职通商务英语1-unit-4
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商务英语 unit4
• 8. Please remove the jammed paper from the photocopier following the instruction.
Unit 4 Office Routines
• 9. As a new employee at your level, you get seven days of annual vacation, along with ten sick days and five personal days.
Unit 4 Office Routines
• A: That’s great! Oh, the meeting-room you showed meu are right. It has all the equipment for presentation there----- the slide projector, the overhead projector, notebook computers, and of course some televisions. And we also have a wonderful video conference room. With it, we can talk with the clients from the different part of the world at the same time.
• A: Yes, that’d be fine. • B: OK, I’ll confirm with you later. • A: Thanks, Mary. • B: No problem.
Unit 4 Office Routines
• Useful Structures • 1. We need to clock in and clock out. • 2. Our office hours are from 10 am to 6
Unit 4 Office Routines
• 9. As a new employee at your level, you get seven days of annual vacation, along with ten sick days and five personal days.
Unit 4 Office Routines
• A: That’s great! Oh, the meeting-room you showed meu are right. It has all the equipment for presentation there----- the slide projector, the overhead projector, notebook computers, and of course some televisions. And we also have a wonderful video conference room. With it, we can talk with the clients from the different part of the world at the same time.
• A: Yes, that’d be fine. • B: OK, I’ll confirm with you later. • A: Thanks, Mary. • B: No problem.
Unit 4 Office Routines
• Useful Structures • 1. We need to clock in and clock out. • 2. Our office hours are from 10 am to 6
商务英语综合教程第一册unit 4
Integration of online and conventional marketing
“… launch early this year will be supported by an $18 million yearlong marketing campaign.
The company decided to kick off its campaign using non-traditional viral marketing channels, launching the zero movement on the streets via a series of posters, coasters and chalk drawings and a website …
• Flexibility – Change focus – Experiment with messages
• Access to Global Markets
• Two-Way communication (real-time) – Messages can be targeted – Message can be responded to
Benefits
• Benefits to Consumers – On their time – Pertinent to their needs and wants
• Creditability – Everyone else is doing it – Money was spent
• Benefits to Businesses Wide – Fewer stops – Efficient use of resources
III．Think about different ways to do business via internet.
职通商务英语第四册电子教案 (30)
Read the report about Logitech
Text Analysis
1. Within five years of inception, Logitech had operations in three locations (Switzerland, USA and Taiwan), including
A1: Of course, Logitech is a ‘born global’ firm. Because the founders had a global version from the start. The company did not follow the traditional preference of start-ups to target niche markets. Within five years of inception Logitech had operations in three locations (Switzerland, USA and Taiwan), including research and development and manufacturing.
Unit 2 International Operations
Opening Case Reon I Opening Case
Case Reading Question Discussion Chinese Version
Task 1 Case Reading
A 2: Fremont locates in California, close to many of America’s high-technology enterprises. Here Logitech can easily recruit employees undertaking R&D work (primarily software programming). More importantly, compared with Switzerland, Fremont is an optimal choice as the headquarters for the company’s global marketing, finance and logistics operations .
Text Analysis
1. Within five years of inception, Logitech had operations in three locations (Switzerland, USA and Taiwan), including
A1: Of course, Logitech is a ‘born global’ firm. Because the founders had a global version from the start. The company did not follow the traditional preference of start-ups to target niche markets. Within five years of inception Logitech had operations in three locations (Switzerland, USA and Taiwan), including research and development and manufacturing.
Unit 2 International Operations
Opening Case Reon I Opening Case
Case Reading Question Discussion Chinese Version
Task 1 Case Reading
A 2: Fremont locates in California, close to many of America’s high-technology enterprises. Here Logitech can easily recruit employees undertaking R&D work (primarily software programming). More importantly, compared with Switzerland, Fremont is an optimal choice as the headquarters for the company’s global marketing, finance and logistics operations .
商务英语Unit 4
Useful sentence patterns
9. We sell goods as per the sales sample, not the quality of any previous supplies. 10. The color of the shipment is much darker than that of your previous consignment. 11. The “Double Fish” brand is not so bad, whose design is fresh and vivid. 12. The new varieties have very vivid designs and beautiful colors. 13. I regret this quality problem. 14. We hope that you’ll pay more attention to the quality of your goods in the future. 15. The quality of this article cannot be qualified as first-class.
● cooking oil ●packet weight ● flavoring ● packet seal ● size ● taste ● crispness
II. Listen again and answer the questions? 1. Why is hygiene very important for the supplier? 2. Why is it important to check transport packaging? 3. What happens if the snacks are too oily? 4. How do they check the taste of the snacks?
高级商务英语1,UNIT4翻译
When Steve Jobs walked on to the stage at San Francisco’s Yerba Buena Center in January, it capped the most remarkable comeback in modern business history.今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。
It wasn’t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs’ career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.这不仅仅关乎半年前迫使他退居幕后的疾病。
病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。
而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。
硅谷和华尔街都断定，它们已经与科技的未来无缘。
By the start of this year, however, the rebound was complete. The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs’ own, impressive standards.然而，到了今年初，苹果已然重生。
学习课件商务英语Unit 4
writing and report-writing 5. Learn the use of punctuations
优选
2
4.1 Summarizing a conversation
Objectives:
1. Be aware that Business English is used for different business occasions
优选
3
4.1 Summarizing a conversation
❖ Vocabulary record for the files trade exhibition company stand consultation procurement embossed laser-driven
优选
4
Part A Group Discussion (Warm-up).
3. Be CLEAR
4. Be DECISIVE
优选
20
4.3 Planning and editing a report
missing elements. 3. Develop skills of expanding notes
into paragraphs
优选
8
4.2 Using notes to write a report
❖ Vocabulary investigate health and safety provisions recommendations office bugs symptoms Repetitive Strain Injury (RSI) Physiotherapist union reps
1. What seems to be going on in each photo?
优选
2
4.1 Summarizing a conversation
Objectives:
1. Be aware that Business English is used for different business occasions
优选
3
4.1 Summarizing a conversation
❖ Vocabulary record for the files trade exhibition company stand consultation procurement embossed laser-driven
优选
4
Part A Group Discussion (Warm-up).
3. Be CLEAR
4. Be DECISIVE
优选
20
4.3 Planning and editing a report
missing elements. 3. Develop skills of expanding notes
into paragraphs
优选
8
4.2 Using notes to write a report
❖ Vocabulary investigate health and safety provisions recommendations office bugs symptoms Repetitive Strain Injury (RSI) Physiotherapist union reps
1. What seems to be going on in each photo?
商务英语综合教程4 Unit1
Do you know any other event that has got a lot of media exposure in China or the world? Try to uncover the real reasons why it got so much attention.
商able
Activation:
What is media? How do you understand the term? Define the term with your partner within 50 words.
Cambridge:
newspapers, magazines, radio and television considered as a group
According to the Arts and Humanities Citation Index in 1992, Chomsky was cited as a source more often than any other living scholar from 1980 to 1992, and was the eighth most cited source overall.
Oxford:
the main ways that large numbers of people receive information and entertainment, that is television, radio, newspapers and the Internet.
Wikipedia:
Do you know the following terms related to “media”? Illustrate them with some examples.
商务英语Unit 4PPT课件
a. to provide information b. to supply conclusions &
recommendations if requested
13.03.2021
完整版课件
10
4.2 Usiபைடு நூலகம்g notes to write a report
❖ Tips for Creating Good Business Reports 1. Try to make your report attractive, clear,
3. Referring to discussion in 2.1 for the differences between communicating in speech and in the writing medium.
❖ important
- taking notes on business conversations instead of relying on your memory
13.03.2021
完整版课件
3
4.1 Summarizing a conversation
❖ Vocabulary record for the files trade exhibition company stand consultation procurement embossed laser-driven
- to record the main points clearly so that another person can understand clearly.
13.03.2021
完整版课件
5
4.1 Summarizing a conversation
recommendations if requested
13.03.2021
完整版课件
10
4.2 Usiபைடு நூலகம்g notes to write a report
❖ Tips for Creating Good Business Reports 1. Try to make your report attractive, clear,
3. Referring to discussion in 2.1 for the differences between communicating in speech and in the writing medium.
❖ important
- taking notes on business conversations instead of relying on your memory
13.03.2021
完整版课件
3
4.1 Summarizing a conversation
❖ Vocabulary record for the files trade exhibition company stand consultation procurement embossed laser-driven
- to record the main points clearly so that another person can understand clearly.
13.03.2021
完整版课件
5
4.1 Summarizing a conversation
商务英语阅读第一册上 Unit 4
What is your greatest weakness?
What is your greatest strength? Do you take work home with you? How do you handle stress and pressure? What are your salary expectation?
Pre-reading Expressions
Some most frequently asked questions in job interviews:
What did you like or dislike about your previous job?
I enjoyed the people I worked with. It was a friendly and fun atmosphere and I actually enjoyed going into work each morning. I felt the leadership team was great as well. They knew all of their employees on their employees„ first name basis and tried to make those personal connections. One of the reasons I am leaving is that I felt I was not challenged enough at the job. After being there for so many years, I felt I was not able to reach my full potential because of the lack of challenge. I feel my skill can be better utilized elsewhere, where my capabilities are more recognized and there is the opportunity for growth.
商务英语综合教程第一册unit 4 Trade and Internet[精]
Integration of online and conventional marketing
“… launch early this year will be supported by an $18 million yearlong marketing campaign.
The company decided to kick off its campaign using non-traditional viral marketing channels, launching the zero movement on the streets via a series of posters, coasters and chalk drawings and a website …
III．Think about different ways to do business via internet.
Basic Marketing Concepts
• Marketing: The strategies and actions firms take to establish a relationship with a consumer and encourage purchases of products and services
• Research – Return on Investment – Real-time tracking
Integration of online and conventional marketing
• There needs to be ONE message going out on all facets of marketing • There needs to be ONE look across all communication • Convention marketing should direct to on-line marketing resources • On-line marketing should point to ways to see and receive conventional collateral
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Golf: A game played on a large outdoor course with a series of 9 or 18 holes spaced for apart, the object being to propel a small, hard ball with the use of various clubs into each hole with as few strokes as possible. Golf is a competitive sport, and a very popular recreational activity played throughout their lifetime.
Christmas staff party: Christmas is an annual holiday celebrated on December 25th that commemorates the birth of Jesus. Modern customs of the holiday include gift-giving, church celebrations, exchange of Christmas cards, and the display of various decorationsincluding the Christmas tree, light, mistletoe, nativity scenes, and holly. Christmas can be a fantastic occasion to bring company staff together.
Organize games to regal the staff. It need not be intellectual games. The games should entertain the staff. Present a gift to the winners of the games. It could be some small gift.
Section1
Anniversary celebration: Nu look (aompany in
the US ) will hold a corporate entertainment for celebrating the 15th anniversary at Amazura on Saturday, Dec.13, 2008. the admission fee is 30 dollars. Wine and beer will be free. Their best friend Carimi (another famous band in the USA) will attend to join in merry-making. Welcome and have a great time.
Golfers in their eighties claim that the game helps them to keep physically and mentally fit. Golf strengthens the back and shoulders, and helps to maintain spine rotation, necessary for a healthy back. Golf is generally regarded as a gentle aerobic activity that does not require superb fitness to play.
Activity and company day:
From country sports and off-road driving to “It’s a Knockout” and school sports days the corporate activity day is highly flexible to suit your clients, the weather, and the season. On an activity and company day, the company can hold a variety of corporate entertainment activity including
A reasonable level of fitness, however, is essential to reduce the risk of injuries. Good levels of stamina and flexibility also enhance performance and enjoyment.
Choose a big hall or a convention center within the office premises to accommodate all members of the staff. Make sure that there is sufficient space for everyone to move around in the hall. It is a normal practice to celebrate Christmas on the last day of the office before the vacation commences. Under such circumstances, the office Christmas party is organized on Fridays, sometimes in the afternoon. Organize a Christmas feasts by choosing a menu instead of ordering a whole range of delicacies.