跨文化交际中语用失误的防范策略探析

跨文化商务沟通中的语用失误及对策分析跨文化商务沟通的历史渊源流长，国内外很多学者对此从不同角度做了分析研究。

由于跨文化交流沟通的研究难度较大，从内容和功能来看，语用失误是由于人的主观认知造成的。

本文主要从语用的角度出发，结合国内外研究的成果，论述语用问题形成的原因和对策，从而更好地帮助我们解决跨文化商务沟通中遇到的问题。

标签：跨文化交际语用失误对策一、前言从20世纪60年代开始，跨文化商务沟通就成为了国外学者研究的热点之一。

多种文化的交流与碰撞势必回事当代人遇到越来越多的源于跨文化交际的冲突，形成跨文化沟通的障碍。

尤其语用问题表现得越来越重要，英国著名经济学家托马斯·曼早就指出：“一个优秀的跨国企业管理人员和商人所具备的品质之一是应该能说几种语言，并熟悉各国的法律、风俗、政策、礼节、宗教、艺术状况。

”由此可见跨文化商务沟通中由于语用文化造成的沟通障碍是我们以后的文化发展和包容的需要，是时代的呼唤，是大势所趋。

二、跨文化交际与语用失误1.跨文化交际的含义“跨文化交际”的英语名称是“cross-cultural communication（或inter-cultural commu nication”）。

它指本族语者与非本族语者之间的交际，也指任何在语言和文化背景方面有差异的人们之间的交际。

通俗来说就是如果你和外国人打交道，应该注意什么问题，应该如何得体地去交流。

换言之，跨文化交际指的是一个文化群体和另一个文化群体之间的接触和交流，语言是文化的一种载体，一种语言本身已经具有与另一种语言的区别性特征。

因此，跨文化交际往往又是指一个语言群体的人与另一个语言群体的人之间进行交流。

2.语用失误的含义语用失误是跨文化交际中的常见现象。

研究语用失误对于跨文化交际、英语教学都具有现实意义。

一方面，它能帮助不同文化背景的人更好地了解对方，意识到自己认为合适的话语在不同的文化氛围里会被认为是不正常的言语行为，发现交际故障之所在并知道采取怎样的补救措施，调整自己的言语行为规范，避免交际冲突。

跨文化交际中语用失误的分析和规避方法随着国际交流的日益频繁，跨文化交际作为一门新兴学科，越来越受到人们的关注。

语言学习其实就是语言学习的文化，最终目的是交流。

本文主要讨论了跨文化交际中的语用失误，并分析了语用失误的原因。

一、引言由于不同的历史渊源和社会习俗，不同的国家和民族形成了特定的文化背景，而特定的文化背景又形成了不同的价值观、思维方式、社会规范和语用规则。

这些因素会导致跨文化交际中的交际障碍、交际低效、相互误解以及可能的文化冲突，给交际者带来不必要的麻烦。

掌握基本的语言技能仅仅意味着表达，而真正的交流涉及到很多沟通问题。

交流的目的是让听者理解他们所表达的意思和思想，而不是他们说了什么。

因此，分析跨文化交际中的语用失误具有研究的价值和意义，分析语用失误的原因有助于促进跨文化交际。

二、语言、文化与跨文化交际语言是文化的一部分，语言和文化相互影响、相互作用:要理解语言，就要理解文化，要理解文化，就要理解语言。

由于文化和语言的差异，沟通和交流并不容易，不同文化背景的人在交流中往往会遇到困难。

不同文化背景、不同语言的人在交谈时经常会出现交际失误。

跨文化交际是指本族语者和非本族语者之间的交际；它也指不同语言和文化背景的人之间的交流。

例如，在中国的母语为汉语的人和美国的母语为英语的人的交流中，由于价值观、习俗、思维模式等的差异。

，在交际中何时何地该说什么，不该说什么，对不同的受众说什么，都是交际中应该注意的问题。

三、跨文化交际中语用失误现象在跨文化交际中，如果听话人所感知的话语意义与说话人所要表达的意义不同，这时就产生了语用失误。

jenny thomas把跨文化交际中的语用失误划分为语用语言失误和社会语用失误。

语用语言失误指学习者将本族语对某一词语或结构的语用意义套用在外语上造成的语用失误；社交语用失误指由于文化背景不同而造成的语用错误，涉及到哪些该讲，哪些不该讲，人际关系的远近，人们的权利和义务等，与人们的价值观有关。

学习任何一门外语，都免不了接触语言相关的文化背景，当然，其中也包含诸如语法、社会等方面知识。

对此，若在实际的运用过程中无法正确理清以上几方面的关系，则在跨文化交流中难免会出现问题。

而这种的问题通常亦将表现出语言用语与社会用语两大方面。

[关键词]跨文化交际语用失误社会用语跨文化的交际过程，掌握语言仅是其一，能可基于不同的语境揣测到对方真正的会话含义，方能尽可能低避免语用失误，进而确保交际过程的顺利。

至于实际交际过程所涉及的相关认知语境，其中则分别包含了文化与思维两方面的要素。

一、跨文化语用失误表现（一）语用语言失误外语学习者，其之所以容易出现语用方面的失误，通常是因未能掌握语言的使用语境，或是依照了自身母语的套用方式来盲目套用了其他语言的表达方式。

1、套用了汉语的表达方式：如当中国售货员以“What do you want？”的方式问及外国顾客，则显然不符合英语习惯。

虽然，外国顾客亦能理解其所指为何意，但这确实是一种极不礼貌的行为，而正确的询问应是“What can I do for you？”2、违法了语言习惯。

如Mother：Jim，have you finished yourhomework？Jim：Yes，I have finished my homework，从此句的语法上来看，看似没有错误，但却违背了英语的表达习惯，并且让提问者认为说话者极不耐烦，故正确的说法应是“Yes，I have，”或“No，Ihaven't，”。

3、混淆相同表达在不同语言中的语用意义。

基于不同的语境，则相同的语言亦可表达不同的含义，如当外来游客问及中国路人“Shall I take this way？”。

若路人回以“Of course，”，雖也表达着当然之意，但却隐约包含不耐烦的情绪。

（二）社交语用失误社会用语上的失误，通常是因双方在社会文化背景方面有所差异而导致，且鉴于交谈双方的身份以及谈话语域的不同亦可能导致双方理解产生歧义。

语用失误及对策 Prepared on 22 November 2020浅析跨文化交际中的语用失误及其应对策略摘要：在跨文化交际时,人们常常理所当然地以本国文化的准则和社会规范作为解释和评价别人行为的标准，这种行为往往造成交际失败，并产生较大的心理或社会距离，即造成语用失误。

可以说，语用问题已经成为跨文化交际顺利进行的障碍。

本文就语用失误中社交语用失误的概念、产生的原因以及应对策略三个方面进行简单的分析和概括，希望能使更多人了解语用失误，并且能正确应对语用失误以实现交际顺利进行。

关键词：跨文化交际；语用失误；文化背景；社会环境Abstract: In cross-cultural communication,people often take it for granted that their own cultural norms and social norms as the standard to explain and evaluate the behavior of behavior often causes communication failure and larger psychological or social can say that pragmatic problems has become the obstacle for the smooth intercultural this paper,I analysis and summary the pragmatic failure simply in three aspects that concept,reasons and to make people know more about pragmatic failure and fix them to make Communication go smoothly.Key word: cross-cultural communication;pragmatic failure;cultural background;social environment 随着世界地球村的形成和中国国力的逐步增强，跨文化交际已成为国际间交往的必须。

跨文化交际中的语用失误及其应对策略随着全球化的发展和经济的全球化趋势，跨文化交际已经成为了一个非常重要的话题。

在跨文化交际中，语言是非常重要的工具，而语言中的语用也是一个非常重要的方面。

然而，由于不同的文化背景和语言背景之间的差异，跨文化交际中经常会发生语用失误。

本文将探讨跨文化交际中的语用失误及其应对策略。

一、语用失误的概念语用失误是指在跨文化交际中，由于不同的文化背景和语言背景之间的差异，使用不当的语用规则和习惯而导致的语言行为的不适当或无效。

语用失误可以参照Grice的合作原则进行研究。

合作原则是指在语言交际中，人们都有一个合作的目的，可以通过遵守一些基本原则来达到这个目的。

其中最重要的原则是：说话人应该说出真实的、相关的、明确的、完整的信息，听话人应该理解说话人的意图，不破坏交际双方的合作意愿。

在跨文化交际中，有时人们不知道如何遵守合作原则，就会发生语用失误。

二、语用失误的例子1、称呼和称谓的不当使用在不同的文化中，对于称呼和称谓的使用有着不同的规定。

在中国，我们通常会用称呼加姓氏来表示尊敬。

例如，我们会称呼老师为“张老师”，长辈为“张叔叔”或“张阿姨”。

然而，在西方国家，称呼和称谓的使用是非常严格的。

比如，在美国，称呼老师应该使用“先生”、“女士”或姓氏的缩写，而不是称呼张老师为“张先生”。

如果不知道这些规则，那么就很容易出现语用失误。

2、基于不同文化习俗的礼貌用语的误用礼貌用语在不同的文化中也是有很大的差异的。

在日本，人们通常用“ありがとうございます”表示感谢，而在西方国家，人们则会用“Thank you”表示感谢。

如果在跨文化交际中使用了不当的礼貌用语，就会出现语用失误。

3、基于不同文化习俗的非语言行为的误解在不同的文化中，非语言行为的习俗也是有很大的差异的。

比如，在中国，人们通常会给送别的人手中塞一些东西，以表达祝福和感谢之情。

然而，在西方国家，人们则会用拥抱和亲吻来表示感情。

如果在跨文化交际中，把这些非语言行为的习俗用错了，就会出现语用失误。

浅析跨文化交际语境下的语用失误跨文化交际是指不同国家、不同地域、不同民族之间的交际行为和交际过程。

在全球化的今天，跨文化交际已经成为一种日常生活中不可或缺的一部分。

由于不同文化背景下的语言习惯和交际约定的差异，常常会导致在交际过程中发生语用失误。

语用失误是指在语用过程中违反了某种交际规范或者导致了交际故障的一种言语行为。

本文将就跨文化交际语境下的语用失误进行浅析，探讨如何避免和处理这些失误，以促进跨文化交际的更好开展。

一、文化背景引起的语用失误在不同的文化背景下，人们对待语言的使用和交际方式往往存在着显著的差异。

这样的文化差异极易导致语用失误的发生。

在中国，人们在日常交际中会通过“客气”、“礼貌”的语言表达来传递自己的尊重和友好，而在一些西方国家，过分客气和谦虚反而会被认为是虚伪和不诚实的表现。

所以，当中国人使用过分客气的语言表达时，很容易造成西方人的不适。

类似的情况在各个方面都会存在，比如对待称呼的用词、言语的严谨性、交际的直接性等。

这些文化差异在跨文化交际中容易造成语用失误，而且有时会给交际双方带来尴尬和误解。

二、语言虚构引起的语用失误在跨文化交际中，人们往往会因为对所处语境的不熟悉而造成语用失误。

由于对外语习得的限制，有些人在进行跨文化交际时会使用错误的词语或者语法结构，这样的“语言虚构”往往会导致语用失误的发生。

在中文中，“对不起”是用来表示道歉的词语，但是在英文中，“sorry”并不一定用于道歉，而是可以用来表示遗憾、懊悔等。

有些人在英文交际中过度使用“sorry”，往往会被人认为是不必要的客气。

由于对语法和词汇的掌握不到位，在外语交际中难免会出现语法错误或者词语搭配不当的情况，这也会成为语用失误的来源。

三、非语言交际的失误跨文化交际不仅仅是言语交际，还包括非语言交际行为。

身体语言、肢体动作、面部表情等非语言交际元素在跨文化交际中具有重要的作用，然而由于不同文化对于非语言交际方式的认知和运用也存在着很大的差异，所以往往会导致非语言交际的失误。

跨文化交际中的语用失误分析一、本文概述在全球化的今天，跨文化交际已经成为日常生活和工作中不可或缺的一部分。

然而，由于文化背景、社会习俗、语言习惯等方面的差异，跨文化交际中往往会出现各种语用失误，这些失误不仅可能导致沟通的障碍，甚至可能引发误解和冲突。

因此，对跨文化交际中的语用失误进行深入分析，具有重要的理论意义和实践价值。

本文旨在探讨跨文化交际中的语用失误现象，分析其产生的原因，并提出相应的应对策略。

文章首先回顾了相关理论和研究，界定了语用失误的概念和分类。

然后，结合具体案例，从语言习惯、社会习俗、价值观等方面分析了跨文化交际中常见的语用失误类型及其影响。

在此基础上，文章进一步探讨了如何提高跨文化交际能力，减少语用失误的发生。

本文的研究不仅对提高个体在跨文化交际中的能力有指导意义，也对促进不同文化间的理解和和谐共处具有积极意义。

二、语用失误的定义与分类在跨文化交际中，语用失误是一个核心概念，它涉及到语言使用者在交际过程中因文化差异而产生的误解或冲突。

语用失误不仅反映了语言本身的问题，更揭示了深层次的文化差异和认知冲突。

语用失误通常可以分为两类：语言语用失误和社交语用失误。

语言语用失误主要发生在语言使用的形式上，是由于对语言本身的误解或使用不当造成的。

例如，在一种文化中可能被视为礼貌或谦逊的表达，在另一种文化中可能被视为直接或冒犯。

这种失误通常是由于语言学习者对目的语的语言规则掌握不足或误解造成的。

社交语用失误则更加复杂，它涉及到语言使用者在交际过程中对文化规范、社会习俗和价值观的误解或忽视。

这种失误往往是由于交际双方对彼此文化的社会距离、行为准则和期望的误解造成的。

例如，在某些文化中，直接询问他人的年龄、婚姻状况或收入等私人信息被视为不礼貌或侵犯隐私，而在其他文化中则可能被视为友好或关心的表现。

在跨文化交际中，理解和避免语用失误至关重要。

这不仅需要语言学习者掌握语言本身的规则，更需要他们深入了解目的语的文化背景和社会习俗。

跨文化交际中的语用失误以及有效应对策略摘要：随着中国改革开放程度的逐渐深入，跨国域、跨民族、跨文化的经济和社会交往与日俱增，不同国家和地区的人们在相互交往的过程中不可避免地会出现文化冲突现象。

语用失误不是来自语言本身的语法错误，而是说话人用词不当或听话人误解了说话人的意图所致。

更多的语用失误则是由于谈话双方不了解对方的文化背景、风俗、禁忌、价值观念等造成的。

通过对跨文化交际中常见的语用失误进行分析，提出了减少语用失误的对策。

关键词：跨文化交际；语用失误；文化一、跨文化交际与语用失误跨文化交际是指不同文化背景的人们之间的交际活动。

人进行言语交往时都要受到文化背景的影响，交际双方的交流就是依赖于两种文化背景的人运用不同的语言进行交往。

当编码与解码不在同一语言文化模式下进行，这种跨文化交际就会形成不同形式的语用失误。

在人们的言语交际中，因未达到完满的交际效果而出现的差错，统称为“语用失误”。

在这里，我们不用“错误”，而是采用“失误”这一说法，这是因为，语言失误并不是语言本身的语法错误所引起的，它不是因语法结构出现错误而导致的词不达意。

语用失误是说话人采取的说话方式不合时宜或者不符合表达习惯。

根据英国著名语言学家jenny tommas的观点，可以将语用失误分为两种：语用语言失误和社交语言失误。

它们均是跨文化语用学的重要组成部分。

顾名思义，语用语言失误是因不同语言之间的差异和它们之间的影响所引起的，很多情况下，这种失误也应归因于母语对第二语习得过程中的干扰。

而社交语言失误是由不同语言所依赖的文化背景差异或者社交文化习惯引起的，这就是说，当说话者对对方缺乏文化了解，情急之下，运用母语的文化习惯进行会话就会形成语用失误。

二、跨文化交际中语用失误的表现及其产生的原因1.跨文化交际中语用失误的表现（1）语用语言失误语用语言失误指的是由于外语学习者不懂得目的语的语言习惯，而把母语的语言习惯运用到目的语中，而造成表达的不准确，例如：a：thank you very much.b：never mind.在上述的对话中，b用“never mind”来表达不用谢的意思是不对的，当我们对对方道歉时表示不介意时才会用“never mind”。

跨文化交际中的语用失误探究跨文化交际中的语用失误探究随着全球化进程的深入，跨文化交际成为今天的一个热门话题。

但由于不同文化的语言、行为和价值观往往存在显著差异，因此在跨文化交际中很容易产生语用失误。

语用失误是指在使用语言的过程中，由于跨文化沟通的误解、不理解和不熟悉导致的一种错误表达或解释，这种失误可能会对交际产生负面影响，甚至损害个人与集体形象。

本文即旨在对跨文化交际中的语用失误进行探究，分析其产生原因和解决办法，以提高跨文化交际的效果。

一、语用失误产生的原因（一）语言差异性不同文化的语言存在着词汇、语法、表达方式等差异，这些差异容易导致不同文化之间的语用失误。

比如，在中文中，“鹤立鸡群”是夸赞某人出类拔萃的说法，而在英文中，类似的说法“stand out from the crowd”则具有贬义。

另外，在英文中，“厕所”有时被称为“washroom”，但在中国，这个称呼非常罕见。

类似的例子还有很多，这些语言的差异性，容易导致对方的语用失误。

（二）文化差异性不同文化之间的行为规范、价值观和世界观存在巨大的差异。

这些差异也会导致跨文化交际中的语用失误。

比如，在某些国家，礼貌用语会强调“您”，而在其他国家则不会这样做。

另外，在一些文化中，直接回答“不知道”是一种失礼的行为。

贸易谈判中的“礼尚往来”也因为文化差异而导致交流中的语用失误。

例如，中国的代表在会议上送给对方一面画有景点名胜的扇子，意为一种深情厚谊的表达。

但另一方，日本代表反觉得中国代表在给丑化自己。

这些都是由于文化差异所造成的语用失误的实例。

二、跨文化交际中的语用失误解决办法（一）了解不同文化和语言的差异在跨文化交际过程中，了解对方国家和社会的文化习俗和语言学习对交流的顺利非常有益。

对于工作人员或组织来说，了解对方文化差异是更深层次的研究，也许会需要聘请一位文化专家提供文化翻译服务。

对于个人，更好的方法是通过学习实践的方式更好地了解各种文化和语言。

摘要语用失误是语用学研究的一个重大领域，是影响跨文化交际的重要障碍之一。

本文由导致跨文化交际语用失误所涉及的几大元素入手，如中外文化渊源差异、文化价值认同感差异、理解偏差的中外现状和将来趋势等进行讨论语用失误。

当今中外对语用的研究，重心由对语用的本义转向对引申义的研究，由此引起的中外文化渊源、文化价值认同感等一系列问题的语用研究。

本文从语用学的角度,针对跨文化交际的语用失误,分析语用失误的类型和原因,并进一步提出在跨文化交际中应注重对语用能力的提升。

关键词：交际障碍；语用失误；跨文化交际ABTRACTIn this study,in cross-cultural communication, pragmatic failure is an important area of pragmatics and one of the important barriers. This paper starts with several elements that lead to the pragmatic failures in cross-cultural communication, such as the differences in cultural origins, the differences in cultural value recognition, the current situation and future trend of the understanding deviation. Nowadays, the focusof Chinese and foreign studies on pragmatics has shifted from the original meaning of pragmatics to the extended meaning. From the perspective of pragmatics, analyzes the types and causes of pragmatic errors in cross-cultural communication, and further proposes that emphasis should be placed on the improvement of pragmatic competence in cross-cultural communication.Key words: Communication Disorder; Pragmatic Failure; Intercultural CommunicationContentsAnalysis and Countermeasures of Pragmatic Errors in Cross-cultural Communication (2)Introduction (2)Chapter I (7)Theoretical Basis (7)1.1.Theoretical Basis (7)2.1. Language pragmatic failure (8)2.2Social pragmatic failure (10)2.3. Non-verbal pragmatic failure (13)Chapter III (16)The cause analysis of pragmatic failure and strategies for Pragmatic Failures in Cross-cultural Communication (16)Conclusion (19)The solution study of Pragmatic Failures in Cross-cultural Communication (19)IntroductionPragmatic errors caused by the differences of various elements in cross-cultural communication have become a serious problem. Due to the fact that each country does not understand the cultural characteristics of native English speakers and non-native speakers, and there are differences in their beliefs, cultural value recognition and understanding, pragmatic errors occur in cross-cultural communication. Therefore, it is increasingly important to study pragmatic errors in cross-cultural communication. Expression in communication, use of vocabulary, sentence and culture value identity subtle difference also can cause communication barriers, in cross-cultural communication, we are no longer simply to express literal meaning, must be combined with the other person's social status, cultural background and environment, through a series of accurate analysis, the correct expression and understanding the true meaning of the speaker. Based on this theory, the study of pragmatics focuses on the cultural value recognition and understanding. With the development of linguistics, pragmatic errors have gradually become a hot topic among scholars. Languages have been formed for thousands of years, and their statusis not easily shaken. However, due to various cultural backgrounds, they all have fixed language structure and logical thinking. Pragmatics scholars believe that in communication, even if the speaker USES the correct and standard grammar, the deviation of the way of expression and the neglect of the cultural background and social rules can lead to communication barriers, which leads to pragmatic failure.Nowadays many scholars found the original meaning and metaphorical meaning of the study of foreign language that focus on both sides of the subject and the culture origin of differences, as well as the difference between Chinese and foreign cultural value identity understanding deviation, for us to study of pragmatic failure in cross-cultural communication pointed out the direction. However, their research is only limited to the description on the surface of language and does not focus on pragmatic errors. Now, on the basis of Jenny Thomas' classification, scholars classify pragmatic errors into pragmatic language errors and social pragmatic errors. In cross-cultural communication, the verbal expression fails to achieve the desired effect of the target language, or the structure of the mother tongue is created, and inappropriate verbal expression leads to misunderstanding and communication barriers. Social pragmatic error refers to the pragmatic error caused by the misunderstanding of the cultural background of the other party in communication. The pragmatic failures in cross-cultural communication can be analyzed from their respective beliefs, cultural value identity and understanding. Some differences between English-speaking countries and Chinese in these aspects. English-speaking countries pay great attention to the pursuit and sublimation of personal values, especially the protection of personal privacy. Therefore, it can be known that in the communication of English speaking countries, such as marriage status, children, actual age, salary, religion, etc., are private and are forbidden to be asked. However, in China, tolerance is great, and people pay attention to the harmony and friendship between people and all things in the world. So the Chinese are more collectivist. In addition, English-speaking countries also have different time control. English-speaking countries more unknown's vision of the time, but the Chinese culture under the edification of the Chinese pay more attention to the history ofexploration, in the history of Chinese pay more attention to hierarchical, and junior to his birthright, and the English-speaking countries pay attention to equality, it also makes people to say in communication, taboo language and euphemism and politeness language is different. In the long run, the differences in understanding of language habits lead to pragmatic errors and hinder the smooth progress of communication.However, according to the cross-cultural pragmatic failures redefined in this thesis, the cross-cultural pragmatic failures should be divided into three categories: pragmatic, social and nonverbal pragmatic failures. The former two belong to the verbal level and the latter to the non-verbal auxiliary level. It provides a new perspective for further analysis and countermeasures of pragmatic errors in cross-cultural communication.People living in a common society are bound to abide by social rules. Social rules are norms that regulate people's behavior in society, including cultural background, cultural value identity, religious belief and other factors. There is an old saying: "no rules, no radius." Social rule is a constraint mechanism to regulate society, and it is a criterion to regulate social behavior that can be recognized by the whole society gradually formed by people in the society in the long-term historical background. In other words, without the existence of social rules, all social activities and social existence are difficult to unify activities. We violate social rules, according to the degree of violation, will be punished by the world, both social criticism, punishment, even legal sanctions. People have to follow certain social rules and follow them naturally.As an important part of society, speech is bound to be subject to certain social rules.Just as people's expression must follow social rules, people's speech expression must follow the rules of usage Shared and created by society, that is, the rules of social language. Social language rules belong to the category of social rules in cross-cultural communication. Just as it is natural for people to follow the social norms, the verbal expression is also the observance of the rules of social language, as well as the recognition of cultural value naturally generated after they understand the cultural background of various countries and communicate with thelanguage rules of various countries. As there are differences in social rules, there must be differences in social language rules, which leads to differences in cross-cultural communication. Due to the influence of many factors, the differences become more and more severe, which will be disastrous if it is ignored in the context of today's globalization. We tend to only pay attention to the learning of grammatical structures and ignore the understanding of logical thinking and cultural background. Between different cultures is not only reflected in the pragmatic language failure refers to the pragmatic meaning in the context of a particular language make communication both sides understand the deviation caused by error, specific as phonetics, vocabulary, grammar mistakes of words, but also in social pragmatic failure and even pragmatic failures in cross-cultural nonverbal communication in auxiliary language, body posture, object object language, etc., including communication, communication, communication error. It is urgent to study pragmatic failure.People of different cultures in communication often understanding deviation or not meet expectations, such as their don't know the culture of native English speakers and between non-native characteristic, follow each other beliefs, cultural values, identity and understand the differences between the differences with the social language rules caused by lacking of awareness of cross-cultural communication breakdown, linguists called pragmatic failures.And with these words with science research community in order to smooth progress of communication all over the world, has started the study of pragmatics, and the term "pragmatic failure" began in the British linguist Jenny Thomas (1983), and the pragmatic failure into linguistic pragmatic failure and social pragmatic failure, points out that "as long as the perception by the speaker's discourse with the speaker intends to express or think should be obedient people perceived meaning is different, then creates a" pragmatic failures. He Ziran(1997) believes that "pragmatic failure is not the linguistic failure in general diction and sentence construction, but the failure in speaking out of turn, or the improper way of speaking or expression out of habit.The existing definition of Thomas and He Ziran only studies the verbal errors and ignores the importance of non-verbal AIDS. Verbal expression accounts for about one-third of verbal communication, and the remaining two-thirds is done with nonverbal assistance. Therefore, the existing pragmatic errors should be redefined as: in cross-cultural communication, one of the communicating parties is called pragmatic errors because of the misunderstanding caused by the verbal and non-verbal AIDS. Pragmatic failures can be divided into pragmatic and social pragmatic failures. Language pragmatic failure lies only in the language itself, the native language speakers live move hard stretched out the form structure, in the desire to express the meaning but not the pragmatic failures caused by clear of her intention, is due to express the original meaning of language and word meaning understanding deviation caused, often characterized by semantics, grammar, structure, expression of pragmatic failure, this also caused the social pragmatic failures. However, according to the cross-cultural pragmatic failures redefined in this paper, the cross-cultural pragmatic failures should be divided into three categories: pragmatic, social and nonverbal pragmatic failures. The former two belong to the verbal level and the latter to the non-verbal auxiliary level. It provides a new perspective for further analysis of Chinese students' misunderstanding in cross-cultural communication ,This thesis mainly adopts the literature research method to study the views of scholars on pragmatic errors.Taking pragmatic failures as the focus of pragmatics research, scholars' research shows that the study of language culture learning and background is no longer just the study of language learning, but the study of the ultimate purpose of pragmatic failures and the development direction of pragmatic failures. By means of discussion and practical verification, linguists have shown how to reasonably express their own words so that both sides can achieve the desired effect. By analyzing the understanding deviation caused by pragmatic failure, linguists have analyzed the relationship between discourse communication and cultural background. Different cultural backgrounds lead to different communication modes. There are also studies on language strategies that affect cross-cultural communication errors, and show howhuman verbal communication develops and what factors restrict human communication, which plays a very important role in our study of pragmatic errors.The first chapter introduces the background and current situation of the research, the purpose and significance of the research, the research methods and the structure of the paper.The second chapter introduces relevant theoretical research and theoretical basis.The third chapter introduces the types of pragmatic failures,The fourth chapter analyzes the causes of pragmatic failures, The fifth chapter summarizes the pragmatic failures.Chapter ITheoretical Basis1.1.Theoretical BasisThomas and definition of pragmatic failure, this article studies verbal pragmatic failures, the British linguist Jenny Thomas (1983) for further study of pragmatic failures, and the pragmatic failures can be divided into linguistic pragmatic failure and social pragmatic failure and points out that the speaker of words do not tally with the anticipated effect to make each other understand deviation cause pragmatic failure. He Ziran (1997) holds that pragmatic errors are not only linguistic errors, but also improper expression errors. However, the importance of non-verbal assistance has been gradually valued by the broad masses, which is defined as: one party of the two sides of communication is called pragmatic failure because of the misunderstanding of the other party caused by verbal expression and non-verbal assistance. Pragmatic failures can be divided into pragmatic and social pragmatic failures. Languagepragmatic failure lies only in the language itself, the native language speakers live move hard stretched out the form structure, in the desire to express the meaning but not the pragmatic failures caused by clear of her intention, is due to express the original meaning of language and word meaning understanding deviation caused, often characterized by semantics, grammar, structure, expression of pragmatic failure, this also caused the social pragmatic failures.Chapter II2.Main Types of Pragmatic Errors in Cross-culturalCommunication2.1. Language pragmatic failurePragmatic language failure refers to the errors caused by the misunderstanding of the pragmatic meaning of language in a specific context, which include errors in pronunciation, vocabulary and grammar. Due to the subtle influence of the native culture and the factors of their own learning ability, when learning English pronunciation, they will have an accent, ignore consonants, wrong pronunciations, wrong vowels, and ambiguous stressed syllables, resulting in phonetic errors. V ocabulary is caused by the influence of Chinese language structure which leads to the deviation of English meaning comprehension and the improper use of similar words. Grammar is caused by the confusion of tense and voice in communication. For example, Chinese students and foreign students live together in the dormitory. In themiddle of the night, Chinese students play music. The Chinese students answered, "It's 1 o 'clock at night." obviously, the Chinese students did not understand that the foreign students' specific question meant that they should have gone to sleep quietly instead of listening to music recklessly. Therefore, we must pay attention to the appropriateness of language in language communication. Pragmatic linguistic errors are mainly considered from the perspective of communicative parties.First of all, it is taken for granted that the other side can fully understand their own words, and the improper way of expression leads to pragmatic failure, such as the conversation between English speakers and Chinese.Chinese: Has Marry been set free?English speaker:What happened to her?Here the problem is a typical Chinese style of question sentence structure, and if the Chinese mean free this is Mary, general meaning come to Mary for me to play, but the English country people will think Mary accident of imprisonment its consequences, so in the appropriate context of discourse to combine their cultural background and sentence comprehensive analysis to ensure the smooth progress of communication.Again, such asEnglish speaker: Thank you.Chinese: It is my duty to do It.This is a conversation in which the Chinese accompany the English speakers to the exhibition, the English speakers express their thanks, and the Chinese reciprocate. Thank you for your company. Although the polite response of Chinese people is quite different from the normal humble response in Chinese culture, due to the cultural background of the two sides, the semantics in the speech are quite different. However, according to the normal understanding of the guests, the correct answer should be "It is my pleasure. Because English-speaking people think of "duty" as a greater responsibility and psychological burden is too heavy, contrary to social norms and other meanings, which will be uncomfortable and cause communication barriers.2.2Social pragmatic failureThe social pragmatic failure is that different cultural backgrounds have different views on the appropriate language behavior in a specific context. As a result, English-speaking countries and Chinese people misunderstand the real meaning of their words in the complex social culture, resulting in communication barriers. For example, according to Chinese traditional virtues, respecting the old and caring for the young is a virtue beyond reproach to Chinese students. Anglophone elders, however, see the attention given to her as a sign of old age and distemper, causing difficulties in communication. Differences in cultural background and cultural values lead to this social pragmatic failure. People from different cultural backgrounds may have a wrong understanding of inappropriate speech patterns. Behaviors that are generally accepted in one culture are not recognized or even discarded in another culture. What is appropriate and appropriate to express in one culture is considered naive and ignorant in another culture. These ubiquitous differences in the sense of value identity lead to communication difficulties and obstacles between English-speaking countries and Chinese people. Learners of English are influenced by the logical thinking of their mother tongue in language expression and use English according to the structure of their mother tongue. This deep-rooted cultural atmosphere interferes with our learning of English, which we call negative cultural transfer. The greater the cultural differences between English-speaking countries and Chinese, the greater the negative cultural transfer gap, and the higher the failure rate of pragmatic mistakes. Some typical examples of negative cultural transfer in the failure of social pragmatics, which is one of the important reasons for the failure of cross-cultural communication.Cultural background differences lead to social pragmatic errors in greeting, personal, euphemism, polite language and taboo words.Social pragmatic failures of greeting and person.For exampleA student greets an English-speaking teacher with "Hello ,the teacher John."This kind of pragmatic mistake is a typical mistake in English and Chinese modes. In English countries, we should use Sir, Madam, Mr, Mrs, Miss, Ms and theirsurnames to address each other. We can't use personal occupation as the address. Chinese call teacher Li, doctor Lin, manager Wu and so on. It can be seen that the differences in cultural backgrounds lead to the failure of communication everywhere. There are also privacy issues that English speakers refuse to answer and loathe.And privacy protections for English speakers cannot be ignored."Older?" "From where? "How many people in the family?""what is your occupation?" "how much is your salary?"And so on. Although the Chinese are not willing to answer, but the Chinese will polite polite response, English speakers will directly refuse or even reduce contact. This protection of privacy is also due to cultural differences.The social pragmatic failure of polite language, polite language can make you grasp the right time in communication and praise the other party appropriately to make the communication go smoothly, polite language in the conversation from time to time to use polite words transition dialogue, so that the conversation goes on smoothly. Pragmatic rules are relatively existing and common among countries, but the most important thing is to understand the cultural background of both sides and to restore the appropriateness of language to the greatest extent. Different language structures have similarities and great differences in details, which require the joint efforts of both sides in communication to grasp the similarities of conversation as far as possible to common communication, so that the two sides can communicate smoothly. The two sides of the communication with different cultural backgrounds grasp the use and flexibility of pragmatic rules, and measure the communicative standards and forms of expression.An English-speaking student goes to a Chinese student's home for dinner and says "I can eat all of this food" to show his satisfaction with the food, but the Chinese student thinks there is not enough food for him! If Chinese people invite friends from English-speaking countries to dinner, they always say humbly, "there is no good food to serve, please excuse me until you arrive, please help yourself!" People in English-speaking countries think, "since you invited me to dinner, shouldn't you treat me well? Wouldn't it be better to have a good reception?" It can be seen that theunderstanding of table manners is also very deviated, and the social pragmatics mistakes are not properly grasped, which leads to the departure of the party.Social pragmatic failure of taboo words and euphemism. Taboo words and euphemism are mutually complementary and closely attached to each other. Since there are some taboos, euphemism should be used to avoid them to ensure smooth communication. Taboo words and euphemisms exist in most languages, which are the product of the long-term formation of the society. However, euphemisms are relatively generated from this, enabling people to follow the principle of politeness in their lives, and thus language has broad commonality. In English-speaking countries of "old" euphemism is particularly, mapping in English-speaking countries people taboo "old" social mentality, old man most single life had come to the English countries, sad lonely, so the "old" is a taboo, resulting in English-speaking countries, known as "senior citizens" elderly (an senior citizen), it is stray flower defeated , but euphemistically called hale and hearty. Chinese people more grief, Chinese culture is not to "old" is the taboo, national tradition also has the traditional culture of "respect", the old man most has children to take care of, in the home is "the home has a old if there is a treasure" of say, universal respect and care for, old "in the Chinese culture far from a daunting word, instead it gives a person the sense with a kind of" respected ". People like to use "old" to show respect, love, respect, such as "you old, old gentleman, old cadres, old revolutionary old professor" and so on, these are the title of respect for the elderly, it seems friendly. But this is forbidden in English-speaking cultures. English speakers don't usually call people "old" to their faces, so how old are you? Although it may seem polite, the other person will not like it, because he may think you are laughing at his lack of usefulness. At the same time of language learning, communicative competence is reflected not only in the correctness of the grammatical structure of language, but also in the appropriateness of social pragmatic language.The aim of language learning is to cultivate students with language communication, and the cultivation of communicative ability and cultural background of learning and teaching have a close relationship, when learning a language, if simply learning language syntax and does not include the culture background, not tounderstand the social rules of the language, and cannot accurately, in communication. Let the students enhance their awareness of the culture of English-speaking countries, subtly, improve the understanding of the culture of English-speaking countries, cultivate the sense of cultural value and correct cultural perception.There are a lot of social pragmatic errors in cross-cultural communication, so it is particularly important to study social pragmatic errors, which not only helps to reduce pragmatic errors in cross-cultural communication, but also promotes the effective conduct of cross-cultural communication. Through a concrete analysis of the various manifestations of the study of social pragmatic errors, we can explore the underlying historical causes such as historical formation, cultural values and sense of identity. To understand and analyze the culture of English-speaking countries and improve the understanding of different cultures is also an effective way to reduce social pragmatic errors in communication.For exampleIn China, people may ask one another, "how old are you?What kind of work do you do ?And how much does it pay? "And so on.In the context of China's extensive and profound culture is an appropriate speech act, popular and cordial. But in foreign countries where English is the native language, they pay special attention to privacy protection and inviolability, which will lead to antipathy, and they will directly refuse to answer, thus causing communication barriers.2.3. Non-verbal pragmatic failurePragmatic failures in cross-cultural non-verbal communication are embodied in auxiliary language, body posture and object language and other aspects, including communicative behavior, communicative mode, communicative situation mistakes. Nonverbal communication is to assist and create the right atmosphere so that the speaker can express the meaning of the conversation more accurately. Facial expression is the main expression of communication, while smile is the leading part ofexpression. In the same social situation, people from different cultures have different understandings of smile. For example, if people in English-speaking countries hear the other side of the joke during the meal habit of whispering, low-key and elegant continue to eat. Chinese people, however, laugh and share jokes with those around them to create a harmonious atmosphere. People in English-speaking countries, however, believe that they interfere with other people's normal eating and cause communication problems. For example, when a person makes a mistake, he/she reflects on himself/herself with an expression of guilt and self-reproach, while making a humble and careful apology in his/her tone. In this way, he/she can express his/her guilt in a coherent auxiliary language and express his/her attitude and body with an expression that makes people feel that they are worthy to be taught.Gestures reinforce confidence and courage in the words they are trying to express.For exampleThe speaker say, "we can only succeed in this way."At the same time, the others with their heads up, their bodies straight, their drummers, and their enthusiasm, express their firm ideals and beliefs.Object including gestures, eye, face, expression, atmosphere, etc., can play in the appropriate atmosphere using the appropriate expression make communication smoothly, for example: conversation, people use gestures, eye, posture, and pause tone hint at his words, transition, emphasizing the importance of making words can make each other understand more. It can be seen from this that if we ignore the assistance of non-verbal communication, it will replace the adjustment, emphasis and cooperation of verbal communication. In verbal communication, you will complete the sentences in accordance with the grammatical structure with fear, but in interpersonal communication, you will violate or be unfamiliar with the cultural background of the other party, and the use of inappropriate auxiliary language in an inappropriate atmosphere will still hinder the smooth communication.There is also a big difference in the expression of eyes between English-speaking countries and Chinese people in communication. Chinese people do。