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Unit 9II. /P155A1服务理念2质量方针3企业精神4经营宗旨5战略主题6以市场为主导的服务7文化冲突8文化事业9民间文化10 都市文化B1 value2 innovation for comprtitiveness3 core concept4 pursue excellence5 challenge ourselve6 enterprise’s identification7 social relationship 8 teamwork spirit9 reasonable price 10 speedy serviceIIIA1拥有企业文化的企业，员工具有想象力和创造力，从不畏惧冒险。
2 ABC公司通过世界各地的机构长期引导慈善事业，这是公司的传统。
3 ABC公司的员工认真对待自己对于生活和工作所在的社区应承担的义务。
4 企业文化是由勇于创新的员工组成的，他们敢于挑战现有的工作方式，并提出有利于全社会的新观点和新解决方案。
5 我们与公司的总体方向和目标保持一致。
B1 enterprise culture helped the transformation of our company from one based on manufacturing to a post-industrial company based on service.2 to stimulate our employmees,serve our customers and creat a bright future,we build a distinctive culture of ABC and promote four core values base on it.3 we understand the real potential of these core value,as it help us bring happiness and quality to the life of our clients.4 we are on the cutting-edge od our field,as we initiate innovative proposals and seek innovating solution in our work.5 our enterprise value: create more value to the enterprise and the society continuously.TEXT A /P157Ever since its establishment in 1984, rainbow has develop from a single store into the leading chain enterprise in shenzhen’s retailing industry. Now rainbow is in the top 100 of retailing giants in China. In its 20 years of development ,rainbow has won the trust from the government,business partners,suppliers and customers,by maintaining its corporate philiosophy of “Authenticity,in tegrity,Enthusiasm and C rediblity ’’. It has attained the support from the society and achieved excellcent eonomic effects and social effects.Thought its scientific management technique and professional operrative style ,Rainbow made a great-leap-forward development and achieved a splendid result .The annual sales steadily grew from RMB 323 million yuan to RMB 2.82 billion yuan .Rainbow has expended its business to new areas ;Nanchang,Xiamen,Dongguan and Huizhou.By now,the total of rainbow chain sore is seventeen.Rianbow formulated its management guideline of “Quality Frist,Customer Uppermost”. It has been providing various kinds of high quality commodities with reasonable price, and convenient services. Moreover ,it abides by the enterprise philosophy that “Authenticity,Integrity,Enthusiasm and Credibility”are the most important values. Rainbow strictly implements quality policies. Thers policies guarantee that commodities are at genuinely fair prices in abundant variety and the shopping environment is clean,brightly illuminated, safe and comfortabale. Moeover ,the policies ensure warm and sincere service at the customers’ convenience. We have always been providing satisfactory commodities and services to our customers.Text BA 杰克。
