2019-2020学年人教版高中英语选修九学案讲义：Unit 5 Inside advertising-语法篇(教师版)

Unit 5 Inside Advertising本单元的中心话题是广告, 主要内容涉及什么是广告、如何制作有效的广告、广告的效果、广告的语言特点等。

本单元的语言技能和语言知识也都是围绕这个话题设计。

本单元涉及的要点：1）学习了解广告的相关知识、以及广告行业的道德规范。

2）学会表达对事物的不同看法。

3）学习掌握本单元的词汇。

4）复习总结宾语补足语的用法。

Period One: Warming upTeaching Goal:1.to arouse students’ curiosity about plants2.to prepare them for readingTeaching Procedures:Step1. Ask students:Do you have a courtyard garden or some pot plants on your balcony?Ask Ss brainstorm the plant names, write them down, and share them with their classmates.Step2. Put Ss in groups, and ask them to share the interesting plants they have hears or seen. Tips are provided for their discussion:Plants have roots that live in the airPlants eat meatsPlants grow on other plantsPlants are adapted to live in specific environmentPlants do not have flowersPlants need animals to pollinate themA new plant does not always grow from a seedAfter their discussion, the teacher presents Ss some interesting plants:And ask Ss to give some examples they can think about.Step3. When Ss curiosity about plants aroused, the teacher can move on to the reading part.Period Two: Reading ITeaching goal:1.to get students to know the plant exploration during 18th and 19th centuries2.to get students to practice the reading skills of skimming and scanning Teaching Procedures:Pre-reading (step 1-3)Reading (step 4-5)Comprehending (step 6,7)Homework (step 8)Step1. The teacher may get Ss to look at the pictures,and ask:Do you know these plants? Where are they from?Answers are given through PPT, making Ss aware that these commonly-seen plants are not local plants.Step2. Get Ss to think about:How do you think plants have traveled from one country to another?Make Ss discuss it with group members, and report their ideas.Step3.Prediction. Ask Ss to scan the title of the reading passage and the picturesand predict what it is about. It’s an individual work.Step 4.Ask Ss to scan the reading passage quickly and check their prediction. Meanwhile, find out the answers to these question s:1.What is an “exotic” plants?2.Why did James Cook call the bay where his ship stopped “Botany Bay”?3. Why were the sealed glass container called “Wardian cases”?4. What were the names of the people mentioned in the text who collected plants inthe 18th and 19th centuries?Suggested answers:1. A plant comes from another country.2. Because it was the bay Joseph collected many new botanical specimen.3. they were named after the person who invited them.4. Father d’ Incarv ivle, Sir Joseph Banks, Robert Fortune, Father Farges, E H Widson. Step5. Get Ss to skim the reading passage and:1)match the paragraph1-7 and the topics2) find out what happened in the following years:1500BC 1740s 1751 17691784 1833 1843-185918971899Step 6. Ss are required to answer the following questions in groups and report answers to the class.1. Why are there a lot of plant collecting in 18th and 19th centuries?2. What were some of the negative aspects of plant collecting expeditions?3. Why did many plants fail to reach their destinations alive? Can you think any other reasons?Suggested answers:1. Interested in scientific discovery and collecting new plants2. Negative aspects: disease, near-starvation, sever environment, conflicts with local people, plants dying during long trips or seeds failing to grow, pirates, bad weather, not knowing language and customs.3. Possible reasons: lack of fresh water, wrong environment like incorrect temperature, lack of sunlight and rain etc.Step 7. Do Exercise 4 on page 34 .Step 8. Homework.1)Review 2)Do exercise at your workbook.Period Three: Learning About Language (Language points & exercise)Teaching Goal：1. to sum up the new words and expressions and their use2to help students review objectives (direct objective & indirect objective) Teaching Procedures:Step 1. New words and expressions1)date back tovt. 回溯到(开始于,从...的时候存在)Our partnership dates back to (ie We have been partners since) 1960.我们从1960年就合伙了.This castle dates back to Roman times.这个城堡可追溯到罗马时代。

Unit 5 Inside advertisingTeaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2. [vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3.[vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions.inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2.[usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.)a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing asa special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A numb er of the report’s findings are worthy of note. No composer was considered worthy of the name until he hadwritten an opera. a worthy champion (= one who deserved to win) He felt he was not worthy of her. 2.[usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team 3.having good qualities but not very interesting or exciting: her worthy but dull husband 4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King. 5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4.expenses [pl.] money that you spend while you are working that your employer willpay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1.paid for by sb: We were taken out for a meal at the compan y’s expense.2. if you ma ke a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2.[vn] to tell a lot of people about sth: I don’tlike to broadcast the fact that my father owns the company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb[vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2.[C, U] a reaction to sth that has happened or been said:The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied). 3.[C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2. [vn] (informal, especially NAmE) to fill sb’s glass or cup again:Let me refresh your glass. He went into the kitchen to refresh their drinks.3.[vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4.(computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty ofmurder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery. 2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punishedverb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ...(informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1.~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speaker/ reader ‘Can he speak German?’ ‘Yes, he’s fluent.’ 2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2.[vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth: A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPWARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. She raised her eyes from her work.2.[vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry). COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5.[vn] to mention sth for people to discuss or sb to deal with: The book raises many important q uestions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sb raise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb)to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell(informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof. raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little.raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.: an alarm clock with a luminous dial Check the tyre pressure on the dial.2.the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3.the round part on some older telephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1.(of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitude FULLY GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavour NO LONGER YOUNGed as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5.created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2. [C] apopular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go. 3.[U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like i t’s going out of fashion(informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Gr eece while theallegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。

英语高三新人教版选修九：Unit 5教案【听说读】Unit5 Inside advertisingListening, speaking and writing---教案Step 1 ListeningGo to page 47. You are to listen and tick and listen and write.Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.Post-Listening ExercisesWhat are your opinions about these questions?What elements make a radio commercial really great?How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?Step2. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in yourdaily life. Share with your partners your experiences with advertisements around you.Emergency contraceptive pill advertisement, Student Union Building, VUWGirlfriend magazine billboard, Wellington Railway StationSo, it'd appear that Girlfriend magazine has an NZ edition now.'Girl available for only $3.50.'Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea.'Your Blonde, only brighter' -- Sunsilk, VUW PipiteaStep 3 Writing假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要求你口头描述广告的定义以及如何制作有效广告。

人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。

英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。

本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。

便于学习和使用，本文档下载后内容可按需编辑修改及打印。

教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

Unit 5Inside advertising形形色色的广告是我们生活中的一个部分，那么你知道广告制作者应该运用哪些技术来制作广告吗？●Repetition：Some advertisers concentrate on making suretheir product is widely recognized.●Bandwagon (潮流)：By implying that the product is widelyused，advertisers hope to convinc e potential buyers to “get on the bandwagon”．●Testimonials (推荐)：Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users，experts，or both.“Three out of four dentists recommend...”This approach often involves an appeal to authority.●Pressure：By attempting to make people choose quickly and without long consideration，some advertisers hope to make rapid sales，“Buy now，before they're all gone！”●Appeal to emotion：Various techniques relating tomanipulating (操纵) emotion are used to get people to buy aproduct.Apart from artistic expression intended to provoke (驱使)an emotional reaction，three common argumentative appeals toemotion in product advertising are wishful thinking，appeal to flattery(阿谀)，and appeal to ridicule (愚弄)．Appeals to pity are often used by charitable organizations and appeals to fear are often used in public service messages and products，such as alarm systems or anti­bacterial spray，which claim protection from an outside source.●Association：Advertisers often attempt to associate their product with desirableimagery to make it seem equally desirable.The use of attractive models，a practice known as sex in advertising，picturesque landscapes and other alluring images is common.Also used are “buzzwords” with desired associations.On a large scale，this is called branding.●Advertising slogans：These can employ a variety of techniques；even a short phrase can have extremely heavy-handed technique.●Controversy：As in the Benetton publicity campaign.●Guerilla advertising：Advertising by association.Done in such a way so the target audience does not know that they have been advertised to，but their impression of the product is increased (or decreased) if that is the intent of the advertiser.两个诱思问题1．Why do advertisers want to imply that the product is widely used?2．How many kinds of techniques of manipulating emotion do the advertisers use?【答案】 1.Advertisers hope to convince potential buyers to “ge t on the bandwagon”． 2.Four.Section ⅠReading (Warming Up, Pre-reading，Reading & Comprehending)[语言基础自测]Ⅰ.根据词性及英文释义写出单词的正确形式1．adj.not formal；for informal occasions2．v t.to tell sb.；to give sb.knowledge (of sth.)3．n．group of people joined together for a common purpose4．n．objective；result aimed at5．n．distinctive characteristic；aspect v i & v t.to have an important or prominent part in sth.6．n．inner sense that knows the difference between right and wrong7．adj.deserving respect or recognition8．n．spending of money，etc.；cost9．adj.concerned with or used in seeing10．v t.to produce；to cause to exist or occur11．n．answer；reaction12．v t.to make fresh again；to give new strength to (sb./sth.)【答案】4.target8.expense12.refreshⅡ.短语填空2．You can me to keep your secret.3．You a size 10，don't you?4．It's good to different cultures.5．，experts want short cuts to everything.【答案】 1.has no use for 2.rely on 3.fit into 4.be exposed to 5.In other words[教材语篇细研]Ⅰ.阅读P42课文内容，从三个选项中选择最佳答案－431．What is the text mainly about?A．Why advertisers are willing to spend so much money.B．How consumers avoid being controlled by advertisements.C．Consumers should understand how advertising works.2．If an advertiser wants to make an ad for a car stereo system，his most suitable way is to use ．A．television B．radioC．newspapers3．If advertisers want to make effective advertisements，what should they do?A．They must identify their target group，appeal to them and choose the proper media.B．They must not worry about the expense and follow the rule—the higher，the better.C．They have to place their ads in all kinds of media to be broadcast widely.4．What does the author mean by saying “being constantly exposed to advertisements can help to change our opinio ns over time”？A．To change our opinions，we should be exposed to ads constantly.B．Our opinions will be changed well by the ads with time going on.C．No matter whether an ad is good or not，it can affect our life wholly.【答案】课文内容，完成下列表格Ⅱ.阅读P42－434.find out7.appropri10.exposed to课文内容，完成下面课文缩写Ⅲ.阅读P42－43We can meet many advertisements in our daily life.An advertisement is a message or an announcement that 1.(inform) or influences people.Advertisers must pay for their ads，so the message must reach 2.target audience，or their money would be wasted.So they must do some research to make the product fit 3.the audience's lives.Identifying their target is not enough，they should try their best to appeal to their target.For example，the 4.(environment) protection advertisement appeals to the audience's conscience or their desire to be 5.citizens.At the same time，advertisers must also place their ads in the right medium，such as TV，newspapers，magazines.To do this，they also need to spend money.They have to be a big 6.(corporate) with a big budget 7.(afford) the ads.In addition to worrying about the expense，advertisers must consider 8.media are most appreciate.For example，if the ad relies on visual effects，it is no use 9.，people don't buy the products they are not interested in or have e for.【答案】5.worthy。

人教版高中英语选修9《Unit5Insideadvertising》教案人教版高中英语选修9《Unit 5 Inside advertising》教案教学准备教学目标Teaching aims: (教学目标)1. To comprehend the passage and improve the reading skills.2. To express different views of an argument.3. To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:(重点、难点)1. Comprehension of the text.2. Knowledge accumulation of advertising.3. Useful words and expressions.教学过程Teaching procedure:(教学过程)I. Warming upPlease enjoy a video and some pictures and answer some questions.1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2. What are the features(特征) of ads?3. Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

II. Fast reading1. The purpose of the passage is to __________.A. inform us of the fact that there are many advertisementsin or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2. Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each sectionSection I (para.1)Section II (para. 2)Section III (para. 3-7)Section IV (para. 8-9)设计意图：快速阅读技能训练。

模块9 UNIT 5 Words and expressions1.billboard(n.)(户外)布告板；广告牌bill(n.) 帐单；钞票；议案；法案(vt.) 给……送帐单；用招贴做广告board (n.) 板；膳食 on board 乘坐轮船/ 飞机/ 汽车；在船/ 飞机/ 汽车上broad (adj.)宽阔的abroad (adv.) 在国外；到国外go /study / live abroad2. casual (adj.) 偶然的；随意的；临时的(n.) 偶尔做某事者；兼职工；临时工；便服casually (adv.)偶然地；随意地；临时地casualness (n.)偶然casual clothes便装 casual occasions 非正式场合casual meeting巧遇 casual workers临时工3.turn… into 把……变成；把……译成；进入;把车开进turn the frog into a handsome princeturn English into Chinese= translate English into Chineseturn into= come into / enter / drive a car into4.advertise(n.)登广告者;广告客户advertise (vt./ vi.)宣传;为……做广告advertise sth. on Tv.在电视上宣传……advertise for 为征求……登广告advertising(n.) advertisement(n.)rm (vt.)通知；告诉inform sb. of / about sth. 通知某人某事inform oneself of / about sth. 使自己了解 / 熟悉某事inform against / on sb.告发 / 检举某人informed (adj.)见闻广的；了解情况的information (n.)消息；情报；见闻informative (adj.)报告消息的；提供情报的6.target (n.) 目标；对象；靶子7.hit / miss the target射中/ 没有射中靶子8.fit into使适合fit in安插；相处融洽；适应fit in with适合；符合；配合；适应fit… to…使合……的身；使……适应；使……适合9. basis (n.)基础；根据 base (n.)根基；基础；基座basic (adj.)基础的；根本的10. technique(n.)[u]技术；技巧 [c ]手法；技法technology (n.)[ u]科学/ 工业技术；工艺学；应用科学technical (adj.)技术的；技巧的；专门的11.feature (n.)特征；特色；容貌的一部分(vi.)以……为特色；特写a feature on sb. / sth.关于某人 /某物的特写feature in 在……中起重要作用 / 占重要地位featureless(adj.) 无特色的featured (adj.) 被作为特色的12. conscience (n.)良心；道德心for conscience sake为求安心in (all) conscience 正当地；凭良心13. worthy (adj.) 有价值的；可敬的；值得的；应得的；相称的be worthy of sb. / sth.值得……的be worthy to be done / be worthy of being done值得做worthy可作定语或表语。

英语高三新人教版选修九：Unit 5教案【ReadingII】Unit 5 Inside advertisingReading II教案AimsTo help students read the passage KEPPING ADVERTISERS HONESTProceduresI. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It!These Coca ColaAdvertising Tapes, Radio Ads arefrom 1980's. Theyare Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign. You see radio advertising has a long history in the West.II. ReadingGo to page 48 and read the text KEPPING ADVERTISERS HONEST.Read the passage and help the students to understand the passage by answering the questions:1. In what four ways can consumers be protected from false, misleading or unethical advertising?①By making laws; ②to form advertising organizations to follow the rules; ③government organizations to examine complaints about ads; ④the consumers areresponsible for checking the product before buying2. Would you complain about any of the advertisements in this passage? Why?Various answers3. Why do some schools teach their students about advertising? What is your opinion of this idea?Various answers4. Do you know if China has an organization to which citizens can complain if they see an advertisement they believe is wrong? If you don’t know, how can you find out?Various answers。