Unit 3-Advertising-PassageB
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Unit Three Short Answer Or Sentence Completion1.IntroductionThe materials consist of a passage or monologue and the questions have two types: (1) short answer, answer the questions by using one word or a phrase; (2) sentence completion, the half of the sentences is given and the candidates need to fill in the later part of it. The answer should be no more than three words.It aims to test the overall understanding of the passage and pick up the specific information, including time, place, personage, events and so on. The answer should be the words or phrase similar to the ones the examinees hear in the passage. The topics include various kinds of materials: notice, speech, talk, broadcast programmes, lectures, debates and so on.2. Sample exercise(1) Directions: For questions 1 to 5, you will hear a talk about advertising. While you listen, complete the sentence or answer the questions. Use not more than 3 words for each answer. You will hear het recording twice. You now have 25 seconds to read the sentences and questions below.1.What is Saffo according to himself?2. The Institute for the Future provides services to private companies and ________.3. The Institute believes that to think systematically about the long -range future is _______.4. To succeed in anything, one should be flexible, curious and_________.5. What does Saffo consider to be essential to the work of a team?(2) Directions: For questions 1 to 5, you will hear a talk about advertising. While you listen, complete the sentence or answer the questions. Use not more than 3 words for each answer. You will hear het recording twice. You now have 25 seconds to read the sentences and questions below.1. The important precondition for advertising is a large supply of _________.2. The earliest form of advertising many hundreds of years ago was a simple sign over________.3. In the American colonies, advertising in communications media was mainly used for marketing _______.4. On which page of newspapers did some of the early advertisements appear?5. During which period did advertising become an essential part in doing business?3. Answer processStep 1 skim through the content of the topic, find the key words and predict the information you should fill in.Step 2analyze the items and define the structure of the sentences to clarify the content of thequestions and predict the words parts.Step 3 listening to the recording and pay more to the questions.Step 4 check the answer carefully and make sure of the spellings.4. Listening skills(1) pay more attention to the beginning and end of the paragraphThe author frequently gives the theme or makes a conclusion at the two place. Therefore questions often are given in the two places.(1)be aware of the stressed placesThe stressed places are often the points setting questions because they are emphasized.(2)Remember the detailed informationThe following are the important information the candidates should pay more attention to and make brief notes of: numbers, person names, place names, time, and years.(3)Logical connectionsLogical connections are the key words the candidates should be aware of: as well as, however, therefore, but, because, even if and so on.(4)Make full use of the mathematic symbolsThe candidates can use the simple and vivid mathematic symbols to save time: =(equal),<(less than), >(more than), +(include), -(exclude),$(dollar), a.m. (morning), p.m.(afternoon).(5)Create your own symbols to save timeIn order to save time, the candidates can create their own symbols they can understand to save time, for instance, they can use h to represent hour, m for minute, s for second, nec. for necessary.Self-test 3【Passage 1】Directions: For questions 1 to 5, you will hear a talk about advertising. While you listen, complete the sentence or answer the questions. Use not more than 3 words for each answer. You will hear het recording twice. You now have 25 seconds to read the sentences and questions below.1. A really fearless soldier is not a good soldier because he is soon___________.2.Without fear and pain, men and animals might__________.3.What should we not let fear do?4.It is important for us to use fear as our_________.5.What should we do when fear of any particular danger is of no use?【Passage 2】Directions: For questions 1 to 5, you will hear a talk about advertising. While you listen, complete the sentence or answer the questions. Use not more than 3 words for each answer. You will hear het recording twice. You now have 25 seconds to read the sentences and questions below.1.Today, money is usually made of ___________.2.Cattle were once used as money in__________.3.What was in the centre of those metal coins made in ancient China?4.What did Sweden and Russia use to make money?5.What did the first paper money look like?【Passage 3】Directions: For questions 1 to 5, you will hear a talk about advertising. While you listen, complete the sentence or answer the questions. Use not more than 3 words for each answer. You will hear het recording twice. You now have 25 seconds to read the sentences and questions below.1.What is a wind tunnel used for?2.What does the size difference of the wind tunnel test sections depend on?3.One way of feeding air to the wind tunnel is to produce airflow by________.4.The second way of feeding air to test section involves storing high-pressure air in a box, andthen sending it out by a____________.5.In the tunnel, problems in a plane can be found when it meets_____________.【Passage 4】Directions: For questions 1 to 5, you will hear a talk about advertising. While you listen, complete the sentence or answer the questions. Use not more than 3 words for each answer. You will hear het recording twice. You now have 25 seconds to read the sentences and questions below.1.Successful people realize their future lies in______.2.What do successful people think is one of the most empowering things they can do?3.The most distinctive difference of most successful people compared to others is they live theirlife__________.4.It’s easy for successful people to find business partners because of their __________.5.What do successful people use to spur themselves on?【Passage 5】Directions: For questions 1 to 5, you will hear a talk about advertising. While you listen, complete the sentence or answer the questions. Use not more than 3 words for each answer. You will hear het recording twice. You now have 25 seconds to read the sentences and questions below.1.Why does the woman stop jogging now?2.How long does the woman swim every week?3.The man would probably work for some________.4.Although the woman does n’t eat too much meat, she is not a __________.5.What is the woman talking about?。