Corporate Location-based ServicesNice, November 2002Member ofContent1. 2. 3. 4. 5.LBS within the mBusiness landscape Corporate LBS market potential Business models Corporate market approach Company Profile & mBusiness SOPPage 21.LBS within the mBusiness landscape1.1 1.2 1.3 1.4 mBusiness overview Corporate mBusiness market mBusiness solutions roadmap Location relevant mBusiness solutionsPage 31.1.1LBS within the mBusiness landscapemBusiness OverviewmBusiness is supporting the exchange of goods, services, information and knowledge within and between businesses and at the interface to customers.mBusiness uses mobile telecommunications technologies to:Industries 1mBusiness SegmentsMobile BusinessBusiness Customers Consumer Markets Mobile Commerce Supply Side Internal Processes Mobile Commerce Distribution and Customerscreate new b2c services that are time and location sensitive improve customer relationship increase productivity and operate more efficiently2 34Corporate Solutions IT Companies321Consumer Applications Media Information TransactionTIME-Player4maintain operations, organize employees and keep track of inventoryNetwork OperatorsInfrastructure Service Provider Provider System Integrators / ConsultantsConvergent mMarketsCommunication EntertainmentSource: DeteconPage 41.1.2LBS within the mBusiness landscapeCorporate mBusiness marketThe corporate customer market is a quite complex and wide interests market, not yet served with crystal clear offerings by the market actors.Corporate MarketSmall Financial Services Process Industry Public sector Medium Utilities Retail Large Healthcare Transport Industry Business ServicesChallengesThe corporate customer market is a quite complex market and totally different to handle than the mass market. Mobile solutions provider need deep segment, process and industry know-how to fulfill the customer requirements. Today many TIME player offer mobile solutions for the corporate market. There is no clear strategy between the TIME players. Corporate Customers are therefore confused and uncertain about investments in mobile solutions. They need a convergence solution out of one hand which fits to their existing architectures and systems.Support ActivitiesCorporate ProcessesCompany Infrastructure Human Resources Research & Development ProcurementMobile OfficeMobile PortalsMobile ConnectionsPrimary ActivitiesSCMSupply Side Logistic Operations Demand Side Logistic Sales & MarketingCRMCustomer ServiceInfrastructure Access Devices Platforms ServicesPage 51.1.3LBS within the mBusiness landscapemBusiness solutions roadmapIn the future mBusiness solutions will be fully integrated within corporate processes and systems.mBusiness solutions roadmapVertical solutions Specific solutions3. Stage: Individual-system solutions Within the third stage mBusiness solutions will be completely integrated within the corporate it & legacy landscape. Individual-system solutions are specifically developed for vertical segments and single enterprises. 2. Stage: Customized solutions In the second stage mBusiness solution become more process-centric. The horizontal mobilization of supply, enterprise and demand side come to the fore. 1. Stage: Out-of-the- box solutionsIndividual-system solutions Front-office application Back-office applicationsprocess-centricCustomized-solutions Mobile officecommunication -centricPIM Wap-email Out-of-the box solutions Integration levelPage 6In the first stage mBusiness solutions are primarily communication- centric solutions Out-of-the box solutions are standardized solutions which do not need to be customized for implementation.1.1.4LBS within the mBusiness landscapeLocation relevant mBusiness solutionsMobile affinitive processes using location information can be found in each part of the enterprise application landscape.Supply Side EnterpriseFleet-Management Supply Chain Visibility … Mobile Office Human Resource ManagementDemand SideDistribution Logistics / Proof of DeliveryMobile Supply Chain ManagementMobile Enterprise Ressource ManagementMobile Business Information ManagementMobile Distribution Channel ManagementSales Force Support Computer Aided Selling Virtual Sales Agent on Mobile Devices …Mobile Availability Check / Order Management Asset Tracking …Production Process Management Materials Management Mobile Portals (Content Aggregation / Publishing / Distribution) …Mobile Customer Relationship ManagementUser Help Desk / Ticketing Customer Support & Self Service Bill Presentment & Payment Services Remote Diagnostics …Page 72.Corporate LBS market potential2.1 2.2 2.3 2.4 Drivers & Barriers Identification of market needs mBusiness market size Deduction of the LBS market potentialPage 82.2.1Corporate LBS market potentialDrivers & BarriersThe mBusiness and LBS market barriers are still high and slow down development of corporate mBusiness solutions.mBusinessPressure on mobile operators to drive ARPU Falling access prices Standardization of protocols & interfaces Large number of standardized solutions available Shorter innovation cycles and rapid technological developments No clear understanding of the market needs Technology is not fully deployed and working as promised Low willingness to invest in the current situation (budget cuttings) UMTS license shock (EU) High debts will lead to cost cutting measurements ROI and cost of ownershipPage 9Location-based servicesE911 (FCC mandate) in the US greater safety US-roll out of E-OTD. Location as key enabler for mobile solutions Zone-based billing companies saving opportunities forMarket DriversAccuracy of existing location technologies. Further developments unclear (A-GPS vs. E-OTD) Location info is quiet expensive (Tracking) Privacy concerns Shortage of applications and content Unavailability of high accuracy terminals Platform standardization Very fragmented market – no clear strategiesMarket Barriers2.2.2Corporate LBS market potentialIdentification of market needsTo point out the corporate LBS market potential it is crucial to consider the corporate market needs and general mBusiness trends.Corporate market needs Corporate market needs Vertical needsSmall Medium LargeMobile market trends mBusinessW-LAN 3GProfessional ServicesHealthcareTransport IndustryFinancial ServicesProcess IndustryUtilitiesPublic sectorRetailGlobal RoamingSecurityBusiness modelsPotentialKiller applications … LocationLBS TrendsHorizontal needsSupport ActivitiesCorporate ProcessesCompany Infrastructure Human Resources Research & Development ProcurementDevicesCRMDemand Side Logistic Sales & Marketing Customer ServiceAccuracy StandardizationPrimary ActivitiesSCMSupply Side Operations LogisticM2MPrivacy E911Page 10Business models3.3.1Value Chain3.2mBusiness model developments3.3Corporate LBS business modelsCorporate market approach4.4.1Requirements for the mobile corporate market4.2Strategic approach5.Company Profile & mBusiness SOPT-Systems Detecon Internationalm-Businessm-Business ensures the flexibility of time and space of the co-workers and resources through the full integration of work and Mobile data communications optimize the entire value process, among other things through permanent access to customer profiles, inventory data and delivery datesIn this fashion, m-Business allows faster and simpleroperations, as well as cost reductions and increased profitsRadical changes through m-Business: the gateway toinformation and applications without the constraints of time or To take full advantage of this potential, the integration of mobile business solutions must be oriented to the company’s specificThe acceptance of learning methods by co-workers is a critical efficient development of competencies, cost optimization, andChoosing the correct platform is not the sole determining factorIntellectualAsset Managementcompany transformations through ITC-driven M&AThe successful combination of business practices, systems and infrastructure opens new value-added potentialsTherefore, ITC-technologies are at the same time a guarantee for efficient business operations and a driving force for However, ITC-complexity within Mergers & Acquisitions is often underestimated in terms of significance, effort and designTechnological aspects must therefore be taken intoconsideration with regard to strategic adjustments, preliminary The tuning of strategies, organizations and technologies plays a decisive role in the success of company transformationsITC-driven M&AM-business competenciesFor both industries and operators/ TIMES playerDecisions at the interface between management and technology pose particularly difficult problems for our customers. Detecon offers innovative and completesolutions along the entire value chain. This includes support in strategic decision-making andorganizational and process optimization through totechnology consultancy and the management ofprojects involving the convergencetelecommunications and IT.All of our methods and tools are designed to improve the effectiveness, performance and efficiency of the relevant business processes. In order to maximize the client’s potential the integration of m-Businesssolutions must be in line with their specific business requirements. To do this the client needs a partnerwho is not only able to develop concepts, but also to support their implementation. Detecon is this partner.We design, plan and implement mobile solutionsDETECON is a eminent partner for companies that offer mobile solutions and services to their customers, e.g. telecom operators or media companies, as well as for companies that use mobile technology as a key enabler for their core business. DETECON creates value for clients by delivering m-business consulting services in the fields of strategy, organization and technology. We design, plan and implement mobile solutions and accompany our clients as their business evolves in a long term partnership.Achieve productivity improvements through mobile employee access to business applications, information and resource planning via mobile devices.Make your information flows seamless with Mobile Office solutionsEfficient Operations and Seamless InteractionInnovation Opportunities and Promising m-Business ServicesImproved Supply Chain andAsset ManagementImproved CustomerRelationship and Value Deliverydigitalize and mobilize existing products and services and create additional customer value perceptiondevelop and provide new m -business services toyour customers as asource of revenueMonitor and manage flows of information, orders, products, payments etc. among all players in the value chain.Enhance your of supply chain and distribution operations.Efficiency improvement of sales and service force through access toapplications and databasesm-Business Strategy m-Business Application Infrastructure Consultingm-Business Connectivity ConsultingBuild company mobile marketing, information, transaction and mobile service channelsAnalyze and select a suitable mobile connectivity platformImplement on m-business enabling platforms (mobile devices, network technology,operation systems)Analyze and select suitable applications and technology strategiesImplement enabling applications and infrastructures e.g. security, payment, billingDefine, develop and implement m -business strategies to improve yourcompetitive positionImpacts of mobilized value chainsYour ContactTimo BauerDetecon International GmbH Garmischer Str.19-2181377 München (Germany)Phone: +49 (89) 5463 6531Mobile: +49 (151) 1210 1460e-Mail: Timo.Bauer@ Stefan WilhelmDetecon International GmbHOberkasseler Str. 253227 Bonn (Germany)Phone: +49 (228) 700 1521Mobile: +49 (170) 780 9094e-Mail: Stefan.Wilhelm@。
