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模拟题1 考博英语

模拟题1 考博英语
模拟题1 考博英语

Practice Examination 1

Part I Reading Comprehension (40 % )

Questions 1 to 4 are based on the following passage:

According to economic signaling theory,consumers may perceive the frequency with which an unfamiliar brand is advertised as a cue that the brand is of high quality. The notion that -highly advertised brands are associated with high-quality products does have some empirical support. Marquardt and McGann found that heavy advertised products did indeed rank high on certain measures of produt quality. Because large adverti.sing expenditures represent a significant investment on the part of a manufacturer,only companies that expect to recoup these costs in the long run,through consumers' repeat purchases of the product,can afford to spend such amounts.

However,two studies by Kirmani have found that although consumers initially perceive expensive advertising as a signal of high brand quality,at some level of spending the manufacturer's advertising effort may be perceived as unreasonably high,implying low manufacturer confidence in product quality.If consumers perceive excessive advertising effort as a sign of a manufacturer’s desperation,the result may be less favorable brand perceptions. In addition,a third study by Kirmani,of print advertisements,found that the use of color affected consumer conception of brand quality. Because consumers recognize that color advertisemeta are more expensive than black and white,the point at which repetition of an advertosement is perceived as excessive comes sooner for a color advertisement than for a black-and-white advertisement.

1.The primary purpose of the passage is to

A.present findings that contradict one explanation for the effects of a particular advertising practice

B.argue that theoretical explanations about the effects of a particular advertising practice are of limited value without

empirical evidence

C.discuss how and why particular advertising practices may affect consumers' perceptions

D. contrast the research methods used in two different studies of a particular advertisingpractice

2.Kirmani' s res~arch suggests which of the following regarding consumers' expectations about the quality of

advertised products?

A.Those expectations are likely to be highest if a m"anufacturer runs both black-and-white and color advertisements for

the same prodoct.

B.Those expectations can be shaped by the presence of color in an advertisement as well as by the frequency with which

an advertisement appears.

C.Those expectations are usually high for frequently advertised new brands but not for frequently advertised familiar

brands.

D.Those expectations are likely to be higher for products,whose black-and-white advertisements are often repeated than

for those whose color dvertisemens are lessoften repeated.

3.Kirmani' s third study suggests which of the following conclusions about ablack-and-white advertisement?

A.It can be repeated more frequently than a comparable colar advertisement could beforeconsumers begin to suspect

low manufacturer confidence in the quality of the advertised product.

B.It will have the greastest impact on the consumers’ perfections of the quality of theadvertised product if it appears

during periods when a color version of the same advertisement is also being used.

C.It will attract more attention from readers of the print publication in which it appears ifit is used only a few times.

D.It may be perceived by some consumers as more expensive than a comparable coloradvertisement.

4. Kirmani would be most,likely to agree with which of the following statements about consumers'

perceptions of the relationship between the frequency with which a product is advertised and the product’s quality?

A.Consumers' perceptions about the frequency with which an advertisement appears are their primary consideration

when evaluating an advertisement's claims about product quality.

B.Because most consumers do not notice the frequency of advertisement,it has little impact on most customers'

expectations regarding product quality.

C.Consumers perceive frequency of advertisement as a signal about product quality only when the advertisement is for a

product that is newly on the market.

D.The frequency of advertisement is not always perceived by consumers to indicate that manufacturers are highly

confident about their products' quality.

Questions 5 to 8 are based on the following passage:

The idea of the brain as an information processor-a machine manipulating blips of energy according to fathomable rules-has come to dominate neuroscience. However,one enemy of the brain-as-computer metaphor is John R. Searle,a philosopher who argues that since computers simply follow algorithms,they cannot deal with important aspects of human thought such as meaning and content. Computers are syntactic,rather than semantic,creatures. People,on the other hand,understand meaning? because they have somethin g Searle obscurely calls the causal powers of the brain.

Yet how would a brain work if not by reducing what it learns about the world to information-some kind of code that can be transmitted from neuron to neuron? What else could meaning and content be?If the code can be cracked,a computer should be able to simulate it,at least in principle. But even if a computer could simulate the workings of the mind,Searle would claim that the machine would not really be thinking; it would just be acting as if it were. His argument proceeds thus: if a computer were used to simulate a stomach,with the stomach's churnings faithfully reproached on a video screen,the machine would not be digesting real food.It would just be blindly manipulating the symbols that generate the visual display.

Suppose,though,that a stomach were simulated using plastic tubes,a motor to do the churning,a supply of digestive juices,and a timing wechanism.If food went in one end of the device,what came out the other end would surely be digested food. Brains,unlike stomachs,are information processors, and if one information processor were made to simulate another information processor, it is hard to see how one and not the other could be said to think. Simulated thoughts and real thoughts are made of the same element: information. The representations of the world that humans carry around in their heads are already simulations. To accept Searle’s argument,one would have to deny the most fundamental notion in psychology and neuroscience: that brains work by processing information.

5. The main purpose of the passage is to

A. propose an experiment

B. analyze a function

C. refute an argument

D. explain a contradiction

6. Which of the following is most consistent with Searle's reasoning as presented in the passage?

A. Meaning and content cannot be reduced to algorithms.

B. Theprocess of digestion can be simulated mechanically,but not on a computer.

C. Simulated thaughs and real thaughts are essentially similar because they are compased primarily af infarmatian.-

D. A camputer can use “causal pawers”similar to. thase af the human brain when pracessing infarmatian.

7. It can be inferred that the authar af the passage believes that Searle's argument is flawedby. its failure to.

A. distinguish between syntactic and semantic aperatians

B. explain adequately haw peaple,unlike camputers,are able to. understand meaning

C. pravide can crete examples illustrating its claims abaut thinking

D. understand haw camputers use algarithms to. pracess information

8. It can be inferred fram the passage that the authar would agree with Searle on which of the following points?

A. Computers aperate by following algarithms.

B.The human brain can never fully understand its own functions.

C. The camparisan af the brain to. a machine is overtly simplistic.

D. The mast accurate madels af physical processes are computer simulatians.

Questions 9 to 12 are based on the following passage:

Women's grassroots activism and there vision of a new civic cansciausness lay at the heart af sacial refarm in the United States throughout the Pragressive Era" the periad b etween the depression af 1893 and America’s entry into. the Secand WarId? War. Though largely disenfranchised except for school elections, white middle-class wamen refarmers won a variety of victaries,natablyin the improvement of conditions especially for wamen and ehildren.Iranically, though, child labor legislatian pitted wamen of different classes against one another. To the reformers,child labor and industrial homework were equally inhumane practices that should be autlawed,but,as a number af women historians have recently observed, working-class mather did nat always share this view. Given the precarious finances of working-class families and the necessity af paoling the wages af as many family members as possible,working-class families viewedthe passage andenforcement of stringent child labar statutes as a persanal economic disaster and made strenuaus effarts to. circumvent child labar laws. Yet refarmers rarely understoodthis resistance in terms af the desperate ecanamic situatian af working-class families,interpreting it instead as evidence af paar parenting. This is not to dispute wamen reformers' perceptian af child labor as a terribly explaitative practice,but their understanding of child labar and their legislative salutians far ending it failed to take account of the econamic needs of working-class families.

9. The primary purpase af the passage is to

A.explain why women reformers of the Progressive Era failed to achieve their goals

B.discuss the origins of child labor laws in the late nineteenth and early twentieth centunes

https://www.doczj.com/doc/7e3790709.html,pare the living conditions of working-class and middle-class women in the Progressive Era

D. discuss an oversight on the part of women refomers of the Progressive Era

10. The view mentioned in the fourt4 sentence of the passage refers to which of the following?

A. Some working-class mothers' resistance to the enforcement of child labor laws.

B. Reformers' belief that child labor and industrial homeworkshould be abolished.

C. Reformers' opinions about how working-class families raised their children.

D. Certain women historians' observation that there was a lack of concensus between women of different classes on the

issue of child labor anf industrial homework.

11. The author of the passage asserts which of the following about women reformers who tried to abolish child labor?

A. They alienated working-class mothers by attempting to enlist them in agitating for progressIve causes.

B.They underestimated the prevalence of child labor among the working classes.

C.They were correct in their convictiion child labor was deplorable but shortsighted about the impact of child labor

legislation on working-class families.

D.They were aggressive in their attempts to enforce child labor legislation but were unable to prevent working!-class

families from circumventing it.

12. According to the passage,one of the most striking achievements of white middle-class women reformers during the Progressive Era was .

A. gaining the right to vote in school elections

B. mobilizing working class women in the fight against child labor

C. uniting women of different classes in grassroots activism

D. improving women’s and children's working conditions

Questions 13 to 16 are based on the following passage:

A recent study has provided clues to predator-prey dynamics in the late Pleistocene era. Researchers compared the number of tooth fractures in present carnivores with tooth fractures in carnivores that lived 36,000 to 10,000 years ago and that were preserved in the Rancho La Brea tar pits in Los Angeles. The breakage frequencies in the extinct species were strikingly higher than those in the present-day species.

In considering possible explanations for this finding,the researchers dismissed demographic bias because older individuals were. not overrepresented in the fossil samples.They rejected preservational bias because a total absence of breakage in two extinct species demonstrated that the fractures were not the result of abrasion with the pits. They ruled out local bias because breakage data obtained from other Pleistocene sites were similar to the La Brea data. The explanation they consider most plausible is behavioral differences between extinct and presen-day? carnivores-in particular,more contact between the teeth of predators and the bones of prey due to more thorough consumption of carcasses by the extinct species. Such thorough carcass consumption implies to the researchers either that prey availability was low,at least seasonally,or that there was intense competition over kills and a high rate of carcass theft due to relatively high predator densities.

13. The primary purpose of the passage is to .

A. present several explanations for a well-known fact

B. suggest alternative methods for resolving a debate

C. argue in favor of a controversial theory

D. discuss the implications of a research finding

14. According to the passage,compared with Plesitoc ene carnivores in other areasPleistocene carnivores in the La Brea area .

A. included the same species,in approxmately the same proportions

B. had a similar frequency of tooth fractures

C. populated the La Brea area more densely

D. consumed their prey more thoreoughly

15. The researchers' conclusion concerning the absence of demographic bias would be mostseriously undermined if it were found that

A. the older an individual carnivore is, the more likely it is to have a large number of tooth fractures

B. the average age at death of a present-day carnivore is greater than was the average age

at the death of a Plesitocene carnivore

C. in Pleistocene carniore species,older individuals consumed carcasses as thoroughly as did younger individuals

D. the methods used to determine animals ' ages in fossil samples tend to misidentify many older individuals as younger individuals

16. According to the passage,if the researchers had NOT found that two extinct carnivore species were free of tooth breakage,the researchers would have concluded that.

A. the difference in breakage frequencies could have been the result of damage to the fossil remains in the La Brea pits

B. the fossils in the other Pleistocene sites could have higher breakage frequencies thando the fossils in the La Brea

pits

C. Pleistocene carnivore species probably behaved ver¥ similarly to one another with respect to consumption of

carcasses

D. all Pleistocene carnivore species differed behaviorally from present-day carnivore specles

Questions 17 to 20 are based on the following passage:

Traditionally,the first firm to commercialize a new technology has benefited from the

unique opportunity to shape product definitions,forcing followers to adapt to a standard or

invest in an unproven alternative. Today,however,the largest payoffs may go to

companies that lead in developing integrated approaches for successful mass production and

distribution.

Producers of the Beta format for videocassette recorders (VCRs), for example,were

first to develop the VCR commercially in 1975,but producers of the rival VSH ( Video

Home System) format proved to be more successful at forming strategic alliances with other

producers and distributors to manufacture and market their VCR format. Seeking to

maintain exclusive control over VCR distribution, Beta producers were reluctant to form

such? alliances and eventually lost ground to VHS in the competition for the global VCR

market.

Despite Beta's substantial technological head start and the factthat VHS was neither

technically better nor cheaper than Beta, developers of VHS quickly turned a slight early

lead in sales intoa dominant position. Strategic alignments with producers of prerecorded

tapes were more available in VHS format further expanded VHS's share of the market. By

the end of the 1980s,Beta was no longer in production.

1 7. The passage is primarily concerned with.

A. evaluating two comteting technologies

B. tracing the impact of a new technology by narrating a sequence of events

C. reinterpreting an event from contemporary business history

D. illustrating a business strategy by means of a case history

18. According to the passage,consumers began to develop a preference for VCRs in the VHS format because they believed .

A. VCRs in the VHS format were technically better than competing format VCRs

B. VCRs in the VHS format were less expensive than competing format VCRs

C. VHS was the first standard. format for VCRs

D. VHS prerecorded videotapes were more available than those in Beta format

19. According to the passage,today' s successful firms,unlike successful firms in the past,may earn the greatest profits by.

A. investing in research to produce cheaper versions of existing technology

B. being the first to market a competing technology

C. adapting rapidly to a technological standard previously set by a competing firm

D. emphasizing the development of methods for the mass production and distribution of a new technology

20. Which of the following best describes the relation of the first paragraph to the whole passage?

A. It makes a general observation to be exemplified.

B. It outlines a process to be analyzed.

C. It poses a question to be answered.

D. It advances an argument to be disputed.

Part II English-ChineseTranslation (20 % )

21.Archaeology as a profession faces two major problems. First,it is the poorest of the poor. Only paltry sums are available for excavating and even less is available for publishing the results and preserving the sites once excavated. Yet archaeologists deal with priceless objects every day. Second,there is the problem of illegal excavation,resulting in museum-quality pieces being sold to the highest bidder.

22.I would like to make an outrageous suggestion that would at one stroke provide funds for archaeology and reduce the amount of illegal digging. I would propose that scientific archaeological expeditions and government authorities sell excavated artifacts on the??n market. Such sales would provide substantial funds for the excavation and preservation of archaeological sites and the publication of results. At the same time,they would break the illegal excavator’s grip on the market,thereby decreasing the inducement to engage in illegal activities.

23. You might object that professionals excavate to acquire knowledge,not money.Morreover, ancient artifcacts are part of our global cultural heritage,which should be available for all to appreciate,not sold to the highest bidder. I agree. Sell nothing that has unique artistic merit or scientific value. But,you might reply,everything that comes out of the ground has scientific value. Here we part company. Theoretically,you may be correct in claiming that every artifact has potential scientific value. Practically,you are wrong.

I refer to the thousands of pottery vessels and ancient lamps that are essentially duplicates of one another. In one small excavation in Cyprus,archaeologists recently uncovered 2,000 virtually indistinguishable small jugs ina single courtyard. Even precious seal impressions known as I' melekh handles have been found in abundance-more than 4,000examples so far.

The basements of museums are simply not large enough to store the artifacts that are likely to be discovered in the future. There is not enough money even to catalog the finds; as a result,they cannot be found again and become as inaccessible as if they had never been discovered. Indeed,with the help of a computer,sold artifacts could be more accessible than are the pieces stored in bulging museum basements. Prior to sale,each could be photographed and the list of the purchasers could be maintained on the computer. A purchaser could even be required to agree to return the piece if it should become needed for scientific purposes.

24.It would be unrealistic to suggest that illegal digging would stop if artifacts were sold on the open market. But the demand for the clandestine product would be substantially reduced. Who would want an unmarked pot when another w θ、ble whose provenance was known,and that was dated stratigraphically by the,1Onal archaeologist who excavated it?

Part III Chinese-English Translation (20%)

历史的重要原则就是变革。在彻底改变现状的新事件和新观点产生之前,历史为过去的信友提供文件证据。作为一个物种,我们人类有能力使自己形成个性的智力和自由意志。作为个体,我们在自己的兴趣和好恶等的基础之上确立一种个性。作为一个物种,我们确立一种构成所有个性总和的共性。作为个体,作为社会成员,我们扮演的两种角色之间有什么样的联系?它与能力、权力和个体对所谓的“共同意志”的服从有关。

在17世纪,社会契约理论(至少在理论上)有助于解释个体怎样最终服从现代国家这样的权力机构。这些社会契约理论家当中最重要的一位是约翰?洛克(J ohn Locke),他仿效更早的理论家托马斯·霍布斯(Thomas Hobbes)并假设有一种所有的人都身处

其中的原始状况,该状况被称为“自然状态”。在原始状况中,没有集体的力量,只有分散的个体,他们有绝对的自由做他们认为合适的任何事情。自然状态要受到全能的造物主制定的“自然法则”的指导,其内容是个体不应该侵犯他人的天赋人权一一生命、自由和财产。然而,天赋人权很难得到保障,因为在自然状态中,没有起控制作用的约束力。因此,强者很容易剥削弱者,这就导致了社会契约的产生。据此,一群人可以团结起来并同意放弃他们个人的部分权力以寻求集体,即国家的保护。国家成为行政、立法和司法方面的权力机构,保护正义和天赋人权。

Part IV Writing (20 %)

Directions: In this part,you are required to write a composition entitled Why People Write

Research Papers. You should use your own ideas,knowledge and experience and support

your arguments with examples and relevant evidence. Write at least 200 words.

Part]I English...Chinese Translation

21.考古学行业面临两大问题:首先,该行业最穷。用于发掘的费用很少,用于发表考古学成果、保护曾经发掘过的遗址的费用就更少了,而考古学家每天都同无价之宝打交道。其次,非法发掘导致能够进博物馆的宝物被出售给出价最高的人。

22.我想提出一个惊人的建议,这个建议一下子就能为考古学筹集资金并减少非法发掘的发案率。我提议:科学考古队和政府机构在公开市场上出售人工制品。这些销售行为能为发掘并保护考古学遗址、发表考古学成果筹措大量的资金。与此同时,这些销售行为会削弱非法发掘者对市场的控制,因此减轻从事非法活动的诱惑力。

23.你也许会提出异议:专业人员发掘是为了获取知识而不是金钱。此外,古代人工制品是全球文化遗产的组成部分,它们应让所有的人欣赏,而不应该卖给出价最高的人,我同意这种观点。不要出售特别有艺术或科学价值的东西。在这一点上,我们存在分歧。从理论上讲,宣称每件人工制品有潜在的科学价值也许是正确的。实际上,你错了。

24.指出只要人工制品在公开的市场上出售,非法发掘的行为就会停止的观点是不切实际的;但私下交易的产品的需求量会大为减少。可以买到渊源很清楚、专业的考古学家发掘的、根据地层学标注年代的锅,谁还会要没有特色的锅呢?

PartDr Chinese

The central tenet of history is change. History is the documentation of how things were; before new events and ideas emerged to revolutionize the status quo. As a species,we homo sapiens are equipped with faculties of intelligence and free will that allow us to develop an individual identity. As individuals,we establish an individual identity based on our interests,likes,dislikes,etc. As a species,we establish a collective identity that is the aggregate of all individual identities. What is the link between these two roles that we play,as individuals and as a collective member of society?It has to do with power,authority,and the subjugation of the individual will to what has been called “the general will”.

In the 17th century,the emergence of social contract theory helped to explain (at least in a theoretical way) how individuals came to live under an authority such as the modern state. One of the most important of these social contract theorists,John Locke,took a cue from the earlier theorist Thomas Hobbes and postulated that there was an original condition,in which all humans once existed,called the "state of nature". In the state of nature,there was no collective power,but only scattered individuals,who had abosolute freedom to do whatever they saw fit. The stat~ of nature was to be governed by "the law of nature",ordained by an omnipotent creator,that individuals should not infringe upon the natural rights of others,specifically their life,liberty or property. How ever, there was no guarantee of this,for in the state of nature there is no controlling force of restraint,and the most powerful could easily exploit the weak. This led to the creation of a social contract,whereby a group of individuals banded together and agreed to give up some of their individual power in order to gain protection fromtheir collectivity,the state,which would act as an executive,legislative and judicial authority,to preserve justice and natural rights.

Part N Writing

Why People Write Research Papers

It is knOwn to all that people have their motives to do anything. Those who writeresearch papers surely have their own motives. According to my empirical research,people who write research papers can be categorized into the following types: First,people write research papers to share with others thier research findings or their viewpoints on natural,social,economic phenomena,etc.

Second,quite anumber of people write research papers to satisfy the needs of their work and studies. For example, a candidate for a master's degree or a doctor's degree have to publish at least two influential research papers in core

journals before getting his or her academic degree. An associate professor wishing to be promoted to a full professor has to publish five research papers in core journals before being promoted to one.

As for me,I write research papers for neither fame nor social status or academic status. I do it merely for readers. By writing research papers,I can display my research findings or academic viewpoints in front of readers. My viewpoints can give rise to readers' deep thought whether they are right or wrong.

Besides,I can exchange my viewpoints with readers having read my papers. In this way,I can make many friends in the academic community,who will be a great help to my writing and teaching career.

(完整版)复旦大学2015年考博英语试题回忆版整理

2015年考博 单选: 有少部分原题(出自曾建彬《研究生英语》《研究生高级英语》) 阅读理解: 第一篇:Education is one of the key words of our time. A man without an education, most of us believe, is an unfortunate victim of adverse circumstances, deprived of one of the greatest twentieth-century opportunities. Convinced of the importance of education, modern states "invest" in institutions of learning to get back "interest" in the form. of a large group of enlightened young men and women who are potential leaders. Education, with its cycles of instruction so carefully worked out, punctuated by textbooks—that purchasable wells of wisdom—what would civilization be like without its benefits? So much is certain: that we would have doctors and preachers, lawyers and defendants, marriages and births—but our spiritual outlook would be different. We would lay less stress on "facts and figures" and more on a good memory, on applied psychology, and the capacity of a man is to get along with his fellow-citizens. If our educational system were fashioned after its bookless past we would have the most democratic form. of "college" imaginable. Among tribal people all knowledge inherited by tradition is shared by all; it is taught to every member of the tribe so that in this respect every- body is equipped for life. It is the ideal condition of the "equal start" which only our most progressive forms of modern education try to regain. In primitive cultures the obligation to seek and to receive the traditional instruction is binding to all. There are no "illiterates"—if the term can be applied to peoples without a script—while our own compulsory school attendance became law in Germany in 1642, in France in 1806, and in England in 1876, and is still non-existent in a number of "civilized" nations. This shows how long it was before we deemed it necessary to make sure that all our children could share in the knowledge accumulated by the "happy few" during the past centuries. Education in the wilderness is not a matter of monetary means. All are entitled to an equal start. There is none of the hurry, which, in our society, often hampers the full development of a growing personality. There, a child grows up under the ever-present attention of his parents' and therefore the jungles and the savannahs know of no "juvenile delinquency". No necessity of making a living away from home results in neglect of children, and no father is confronted with his inability to "buy" an education for his child. (选自新概念) 第二篇:关于在Internet site上挂条幅广告销售商品的。第一题问:文章开头是什么意思,我选择了,和传统广告一样,互联网广告也是为了促使消费者冲动消费。有一题问:下列哪些选项作者没提及:我选了传统广告在较长的竞争中必然会战胜网络广告方式。有一题关于互联网广告的:我选择了需要做些change来保持他的竞争性什么的。最后一题问作者对互联网广告的态度:uncertain,objective,X,X.另两个记不清了,我选的客观的。 第三篇:关于脸书,推特等这些网络平台火的原因,强调以前的网络平台web1.只是让你看别人提供的content,而web 2.如这些社交平台是让你能跟别人交流自己creat content,而不是enjoy 别人提供的content.一题问:Myspace社交平台火的原因:我选了有content的那个选项。有题问下面哪个选项作者没提及:我选了大家怀念web1.那个选项。 第3篇This reading comprehension focuses on social networks. It's followed by key vocabulary

初三英语模拟试题一

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