HND Report format 大综合2答案

最全的全新版大学英语第二版综合教程2答案课后练习答案Unit1 Ways of LearningPart II Reading TaskComprehensionContent QuestionPair Work1. They were studying arts education in Chinese kindergartens and elementary schools in Nanjing.2. Their 18-month-old son Benjamin was fond of trying to place the key into the slot of the key box during their stay at the Jinling Hotel.3. They would come over to watch Benjamin and then try to teach him how to do it properly.4. Because he realized that this anecdote was directly relevant to their assigned tasks in China: to investigate early childhood education and to throw light on Chinese attitudes toward creativity.5. Most of them displayed the same attitude as the staff at the Jinling Hotel.6. He emphasized that the most important thing is to teach the child that on can solve a problem effectively byoneself.7. He means that this incident pointed to important differences in educational and artistic practices between China and the USA.8. The manner in which the Chinese staff saw the need to teach the child by guiding his hand in the characteristic of a broader attitude to education, one that stands in contrast to the Western preference for leaving the child to explore and learn unaided.9. One example is of children at the age of 5 or 6 painting flowers, fish and animals skillfully and confidently; in a second example, calligraphers 9 and 10 yearsold were producing works; and in a third, young artists work on perfecting their craft for several hours a day.10. Americans think that unless creativity has been acquired early, it may never emerge, and skills can be picked up later. Chinese think that if skills are not acquired early, they may never be acquired, and there is no hurry to promote creativity.11. This is mainly due to the difference in their way of thinking.12. The author makes the suggestion that we should strikea better balance between the poles of creativity and basic skills.Text OrganizationWorking On Your Own1) The text begins with an anecdote.2) His thoughts are mainly about different approaches to learning in China and the West.3) He winds up the text with a suggestion in the form of a question.2. Chinese1) Show a child how to do something, or tech by holding the hand2) Give greater priority to developing skills at an early age, believing that creativity can be promoted over time Americans1) Teach children that they should rely on themselves for solutions to problems2) Put more emphasis on fostering creativity in young children, thinking skills can be picked up laterLanguage Sense Enhancement(1) Summarizing(2) value originality and independence(3) contrast between(4) in terms of(5) harbor(6) fearful(7) comparable(8) promote creativity(9) emerge(10) picked up Language Focus VocabularyI1) insert2) on occasion3) investigate4) In retrospect5) initial6) phenomena7) attached8) make up for9) is awaiting10) not; in the least11) promote12) emerged1) a striking contrast between the standards of living in the north of the country and the south.2) is said to be superior to synthetic fiber.3) as a financial center has evolved slowly.4) is not relevant to whether he is a good lawyer.5) by a little-known sixteen-century Italian poet have found their way into some English magazines.1) be picked up; can’t accomplish; am exaggerating2) somewhat; the performance; have neglected; they apply to3) assist; On the other hand; are valid; a superior II1) continual2) continuous3) continual4) continuous1) principal2) principal3) principle4) principles5) principalIII1. themselves2. himself/herself3. herself/by herself/on her own4. itself5. ourselves6. yourself/by yourself/on your own Comprehensive ExercisesI. cloze(1) contrast(2) exaggerating(3) priority(4) on the other hand(5) promoting(6) pick up(7) assist(8) accomplish(9) occasion(10) neglecting(11) worthwhile(12) superior0-(2) perform(3) facing(4) competent(5) equipped(6) designed(7) approach(8) rest(9) definitely(10) qualityII. translation(1) It takes an enormous amount of courage to make a departure from the tradition.(2) Tom used to be very shy, but this time he was boldenough to give a performance in front of a large audience.(3) Many educators think it desirable to foster the creative spirit in the child at an early age.(4) Assuming this painting really is a masterpiece, do you think it’s worthwhile to buy it?(5) If the data is statistically valid, it will throw light on the problem we are investigating.To improve our English, it is critical to do more reading, writing, listening and speaking. Besides, learning by heart as many well-written essays as possible is also very important. Without an enormous store of good English writing in your head you cannot express yourself freely in English. It is also helpful to summarize our experience as we go along, for in so doing, we can figure out which way of learning is more effective and will produce the most desirable result. As long as we keep working hard on it, we will in due course accomplish the task of mastering English.Unit2 ValuesPart II Reading TaskComprehensionContent QuestionPair Work1. The Salvation Army is a religious charitable organization. A Salvation Army bell ringer is a volunteer who help it collect donations.2. The boy asked him: Are you poor? He did it simply out of confusion and curiosity. Obviously he knew nothing about the Salvation Army bell ringer.3. He said, “I have more than some people, but not as much as others.” This means that he was neither poor nor rich.4. The boy’s mother scolded him because the question was social inappropriate, especially to a person who looked poor.5. Yes, economically he is poor. He lives in a small basement apartment. He doesn’t even have a color TV. He falls into the lowest income category. And so on.6. No, the writer does not feel poor. This is because he has enjoyed good health and creativity which he thinks are much more important than material goods.7. He feels out of place among people who are primarily interested in material things.8. She told him that she was interested in what’s on the inside. but after he took her to his poorly furnishedapartment, she changed her mind completely.9. It only shows that to her the most important thing was still material goods rather than what she had claimed before.10. Commercial can put people under pressure to purchase more than is really necessary.11. Because December is the time for to work for the Salvation Army as a bell ringer, which gives him a genuine sense of belonging and brings him happiness in helping others.12. The boy’s question has helped the writer realize that, despite his lack of expensive possessions, he is rich in many other ways and should be thankful for that.Text OrganizationWorking On Your Own1) a.√2) the essay is meant to explain something that is, the author’s view of life.3) That one can live a life full of riches without being rich financially.Part One: The writer’s encounter with a boy who raised thequestion “are you poor?”Part Two: In search of an answer the writer finds that not having expensive possessions doesn’t make him feel poor mainly because he enjoys life in many other ways.Part Three: In conclusion, the writer thinks he’s grown to understand more about himself because of the boy’s question. Language Sense Enhancement(1) attain(2) wear and tear(3) dependable(4) modest(5) primarily(6) minimal(7) exceptionally(8) illness-free(9) spirited(10) energizingLanguage FocusVocabularyI1) abrupt2) emotional3) bless4) wear and tear5) dated6) consequences7) seemingly8) in contrast to9) Curiosity10) genuine11) primarily12) sentiments1) confronted with more than one problem, try to solve the easiest one first.2) vital to the existence of all forms of life.3) some confusion among the students about what to do after class to follow up on the subject.4) nothing more than a job and an apartment to be happy.5) tickled him to think that she’d come to ask his advice1) a lingering; fabricating; sentiments2) fill out; every item; vital; consequences3) be denied; tangible; cherish; attainII1. It is a long trip and will take us five hours by bus.2. She arrived early and took a front row seat.3. Don’t take me for a fool.4. It takes a lot of imagination to fabricate such a story.5. My uncle will take me (along on his trip) to the Arctic this summer.6. He took the dinner plate I passed to him.7. Kevin took second prize in the weight-lifting competition.8. If you don’t take my advice, you will regret it. III1. hanging2. to give3. to return4. being praised5. not having written6. to say7. to open8. being helped Comprehensive ExercisesI. cloze(1) well-off/affluent(2) dated(3) falling into(4) bracket(5) deny(6) tangible(7) pursuit(8) cherishes(9) out of place(10) abrupt(11) focus(12) donations(1) consume(2) fueled(3) annual(4) plain(5) physically(6) security(7) indicates(8) equally(9) traditional(10) followsIII. Translation1) The company denied that its donations had a commercial purpose.2) Whenever he was angry, he would begin to stammer slightly.3) Education is the most cherished tradition in our family. That’s why my parents never took me to dinner at expensive restaurants, but sent me to the best private school.4) Shortly after he recovered from the surgery, he lost his job and thus had to go through another difficult phase of his life.5) In contrast to our affluent neighbors, my parents are rather poor, but they have always tried to meet our minimal needs.With more and more donations coming in, our university will be much better off financially next year. We will thus be able to focus on the most important task that we, educators, must take on: to encourage students to attain their scholarly/academic goals, to train them to be dependable and responsible individuals, to prepare them for the life ahead, and to guide them in their pursuit of spiritual as well as material satisfaction.Unit3 The Generation GapPart II Reading TaskComprehensionContent QuestionPair Work1. There are seven characters---Father, Mother, Heidi, Diane, Sean, Restaurant Manager, and Mrs. Higgins.2. No. Because what he does usually ends up embarrassing them.3. To buy a guitar.4. To check if Sean was going to embarrass him.5. He knew his father was going to embarrass him.6. It was unnecessary and embarrassing.7. He wanted Dan to pressure his son into asking Diane to the senior prom.8. He would speak to his son and insist that the latter give Diane a call.9. She felt humiliated.10. Because the Thompson had just moved.11. He tried to let her know how exceptionally talented a young woman Heidi was.12. Because she couldn’t bear being embarrassed by her father.Text OrganizationWorking On Your Own1. A fast-food restaurant2. The Thompson family dining room3. An office at a high schoolScene One: Father embarrassed Sean by talking too proudly to the restaurant manager.Scene Two: Father embarrassed Diane by persuading a colleague into pressing his son to ask her to the senior prom. Scene Three: Father embarrassed Heidi by boating to an officialat her new school about how talented she was. Language Sense Enhancement(1) once in a while(2) for(3) the problem(4) he thinks(5) humiliated(6) class president(7) have(8) Actually(9) stop to think(10) interferenceLanguage FocusVocabularyI1) typical2) dumb3) junior4) glorious5) welfare6) came over7) interference8) fading9) narrowed down10) frank11) schemes12) at any rate1) consists of five generals and four police officers.2) will be in a location overlooking the lake.3) was humiliated by her comments about my family background in front of so many people.4) have any proof that it was Henry who stole the computer?5) was exhausted after the long cycle ride.1) hysterical; was handed down by; should have known better than2) twisted; over and over; talented son3) patience; not to keep him in suspense; assured; repeatedlyII. Collocation1. adequate2. anxious3. certain4. content5. crazy6. likely7. fortunate8. keenIII. Usage1. be admitted2. live3. be postponed4. buy5. be banned6. be Comprehensive ExercisesI. cloze(1) typical(2) welfare(3) constant(4) frank5) talent(6) dumb(7) know better than that(8) repeatedly(9) dread(10) interference(11) bet(12) assure(1) despite(2) really(3) same(4) contact(5) admitted(6) attempt(7) not(8) tend(9) different(10) mannerII. Translation(1) Have scientists found proof of water on Mars?(2) The planning committee has narrowed down the possible locations for the nuclear power plant to two coastal towns.(3) Sam not only lost his job but also both legs; he had to live on welfare for the rest of his life.(4) A jury consisting of 12 members voted in unison that Mary was guilty.(5) Sean felt humiliated to hear his talent being questioned.George, the son of Mr. Johnson, liked listening to heavy metal music in the evenings, which made it hard for other residents in the community to fall asleep. Eventually the exhausted neighbors lost their patience and decided on direct interference. They called Mr. Johnson to tell him in a frank manner what they were thinking. Mr. Johnson assured them that he would certainly settle the issue. As soon as he put down the phone he scolded his son, “What has come over you? You should know better than to disturb others for your own amusement.” In the end George traded his CD’s for computer games software from his classmates.Unit4 The Virtual WorldPart II Reading TaskComprehensionContent QuestionPair Work1. She used to be a television producer, but now she is a writer.2. She writes and edits articles online, submits them via email, and communicates with colleagues via the Internet, too.3. She could stay computer-assisted at home for weeks, going out only t get mail, newspapers and groceries.4. They feel as if they had become one with the computer, and life seems to be unreal.5. That people who grew used to a virtual life would feel an aversion to outside forms of socializing.6. She gets overexcited, speaks too much, and interrupts others.7. She is bad-tempered, easily angered, and attacks everyone in sight, all because she has long become separated from others and lacks emotional face-to-face exchanges with people.8. She fights her boyfriend, misinterpreting his intentions because of the lack of emotional cues given by theirtyped dialogue.9. Because we rely on co-works for company.10. She calls people, arrangers to meet the few friends remaining in the City, gets to the gym, arranges interviews for stories, doctor’s appointments---anything to get her out of the house and connected with others.11. No, she doesn’t feel happy. She feels being face to face is intolerable.12. She makes her excuses and flees, re-enters her apartment, runs to the computer, clicks on the modem, and disappears into the virtual world again.Text OrganizationWorking On Your Own1. 2-32. 1,4-10,133. 114. 12The first paragraph describes the consequences of living a virtual life and the last tells of the author’s escape back into it. Together, they bring out the dilemma people at presentare in: Because of modern technology, we have a choice between a virtual life and real life, but find both unsatisfactory. Language Sense Enhancement(1) routine(2) for company(3) unemployment(4) externally(5) drug abuse(6) restore(7) fled(8) gym(9) set apart(10) appointmentsVocabularyI1) conversely2) but then3) symptom4) spitting5) abusing6) tone7) took; in8) editing9) have arranged10) in sight11) stretched12) data1) smoking cigarettes jars on me.2) find themselves getting sucked in.3) has arranged for a technician from the computer store to check and repair it.4) fled their country to avoid military service/fled to other countries to avoidmilitary service.5) restore people’s confidence in it.1) the virtual; on line; via2) nightmare; routine; any appointment; arrange for3) cue; remarks; his tuneII. Collocation1. We came here all the way on foot.2. Private cars are not allowed on campus.3. They are on vacation in Florida.4. Mary has been talking to her friend on the phone for an hour.5. Don’t worry, Lucy is always on time.6. Industrial demand on fuel is on the rise.III. Usage1. hard2. difficult3. impossible4. tough5. hard6. easyComprehensive ExercisesI. cloze(1) Internet(3) virtual(4) routines(5) arrange(6) nightmare(7) annoying(8) connection(9) crawls(10) take in(11) spit(12) data(13) sucked into(14) At times(15) flee(16) on line(1) companion(2) deliver(3) access(4) enables(5) customers(6) delights(7) provides(9) remote(10) information II. Translation 1.1) Research shows that laughter can bring a lot of health benefits.2) A show Internet connection speed is really annoying.3) As the law stands, helping someone commit suicide is a crime.4) In her report, Mary tries to interpret the data froma completely different angle.5) Sue is a girl of great talent. Her amazing memory sets her apart from her classmates.Perhaps you envy me for being able to work from home on the computer. I agree that the Internet has made my job a lot easier.I can write, submit and edit articles via email, chat with my colleagues on line and discuss work with my boss. With a click of the mouse, I can get all the data I need and keep up with the latest news. But then, communicating through the Net can be frustrating at times. The system may crash. Worse still, without the emotional cues of face-to-face communication, the typed words sometimes seem difficult to interpret.Unit5 Overcoming ObstaclesPart II Reading TaskComprehensionContent QuestionPair Work1. Because the pole was set at 17 feet which was three inches higher than his personal best.2. Because pole-vaulting combines the grace of a gymnast with the strength ofa body builder.3. His childhood dream was to fly. His mother read him numerous stories about flying when he was growing up.4. Because he believed in hard work and sweat. His motto: If you want something, work for it!5. Michael's mother wished he could relax a bit more and be that "free dreaming" little boy. On one occasion she attempted to talk to him and his father about this, but his dad quickly interrupted, smiled and said, "You want something, work for it!"6. He began a very careful training program.7. He seemed unaware of the fact that he had just beaten his personal best by three inches. He was very calm.8. He began to feel nervous when the bar was set at nine inches higher than his personal best.9. What his mother had taught him about how to deal with tension or anxiety helped him overcome his nervousness.10. The singing of some distant birds in flight made him associate his final jump with his childhood dream.11. He could imagine the smile on his mother’s face. He thought his father was probably smiling too, even laughing. However, in fact, his father hugged his wife and cried likea baby in her arms.12. Because he was blind.Text OrganizationWorking On Your OwnPart One: Michael faced the most challenging competition in his pole-vaulting career.Part Two: Michael’s childhood was marked with dreams and tough training.Part Three: Michael topped his personal best, won the championship and set a new world record.(1) It also has the element of flying, and the thought of flying as high as a two-story building is a mere fantasy to anyone watching such an event.As long as Michael could remember he had always dreamed of flying.(2) All of Michael’s vaults today seemed to be the reward for his hard work.Language Sense Enhancement(1) startled(2) bale of hay(3) off(4) intensity(5) shaking the tension(6) tense(7) description(8) out of nowhere(9) pictured(10) scaredVocabularyI1) startled2) mere3) motion4) sweating5) stretched out6) vain7) On the occasion8) anxiety9) emotions10) ashamed of11) In my mind’s eye12) recurring1) coincides with her husband’s.2) sends the prices soaring/results in the soaring of prices.3) of alternate sunshine and rain.4) have been his lifelong passions, although he studied economics at university.5) Tension came over her1) media; dedication to; grace2) his competitors; in excitement; hug him; congratulate him on3) emotions; numerous; intensity; passion forII. CollocationMike, a Green, made the suggestion that a large parkbe built near the community.2. In a letter to his daughter, Mr. Smith expressed his wish that she (should) continue her education to acquire still another degree.3. There is no reason to hold the belief that humans have no direct moral responsibility to safeguard the welfare of animals.4. Children need to feel safe about the world they grow up in, and it is unwise to give them the idea that everything they come into contact with might be a threat.5. Anxiety can result from the notion that life has not treated us fairly.6. Nobody believed his claim that he was innocent. III. Words with Multiple Meanings1. I work out in the gym for one hour every morning.2. Florence has worked as a cleaner at the factory for five years.3. The wounded man worked his way across the field on his hands and knees.4. The safe load for a truck of this type works out at about twenty-five tons.5. It is difficult to understand how human minds work.6. To my disappointment, the manager’s plan of promoting the new products doesn’t work at all.7. The teacher has a lot of experience of working with children who don’t know how to learn.8. The medicine was like magic, and it worked instantly after you took it.Comprehensive ExercisesI. cloze(1) In my mind’s eye(2) groan(3) competitor(4) intensity(5) anxiety(6) tense(7) sweat(8) tension(9) soaring(10) recurring(11) brought me back to earth(12) fantasy(13) sweat(14) congratulate(15) number(16) media(1) engineer(2) forget(3) convinced(4) how(5) build(6) accident(7) thought(8) only(9) sharp(10) touched(11) instructions(12) finallyII. Translation1) It is the creativity and dedication of the workers and executives that turned the company into a profitable business.2) The prices of food and medicine have soared in thepast three months.3) We plan to repaint the upper floors of the office building.4) His success shows that popularity and artistic merit sometimes coincide.5) I don’t want to see my beloved grandmother lying in a hospital bed and groaning painfully.Numerous facts bear out the argument/statement/claim that in order to recover speedily from negative emotion, you should allow yourself to cry. You needn’t/don’t have to be ashamed of crying. Anxiety and sorrow can flow out of the body along with tears.Consider the case of/Take Donna. Her son unfortunately died in a car accident. The intensity of the blow made her unable to cry. She said, “It was not until two weeks later that I began to cry. And then I felt as if a big stone had been lifted from my shoulders. It was the tears that brought me back to earth and helped me survive the crisis.”Unit6 Women, Half the SkyPart II Reading TaskComprehensionContent QuestionPair Work1. They liked girly toys such as a miniature kitchen, and Barbies.2. To convert a gas-guzzling SUV into a hybrid electric vehicle.3. Because she didn’t know anything about cars and was afraid of being cheated by the mechanic.4. She was craving independence and wanted to live away from home for some time.5. It helped her earn six engineering credits, which of course made it easier for her to become an engineering major.6. Five years.7. In her view, if you find a subject is difficult to learn, it does not mean you’re not good at it. It just means you have to set your mind and work harder to get good at it.8. Because he had confidence in her abilities believing she could have done better if she had studied more.9. No, she wasn’t always confident. She had moments of panic, worried that asa woman she would be unable to understand thermodynamics.10. She considers it wrong because it is based on a faultypremise.11. It is flexible and more powerful than we imagine.12. What she means is not to accept others’ opinions blindly but to use one’s own judgment.Text OrganizationWorking On Your OwnPart One: The author describes how she stumbled into engineering.Part Two: The author writes about how she has overcome obstacles, including the bias against women, on her way to success.Part Three: The author draws the conclusion that women can do anything men can so long as they believe in their own abilities.1) she was not a tomboy.not to an engineering department.she didn’t know the first thing about engineering. because she craved independence from her parents.already earned her six credits in engineering.2) math and design.she participated in a national competition to convert an SUVnto a hybrid electric vehicle.work harder at it.that she should study more.had to work hard at courses she found difficult, which encouraged her to keep going.Language Sense Enhancement(1) limit(2) denying(3) favor(4) others(5) relevant(6) translating(7) hard and fast conclusions(8) focus(9) incredibly flexible(10) consider the possibilityVocabularyI1) cultural/culture2) indication3) miniature4) ironic5) stumbled into6) decent7) buzzing8) abnormal9) mechanical10) Shuddering11) implied12) leap1) convert RMB into US dollars in the foreign exchange office at the airport.2) didn’t know the first thing about cooking as she looked puzzled as to how to cook rice with the rice cooker.3) their faulty equipment the team had accomplished some very useful work.4) allowing me to work flexible hours as long as I work eight hours a day.5) couldn’t help thinking the book must be quitefascinating.1) will not panic/feel panic; ’ll be at a disadvantage2) hybrid; transmissions3) crave; One indication; to distinguishII. Synonyms in Context1. also2. as well/too3. too。

ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project. (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arrang ing mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a)4P analysisb)Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, wh ich means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea- investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’ figure and aesthetics standard are not same as Western people, so Haze line ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, rightdistribution strategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazelin e conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s informat ion, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the informatio n, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’ development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa)The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i.Survey the internal and external situation of Hazeline.ii.Collecting the company’s relevant informationiii.Submit the draft of planning by Mar.9th.b)This report covers four objectives which will be conducted as follows:i.Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii.Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii.Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv.Submit the first draft of the investigation report at the end of Mar. 25st.v.Submit the final investigation report at the end of Apr. 8thc)Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2.Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。

ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project. (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arrang ing mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a)4P analysisb)Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, wh ich means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea- investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’ figure and aesthetics standard are not same as Western people, so Haze line ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, rightdistribution strategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazelin e conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s informat ion, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the informatio n, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’ development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa)The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i.Survey the internal and external situation of Hazeline.ii.Collecting the company’s relevant informationiii.Submit the draft of planning by Mar.9th.b)This report covers four objectives which will be conducted as follows:i.Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii.Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii.Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv.Submit the first draft of the investigation report at the end of Mar. 25st.v.Submit the final investigation report at the end of Apr. 8thc)Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2.Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。

人大HND国贸大综合原题Attempt ALL questions. You have THREE hours in which to complete the paper.1 (a) Analyse the advantages and disadvantages to Barr’s of its product mix.（10分）(b) The demand for Barr’s products is probably price elastic. Explain how this may influence the way in which Barr’s markets it products.（5分）2 Barr’s has been in existence for over a century during whichtime many of its original competitors have disappeared.Making use of examples, analyse the various ways in which Barr’s interacts with its external environment.（12分）3 (a) Fidelity Growth Trust is a stakeholder in A G Barr plc. As such it may wish to make use of information such as that contained in the case study. Which information is likely to be of value to such an organisation and why? (10分)(b) Identify ONE item of information from Appendix 5which both Fidelity Growth Trust and seniormanagement in Barr’s could use as a measure tomonitor the effectiveness of the company. Explainhow the information you have chosen can meet therequirements of each of the two companies.（8分）4 Barr’s has several partnership agreements such as those withPepsi in Russia and with Pernod Ricard and Unilever in the UK. In the light of Barr’s experience of these agreements, analyse the likely advantages and disadvantages to Barr’s of concluding another partnership agreement with another company. (12分)5 Barr’s appears to have a traditional organisational structurebased on different functional areas. Analyse the extent to which a structure like this is likely to be effective helping Barr’s to co-ordinate its marketing and financial activities.6 (a) Analyse the main factors which affect the demand for Irn-Bru in the UK. （6分）(b) Discuss how these factors could influence Barr’s financial situation. （4分）(c) Explain how Barr’s can make use of these factors to predict the possible outcome of its advertising and promotional activity. You may use a diagram to illustrate your answer. （5分）7 Roger White has only recently been appointed as ChiefExecutive of Barr’s.(a) Discuss the main advantages and disadvantages of thecompany he has joined. （12分）(b) What, in your opinion, are the key things that he shoulddo in order to maintain the success of the company inthe future. Give reasons to justify your choice. （8分）。

新标准大学英语综合教程2答案第一单元：Unit 11. Multiple Choice:1) C 2) B 3) A 4) C 5) B 6) A 7) A 8) C 9) B 10) C2. Vocabulary:a) 1) championship 2) confidential 3) confront 4) cooperation 5) dominate6) permanent 7) reserve 8) superb 9) undertake 10) verbalb) 1) assets 2) controlling 3) distraction 4) investment 5) negotiations6) presentations 7) professionals 8) strategies 9) transactions 10) trust3. Reading Comprehension:a) 1) True 2) False 3) Not Given 4) True 5) Falseb) 1) False 2) Not Given 3) True 4) False4. Grammar:a) 1) are celebrated 2) being done 3) was 4) won't 5) to graduate 6) on7) isn't allowed 8) haven't met 9) didn't submit 10) will have finishedb) 1) I wish I was/were 2) If it rains 3) I would have gone 4) Will you help5) I don't know what he wants 6) I advise you to take 7) If I had known8) She might have forgotten 9) I would rather you didn't 10) I suggested that11) I will give you a call 12) It is said5. Writing:Sample answers may vary. Here's an example of a possible answer:In my opinion, teamwork is essential for any successful project. When working in a team, individuals bring different skills and perspectives to the table, leading to well-rounded and innovative solutions. The sharing of ideas and knowledgeenables team members to learn from one another, fostering personal and professional growth.However, successful teamwork requires effective communication and cooperation. In order to achieve a common goal, team members must actively listen to each other, respect diverse opinions, and compromise when necessary. Trust is also crucial within a team as it promotes a sense of unity and reliability. When team members trust each other and feel supported, they are more likely to collaborate effectively and overcome challenges.Additionally, effective teamwork can enhance productivity and efficiency. By dividing tasks among team members based on their strengths, projects can be completed more efficiently and to a higher standard. Each team member can focus on their specific responsibilities, allowing for a more streamlined workflow. Moreover, team members can provide valuable feedback and support to one another, helping to improve the overall quality of the work being produced.In conclusion, teamwork plays a vital role in achieving success. It fosters creativity, promotes effective communication and cooperation, and enhances productivity. By valuing and encouraging teamwork, individuals andorganizations can maximize their potential and achieve their goals.。

第一题：Functions of the Bank of Finance England1)Bank to the government●The Bank of England maintains accounts on behalf of the government.●The main account is the Exchequer Account. Government receipts from taxation, borrowing.●The accounts of government departments are also held at the Bank of England.2)Banker to the banksHigh street banks keep hold of their cash reserves at the bank of England.The bank of England maintains a current account for banks for:●Operational balances for cleaning●Non-operational balances for cash deposit ratios●Special deposits from time to time3)Note issueNote issue in the UK is fiduciary. The Bank of England is the sole bank for note issue.4)Management of the national debt●The Bank of England's registrar's department continues to maintain a register of holders ofgilts.●The Bank of England is responsible for management the national debt since 1751 to 1998.●This responsibility has been passed to the DMO.5）Monetary policy implementationIt is responsible for the control of interest rates and money supply growth in the economy.6)Lender of Last ResortThis involves providing liquidity. This helps to stabilize the banking system. The bank of England must legally provide liquidity at all times.7)International relations●The Bank of England works closely with other central banks and provides services for them.●It is a member of various international financial institutions such as the InternationalMonetary Fund and has representation on committees of central banks.8)Managing the exchange equalization accountThe EEA was set up in 1932 to stabilize the value of sterling in relation to other currencies and consists of the country's gold and foreign currency.9)Private bankingThe Bank of England has limited number of old established private banking customers whose accounts were opened prior to nationalization in 1946,plus staff members' accounts.10)Open market operations●The main aim of the Bank of England's operations in sterling money markets is to meet theMPC'S interest rate decisions.●The buying and selling of government bonds on the open market by all bank of England.11)payment and settlement systems●The bank of England monitors trading, clearing and settlement systems relating to, e.g.:equities, bonds and exchange-traded derivatives.●The bank of England plays a critical role in payment and settlement systems by ensuringstability in the UK's clearing and settlement procedures.第二题：Credit cardsAll high street banks offer credit card facilities through either the VISA or MasterCard systems. The bank offer cardholders the opportunity to obtain goods and services on credit with the option of repaying the balance of the account in full without interest penalty or paying the balance in installments’, subject to payment of interest.(is sued for people transfer of funds between accounts. The banker automated Clearing System the computerized version of APACS allows automated transfer of wages and salaries, standing orders and direct debits, etc. for full details of the types of transactions that are effected an APACS and for details of its membership,第三题：How to raise money?●Companies raise fresh capital through the stock exchange, which brings lenders andborrowers together and encourages of those with funds to invest.●It satisfies the requirements of those in need of funds, whether government.Why issue the shares in the primary market?● A government or company wishing to raise money sells securities and receives money.●Companies issue stocks and shares. A stock refers to fixed interest securities that pay aguaranteed interest rate.● A listing will be sought on the listed market or the smaller, less regulated market known asthe alternative investment market.●Reasons for such issues vary but the main reason is to cover any anticipated budget deficitwhere government spending is expected to exceed income from taxes.第四题：Advantages and disadvantages of quotation/listingAdvantages:1.Personal guarantees of directors are not usually required for borrowing.2.Offering employees extra incentive by granting shares IPO option.3.It being a public company can provide customers and suppliers with added reassurance.4.The company may gain a higher public profile which can be good for business.5. A float makes it easier for company and other investors to realize your investment.Disadvantages:1.The cost of quotation can be substantial and there are also ongoing costs such as higherprofession fees.2.The company may have to give up some management control of the business and ultimatelythere is a risk that the company could be taken over.3.Managers could be distracted from running the business by the demands of the floatationprocess, and by dealing with investors.4.If the market conditions change during the quotation process you may have to abandon thequotation.5.The business may become vulnerable to market fluctuations which are outside your control.第五题:Negotiable CDs1.Negotiable CDs are certificates acknowledging deposit of funds, the ownership of which canbe transferred to third parties.2.These are guaranteed by the bank and can usually be sold in a highly liquid secondary market,but they cannot be cashed-in before maturity.3.They are issued at par and carry a rate of interest that is usually fixed for the life of thecertificate, although occasionally floating rate CDs are issued.4. A certificate of deposit with a minimum face value of $100,000.5.Payable to the bearer, which means that the owner’s name does not appear anywhere on thecertificate.6.Technically, a certificate can be transferred to a third party by simply delivering it by hand.7.Issued on terms of 3 months to 5 years8.For amounts usually ranging from 50,000 to 500,000 pounds.9.Dollar is the main non-sterling currency of denomination but other currencies are used aswell.10.Institutions often use these as a way to invest in a low-risk, low-interest security.11.Due to their large denominations, NCDs are bought most often by large institutionalinvestors.第六题：Options1)Call optionsA call option gives the buyer the right, in return for paying a premium, to buy a share at a predetermined price up to a specified date.An investor would buy a call option if he/she expected the market price of the share to rise.2)Put optionsA put option gives the buyer the right, in return for paying a premium, to sell a share at a predetermined price up to a specified date.An investor would buy a put option if he/she expected the market price of the share to fall. Futures:●If the investor buys the contract, he/she must take delivery.●If the investor sells the contract, he/she must make delivery.●If the investor wishes to avoid having to take or make delivery investor must close outinvestor position.●The primary difference between options and futures is that options give the holder the right tobuy or sell the underlying asset at expiration, while the holder of a futures contract is obligated to fulfill the terms of his/her contract.。