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口译UNIT8第八单元教案五篇范文第一篇：口译UNIT 8 第八单元教案UNIT 8 第八单元Interpreting Numeration数字口译Unit Objective(单元目标)After reading this unit you should☆ understand the difference between Chinese and English numerations.☆ master the stenography of figures or numbers.☆ master the skill of figure switching.Warm-up(准备)Two students are ordered to sit at the Interpreting Desk or Booth, acting as interpretors of the class.Their performance is evaluated and graded by instructor.Theory of Interpretation VIII(口译理论八)Instructor is to explain the First part, “Reading Prelude” of Unit 8 of the textbook.Students have been asked to read this part before the class.数字口译：一、中英两种语言在数字表达上的差异：数字位数表达的不同数字倍数表达的不同数字单位表达的不同二、数字的记录：缩略语记录法填空记录法分节号记录法三、多位整数的翻译利用小数点数字单位的缩略语四、倍数的翻译五、概数的翻译Explanations:掌握记录方法：采用自己熟悉的分节方式将转折数字记录下来，比如用’表示thousand，’’表示million，b表示billion, t表示trillion,或用“—”表示“000”等等(3,000,000可记录成“3 ——”或者“3，”).原则就是要方便并且不容易混淆。
高口口译E-C Unit8. Advertising and Promoting广告促销Passage 1By going online, componies can communicate instantly and directly with prospective customers.Promotion on the World Wide Web includes advert ising, sponsorship and and sales promotions like sweepstakes, contests, coupons and rebates. Last year saw the world wide web advertising rev enues top 1,2 Billion Dollars. Effective online marketers dont merely tra nsfer hard-copy ads to the cyberspace. Successful sites blend promotion al and non-promotional information indirectly delivering advertising mess ages. To encourage the visit to the websites and to create and cultivate the customer loyalty, the companies change the informaitons frequently and provide many opportunities for interaction.communicate instantly and directly with prospective customers 直接迅速地和潜在客户交流prospective customers潜在客户点World Wide Web 万维网Sales promotion sweepstake/Contest/Cou pon/Rebate/Discount促销有奖销售／奖券／打折cultivate customers loyalty 培养顾客忠实度provide opportunities for in teraction 提供互动的机会To encourage the visit to sites 提高网站点击率Passage 2Since the main purpose of advertising is to sell goods.the advertiser is n ot always looking out for the best interest of consumers Some advertisin g is deliberately tricky, so that it really is cheating the public, such as a ctors dressed as docters promoting health products. Consumers often bu y on impulse, without planning ahead . They always buy sth they dont n eed, or choose according to the brand name and do not get the best b uy for their money. It costs money to advertise,The consumers pay for t he television programs every time they buy a product they see advertise d.The cost of advertising a product is added to the cost to the consume rs.the main purpose of... ．．．的主要目的是look out for the best interest s of... 为．．．寻求最大利益be deliberately tricky 故意耍花招cheat the public 欺骗大众buy on impulse/do sth on impulse一时冲动．．．withtout planning ahead 没有事现计划choose according to the brand n ame成本根据品牌选择P3Until the late 1940s, when TV began finding its way into american hous holds, companies relied mainly on pront and radio to promote their prod ucts and services. The advent of Television brought about a revolution in products and services.Today, internet is transforming the way of promotion. In any case, the main purpose of advertising is to sell goods.It mea ns advertisers will try to make you want everything, his everyting, wheth er you virtually need it or not.In other words, they try to creat a demand for their products.So dont bur sth if you dont know them before. Let's s ee how advertisers try to reach the teenage consumers.Teenagers are interested in how much an item costs. They are intereste d in whether they are getting solid value for their dollars. They desire to know what service they can expect after buying a product. Advertisers will let them knoww.Probaboly the most effective appeal to the teenagers are the appeal to t heir emotions. Sales of cosmetics on teenagers approaches 1 Billion Do llar each year. Love and fear are important emotions,Dating are very imp ortant for teenagers. So they hacve to smell sweet, have to hide any ski n blemishes and keep their hair looking definitely right. And advertismne nts will show you using a particular hair spray to make the boys and th e girls more attractive to each other.Ads promise to increase the sex appeal by using a certain product are common. Nearly every advertisement can use this appeal. Ads will tell y ou, you will become more attractive ,if you eat, chew, drink, wear or use one of those hundreds of different products. Of course, some ads will warn of bad breath, perspiration stains or body ordor.Advertisers will also appeal to teenagers desire to conform.Young people tend to think of themselves as individuals that do their own things, but its only partly true.Look around your classroom. notice the hair style and the clothing your classmates are wearing . Chances are there are more things you have in common with each other than you care to admit.In addition, advertisers appeal to the desire for health and prestiges, the desire to be in style, for pride, to envy and even jealousy. Teenagers, just like all other consumers, are influenced by a certain bra ndname.Advertisers try to get teenagersused to a brand, because they k now later they will stick to a brand. Therefore, commercials will repeat o ver and over again,then we will know them by heart. Slick advertising sl ogans pop into our minds when we reach for a product. Advertisers alw ays stay with a radio or tv star, so that the teenagers will associate a b rand with a famous person. Since teenagers will spend a lot of time list ening radio, watching TV and browsing internet, this form of advertising i s important. You are probably womdering , at this point, whether advertis ing is good or bad. Actually, it's a little of both, but decide for yourself.begin finding its way into ...开始进入the advent of sth．．．的面世／诞生bring about a revolution / transform sth带来一场革命appeal to sb 吸引某人be partly/largely determined by ...部分由．．．决定the most effective appeal to sb性对．．．最有力的吸引sales of cosmetics on sb approaches...化妆品的消费量达到．．．smell sweet, hide skin blemihses,keep hair looking rightincreas sex appeal 增加性感魅力warn sb of sth bad breath /perspiration stains /body odor避免口臭，汗渍，体臭appeal to the desire to conform desire to conform 满足从众心理从众心理desire for health/prestige desire to be in style渴望健康／名望／紧追时尚stick to a brand坚持用一个品牌repeat over and over again 一再重复slick advertising slogans 简洁有力的广告语pop into minds 文字涌现在脑海中标题广告advertising banner广告传真adfax广告设计advertising design广告效果advertising effectiveness广告邮件advertising mail广告战advertising campaign经纪业务brokerage礼券gift certificate/coupon品牌认同brand recognition提高访问率increase site visits展销promotion selling by display推销费用promotion expenses推销津贴promotion allowances推销渠道promotion channels推销宣传品promotional literature推销政策promotion policy网上促销宣传Internet promotion营销组合marketing mix有销路的市场promising market当地的商业电话号码(黄页) yellow pages电话簿上私人电话部分white pages规定的价格最低标准establish a price floor归口管理centralized management of specialized departments产品与促销的巧妙结合 a subtle mix of products and promotion在有利可图的市场做广告advertise in niche markets有针对性的把有关资料发送给专门顾客target their messages to their speci alized audiences对受众进行衡量与跟踪的技术technologies to enhance audience measurem ent and tracking把网上促销作为媒体宣传方式的补充use the Internet as a supplement to o ther advertising media。
商务英语unit8译⽂及答案参考译⽂Text A 这个选择适合你吗？吉姆和鲍伯在同⼀天开始为⼤陆企业⼯作，两⼈都是22岁并且毕业于同所⼤学获市场营销学位。
除了这些外两⼈很少有共同之处，吉姆性格内向，羞涩保守，⽽鲍伯性格外向，爱好交际。
数年来，吉姆发觉难以喜欢上这种总是与⼈打交道的⼯作，于是更换了⼯作并且再也没有过这份⼯作的念头。
鲍伯则⼀直呆在那个岗位直到他被提拔为市场部经理。
对于他来说，这种⼯作很有趣且具挑战性。
为什么市场营销的职业对于⼀些⼈来说是好的选择但对于有些⼈却不是呢？你曾经想过要选择什么样的职业吗？什么是职业？职业的概念有很多含义。
流⾏的含义是指⼀个⼈在选择⼯作时可能都会有向更⾼层次发展的想法，⽐如说挣更多的钱，承担更多的职责，获取更⾼的地位、名望和权⼒。
这个定义强调了⼀个⼈的职业在⼈的⼀⽣中占有着重要的作⽤。
怎样选择⼀门职业是⼀个不可轻视的重⼤决定，⽽这个问题也真正令⼈困惑不已。
吉姆就是⼀个很好的例⼦，他和鲍伯背景相同，为何他就不能卖出更多的产品呢？在选择职业时应该考虑⼏个因素，包括你的技能，兴趣，个⼈价值等等，这些对你的职业选择有很⼤的影响。
以下就是经常考虑的⼏个因素：技能确定⼀个⼈具有什么样的技能对于职业选择⾮常重要。
单纯地只是因为喜欢某个职业⽽不喜欢另⼀个职业来择业是远远不够的，⼀个⼈必须具备或能够开发其开展⼯作所需的技能。
是否他或她具备成为科学家，医师或⽣物学家的技能对于选择某个特定的职业发挥着重要的作⽤。
例如，你是善于解决复杂的技术问题，还是善于计划怎样实施某个项⽬抑或在培训他⼈时，你最拿⼿？这给了你⼀个提⽰：在你的职业⽣涯中你想使⽤哪些技能。
因此检查你的技能将有助于你了解哪种⼯作你最擅长，哪种技能你最在⾏。
兴趣⼯作的动机来源于兴趣。
常常你的兴趣会引导你去从事⼀份你喜欢的⼯作。
我们难以想象如果我们的⼯作和我们的兴趣完全不相配，那或许是⼀种痛苦。
⼈们在谋⽣的同时也在创造⽣活。
Unit 8EDWARD GREEN: Phil, thanks for coming.爱德华．格林：菲尔，谢谢你的来访。
EDWARD GREEN: Phil, thanks for coming.爱德华．格林：菲尔，谢谢你的来访。
PHIL WA TSON: I' m sorry I' m late.菲尔．沃森：对不起，我迟到了。
PHIL WA TSON: I' m sorry I' m late.菲尔．沃森：对不起，我迟到了。
EDWARD GREEN: No problem.爱德华．格林：没关系。
EDWARD GREEN: No problem.爱德华．格林：没关系。
PHIL WA TSON: The traffic was very bad.菲尔．沃森：交通太糟糕了。
PHIL WA TSON: The traffic was very bad.菲尔．沃森：交通太糟糕了。
EDWARD GREEN: Y ou have been here before, haven' t you?爱德华．格林：你以前来过，对吧?EDWARD GREEN: Y ou have been here before, haven' t you?爱德华．格林：你以前来过，对吧?PHIL WA TSON: Once. A very short visit to Don Bradley' s office.菲尔．沃森：来过一次。
就用很短的时间参观了一下堂．布拉德利的办公室。
EDWARD GREEN: Perhaps I could show you around after the meeting.爱德华．格林：或许会后我可以带你四处看看。
EDWARD GREEN: Perhaps I could show you around after the meeting.爱德华．格林：或许会后我可以带你四处看看。
