最核心的目的。

文章首先通过广告与大众传媒的紧密关系，说明了广告如何通过大众传媒发挥影响力；其次介绍了广告设计依据顾客购买欲心理所采用的几种技巧；最后展望广告未来的发展方向。

在写作手法上，作者利用举例、对比和向读者提问等方式引导读者练习现实生活，使得说明更加通俗易懂。

◆教学目标：By the end of this section, students will be able to:1. understand why and how advertising persuades people into purchasing a product or service;2. analyse the writing techniques of the article;3. find out the techniques used in their favourite advertisements;4. explain their attitudes towards advertising tailored to individual customers’ needs.◆教学重难点：Students will figure out a little bit hard for them to:1. analyse the techniques of the advertisements;2. express their own attitudes towards advertising.◆教学过程：Step 1 Lead-inEnjoy a video, introducing a funny advertisement.After watching the video, students get to talk about advertising methods.Step 2 DiscussionAsk the students to discussion the questions:Have you ever purchased a product or service after seeing the advertisement promoting it? Why or why not?Step 3 Main ideas of paragraphsListen and then tell the main ideas of each paragraph.1. Definition2. Relationship3. Functions4. The technique of creating a slogan5. The technique of relating a “brand ambassador”6. Product placement7. The future of advertisingStep 4 AnalysisHave students read the article and fill in the following chart.Step 5 Careful readingHave students read each paragraph and answer the questions:Para. 1:Q: What is advertising?A: It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service.Para. 2:Q: What is the relationship between advertising and the mass media?A: The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the mass media have developed in hand.Para. 3:Q: Why does a company launch a mass media advertising campaign when it wants to promote a product or service?A: Because the mass media reaches so many people, it is a perfect vehicle for advertisers. In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business.Para. 4-Para. 6:Q: What ways the advertisers have developed to persuade people into purchasing their products or services?A: Slogans, brand ambassadors and product placement.Q: What ways are slogan used to make us remember the product or service?A: Slogans use simple but impressive language.Q: Who can be a “brand ambassador”? Why they employ the brand ambassa dor to promote their product or service?A: A famous actor, a sports star, or even a fictional character. Because the more we like the brand ambassador, the more we will be attracted to buy the product.Q: Why did the author say some advertisements are not so obvious? What mass media use product placement?A: Product placement is typically used in films with huge box-office success and TV shows with high ratings. Besides the films and TV shows, other types of mass media use product placement too, including video games.Para. 7:Q: What are the past, present and future of advertising?A: In the past, advertising was all about reaching as many people as possible with the same message,Now, advertising is becoming more digital and more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to special needs.Step 6 Further thinkingWhat is your favourite advertisement?What techniques does it use to promote the product or service?Step 7 Critical thinkingWhat advantages and disadvantages the advertising brings to us?What is your own attitude towards it?Step 8 RetellingHelp students retell the article.Step 9 Language points1.Word study: advertise /ˈædvətaɪz/ v.It pays to advertise. 做广告是值得的。

I. Word Study
8. rear
v. a. to care for (children or a child) during the early stages of life; to bring up
b. to tend (growing plants or animals) c. to rise high in the air; to tower n. a hind part 后面，后边；后边的部分
I. Word Study
2. assume
v. a. to take for granted; to suppose b. to take upon oneself
Examples: They had assumed that prices would rise these days, but in fact they were wrong. assume responsibilities assume another’s debts
II. Phrases and Expressions
6. preside over
to be in charge of
Examples: preside over a meeting 主持会议 preside at tea 招待客人吃茶点 The manager presides over the business of this store. 主持管理业务
To be continued on the next page.
I. Word Study
Examples: The parents exposed their children to classical music at home. This film has been exposed. The crime of the corrupt officials must be exposed without any reserve.

三年级上册词汇Unit1ruler尺子书包 pen钢笔钢笔 pencil box 铅笔盒铅笔盒橡皮 crayon 蜡笔蜡笔 bag书包尺子 pencil铅笔铅笔 eraser 橡皮book 书Unit2red 红色棕色 white白色红色 green绿色黑色 brown棕色白色绿色 yellow 黄色黄色 blue 蓝色蓝色 black黑色orange橙色橙色Unit3face脸 ear耳朵身体胳膊 hand手 head头 body身体嘴巴 arm胳膊眼睛 nose鼻子鼻子 mouth嘴巴耳朵 eye眼睛leg腿 foot脚Unit4duck鸭子老虎猴子 bird鸟 tiger老虎鸭子 pig猪 cat猫 bear熊 dog狗 elephant大象大象 monkey猴子panda熊猫滑稽的，好笑的熊猫 zoo动物园动物园 funny滑稽的，好笑的Unit5bread 面包米饭蛋糕 fish鱼 rice米饭果汁 egg蛋 milk牛奶面包 juice果汁牛奶 water水 cake蛋糕Unit6One一 two二 three三 four四 five五 six六 seven七 eight八 nine九 ten十三年级下册词汇Unit1UK英国学生 pupil小学生中国 she她 student学生小学生美国 China中国英国 Canada加拿大加拿大 USA美国He 他 teacher教师女孩 friend朋友朋友教师 boy男孩男孩 girl女孩Unit2father父亲dad（口语）爸爸姐；妹母亲；妈妈 sister姐；妹（口语）爸爸 man男人男人 woman女人女人 mother母亲；妈妈brother兄；弟外祖父外祖母 grandma（口语）外祖母grandfather外祖父兄；弟 grandmother外祖母grandpa（口语）外祖父family家Unit3Thin瘦 fat肥 tall高 short矮的大的 giraffe长颈鹿长颈鹿长的 small小的小的 big大的矮的 long长的Unit4On在。