电子商务英语00888unit11

全国2018年10月高等教育自学考试电子商务英语试题课程代码：00888一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。

1. It's______ by coach from Melbourne to Sydney.A. a nine hour's journeyB. a nine hour journeyC. a nine hours' journeyD. a nine-hours journey2. They have got into______ troubles.A. monetaryB. affluentC. financialD. miserable3. The earth is______ of the moon.A. 49 times the sizeB. 49 times sizeC. 49 times as big as thatD. 49 times big4. She could only see the______ of the trees.A. outlineB. generalC. edgeD. outlook5. Come as______ as possible.A. earlierB. more earlyC. earlyD. earliest6. There is very______ hope that she will pass the exam.A. fewB. muchC. littleD. any7. That was the first time I ______ England's shores.A. leftB. has leftC. would leaveD. had left8. Is there any______ of the word in Chinese?A. equalB. matchC. rivalD. equivalent9. A new type of computer is going to______ next year.A. turn outB. be turned outC. have turned outD. turned out10. Although the wines vary, the______ is quite good.A. mediumB. usualC. averageD. ordinary11. Churchill was______ as the Chancellor of the university.A. establishedB. placedC. launchedD. installed12. The plane is______ to take off at 4.1A. enlistedB. enrolledC. promptedD. scheduled13. He______ his first book to his mother.A. committedB. dedicatedC. assignedD. appointed14. You'll have the wisdom tooth______.A. extinctedB. restoredC. displaceD. extracted15. Use your______ , and you're sure to achieve something.A. capacityB. intelligenceC. heartD. soul16. It is because English is useful______.A. why we study it hardB. that we study it hardC. what we study hardD. which we study hard17. We must make______ efforts to improve things.A. heavyB. thickC. massiveD. large18. Examinations do not______ a student to seek more knowledge.A. provideB. improviseC. motivateD. move19. Einstein's new theory on optics changed______ scientific ideas about light.A. technicalB. originalC. classicalD. mechanical20. The prisoner was______ to death.A. doomedB. thoughtC. regardedD. proposed二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。

阅读理解Books which```deal with modern life1.“how to books ---These books ```modern life.2.these “how to”---give people```to do3.before ```better---Read```succeed at it4.if ```called---“how```success5.which headline```passage?---```books in America Shopping-bag ladies```hermits who’re down.1.shopping-bag ---lady beggars2.they fill```because---they```cold out.3.which```is not true?---shopping-bag```New Y ork. The book is```ordered by subject areas.1,the passage```form---an```about e-business.2.if one```best read---appenddix A3.```knowledge```internet---part three4.if one wants```cases```best read--- pare two5.what is```passage?---the organization of the book. When did```bear?```let them float away.1.the members of ```except that---they must```602.doctors---have diffent```swinming3.accordling to```true that---cold water````in winter4.the polar```for---they find it````interesting5.the passage```about---a group```lovesThere is ,perhaps,```a brave fighter.”1. accordling to ```is---more exciting```sport2.Americans first````skiing---at lake`````19323.besides```more virtues----a sport````to learn4.according to```fact----that it can````or notThe impact of```path to profitzbility1.between1994-1997---want to````internet2.in the second ````they---have taken```internet3.what does```mean?---the earliest```e-commerce4.the earliest```of---19945.what does```mean?---the aim of taking```profit.Of all the animals```chimp is the champ.1.which is best title``?---the chimp’s brain.2.the main idea of ```that---intelligence test```3.the delayed-response``` animals’s---memory4.the passage``` elephant---are slower```chimps5.according to```3pound brain is---less clever Relaxation therapy```stress of daily life.1.the first paragraph```is that---you’re nervous2.which```not true?---the changes of```pressure.3.the second ```therapy is---to control```stress4.the last parsgraph therapy---is more```pillsCurley says the most```obvious at the start1.it can be```by technology---can provide```efficiency2.according to curley```that---their goals```understood3.e-business```in that---the pace```IT investment.4.for starters```investment is---to have```tradeoff5.executives are```that---e.-business share```business Have you ever been in a```than you think.ed---unimportant```harmful2.in what way```dreams?--- ing```to understand3.professor```that---our fears```daydreams4.the writer of```that---daydreaming is ---dreams5.which of the ```passage?---scientist believe```them Most animals have```the corals will die1.some birds like```because---they can2.the underline word```refers to---birds and sheep3.it can be```for---oxygen4.what does```discuss?---some```existence.There are many```and features.1.for redenvelop```not true?---customers don’t```site.2.the merchants```in---all of the above3.mysimon is a site that---helps customers```decisionsputer```servers---belong to products5.smith+nobel---window treamentsThe great fire of London```just of the past1.the fire```in---pudding lane2.it seems that the```that---many famous```destroyed3.why did the```pepys?---to give```the fire4.how was```the text?---house standing```pull down.5.which of the```big fire?---wind,narrow,woodCBC is a famous```used of credit cards1.about how many```1996?---2302.by about```1997?---40%3.if the categories```1997?---six4.which of ```the table?---II only.The internet will```the tax advantages.1.The world trade```to---assist developing the world2.e-business ```to---build a```domain3.in a cybersuite```can---exhibit```services4.which```not true?trade ```cysbersuite5.whay is```passage?---an introductionIf you want to learn```about birds.1.which chapter```can fly?---chapter III2.you are curious```you read?---chapterVII3.in which chapter```geese?---chapterIV4.which chapter```of birds?---chapterVIII5.if you want to know````refer to?---chapterXIV Computer people talk a```people-literate.1.which of```andcomputers?---computer ```easier2.we can```means---understanging```to use if3.the underlined```computertowns---bring```computers4.david```purpose of---popularizing computersTo deliver the type of```local representatives1.the distinction```of---the customers’```information2.some people```because---they have technical expertise.3.what is```team?---the support personnel4.josh hilliker```to---show intel```successfully5.the centeal```is---customer supportFor some time past```control1.according to which---will```of success2. papousek ```a baby---would continue```given milk3.in papousek’s ```order to---have ```on4.the babies```because---they```the lights5.according to papousek``` of---a basic``worldChinese audieneces will```his bravery1.steve spielberg---is```list2.schindler died```is---not true.3.the state of```bravery---A and CKookmin bank has```diverse demands1.the passage was```form a---new report2.it can be```in---20013.a good```requires---all of the above4.a next```that it---allows for``` interface5.lee sang ```that---more advanced```by IBMArt ,said Picasso,```how maps are created1.map is a lie that we```truth2.map resembles```that---they must```imagination3.most map```because---the user overlooks```reality4.```refer to---the techniques used to crest maps5.the last```mainly---what the```reader is Pediatrican Dr,tony```than ever before1.the relation```health---does exsit2.accidents happen---far more```families3.according to```are---both```mental4.the impression ```that---the number going upIf you do not find```to the customers1.it can be inferred```writer---discussed```on internet2.crawler is ---service3.the disadcangage it---provides too```information4.who can ```directories?---both```webmaster5.which of ```not true?---search```on ieternetMusic which is original is```of all to pass.1.a piece of ```music---has ```style2.we can```in---a piece of```in harmony3.a piece of```good if---it```way4.according to the```that---pop ````introduced5.this passage```with---how to judge musicIf we were asked```very helpful1.which of```the passage?---a written```any questions2.we know very```because---the people```by a fire3.remembered ```to---stories of, song and ````events4. remembered````when---no written```available5.it can be inferred```had---kept```eventSo your customers have````on any software1.after the customers```except---send the```possible2.in paraghph 1,---the essential issues3.the software```that---will ```labour4.the solutions```except---being plug and play5.this passage ```from---the script of a lectureThe flying fox is````of a tree.1.the passage tells us````bat in---the way they rest2.flying foxes tend to---lose a lot```3.at daybreak```to---come back to the sun4.flying foxes```fights---to occupy```places5.how to flying```young?they help```danger Personal interviewing```interpret answers1.it can be concluled```area---personal```effective2.sometimes```because---both```the interviewing3.in the second```means---an ```affairs4.in the first```refer to--- personal interviewing5.according to the last```is---the interviewer```ways The digital revolution```at a loss says wind.1.the passage was```from---an ```paper2.the paper ```by---jerry wind and vijay mahajan3.from the ```that---e-business ```consumerspared with```consumers---are```satisfy5.in the last```means---companies````expectations Most people agree that```be better off1.which of the ```passage?---there is```taxation2.you can infer ```is that.---he probably```taxes3.youcan infer```are the ---rich4.you can infer```is that---she might```taxes5.in the last```means---in a better conditionSome people argue that```is the best1.what is the```passage?---to```sport2.in the second```means---highest point3.according to ```of its---successes ```cup4. according to```he will---lose enjoyment5.what is ```games?---nations```at leastThese days,retailare are faced```platform1.the most ```in the overloaded information2.the KM tools```except---certain success in3. the KM```can---train``online4.ut can be inferred``that---PC```solutions5.what is the ```PC?---KM```overloadPeople over the age of 65```senior citizens1.people of 65---are senior citizens2.many senior citizens---feel```unsafe3.other senior citizens---all of the above4. senior citizens````because---the `````more active5.implied but---most of````lifeIn the u.s ,boy and````college expenses1.the studengts in all ----secondary---sixteen2.in America---don’t pay any---must pay of money3.the tax```doesn’t?---yes,it does4.according to---after finishing secongdary school5.about 50 per---work while studying some money for New york e-commerce`````in Armonk N.Y1.the reporter```from--- New york2.from the ```that---investors ````19993.which of ```flicker?---a company having a store4.when was this```?---20015.which of the ````university?—its```education.《电子商务英语》同步练习策 第一、二大题 翻译31. 他已成为各种贸易和商务的强有力的手段It has become a powerful medium and business transactions of all kinds2.电子贸易指网上财务往来电子商务则指有形式的网上交易E-commerce refers to financial transactions over the Web and e-business refers to all forms of transactions over the Wed 3. 客户服务已经是并将继续是一个主要的竞争因素Customer service has been and continues to be a major competitive factor 4. 电子商务的交易通常涉及几个互动的步骤E-business transactions often involve several interactive steps 5. 那将给你以极大的竞争优势That will give you a serious advantage over your competition 6.当你的公司电子商务化后，你与客户之间的关系就改变了When you become an e-business you transform your relationship with your customers 7. 客户关系管理在你的商务程序中起决定作用Your most critical business process is customer relationship management 8. 我们必须尽最大可能的利用我们已有的资源We must make the best possible use of the resources we have 9. 男孩子们依次被召入会见考官The boys were summoned in turn to see the examiner 10. 他做一切事情都不考虑后果He does everything regardless of the consequences 11.这部分我们讨论企业的产品和服务以及行业和因特网的信息In this section we discuss the firm ’s product or service along with information about the industry and internet 12.客户将能够舒舒服服的在家里享用信息，产品和服务Customers will be able to consume information product and service from the comfort of the homes 13.在因特网上可以直接得到信息产品和服务，这就省掉了中间商，还会引起经济萎缩The internet allows direct access to information product and service which cuts out middlemen and causes economic deflation 14.投资于该计划的机构在审核该商务计划时会有兴趣了解公司任何在竞争中取胜Institutions financing the project which going through the business plan will be very interested in knowing how the company is going to beat the competition 15. 该计划应对如何达到目标市场做出描述The plan should describe how the target markets are to be reached 16.如果产品是在因特网上提供的无形信息就应该创造某种定价模式来调节价格If the product is intangible information delivered over the internet one should try to create some sort of pricing model to justify its prices 17.网站最初将包含哪些特点及未来的扩展计划是怎样的What features will be incorporated in the site initially and what are the plans for future enhancement or expansion 18. 你必须有计划的安排这些步骤以便将你的提议变成现实You must lay out the steps to make your proposal a reality 19. 务必打个电话让我们知道你已安全的回家Be sure to ring and let us know you ’ve got back safely 20.这家旅馆可以为80位客人提供住宿，此外还有几个可供客人自己开火的套间The hotel itself can accommodate 80 guests and in addition there are several self-catering apartments 21. 需要12个月来实施的战略也不可能成功A strategy that requires more than 12 months to execute is also unlikely to succeed 22.当一个企业准备建立电子商务时他应该考虑清楚实现其战略目标的其他可选择的途径When preparing to establish an e-business presence enterprises should explicitly consider alternative ways to attain the strategic objectives 23. 我们要在出发前把一切规划好We should get everything planned out before our departure 24. 正如把电子商务战略融入整体电子商务战略中是重要的一样，把商务评价系统融入进来也同样重要Just as it is important to integrate the e-business strategy into the overall business strategy it is equally important to integrate business model 25. 那样，最好的途径可能是开发新的潜能，改善现存的商业过程去实施新的商业模式In such instances the best approach may be to build new capabilities and transform existing business processes to implement a new business model 26. 评价一个人要充分考虑他的成绩We should take full account of his achievements while evaluating someone 27. 有时可以创立一个内在电子商务单位，然后把这单位分割出去成为独立的法人In some cases it may be desirable to create an internal e-business unit and then spin off the unit as a separate legal entity 28. 这一前景理论上可行但实际上吹嘘过度While possible in theory the promise was clearly oversold 29. 这当然是重要的，但是董事会层面却远远不能理解While that is certainly important the understanding needed at the board level goes well beyond that 30. 为了获得市场份额，他们必须竭尽全力To gain market share they will go to great lengths 31. 然而，他解释说，设立两种对立的定价系统在某些时候可能导致不良企图的滋生However he explains that setting up two separate pricing systems is likely to generate ill will at some point 32. 守住承诺适用于客服务过程的每一步Following through on your promises applies to every step of the customer-service process 33. 这就解释了顾客通过同类比较发现的任何差别This will account for any differential a customer uncovers using an apples-to-apples comparison 34. 我们要事先准备所有申请材料We must have all the application materials prepared in advance 35. 你需要确定顾客需要你的某种产品的原因和你的电脑怎样才能满足那种需求You need to identify why your customer needs your specific computer and how your computer meets that need 36. 在商业中，客户服务对于其成长和繁荣至关重要In any business customer service is vital to growth and prosperity 37. 网络让你们建立起确实的一对一的动态关系The internet permits you to build a dynamic relationships that are really one on one 38. 它确实需要你重新思考你的整个经营方式和管理企业的策略It really involves rethinking the entire way you do business and how you run your organization 39. 钱本身并不重要，重要的是钱的用途Money is not the end in itself but the application of it is most important 40. 一旦有人跟你联系就要回应Once you ’re contacted be responsive 41. 一开始，这个公司没有管理和业务计划，到现在为止一切进展顺利At the outset the company had no management and operations plan in place and things have worked out just fine so far 42. 我们在销售厂家的婴儿产品的同时也提供生活方式和健康方面的信息We provide lifestyle and healthcare information along with baby products that we sell for manufacturers 43. 这家公司预期1999年实现每月50%的增长The company expected a mouth-to-month growth rate of 50 percent 1999 44. 预测存货需求最初对这个公司来说是件棘手的事情，但公司仅仅用了几个月时间就在网上找到了销售和存货的感觉Predicting《电子商务英语》同步练习策 第一、二大题 翻译4inventory needs was tricky for the company at first though it only took it a few months online to develop a sense of sales and inventory 45. 现在，这家公司在刚刚建立自己的网站之后，正在寻求在其他玩具制造商曾经失败过的网上玩具商务中取得成功Now with its newly launched Wed site the company ia looking to succeed in the online toy business where others have failed 46. 网络圣杯是导致实际良好利润的专利内容The Holy Grail on the internet is proprietary content that leads to really good margins 47. 在求学的道路上，我们准备克服很多的困难On the way of study we must be ready to grapple with many difficulties 48. 至于在竞争中保持领先地位的问题，我们公司以产品挑选余地大和有两的服务和信息而引人注意When it comes to staying ahead of the competition our company distinguishes itself through a broad product selection and excellent service and information 49. 网络是一个及时的媒体，它让人为之兴奋，因为他迫使我们保证尽快送货The internet is a very timely medium which is exciting because it puts pressure on us to make sure we ’re delivering as quickly as possible 50. 我们必须想办法进入敌人的电脑获得情报We have to manage to get access to engmy ’s computer and then get the intelligence 51. CRM 的目标是在企业的销售市场和顾客服务等活动之间建立一种协作，已获得和保持客户群CRM ’s goal is to create a synergy among sales marketing and customer-service activities within an organization in order to obtain and retain customers 52. 在许多公司里，部门之间的业务是不同的，所以你需要与你的业务相匹配的软件The lines between departments are different in many companies and you want the software to match your business 53. 90年代早期这些公司摒弃了办公室哦写形式而进入了电子邮件和自动报表时代They abandoned carbon-paper forms and dove into e-mail and automated reports in the early 1990’s 54. 因为你无需定制软件包，所以你的公司只需几个礼拜而不是几个月的时间就可以实现电子化Because you don ’t need to customize these packages they can get you online within weeks instead of months 55. 严寒使水结冰Frost turns water into ice 56. 这常常需要定制软件It often calls for customized software 57. 选择一个CRM 解决方案也是一次检验你业务的机会Choosing a CRM solution is also an opportunity examine your business practices 58. 许多公司把eCRM 看做是他们呼叫中心的自然扩充Many companies see eCRM as a natural extension of their call centers 59. 每一个销售商都拥有庞大而稳固的技术支持力量和能帮助安装设备的合作伙伴Each of the vendors has a large established base of supporting and partners that can assist with installations 60. 小企业也可以利用那些致力于销售自动化的网络公司的服Smaller organizations can also take advantage of the services of dot-com companies which focus on sales-force automation 1 不论你业务的规模大小，全新的电子化结算与支付方式将使你无须再打印结算清单和支付邮资，也无须再投入大量的人力处理支付过程 No matter what size your business is, emerging alternatives will save you from having to point statements, pay for postage, and dedicate large numbers of people to processing payments. 2客户可以在线审核结算清单、即刻完成转账 Customers can review statements online and transfer funds instantly. 3 该报告声称价值源于业务的改进而非成本的节约 The report states that the value comes from business improvement rather than cost savings.4 edocs 意识到此类技术具有更大的使用范围，因而避免使用EBPP 这一术语而倾向于称其为因特网结算与客户管理Recognizing the large scope of these technologies , edocs eschews the term EBPP in favor of Internet billing and customer management.5 她说出了种种理由，但没有一条令人信服 She presented a variety of reasons ,but none was convincing6 电子化结算能简化你绝大部分支付程序 You ’ll be able tostreamline most of the process by billing your customer electronically.7 EBPP 能降低你公司用于客户支持的费用 EBPP can cut down the cost of your company ’s customer support. 8 传统的兑换方式惟有通过在结算单上填塞广告而获利 Traditional billing methods present lucrative opportunities to stuffstatements with ads. 9 对客户而言，EBPP 意味着随时随地可以了解账户数据 To the customer, EBPP means access to account data at any time , from anywhere. 10 最妙的是，消费者无需再料理一大堆乱糟糟的账单 Best of all ,customer don’t have to deal with the clutter of bills. 11 需要新的搜索方法以及能够将Web 站点自动分类的软件 Newparadigms of searching are needed as well as new software that is able to categorize web sites automatically. 12 信息和数据检索技术研发的目的在于提高检索的功用和效率 The research and development in information and date retrieval is aimedat improving the effectiveness and efficiency of retrieval 13 为了得到更好的检索结果，不仅需要提高检索引擎的技术，而且需要改进用户界面 In order to review better search results, it is not only necessary to improve the search engine technology , but alsothe user interface. 14 文本信息嵌入到了特殊文件格式的二进制结构中 The textual information is embedded into the binary structure of the particularfile format. 15你这些乱糟糟的东西占用了太多的空间 Your clutter takes up far too much space. 16 它是便宜的，但在另一方面，质量很差It ’s cheap , but on the other hand , the quality is poor. 17 在网上手动分类导致极少的搜索结果 Manual process ofclassifying on the web result in very few search results. 18 那些不说英语或不以英语为本族语的人在互联网上受到很大的限制 People who do not speak English or who are non-native Englishspeakers have many disadvantages on the web . 19 按照信息的重要性进行分类也非常有必要 It is necessary to rankinformation by importance. 20 那机会太好了，不能错过 That ’s too good an opportunity to miss. 21要在电子商务新时代获得成功，企业必须最大限度地扩大雇员在电子商务活动中的参与程度 To be successful in the new age of electronic commerce, commerce , enterprises must be able to maximize the participation of their employees in e-commerce initiatives. 22愿意买该产品或服务的人越多，价格就降的越多The more people willing to buy the product or service , the further the price drops. 23 与过去两年相比，我们几年的销售额增加了一倍 Compared with last two years , we have doubled the sales figure this year. 24 各种各样规模的企业正加入到互联网经济中来，因此电子商务正迅速地改变着商业 Enterprises of all size are joining the Internet economy and thus electronic commerce is rapidly transforming《电子商务英语》同步练习策 第一、二大题 翻译5business. 25 现在出现的一个焦点领域是间接采购，它是一项与用于企业经营的货物和服务的购买关联的开支 Presently an emerging area of focus is indirect procurement , which is the spending associated with acquiring the goods and services required to run the enterprise. 26 互联网采购自动化能够减少每一订单70%的申请费用 Internet procurement automation has the potential to reduce requisition processing costs by 70% per order. 27 规模经济得到乐实现，从而降低乐产品的成本，增加了购买组织投资的整体回报率 Economies of scale are realized , enabling lower cost of goods and increasing the buying organization ’s overall return on investment . 28 个人并不是利用实物交易的惟一实体 Individuals aren ’t the only ones taking advantage of swapping. 29 我怎么也意想不到那个时候他会突然出现 I never thought that he would pop up then. 30 这不仅可以给你带来一些本不可能的新买卖，而且还有助于你生意的发展 Not only can it 31 bring new sales that you never would have had , but it helps promote your business 32所有这些趋势都毫无疑问地对电子商务市场产生着深远的影响。

自考电子商务英语2022年10月真题试题及（00888）自考电子商务英语2022年10月真题解析（00888）1.[单选题] Many people believe that one of the keys to success on the Internet is coming up with a business plane that targets a very_____market rather than a broad market.A.specificB.smallC.peculiarD.shallow2.[单选题] Being on the Web means your business will be_____to an international audience.A.invisibleB.hiddenC.happeningD.visible3.[单选题] Many sites______provide a long list of products______lump them a search button,making it difficult to find them.A.either...or...B.not only...but also...C.neither...nor...D.as well...as...4.[单选题] Write clearly and prominently all the sales and after-sales support terms so as to avoid______.A.understandingB.confusionC.businessD.discussion5.[单选题] The instances of online credit card______and hacking are increasing.A.lossB.thievesC.thefte6.[单选题] The manual process of classifying material on the Web takes_____too much time.A.upB.inC.onD.of7.[单选题] Searching by_____is the most common method of using a search engine.A.abstractB.titleC.authorD.keyword8.[单选题] As people become even______patient with messages and content they don’t want, precision targeting will even more vital.A.moreB.mostC.lessD.lest9.[单选题] A firewall______unauthorized access to your computer.A.hidesB.protectsC.blocksD.helps10.[单选题] You can use your mobile phones to_____the check, adding money to your account.A.skipB.scanC.cashD.keep11.[单选题] Passage 1Virtually all e-commerce sites accept credit cards as their primary formof payment. To accept credit card, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there’s a bit more to it than that, in essence that’s all it is—a way to take payments online.There are three basic types of payment gateways. The first is an API (Application Programming Interface), This means that the customer never sees the payment gateway Web site—your shopping cart talks to it seamlessly in the background. This is generally the best option as it’s a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettling for the customers, and you’ll probably lose a few sales. Some third-party payment gateways allow you to customize the page design.There are also integrated payment gateways. In this scenario, you don’t need a merchant account from your bank—the payment gateway does everything for you. For start-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.11、Almost all e-commerce sites accept______as their primary form of payment.A.debit cardsB.credit cardsC.moneyD.checks12.[单选题] 12、A payment gateway is simply a service which connects your Web site with the______.A.bankB.customerpanyD.world13.[单选题] 13、With a third-party payment gateway, the customer starts the checkout process______, and completes the payment on the payment gateway site.A.at the bank counterB.in the credit card accountC.on your Web siteD.through a third person14.[单选题] 14、As______does everything for you, it can be an easy for start-up business.A.the third-party payment gatewayB.the integrated payment gatewayC.the Application Programming InterfaceD.the merchant account15.[单选题] Passage 2In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may compete to be trusted. For instance, customers ordering medicines on-line may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration of they may decide that FDA’s rules are too strict and buy from Switzerland instead. Customers will still need to use their judgment. But precisely because the technology is new, electronic shippers are likely for a while to be a lot more cautious than customers of the normal sort. And the new technology will also make it easier for them to complain when a company lets them down. In this way, at least, the advent(到来，出现) of cyberspace may argue for fewer consumer protection laws, not more. 15、According to the passage, what is a valuable competitive advantage in e-commerce?A.new technologyernmentC.an honest reputationD.FDA’s rules16.[单选题] 16、We can infer from the passage that in licensing new drugs the FDA in the United States is ______.A.very quickB.very cautiousC.very slowD.rather careless17.[单选题] 17、If a customer buys something that does not meet his expectation, what is probably the advantage of dealing through e-commerce over the present normal one?A.It will be easier for him to return the goods he is not satisfied.B.It will be easier for him to attain the refund from the seller.C.It will be easier for him to get his complaints heard by other consumers.D.It will be easier for him to complain about this to the government.18.[单选题] Passage 3Wal-Mart’s online experience is proof that success in the brick and mortar world doesn’t crate corresponding success in e-commerce. Offline, Wal-Mart is a sprawling giant, the world’s largest retailer. Its US stores number 3,300 and it employs more than one million workers, which means about one out of every 300 Americans is Wal-Mart employee.Wal-Mart’s dominant place in offline retail might be expected to provideit with top dog e-commerce status. But analysts say Walmart. com is distinctly back ofthe pack in terms of total online sales. Wal-Mart’s offline retail success isn’t replicated online because, says Spieler, “that’s not where their customer base is.”She notes the typical online shopper is a very different creature than the typicalWal-Mart customer. “People who shop at Wal-Mart like to go to the store,”she says. “Wal-Mart caters more to people with large families and people who aren’t in much of a hurry.”18、What is the meaning of “brick and mortar world”?A.厂房B.瓦片和泥浆C.实体店D.网店19.[单选题] 19、“Wal-Mart’s offline retail success isn’t replicated online”means______.A.offline sales is a failureB.online sales is a failureC.online sales is more successfulD.offline sales is more successful20.[单选题] 20、According to the passage, who are probably NOT Wal-Mart’s typical customers?A.people fond of store shoppingB.people fond of online shoppingC.people with large familiesD.people with much space time going around21.[单选题] Experts suggest using a different password for every website you visit, and Changing the password every few months. It takes trouble to keep them in mind,but it’s well worth the effort. Be(21)with your passwords and make it difficult for someone to enter your accounts. The more(22)you make your password, the more difficult it is for someone else to figure(23). Use privacy setting(设置)on social websites to restrict entry into your personal information and limit the(25) of private information you share. Even seemingly innocent information you expose about yourself could be used against you. I once read about a burglary(入室盗窃).It(25)that the thieves selected that particular home by(26)a Facebook message.Information on Internet has made it easier for thieves to steal any information about you. Never(27)your full birth date. Never respond to e-mails delivering personal or financial information. Do not freely offer personal information to anyone (28)you are certain who you are dealing with. (29) the necessary (预防措施)is the best way to(30)you and your personal information stay protected.21、()A.proudB.creativeC.trueD.honest22.[单选题] 22、()A.carefulB.diligentC.elasticplex23.[单选题] 23、()A.outB.awayC.onD.in24.[单选题] 24、()A.numberB.pileC.pieceD.amount25.[单选题] 25、()A.turned inB.picked outC.turned outD.picked up26.[单选题] 26、()A.realizingB.inquiringC.readingD.revealing27.[单选题] 27、()A.requireB.revealC.resembleD.revise28.[单选题] 28、()A.sinceB.untilC.asD.when29.[单选题] 29、()A.DependingB.ReplacingC.TakingD.Liberating30.[单选题] 30、()A.ensureB.separateC.switchD.spread31.[案例题] We all know that the Internet has(31，成为)the lifeline of almost all businesses.The (32，当前的)trends show that the use of the Internet, smart phones and the (33，信心)of the people in using their credit cards online is growing exponentially.Hence, e-commerce is here to stay, and we have to (34，调整)ourselves to become smarter online buyers and (35，卖方)and web entrepreneurs.32.[案例题] 设备n.f___________________33.[案例题] 不断地经常地adv.e___________________34.[案例题] 透明的adj.t___________________35.[案例题] 问题，质疑n. /v.q___________________36.[案例题] 方面，特点n.d___________________37.[案例题] 实体n.e___________________38.[案例题] 抛弃v.r___________________39.[案例题] 上传v.u___________________40.[案例题] 有效的adj.u___________________41.[案例题] 论坛n.f___________________42.[案例题] electronic storefront43.[案例题] niche marker44.[案例题] debit card45.[案例题] snail mail46.[案例题] returns policy47.[案例题] customized software48.[案例题] shopping policy49.[案例题] twitter50.[案例题] price list51.[案例题] authentication52.[案例题] 56. risk assessment53.[案例题] CEO (chief executive officer)54.[案例题] domain name55.[案例题] web traffic flow56.[案例题] privacy57.[案例题] grocery58.[案例题] memo59.[案例题] origin60.[案例题] subject to61.[案例题] at ease62.[案例题] In addition to______(buy and sell) products, e-business may also handle other traditional business aspects.63.[案例题] The fewer clicks______(need) to order, the better.64.[案例题] If having one form of live support is good, havingmany______(choose) from is better.65.[案例题] Electronic signatures are_______(become)more acceptable in global transactions.66.[案例题] He can get help via email or a list of to frequently______(ask) questions, but he wants a live person to assist him.67.[案例题] (71 ) [（Many firms have found that attracting the college marker is not a simple task.）] (72) [（College students are somewhat of a paradox—students are easy to find but hard to reach.）] For example, (73 ) [（many college college students not be reached through traditional advertising media because they have little spare time.）] One promotion executive recommends that firms seeking this because they have little space time. One promotion executive recommends that firms seeking this market utilize on-campus advertising, promotions, magazines targeted specially to college students, and sports sponsorships.(74) [（Word-of-mouth communication among student s and displays in college stores also represent unique opportunities in this market.）] Word-of-mouth is crucial due to the close social interaction among college students.(75) [（The college store represents an important opportunity due to the homogeneous nature of the college marker:）]“The firm is guaranteed that walk-in traffic is the audience it wants to reach.”68.[案例题] 这些公司的业务重点主要是销售队伍自动化。

绝密★考试结束前全国2021年10月高等教育自学考试电子商务英语试题课程代码:00888 1.请考生按规定用笔将所有试题的答案涂㊁写在答题纸上㊂ 2.答题前,考生务必将自己的考试课程名称㊁姓名㊁准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上㊂选择题部分注意事项: 每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑㊂如需改动,用橡皮擦干净后,再选涂其他答案标号㊂不能答在试题卷上㊂一㊁单项选择题:本大题共10小题,每小题1分,共10分㊂在每小题列出的备选项中只有一项是最符合题目要求的,请将其选出㊂1. you work hard,you can undoubtedly pass this examination.A.WhatB.UnlessC.WhetherD.As long as2.He can’t finish the novel before Saturday.A.readB.readingC.to readD.being read3.Although e⁃commerce has its advantages,many problems would still to be solved.A.demandB.retainC.existD.requestanizing a whole department is his capability.A.beyondB.besideC.betweenD.without5.Legal input which can help to the rights and duties of business partners are addressed properly.A.suitB.sureC.establishD.ensure6.Social marketing has the trend of social network.A.failedB.leadC.pursuedD.followed7. are difficult to resolve because trademarks are national,not global.A.TaskB.MissionC.ConflictsD.Situation8.What does financial information include?A.Bank accounts.B.Credit card numbers.C.Passwords.D.all of the above9.I would rather early to catch the7∶00train tomorrow.A.will get upB.get upC.can get upD.got up10.The professor the people into lower,middle and upper class.A.talkedB.lookedC.classifiedD.described二㊁阅读理解:本大题共10小题,每小题2分,共20分㊂本部分有三篇短文,每篇短文后有若干问题,每个问题有四个选项,请选择一个最佳答案,将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂Passage1Alipay,or Zhifubao in Chinese,is a third⁃party mobile and online payment platform,which was established in Hangzhou,China in February2004by Alibaba Group and its founder Jack Ma. In2017,Alipay claimed it operated with more than65financial institutions including Visa and Master Card to provide payment services for Taobao and Tmall as well as more than460,000online and local Chinese businesses.QR code payment is used for local payments.Internationally,an increasing number of merchants worldwide are using Alipay to sell directly to consumers in China.It currently supports transactions in different major foreign currencies in the world.What makes Alipay so successful and popular?In addition to its convenience,security is also a core element.Alipay provides multiple security mechanisms to make sure that user’s accounts are safe.Firstly,an Alipay account requires the user to set up their own login passwords and separate payment passwords which need to be different.The user can enter the login password to five times and the payment passwords up to three times before the user is locked out of his or her account.To regain access to the account,the user must contact Alipay.Besides,a digital certificate is also installed to encrypt(加密)information sent over a network,which can prevent hackers from stealing passwords,and this can thereby enhance the security of online transactions.11.What can you infer from the second paragraph?A.Alipay is regarded as a fashion.B.Jack Ma founded Alipay.C.Alipay is popular both in China and overseas.D.Alipay is safe.12.Besides its convenience, is also a core element for Alipay.A.economyB.designC.environment protectionD.security13.The user can enter the login passwords to at most ;otherwise,the account will be locked.A.5timesB.4timesC.3timesD.6times.Passage2The problem of robocalls has got so bad that many people now refuse to pick up calls from members they don’t know.What’s worse,it is estimated that someday in the future,half of the calls we receive will have been scams(欺诈).People have realized the severity(严重性)of the problem,so they begin to support and develop all kinds of tools,Apps and approaches which can prevent scammers from getting through.Unfortunately,it’s too little and too late because by the time these solutions become widely available,scammers will have moved onto cleverer means.In the near future,it is not just the number you see on your screen will be in doubt.Soon you will even question whether the voice you hear is actually real or not.That’s because there are a number of powerful voice manipulation(处理)and automation technologies widely used by people.At this year’s I/O Conference,a company showed a new voice technology which could produce such a convincing human⁃sounding voice that it was able to speak to a receptionist and book a reservation without detection.These developments are likely to make our current problems with robocalls much worse.It is a headache of our times.A decade of data breaches(数据侵入)of personal information has led to a situation where scammers can easily learn your mother’s name and far more.With this knowledge, they can carry out individually targeted campaigns to cheat people. Therefore,how to deal with this problem is still a long way to go.14.People now refuse to pick up calls from strangers because .A.they are too busyB.they use Wechat instead of cell phonesC.their phones are damagedD.they are afraid of receiving robocalls15.Which of the following statements is not true according to the passage?A.The problem of robocalls has got so bad.B.Scammers can’t carry out individually targeted campaigns to cheat people.C.People can use lots of powerful voice manipulation and automation technologies.D.People come to know the severity of robocall scams.16.What does a headache”mean in the third paragraph?A.a difficult problem.B.an interesting task.C.a terrible diseaseD.a perfect solution.17.What is this passage mainly about?A.Convincing human⁃sounding voice.B.Robocall scamming.C.Effective telephone calls.D.A new voice technology.Passage3Logistics is a unique global pipeline”that works24hours a day,seven days a week and52 weeks a year,planning and coordinating(调节㊁配合)the transport and delivery of products and services to customers.Logistics is anything but a newborn baby.However,when it comes to modern logistics,most experts in the business consider it one of the most challenging and exciting jobs. Modern logistics is related to the effective and efficient flow of materials and information that is important to customers and clients in various sectors of the economic society,which may include the following items:packaging,warehousing,material handling,inventory,transport,forecasting, strategic planning and customer service.Another definition of logistics from the point of management is given as follows:logistic is the part of the supply chain process that plans,implements(执行)and controls the efficient,effective flow and storage of goods,service and related information from the point of consumption to meet customer’s requirements.18.Logistics can plan and coordinate .A.the advertisement of products and services to customersB.the promotion of products and services to customersC.the transport and delivery of products and services to customersD.the production of goods19.Modern logistics may include the following items EXCEPT .A.packagingB.testingC.warehousingD.material handling20.What does the passage mainly about?A.A new approach to e⁃commerce.B.The history of logistics.C.The plan for logistics.D.A brief introduction of logistics.三㊁完形填空(一):选择最佳答案完成句子:本大题共10小题,每小题1分,共10分㊂在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂ In many businesses,computers have largely replaced paperwork,because they are fast, flexible,and do not make mistakes.As one bank manager said, 21　humans,computers never have a bad day because computers are honest.”Many banks even claim(声称)　22　their transactions are untouched by human hands and therefore they are　23　from human temptation. They believe that computers have no reason　24　money.But,actually,the growing number of computer crimes　25　that computers can be used to steal in our daily life. Computer criminals don’t use guns.And even if　26　are caught,it is hard to punish them because there are no evidence(证据).A computer　27　does what it is told.For example,the head teller(出纳员)at a Salt Lake City bank once used a computer to steal more than one and a half million dollars　28　just four years,but no one found this theft because she moved the money from one account to another.When any customer whom she had robbed questioned the balance in his　29　,the teller would told him that it was just because of a computer error,then replaced the 30　money from someone else’s account.21.A.like B.dislike C.unlike D.feel like22.A.what B.that C.where D.Why23.A.safe B.far C.distract D.hear24.A.stolen B.to steal C.stole D.stealing25.A.shows B.displays C.describes D.grasps26.A.they B.you C.it D.we27.A.proudly B.simply C.confusedly D.happily28.A.by B.from C.within D.on29.A.account B.text C.message D.report30.A.public B.promising C.private D.missing非选择题部分注意事项: 用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上㊂四㊁完形填空(二):在下列课文片段中按中文意思提示填入遗漏的词:本大题共5小题,每小题1分,共5分㊂ E⁃business is not　31　(仅仅)traditional business being conducted online.　32　(许多) of the benefits of e⁃business can be　33　(保障)only with a radical rethinking of the　34　(方式)in which the organization operates.Numerous variables,such as logistics and location,must be　35　(决定)when developing the optimum e⁃business structuring plan.五㊁根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母:本大题共10小题,每小题1分,共10分㊂36.处理v. h 37.预定;保留n.r 38.垃圾邮件n.s 39.保护v.p 40.货币n.c 41.促销的adj.p 42.安装;适合v.f 43.几乎不adv.h 44.平常的;平均的a.a 45.入口;网关;途径n.g 六㊁给出下列单词或术语的汉语意义:本大题共20小题,每小题1分,共20分㊂46.economic system47.a mature market48.a famous brand49.result in50.decrease51.policy enforcement52.discuss the contract53.on the other hand54.recover the information55.private e⁃mails56.assets in cyberspace57.salespeople58.play a role inmission60.create61.translate...into62.processor63.retain clients64.overcome difficulties65.eBay’s success七㊁根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分,共5分㊂66.These are all the methods of (tradition)marketing application.67.The Internet (economic)has created many opportunities for the young people.68.There are more than100,000online (store)in this city.69. (install)a firewall can prohibit unauthorized sources from accessing all of this pertinent information.70.Social marketing has (follow)the trend of social networking.八㊁英译汉:阅读下面的短文,然后把画线的句子翻译成汉语:本大题共5小题,每小题2分,共10分㊂ (71) Daihuo”is the Chinese term for a new model of e⁃commerce which is also called e⁃commerce live streaming(电商直播).(72)On social media platforms,Internet influencers and ordinary people can sell anything to their followers,including clothes,food,beauty products and even rockets.In China,live streaming is already much more connected to e⁃commerce.First of all, (73)mobile payments are not just a payment tool but a way of life in China,which makes online purchase very easy because people can pay at any time and at any place during a live stream. Secondly,live streaming makes it possible for the buyers to communicate directly with the sellers online.(74)This is quite different from shopping from television or a traditional e⁃commerce website.For most customers who like live streaming,(75)they think that they’re seeing exactly what they’ll get.Finally,sales with heavy discount within a limited time during live⁃stream broadcasts also push buyers to make impulse purchases.九㊁汉译英:请把下面的汉语句子翻译成英语:本大题共5小题,每小题2分,共10分㊂76.不要低估关键词和高质量链接的价值㊂(underestimate)77.这是电子商务面临的最棘手的安全问题之一㊂(the most troublesome)78.在未来,电子商务公司会有更好的国际平台㊂(global platform)79.对购物者而言,这通常是最好的选择㊂(generally)80.我们将讨论商机的市场可行性㊂(feasibility)。

自考电子商务英语2022年4月真题试题及（00888）自考电子商务英语2022年4月真题解析（00888）1.[单选题] As a ______of his love, he spent all his money on a ring for her.A.evidenceB.proofC.helpD.fact2.[单选题] Investors often seem to______a school of fish, all changing direction together.A.lookpareC.equalD.resemble3.[单选题] These disadvantage can be______if you use your brain.A.encounteredB.happenedC.circumventedD.voided4.[单选题] The professor_______the people of the city into lower,middle and upper classes.A.distributedB.prescribedC.supposedD.classified5.[单选题] —Is coffee drink in China?—Yes, but not much. Most Chinese people_____tea to it.A.plantB.preferC.cheerD.incline6.[单选题] ______, Gloria started looking for work.A.All the money being spentB.All the money having been spentC.All the money spendD.Spending all the money7.[单选题] It will take you one hour and fifty minutes______the top of Mount Tai.A.reachingB.to reachC.being reachedD.having been reached8.[单选题] ______the news, Ida changed her plans.A.In hearingB.To hearC.Of hearingD.On hearing9.[单选题] Tony is talking about the friends and the food______interest him.A.whichB.whoC.thatD.as10.[单选题] I didn’t understand at first why he couldn’t pass the test, no matter_____hard he had tried.A.whenB.whereC.whatD.how11.[单选题] Passage 1Terms and Conditions of EmploymentThese terms and conditions should be read before you sign your contract. Salary: Your starting salary is: $15, 000. This is reviewed annually. Hours: work are eight hours a day. Monday through Friday. You will startwork on Feb. 21, 2022. On the first morning, report to your line manager John Knight.Health and safety: Please read the safety regulations attached. If you have any questions, contact the health and safety officer, whose name is at the top of the regulation sheet. If you have health problems, please inform the Senior Nurse, Chris Thomas. If you cannot work because of illness, please telephone the factory.Annual leave: During your first year of employment you are allowed twenty days’ leave. This should be arranged with your line manager. Overtime(加班): If you work more than forty hours a week, you will be paid at the current overtime rate. Your line manager will keep a record of the overtime you work. If you work on public holidays, you will be paid at the current rates. If you prefer, time can be taken instead of extra pay for public holidays and overtime.Clothing: The Supplies Department provides overalls (工作服). Inform Supplies of your size two days before you need them. You can also order any other equipment you need for your job from Supplies.11、According to the contract, the salary of the employee______.A.is paid weeklyB.is adjusted every quarterC.is re-examined from year to yearD.is fixed for the whole contract period12.[单选题] 12、If employees have any health problem, they should______.A.telephone the factoryrm the Senior NurseC.report to their line managerD.contact the health and safely officer13.[单选题] 13、The line manager is responsible for______.A.giving a pay raiseB.signing a contractC.arranging annual leaveD.helping with personal affairs14.[单选题] 14、If employees work on public holidays, usually they will get_______.A.extra days offB.extra moneyC.a pay raiseD.paid holidays15.[单选题] 15、When they need overalls for their job, employees should inform the Supplies Department of ______.A.the sizeB.the colorC.a pay raiseD.the quantity16.[单选题] Passage 2An ebook (also referred to at an electronic book, eBook, or e-book) is a digital version ( 版本) of a print book that you download and read. But if you want to read an ebook, you must have an Ebook Reader, which is a kind of free software used by your computer. Make sure you have installed the appropriate Reader before you download your ebook from the Internet. The software allows you to turn the words on the screen into the size you like. It also helps you turn pages and change your viewing options (计算机屏幕上的阅读选择). Ebooks are a fun alternative to regular books. You can download them to any computers and create your own library of hundreds of titles. If you load them onto your portable computer, you can take them with you when you travel. Some ebooks are even interactive! Best of all, when you order an ebook, there is no waiting and no shipping charges. The amount of time it takes to download your ebook depends on the speed of your connection and the size of your ebook.16、From this passage,we learn that an ebook______.A.can be found in any libraryB.can be read directly from the InternetC.can be read by any one who has a computerD.can be read when special software is installed17.[单选题] 17、The Ebook Reader is used for______.A.reading an ebook you’ve downloadedB.turning a print book into a digital versionC.downloading an ebook from the InternetD.copying an ebook onto a portable computer18.[单选题] 18、From this passage,we can learn that______.A.you can read an ebook on a laptop when you travelB.you can order an ekook using the Ebook ReaderC.the ebooks ordered have to be shipped to youD.it takes a lot of trouble reading an ebook19.[单选题] 19、Which of the following statements is TRUE?A.An ebook is ordered as a print book is.B.The site of the words in an ebook cannot be changed.C.The downloading time is decided by the ebook’s size.D.There is less fun reading an ebook than a print book.20.[单选题] 20、The passage is mainly about______.A.a better way to download an EbookB.a new kind of book-the EbooksC.the new version of EbooksD.the fun of reading Ebooks21.[单选题] Mobile is on the move—it’s a market twice the(21)of the Internet. Those kids I talked about earlier are connected—(22)theygo—to their network of friends and to the multimedia content they choose. (23)they’re buying.If you want to(24) on this massive new market, you should think about building a new option list—one that (25)mobile phone numbers—and look at ways to(26)your promotions to interactive text messaging. (27) way to reach mobile customers is by creating sites for cell phone web (28). There are two new top-level domains for sites with content (29) at mobile phones: . tel and . mobi. We’re still in the early days of . mobi and . tel, so take (30)and buy a couple of domain names. Then put up simple pages that look good on a small screen. This’ll tell those phone surfers you’re out there and paying attention to them—before your competition does.21、()A.shapeB.sizeC.speedD.height22.[单选题] 22、()A.whetherB.wheneverC.whereverD.whatever23.[单选题] 23、()A.ButB.BecauseC.AndD.When24.[单选题] 24、()A.get inB.get upC.take inD.take up25.[单选题] 25、()A.containB.containingC.includingD.includes26.[单选题] 26、()A.adoptB.adaptC.adjustD.adept27.[单选题] 27、()A.AB.OtherC.AnotherD.The other28.[单选题] 28、()erB.ownersC.buyersD.customers29.[单选题] 29、()A.arrivingB.arrivedC.aimingD.aimed30.[单选题] 30、()A.disadvantageB.advantageC.adventureD.advance31.[案例题] The research and development in information and data retrieval is aimed(31)improving the and efficiency of retrieval. Individual and parallel development (32)database management systems left this sector (33)a centralized vision and coordination (34) the different typesof search engines. Search engine(35) the Internet are very specific and not able to cope with multiple database formats and file types.32.[案例题] 消费者，顾客n.c_ _ _ _ _ _ _33.[案例题] 趋势，趋向，动向n.t_ _ _ _34.[案例题] 忽视，忽略v.o_ _ _ _ _ _ _ _35.[案例题] 代替品，代用品n.s_ _ _ _ _ _ _ _ _36.[案例题] 获得……的专利权v.p_ _ _ _ _37.[案例题] 帮助，援助v.a_ _ _ _ _38.[案例题] 实质，精华，精髓n.e_ _ _ _ _ _39.[案例题] 手工地，手动地adv.m_ _ _ _ _ _ _40.[案例题] 扫描，细看，细査v.s_ _ _41.[案例题] 对……估计不足，低估v.u_ _ _ _ _ _ _ _ _ _ _ _42.[案例题] PDA43.[案例题] niche market44.[案例题] head start45.[案例题] promotional mail46.[案例题] online trading system47.[案例题] inventory management48.[案例题] inventory management49.[案例题] intelligent search engines50.[案例题] standby methods51.[案例题] lose ground52.[案例题] in some cases53.[案例题] work through54.[案例题] fall into55.[案例题] top dog56.[案例题] at risk57.[案例题] subject to58.[案例题] with regard to59.[案例题] make sense60.[案例题] take time out61.[案例题] cope with62.[案例题] Minerals can be absorbed and_____(utilize) by the body in a variety of different forms.63.[案例题] George ______(dazzle) her with his knowledge of the world in 2022.64.[案例题] Do you have a_______( prefer) for sweet or spicy food?65.[案例题] Heavy fighting has been going on after the guerrillas (游击队)had______ (launch) their offensive.66.[案例题] The firm is now showing a sign of return to_______. (profitable)67.[案例题] (71)[（To some extent, the online and offline worlds may merge.）] Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-inorder service and an e-commerce-enabled website. (72)[（But often it is likely to be the website where customers will be encouraged to place their orders.）](73) [（One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer.）] So, if the lowest prices can be found on the internet and people like the service they get t why would they buy anywhere else?One reason may be convenience; another concern about fraud, which poses the biggest threat to online trade. (74) [（But as long as the internet continues to deliver price and product information quickly, cheaply and securely, e-commerce will continue to grow.）] Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. (75) [（This market has the potential to became as perfect as it gets.）]68.[案例题] 有必要按照重要性来排列信息。

第一课1.e-business process 电子商务程序2.online marketing 在线营销3.World-Wide-Web interface 万维网接口4.financial transaction 财务往来5．business model 商务模式 6.customer service 客户服务7.dispute resolution 解决争端8.customer relationship management 客户关系管理9.electronic billing and payment system 电子兑账与支付系统10.shipping document 运输单11.EDI 电子数据交换12.intranet 企业内部互联网13.extranet 企业外部互联网14.B2B 企业与企业之间15.final customer 最终用户16.customs clearance 清关17.B2C 企业与消费者之间18.credit card verification 信用卡鉴别19.market niche 市场领域20.software module 软件模块第二课1.Just-In-Time(JIT) 准时生产制；及时供应制2.bandwidth 带宽3.URL 统一资源定位器4.DigiCash 电子现金5.R&D 研究与开发6.profit/loss statement 损益账7.cash-flow 现金周转；现金流量8.balance sheet 资产负债表；资金平衡表9.tangible benefit 有形利益10.intangible benefit 无形利益11.business reengineering 业务重组12.global marketplace 全球市场13.broadband technology 宽带技术14.multi-media 多媒体15.target-market 目标市场16.on-line order 在线订购17.Web site 网站18.on-line payment 在线支付19.Web server 网络服务器20.pro forma 形式发票；估价单第三课1.business unit(BU) 经营单位2.new economy 新经济3.business process re-engineering(BPR) 过程创新/流程再造4.distribution channel 分销渠道5.end user 最终用户6.customer relationship management(CRM) 客户关系管理7.business-to-business(B2B) 企业对企业营销模式8.business-to-consumer(B2C) 企业对客户营销模式9.brick-and-mortar enterprise 实体企业10.buy-in 买进11.earnings per share 每股收益12.market share 市场份额 loss 净亏损14.strategic objective 战略目标15.discounted price 折扣价格16.planning horizon 规划周期17.enterprisewide 整个企业范围的18.return on investment 投资回报率19.market segmentation 市场分割20.channel effectiveness chart 渠道效率图1.automatic replenishment 自动再补给2.mail-order operation 通过邮购运作生意的方法3.local store pricing 当地商店定价4.apples-to-apples comparison 同类比较5.customer service 顾客服务mercial suicide 商务自杀；生意自杀7.online and offline 线上和线下/网上和网下/虚拟和现实8.timely delivery 及时的送货9.brick-and-mortar business 现实生活中的商店10.Backorder 拖欠定货；延期交货11.CEO(Chief Executive Officer) 总裁；首席执行官12.best-price guarantee 最佳价格保障13.UPS:United Parcel Service 联合包裹快递公司14.Federal Express 联邦快递公司15.profit margin 利润16.national catalog 全国的商品目录17.mail-order pricing 邮购定价18.product return 产品回转19.privacy policy 保护隐私的措施20.search engines 搜索引擎第五课1.online information 线上信息/网络信息rmation network 信息网3.site traffic 站点访问量4.growth rate 增长率5.customer base 顾客群6.product description 产品描述7.database 数据库8.return rate 退货率9.follow-up calls 售后服务电话10.sales figures 销售金额11.CyberCash 电子货币公司（网络银行）12.online venture 网络公司13.sales tax 销售税14.top seller 最畅销的货品15.cataloger 邮购商（公司）16.product line 产品系列/系列产品17.multiple servers 多个服务器18.chief technology officer(CTO) 首席技术官rmation technology(IT) 信息技术20.sales projections 销售预测第六课1.marketing 市场营销，销售2.eCRM 电子商务客户关系管理3.web technology 互联网技术4.client 顾客，客户5.customized software 按顾客要求制作的软件6.solution 解决方案7.customer information 客户信息8.field technician 实地技术人员9.automated reports 机器自动生成的报告10.customers’ buying preference 顾客的购物喜好11.IP address IP地址12.workflow 工作流程13.virtual private network(VPN) 虚拟专用网14.sales-force automation software 销售人员自动化软件15.customer support 用户支持16.frequently asked questions(FAQ) 经常提到的问题17.toll-free telephone 免费电话18.do the trick 解决问题19.real-time communication 实时交流20.one-time start-up fee 一次性启动费1.statements and payments 结算清单与支付2.e-money 电子货币3.electronic bill presentment and payment(EBPP) 电子账单付兑与支付4.transfer funds 基金转移5.customer care 客户关怀6.billing department 票据中心7.AT&T electronic statements A T&T电子结算清单8.cross-sell 交叉销售9.up-sell 上行销售10.in-house program 内部流程11.overhead 营业费用；经常费12.customer relations 客户关系13.credit card 信用卡14.cost savings 节约成本；节约费用15.individual spending habits 个人购物习惯；个人消费习惯16.Internet billing and customer management 因特网结算与客户管理17.account data 账户数据18.direct billing 直接结算19.centralized system 中央系统；集成系统20.data collection 数据收集第八课1.database management systems 数据库管理系统2.intelligent search engines 智能搜索引擎3.neural networks 神经网络4.directory 姓名地址簿；电话簿rmation retrieval 信息检索6.multilingual searches 多语言搜索7.text documents 文本文件8.particular file format 特殊文件格式9.image 图像10.database integration 数据库集成11.cross language search engine 跨语言搜索引擎12.retrieval and classification technologies 检索和分类技术13.prototype 原型14.web page 网页15.Natural Language Searches 自然语言搜索16.node 节点17.Image Search Engine 图像搜索引擎18.textual information 文本信息19.algorithm 算法20.natural language processor(NLP) 自然语言处理器第九课1.eProcurement 电子采购2.buying leverage 购买杠杆3.spending analysis 开支分析4.supply chains 供应链5.ERP software/system 企业资源管理软件/系统6.maverick purchasing 个性化购买7.purchase requisition cycle 购货请购周期8.order initialization 订单初始化9.availability check 有效性核查10.purchase order tracking 订单跟踪11.status tracking 状态跟踪12.Rogue/off-contract buying 非契约购买13.review and approval process 检查批准流程14.trending tools 流行手段15.back-end integration 后台整合16.Metcalf’s law 迈特卡尔夫定律17.Business-to-business barter 企业对企业实物交易18.approval cycle/channels 受理周期/渠道1.legal counsel 法律顾问2.legal environment 法律环境3.human resources 人力资源4.customer loyalty 客户忠诚5.domain name 域名6.enforceable transaction 可执行交易7.electronic payment 电子支付8.electronic signature 电子签名9.consumer protection law 消费者保护法10.legal issue 法律争端11.liability risk 责任风险12.online seller 在线卖方13.regulatory risk 管制风险14.data protection laws 数据保护法15.joint venture 合资企业；联合经营16.data ownership 数据库所有权17.sound clip 声音摘录18.legal intervention 司法干预rmation privacy 信息隐私20.intellectual property 智力资产第十一课1.e-commerce site 电子商务网站2.checkout process 结帐过程3.ineffective error messages 无效错误信息4.create an account 建立账户5.“Return” and “New” customer paths “老顾客”和“新顾客”通道6.online retailer 网络零售商7.out of business 破产8.holiday revenues 假日收入9.cash register 收银机10.site traffic 网络交通11.potential sales 潜在销售12.purchase attempts 购买企图13.shopping cart 购物车14.in vain 徒劳15.passive registration 被动注册16.credit card number 信用卡号码17.fix the error 更正18.shipping method 交货方式19.lost sales 未实现交易20.place an order 订购第十二课1.mobile telephony 移动电话技术2.interactive TV 交互式电视（技术）3.smart cards 智能卡，智能插件；灵便卡4.telecommunications 电信work economy 网络经济6.technology trends 技术趋势7.winners and losers 赢家和输家8.consumer market 消费者市场9.e-business space 电子商务商业空间10.virtual world 真实世界11.key issues 焦点12.first-movers 先驱者13.market share 市场份额14.maximum value 最大价值15.marketing department 营销部门16.advertising medium 广靠媒介17.cost-effective and efficient 经济实用18.value chain 价值链19.transaction platforms 交换平台20.automotive industry 汽车工业。

电子商务英语试题课程代码：00888请将答案填在答题纸相应的位置上一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。

1. The officer ________ his orders to the men by radio.A. reportedB. transmittedC. communicatedD. exchanged2. She could only see the ________of the trees.A. outlineB. generalC. edgeD. outlook3. The wording of the note ________ of several interpretations.A. permitsB. allowsC. admitsD. grants4. The business has ________ from having one office to having twelve.A. broadenedB. enlargedC. expandedD. extended5. He has an unusual ________ of life.A. conceptionB. lookC. philosophyD. science6. The plane is ________ to take off at 4.A. enlistedB. enrolledC. promptedD. scheduled7. She ________ large profits from her unique invention.A. reapedB. gatheredC. rewardedD. built8. The wreckage of the crashed plane was ________ from the ocean.A. compensatedB. retrievedC. procuredD. revived9. Teachers all ________ the student to enter the competition.A. cheeredB. animatedC. encouragedD. heartened10. The ship continued to ________ a northern course.A. chaseB. trailC. proceedD. pursue11. ________ of a newspaper nor the number of pages in an edition has ever been standardized.A. The page size is neitherB. The page size, neitherC. Neither is the page sizeD. Neither the page size12. This substance reacts ________ as fast as the other one.A. one-tenthsB. first-tenC. one-tenD. one-tenth13. It was ________ that we went camping in the mountains last week.A. such nice weatherB. too nice weatherC. so nice a weatherD. nice weather so14. I have so much work to do that a holiday for me this year is ________ .A. out of questionB. out of a questionC. out of questionsD. out of the question15. There are ________ opportunities for employment in the rural area.A. lessB. littleC. smallD. fewer16. George ________ in the school for forty years by the time he retires.A. will teachB. will have taughtC. has taughtD. will be teaching17. It was really very dangerous; you ________ him seriously.A. might have injuredB. could injureC. should have injuredD. must injure18. ________ in my present work, I would be quite willing to do what you ask me to.A. Were I not engagedB. I were not engagedC. Engaged I were notD. Were not I engaged19. The time was not far off when he ________ this decision.A. has regrettedB. had regrettedC. will regretD. would regret20. This is the hour ________ the place is always full of women and children.A. thatB. whenC. whereD. how二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。

绝密★考试结束前全国2014年4月高等教育自学考试电子商务英语试题课程代码：00888请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分注意事项：1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。

2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。

如需改动，用橡皮擦干净后，再选涂其他答案标号。

不能答在试题卷上。

一、根据句子的意思选择一个正确的答案。

（本大题共10小题，每小题1分，共10分）1. All the hotels are filled to ______.A. capacityB. strengthC. possibilityD. length2. From 1987 through 2012, about 700,000 new homes were sold in a/an______ year.A. regularB. normalC. averageD. usual3. He was ______ Number Three in the inner circle of the Government.A. classifiedB. gradedC. rankedD. leveled4. They were about to fight when their father ______.A. invadedB. participatedC. joinedD. intervened5. Time is limited. Please introduce to us the progress of your work ______.A. slowlyB. clearlyC. conciselyD. completely拥有梦想只是一种智力，实现梦想才是一种能力。

第1页（共8页）6. Although they were all worried about his safety，he insisted ______going there together with us.A. toB. onC. atD. for7. I’ll ask Mr. Smith to ring you up ______he comes back to the office.A. whenB. whereC. becauseD. although8. They regard ______as their duty to provide the best service for their customers.A. thisB. whatC. itD. that9. Not until the day before yesterday ______to give a speech at the meeting.A. he agreedB. does he agreeC. he agreesD. did he agree10. ______up at the clock on the wall，the secretary found it was already midnight.A. LookingB. LookC. To lookD. Looked二、阅读下面的短文，从A,B,C,D,四个选项中选出一个最佳答案。