经典课件：大学商务英语教学chapter

components:
1. Cash and Equivalents 2. AΒιβλιοθήκη counts Receivable
Inventories Accounts Payable and Trade Notes Payable
Accounts Receivable
Notes Payable Accrued Expenses and Taxes Payable
A CTO is focused on technology needed for products and technology sold to clients where a CIO is an internal facing job focused on technology to run the company and maintaining the platform to run services to sell to clients.
Unit 27: CFO & Finance
Reading 3.Understanding Financial Statements 4.The Balance Sheet 5.Assets=Liabilities + Net worth 6.The Statement of Income
Unit 28: CTO & Technology Innovation
Unit 30: CMO & Marketing
Speaking
Do you want to be a CMO? Please say your reason of being CMO or not?
Reading
Chief Marketing Officer (CMO) is a corporate title referring to an executive responsible for various marketing in an organization. Most often the position reports to the chief executive officer. CMOs are faced with a diverse range of specialized disciplines in which they are forced to be knowledgeable. Beyond the challenges of leading their own subordinates, the CMO is invariably reliant upon resources beyond their direct control. What is Marketing? What comes to mind when you think of marketing?

D/P: documents against payment 付款交单 a type of payment for goods in which the
transferring title to the goods are not given to the buyer until he has paid the value of the draft issued against him.
Payment in Advance预付货款 Payment in advance signifies that the importer pays
the exporter before delivery of the goods. (used down payment)
Open account Business赊账业务 Under this device, the exporter sends his shipping

Discussion
Advantages and disadvantages of L/C from the perspective of exporters and importers respectively.
Confirmed L/C 保兑信用证 (Unconfirmed L/C) Revocable L/C 可撤销信用证 (Irrevocable L/C) Sight L/C (L/C at sight) 即期信用证 (Time L/C) Transferable L/C 可转让信用证 (Non-transferable L/C) Divisible L/C可分割信用证 (Indivisible L/C)
Collection 托收
After the exporter has shipped the goods or rendered services to his customer abroad, he draws a bill of exchange on the latter with or without shipping documents attached thereto and then gives the draft to his bank together with his appropriate collection instructions. Thus, a collection is usually processed through banks acting as the intermediary.

Examples
June 12, 2015 20 June, 2015
Do not use only figures, i.e. 12/6/06
完整版课件
12
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
Exercises
Rewrite the following date for standard business letters.
2. DDeavairdDJr.. LLeeee(businessman with doctorate)
3. DCaenadr yMLse. sLteesrte(ur nknown marital status) 4. DAemaraMrkaertkinegtinmgaMnaangaegrer 5. MDer.aBr rManesJsarcsk. sJoanck&soMn r. Kevin Jackson
The first impression a business letter makes on its reader often determines whether thaБайду номын сангаас letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter.
businessletters商务信函的结构与格式businessletterschapterfirstimpressionbusinesslettermakesitsreaderoftendetermineswhetheralsomaydeterminereadersreactionbusinesslettersii

学生应学会分析长难句的结构和 含义，以更好地理解阅读材料。
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.