会计翻译

C.

1. Gross Profit Percentage

Analysis：

2012年的Gross Profit Percentage为29.90%，2011年的Gross Profit Percentage为34.87%。2012年与2011年Gross Profit Percentage相比，2012年的Gross Profit

Percentage下降了（fall down / decrease），从2011年的34.87%下降到29.90%，2012年的Gross Profit Percentage比2011年的Gross Profit Percentage减少了4.97%。Gross Profit Percentage下降说明可该企业的赚钱能力变差了。导致该企业赚钱能力变差的原因主要是因为该企业的采购成本（purchasing price/cost of

sales）增加了，从2011年的₤12700000增加到了₤14300000,2012年的purchasing

price比2011 年的purchasing price增加了₤1600000。而且可能是因为随着圣诞节的来到，该企业对其产品做一些营销活动，比如：打折促销等等，因此导致了销售价格下降。由于以上两点原因，因此导致了该企业2012年的Gross Profit

Percentage下降。The Gross Profit Percentage in 2012 is 29.90% while it is 34.87% in

2011, so we can see the Gross Profit decreases from 43.87% to 29.90%. In other

words, it decreases by 4.97% when compared the two years. The decrease of the profit

percentage indicates that the enterprise has become weaker in earning money. The

main reason for the phenomenon is the increasing cost of sales, which has increased

from ₤12,700,000 in 2011 to ₤ 14,300,000 in 2012, with net increase of ₤ 1,600,000/

In addition, with the Christmas Festival, the enterprise has held some sales activities

of its products, such as discounts and promotions with the result of decreasing sales

price. Based on the two reasons, the gross profit percentage decreases in 2012.

2. Net Profit Percentage

Analysis：

由此可以看出，2012年的Net Profit Percentage与2011年的Net Profit Percentage相比下降了6.68%。说明了该企业的赚钱能力变差了。造成Net Profit Percentage下降的原因，首先是因为产品的成本增加了，从2011年的₤12700000增加到了₤14300000,2012年比2011年增加了₤1600000。第二，由于该企业2012年的其他开销费用比2011年的其他开销费用增加了，2011年的expenses 为₤2500000，而2012年的expenses却为₤3000000，2012年的expenses比2011年的expenses增加了₤50000。由于以上原因从而导致了该企业2012年的Net Profit Percentage减少了。

So we can see that the net profit percentage in 2012 decreases by 6.68% that that in

2011, which shows that the enterprise becomes weaker in earning money. Two

reasons can be contributed to the phenomenon. On the one hand, the cost increases

from ₤ 12.700,000 in 2011 to ₤ 14.300,000 in 2012, with the net increase of 1,600,000.

On the other hand, the expense in 2012 also increases more than that in 2011, from ₤ 2,500,000 to ₤ 3,000,000, with the net increase of 50,000. Based on the two reasons,

the net profit percentage begins to decrease in 2012.

3. Current Ratios

Analysis：

2012年与2011年的Current Ratios相比，2012年的Current Ratios比2011年的Current Ratios下降了0.07，从2011年的1.94:1下降到了1.87:1. Generally speaking

a healthy current ratio is at least 2:1. Where the ratio is less than 2:1 this indicates the

business may be over trading and have difficulty in meeting its short-term debts.造成Current Ratios下降的原因是该企业的Current Liabilities 增加了，从2011年的₤7800000增加到了₤10000000，2012年比2011年的Current Liabilities增加了₤2200000。由于2012年Current Liabilities增加了导致了Current Ratios不能够达到2:1，从而导致了2012年的还款能力下降了。

As for current ration, it decreases by 0.07% in 2012 compared with that in 2011.

Specifically, it decreases from 1.94:1 in 2011 to 1.87:1 in

2012………………………………………….. The reasons for the decrease of current

ration is the increase of current liabilities of the enterprise, which increases from ₤

7,800,000 in 2011 to ₤ 10,000,000 in 2012, with the net increase of ₤ 22,000,000. Due

to the increase of current liabilities, the current rations cannot reach to 2:1, which

leads to the falling payment ability.

4. Fixed Asset Turnover

Analysis：

2011年的Fixed Asset Turnover是1.29 times，2012年的Fixed Asset Turnover是1.32 times，2012年比2011年增加了0.03 times. 说明该企业2012年在管理和使用Fixed Asset的效率变强了。It indicates that either the existing fixed assets are

generating more sales or that investment in new fixed assets gas paid off. And it

indicates that is a good sign.

Fixes Asset Turnover in 2011 is 1.29 times while it is 1.32 times in 2012. In other

words, it increases by 0.03 times, which can indicate that the efficiency in managing

and using the fixed asset has become stronger.

5. Debtors Collection Period

Analysis： 从上面算出的数字可以看出，该企业2012年的Debtors Collection Period比2011年的Debtors Collection Period时间变长了，从2011年的149.75days延长到了161.03

days,2012年比2011年的Debtors Collection Period延长了11.55 days。说明了该企业在管理应收货款方面的效率变差了。造成这种情况的原因：首先，由于圣诞节的来到，所以该企业采用了促销等营销手段增加销售额，并且为顾客提供了延期付款的销售手段，从而导致了付款期延长。第二，可能是因为该企业的提醒顾客还款设备不完善，并且相关管理人员管理的也不到位，不能够及时的提醒顾客还款。第三，还可能因为该企业对顾客的信用水平和信誉度上古测得不够准确。从而导致Debtors Collection Period时间较长。

From the figures above, we can see that debtors collection period has been longer in

2012 than that in 2011. Specifically speaking, it expands from 149.75 days in 2011 to

161.03 days in 2012, with the increase of 11.55 days, which shows that the efficiency

in managing sales payments has become lower. There are several reasons for this.