LBS基于位置服务系统(ppt24张)

Corporate Location-based ServicesNice, November 2002Member ofContent1. 2. 3. 4. 5.LBS within the mBusiness landscape Corporate LBS market potential Business models Corporate market approach Company Profile & mBusiness SOPPage 21.LBS within the mBusiness landscape1.1 1.2 1.3 1.4 mBusiness overview Corporate mBusiness market mBusiness solutions roadmap Location relevant mBusiness solutionsPage 31.1.1LBS within the mBusiness landscapemBusiness OverviewmBusiness is supporting the exchange of goods, services, information and knowledge within and between businesses and at the interface to customers.mBusiness uses mobile telecommunications technologies to:Industries 1mBusiness SegmentsMobile BusinessBusiness Customers Consumer Markets Mobile Commerce Supply Side Internal Processes Mobile Commerce Distribution and Customerscreate new b2c services that are time and location sensitive improve customer relationship increase productivity and operate more efficiently2 34Corporate Solutions IT Companies321Consumer Applications Media Information TransactionTIME-Player4maintain operations, organize employees and keep track of inventoryNetwork OperatorsInfrastructure Service Provider Provider System Integrators / ConsultantsConvergent mMarketsCommunication EntertainmentSource: DeteconPage 41.1.2LBS within the mBusiness landscapeCorporate mBusiness marketThe corporate customer market is a quite complex and wide interests market, not yet served with crystal clear offerings by the market actors.Corporate MarketSmall Financial Services Process Industry Public sector Medium Utilities Retail Large Healthcare Transport Industry Business ServicesChallengesThe corporate customer market is a quite complex market and totally different to handle than the mass market. Mobile solutions provider need deep segment, process and industry know-how to fulfill the customer requirements. Today many TIME player offer mobile solutions for the corporate market. There is no clear strategy between the TIME players. Corporate Customers are therefore confused and uncertain about investments in mobile solutions. They need a convergence solution out of one hand which fits to their existing architectures and systems.Support ActivitiesCorporate ProcessesCompany Infrastructure Human Resources Research & Development ProcurementMobile OfficeMobile PortalsMobile ConnectionsPrimary ActivitiesSCMSupply Side Logistic Operations Demand Side Logistic Sales & MarketingCRMCustomer ServiceInfrastructure Access Devices Platforms ServicesPage 51.1.3LBS within the mBusiness landscapemBusiness solutions roadmapIn the future mBusiness solutions will be fully integrated within corporate processes and systems.mBusiness solutions roadmapVertical solutions Specific solutions3. Stage: Individual-system solutions Within the third stage mBusiness solutions will be completely integrated within the corporate it & legacy landscape. Individual-system solutions are specifically developed for vertical segments and single enterprises. 2. Stage: Customized solutions In the second stage mBusiness solution become more process-centric. The horizontal mobilization of supply, enterprise and demand side come to the fore. 1. Stage: Out-of-the- box solutionsIndividual-system solutions Front-office application Back-office applicationsprocess-centricCustomized-solutions Mobile officecommunication -centricPIM Wap-email Out-of-the box solutions Integration levelPage 6In the first stage mBusiness solutions are primarily communication- centric solutions Out-of-the box solutions are standardized solutions which do not need to be customized for implementation.1.1.4LBS within the mBusiness landscapeLocation relevant mBusiness solutionsMobile affinitive processes using location information can be found in each part of the enterprise application landscape.Supply Side EnterpriseFleet-Management Supply Chain Visibility … Mobile Office Human Resource ManagementDemand SideDistribution Logistics / Proof of DeliveryMobile Supply Chain ManagementMobile Enterprise Ressource ManagementMobile Business Information ManagementMobile Distribution Channel ManagementSales Force Support Computer Aided Selling Virtual Sales Agent on Mobile Devices …Mobile Availability Check / Order Management Asset Tracking …Production Process Management Materials Management Mobile Portals (Content Aggregation / Publishing / Distribution) …Mobile Customer Relationship ManagementUser Help Desk / Ticketing Customer Support & Self Service Bill Presentment & Payment Services Remote Diagnostics …Page 72.Corporate LBS market potential2.1 2.2 2.3 2.4 Drivers & Barriers Identification of market needs mBusiness market size Deduction of the LBS market potentialPage 82.2.1Corporate LBS market potentialDrivers & BarriersThe mBusiness and LBS market barriers are still high and slow down development of corporate mBusiness solutions.mBusinessPressure on mobile operators to drive ARPU Falling access prices Standardization of protocols & interfaces Large number of standardized solutions available Shorter innovation cycles and rapid technological developments No clear understanding of the market needs Technology is not fully deployed and working as promised Low willingness to invest in the current situation (budget cuttings) UMTS license shock (EU) High debts will lead to cost cutting measurements ROI and cost of ownershipPage 9Location-based servicesE911 (FCC mandate) in the US greater safety US-roll out of E-OTD. Location as key enabler for mobile solutions Zone-based billing companies saving opportunities forMarket DriversAccuracy of existing location technologies. Further developments unclear (A-GPS vs. E-OTD) Location info is quiet expensive (Tracking) Privacy concerns Shortage of applications and content Unavailability of high accuracy terminals Platform standardization Very fragmented market – no clear strategiesMarket Barriers2.2.2Corporate LBS market potentialIdentification of market needsTo point out the corporate LBS market potential it is crucial to consider the corporate market needs and general mBusiness trends.Corporate market needs Corporate market needs Vertical needsSmall Medium LargeMobile market trends mBusinessW-LAN 3GProfessional ServicesHealthcareTransport IndustryFinancial ServicesProcess IndustryUtilitiesPublic sectorRetailGlobal RoamingSecurityBusiness modelsPotentialKiller applications … LocationLBS TrendsHorizontal needsSupport ActivitiesCorporate ProcessesCompany Infrastructure Human Resources Research & Development ProcurementDevicesCRMDemand Side Logistic Sales & Marketing Customer ServiceAccuracy StandardizationPrimary ActivitiesSCMSupply Side Operations LogisticM2MPrivacy E911Page 10Business models3.3.1Value Chain3.2mBusiness model developments3.3Corporate LBS business modelsCorporate market approach4.4.1Requirements for the mobile corporate market4.2Strategic approach5.Company Profile & mBusiness SOPT-Systems Detecon Internationalm-Businessm-Business ensures the flexibility of time and space of the co-workers and resources through the full integration of work and Mobile data communications optimize the entire value process, among other things through permanent access to customer profiles, inventory data and delivery datesIn this fashion, m-Business allows faster and simpleroperations, as well as cost reductions and increased profitsRadical changes through m-Business: the gateway toinformation and applications without the constraints of time or To take full advantage of this potential, the integration of mobile business solutions must be oriented to the company’s specificThe acceptance of learning methods by co-workers is a critical efficient development of competencies, cost optimization, andChoosing the correct platform is not the sole determining factorIntellectualAsset Managementcompany transformations through ITC-driven M&AThe successful combination of business practices, systems and infrastructure opens new value-added potentialsTherefore, ITC-technologies are at the same time a guarantee for efficient business operations and a driving force for However, ITC-complexity within Mergers & Acquisitions is often underestimated in terms of significance, effort and designTechnological aspects must therefore be taken intoconsideration with regard to strategic adjustments, preliminary The tuning of strategies, organizations and technologies plays a decisive role in the success of company transformationsITC-driven M&AM-business competenciesFor both industries and operators/ TIMES playerDecisions at the interface between management and technology pose particularly difficult problems for our customers. Detecon offers innovative and completesolutions along the entire value chain. This includes support in strategic decision-making andorganizational and process optimization through totechnology consultancy and the management ofprojects involving the convergencetelecommunications and IT.All of our methods and tools are designed to improve the effectiveness, performance and efficiency of the relevant business processes. In order to maximize the client’s potential the integration of m-Businesssolutions must be in line with their specific business requirements. To do this the client needs a partnerwho is not only able to develop concepts, but also to support their implementation. Detecon is this partner.We design, plan and implement mobile solutionsDETECON is a eminent partner for companies that offer mobile solutions and services to their customers, e.g. telecom operators or media companies, as well as for companies that use mobile technology as a key enabler for their core business. DETECON creates value for clients by delivering m-business consulting services in the fields of strategy, organization and technology. We design, plan and implement mobile solutions and accompany our clients as their business evolves in a long term partnership.Achieve productivity improvements through mobile employee access to business applications, information and resource planning via mobile devices.Make your information flows seamless with Mobile Office solutionsEfficient Operations and Seamless InteractionInnovation Opportunities and Promising m-Business ServicesImproved Supply Chain andAsset ManagementImproved CustomerRelationship and Value Deliverydigitalize and mobilize existing products and services and create additional customer value perceptiondevelop and provide new m -business services toyour customers as asource of revenueMonitor and manage flows of information, orders, products, payments etc. among all players in the value chain.Enhance your of supply chain and distribution operations.Efficiency improvement of sales and service force through access toapplications and databasesm-Business Strategy m-Business Application Infrastructure Consultingm-Business Connectivity ConsultingBuild company mobile marketing, information, transaction and mobile service channelsAnalyze and select a suitable mobile connectivity platformImplement on m-business enabling platforms (mobile devices, network technology,operation systems)Analyze and select suitable applications and technology strategiesImplement enabling applications and infrastructures e.g. security, payment, billingDefine, develop and implement m -business strategies to improve yourcompetitive positionImpacts of mobilized value chainsYour ContactTimo BauerDetecon International GmbH Garmischer Str.19-2181377 München (Germany)Phone: +49 (89) 5463 6531Mobile: +49 (151) 1210 1460e-Mail: Timo.Bauer@ Stefan WilhelmDetecon International GmbHOberkasseler Str. 253227 Bonn (Germany)Phone: +49 (228) 700 1521Mobile: +49 (170) 780 9094e-Mail: Stefan.Wilhelm@。

基于位置的服务应用第一部分引言 (2)第二部分基于位置的服务应用概述 (5)第三部分位置服务的技术原理 (8)第四部分位置服务的应用场景 (11)第五部分位置服务的优势与挑战 (13)第六部分位置服务的未来发展趋势 (16)第七部分位置服务的行业应用案例 (19)第八部分结论 (23)第一部分引言引言随着移动设备的普及和互联网技术的飞速发展，基于位置的服务（Location-Based Services, LBS）应用已经逐渐成为人们日常生活的重要组成部分。

无论是在社交、娱乐、出行还是商业领域，LBS 应用都发挥着越来越重要的作用。

本文旨在探讨基于位置的服务应用的概念、原理、技术及应用场景，并分析其发展趋势和挑战。

一、基于位置的服务应用概述基于位置的服务应用是一种利用移动设备和互联网技术，根据用户地理位置信息提供相应服务的应用。

它结合了地理信息系统（GIS）、全球定位系统（GPS）、移动通信网络（2G/3G/4G/5G）和互联网等技术，实现了对用户位置的实时跟踪和服务提供。

二、基于位置的服务应用技术原理LBS 应用的核心技术主要包括：位置获取技术、位置数据处理技术和位置服务提供技术。

1.位置获取技术：通过 GPS、Wi-Fi、蓝牙等定位技术获取用户的地理位置信息。

其中，GPS 定位精度较高，适用于室外环境；Wi-Fi 和蓝牙定位精度较低，但适用于室内环境。

2.位置数据处理技术：对获取的位置数据进行处理、分析和挖掘，提取出有用的信息，如用户行为习惯、兴趣偏好等。

3.位置服务提供技术：根据用户需求和位置信息，提供相应的服务，如导航、推荐、广告等。

三、基于位置的服务应用场景LBS 应用广泛应用于社交、娱乐、出行和商业等领域。

例如：1.社交领域：通过 LBS 应用，用户可以结交附近的朋友，扩大社交圈子；还可以分享位置信息，增进彼此的了解。

2.娱乐领域：LBS 应用可以提供附近的娱乐场所推荐，如电影院、餐厅、旅游景点等；还可以结合 AR 技术，提供虚拟导游、互动游戏等娱乐体验。

LBS基于位置的服务
LBS（Location Based Service）基于位置的服务，是一种基于用户
的地理位置信息为基础的服务模式，通过定位技术将用户的位置信息与各
种应用服务相结合，为用户提供个性化的信息服务。

LBS服务可以根据用
户的位置信息，提供周边环境信息、导航服务、社交娱乐等多种功能，为
用户提供更便捷、更个性化的生活体验。

在移动互联网时代，LBS服务已
经成为各种应用程序的标配，为用户的日常生活带来了便利与快捷。

LBS服务的主要功能包括：
1.位置信息获取：LBS服务可以通过GPS、蓝牙、WiFi等多种技术手
段获取用户的准确位置信息，为用户提供精准的定位服务。

2.周边信息查询：LBS服务可以根据用户的位置信息，提供周边商店、餐厅、景点等信息查询服务，帮助用户快速找到目标地点。

3.导航服务：LBS服务可以为用户提供行车导航、步行导航等多种导
航服务，帮助用户规划出最佳的出行路线。

4.社交娱乐：LBS服务可以将用户的位置信息与社交网络相结合，为
用户提供附近的朋友、活动、热点话题等信息，推动社交化的娱乐体验。

LBS基于位置的服务LBS（基于位置的服务）是指利用移动通信网络和定位技术，通过获取用户的地理位置信息，提供相关服务和信息的一种技术应用。

它能够将地理位置与各种服务和信息进行结合，为用户提供个性化、实时的服务和信息。

作为智能手机、移动互联网的快速发展，LBS已经成为了我们日常生活中不可或缺的一部分。

它在各种行业和领域均有广泛应用，为用户带来了诸多便利。

首先，LBS在交通出行方面的应用不容忽视。

比如，在导航服务中，用户可以根据自己的起点和终点，获取最佳的行驶路线、交通拥堵情况以及实时的路况信息。

这使得用户能够更加准确地规划自己的出行路线，避免拥堵和时间浪费。

同时，LBS还可以提供公共交通信息，包括公交车、地铁的线路、站点和到站时间等，为用户提供更加便捷的出行方式选择。

其次，LBS在商业领域的应用也非常广泛。

通过LBS技术，商家可以根据用户的地理位置信息，为用户提供个性化的优惠券、推广活动和广告信息。

比如，在用户进入商场附近时，商家可以通过手机应用向用户发送特定店铺的折扣码，吸引用户进店购物。

这种方式不仅提高了商家的销售量，也能够为用户提供更多实惠的购物机会。

此外，LBS还可以为用户提供附近商家的评价、点评和推荐，方便用户选择购物或就餐场所。

另外，LBS在旅游和社交领域也有着广泛的应用。

在旅游方面，用户可以通过LBS获取周边的景点信息、特色美食推荐、旅游攻略等，帮助用户更好地了解目的地，并规划自己的旅行。

同时，LBS还可以为用户提供实时的天气状况、交通信息和景点人流量等，帮助用户做出更好的决策。

在社交方面，LBS可以帮助用户发现身边的朋友和陌生人，进行社交交流和组织活动。

比如，用户可以通过LBS技术找到自己附近的兴趣小组、爱好者集会等，扩大自己的社交圈子，与志同道合的人进行交流。

然而，LBS也存在一些潜在的问题和挑战。

首先，隐私保护是LBS技术发展过程中最大的难题之一、由于LBS需要获取用户的地理位置信息，如果这些信息被滥用或不当使用，将会对用户的隐私权造成侵犯。

位置服务（LBS）位置服务（LBS）内容介绍总体介绍应用分析OGC标准总体架构例子介绍总体介绍市场状况移动手机的一些增值服务卫星定位和传感器网络相结合的服务基础数据共享、强调特色数据、特色服务北斗卫星的发射成功整个国民经济的基础，整个中国工业的基础总体介绍基于位置服务（LBS，Location Based Services）的最大魅力在于能在正确的时间、正确的地点把正确的信息发送给正确的人。

它是利用用户位置信息进行增值服务的一种移动通信与导航融合的服务形式。

涉及的技术：完整的LBS应用系统，需要蜂窝网络与基站、动态输入数据、地图资源库、移动用户终端、定位应用接口、GPS星座、传感器网络等组成部分。

卫星导航、移动通信和Internet（IT三大产业）融合和交点应用领域：移动通信、卫星导航、Internet、地理信息系统、综合信息服务等多个产业中。

位置服务的产值在美国为40亿美元，在全球则为300亿美元。

欧洲研究报告指出，2005年欧洲位置服务业务产值为433>.8亿欧元技术与应用应用分析应用领域科研应用空间分析，包括数字地图数据库以及电子地图传感器网络的研究各种各样的科研应用专业应用车辆反劫防盗、人身安全和紧急救助大众化应用车辆监控和导航应用定位手机、与PDA结合的导航应用应用分析寻找餐馆、旅店、娱乐中心、购物中心、银行、旅游景点集团车队、人员和租赁设备的调度管理物流管理广告、友情、娱乐性服务MapHand定点监督、巡检特定的行业用户，如电力线路巡检、通信线路巡检、交通设施巡检、管道巡检等电子标签房屋出租信息搜索解决方案：运营网络、基于位置信息的运营服务、手机本身所具备的录音、数码摄影功能，这些属性的组合LBS用户终端手机LBS终端PDA智能手机LBS终端LBS车载终端电信运营商移动通信业主要从三个方面的应用需求来考虑位置服务：基于位置的收费、急救呼叫的定位和基于位置的信息服务发展方向基础数据共享、强调特色数据、特色服务也是ISP发展LBS的重要方向。

LBS—基于位置服务LBS（Location-Based Services）是一种基于用户所处位置提供相关服务的技术。

它将用户所在的地理位置和个人信息结合起来，为用户提供具有地理位置特征的各种服务和信息。

LBS在移动互联网时代得到了广泛的应用，涵盖了商务、社交、旅游、交通、娱乐等各个领域。

LBS的核心技术是定位技术，目前主要分为GPS定位、基站定位和WIFI定位。

GPS定位是利用全球定位系统，通过卫星信号来获取用户所在位置的一种定位技术。

基站定位则是利用手机和基站之间的信号强度和时间差等信息来计算用户所在位置。

WIFI定位是通过扫描周边的WIFI信号，获取WIFI的MAC地址和信号强度，从而确定用户所在位置。

这些定位技术结合起来，可以提供较为准确的位置信息。

基于定位技术，LBS可以为用户提供多种服务。

其中最常见的是地图导航服务，这是LBS最早应用的领域之一、通过定位技术，用户可以在手机上查看自己所在位置，并且根据导航软件提供的路线指引到达目的地。

地图导航服务不仅提供了行车导航，还包括步行导航和公交导航等多种功能。

此外，LBS还可在商务领域提供一系列的服务。

比如，用户可以通过LBS找到离自己最近的商家并查看商家的具体信息，比如评价、营业时间和特色商品等。

用户还可以通过手机下单，并利用LBS提供的配送服务让商品送到自己所在位置。

这种基于位置的商务服务不仅提高了用户的购物体验，还帮助商家推广和提高销售。

社交也是LBS的重要应用领域之一、通过LBS，用户可以发现周围的朋友，并与他们进行交流和互动。

比如，在社交应用中，用户可以查看附近的人，了解他们的兴趣爱好和个人动态，并与他们进行聊天和建立社交关系。

此外，LBS还可帮助用户找到周围的社交活动和聚会，并加入其中。

旅游也可以通过LBS得到很大的改善。

通过定位技术，用户可以在旅游目的地查找附近的景点、餐馆和酒店等信息。

而且，用户还可以利用LBS提供的导航服务，轻松找到目的地并获得相关的旅游指南和推荐。