国际商务英语综合教程全套课件

Watch part of the earliest documentary about subway graffiti in New York City.
Warm-up
Background
Detailed Reading
TEXT I
Letter from America: Notes from the Underground
Warm-up
Background
Detailed Reading
TEXT I
On NY subway
Though it is known as "the subway", implying underground operations, about 40% of the system runs on above-ground right-of-way.
NY subway entrance
Warm-up
Background
Detailed Reading
TEXT I
NY subway
The New York City Transit Authority, a public authority presided by New York City, was created in 1953 to take over subway, bus, and streetcar operations from the
Warm-up
Background
Detailed Reading
TEXT I
Note Taking
Watch the video clip "Metro Service". What are the features of the New York subway? 24-hour service, convenient but bewildering

relationship.
(T
)
3. The advanced technology promotes the development of international
trade.
(T)
4. International trade becomes more profitable and makes people get
John
what he has know about
opinion
Mary
what she has know about
opinion
1.direct exporting 1.direct exporting
2.direct importing is prior to indirect 3.some methods exporting of direct exporting 2.direct importing
is prior to indirect
Importing.
1.Indirect exporting
2.Indirect importing
3.Some methods of indirect exporting
1.Indirect exporting is prior to direct exporting.
Listening
2. Spot Dictation
Listen to the following passage and fill in the blanks with the missing information.
Procedures of Export and Import An export or import business is so( 1__c_o_m__pl_ic_a_te_d__)___ that it may take quite a long time to 2(_c_o_n_cl_u_d_e_a_t_ra_n_s_a_ct_io_n_). Varied and complicated procedures have to be gone through 3_( _in__th_e_c_o_u_r_se__o_f _) export or import transaction. From the very beginning to the end of the transaction, the whole operation generally 4(_u_n_d_e_rg_o_e_s_f_ou_r_s_t_a_ge_s_) _: preparing for exporting or importing, business negotiation, 5_( __im__p_le_m_e_n_ti_n_g_t_he__c_on_t_ra_c_)t, and settlement of disputes (if any). Each stage covers some specific steps. Since the export and import are two sides of the same coin, and one country’s export is another country’s import, we will take the procedures of export transaction to 6_( ____il_lu_s_tr_a_te_____) the general procedures of export and import transaction at the same time.

An Integrated Course in International Business English
国际商务英语综合教程
Chapter 1 A Brief Introduction to International Business 国际商务简介
Ⅰ. Explanatory Notes on Technical Terms
Which引导的定语从句为修饰主句的定语从句，which 代表主句意义，注意译文。在科技英语与商务英语中， 经常有由代表整个主句意义的关系代词which引出一个 定语，翻译时和主句译成排比句。
E.g. The sun gives us light and heat, which makes us live on the earth possibly. 太阳给了我们光和热，这就使得我们有可能生活在地球 上。
由卖方开具汇票并随附单据，把它交给当地银行（托 收银行或受托银行）并提出托收申请，委托该银行通 过它在进口地的代理行（代收银行），代向进口人收 款。
18. Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid, many of the difficulties mentioned in “Shipment at first and Settlement later” are removed by this method.
因此，世界商人完全不像国内商人，必须重视复杂的 和各种法律约束。
has to take into account (consideration)… 必须考虑

An Integrated Course in Business English
商务英语综合教程 （第三册）
Unit 2 International Marketing (1)
Warm-up Activities Notes of Text Text Analysis Exercises Writing
Company Logo
Unit 2 International Marketing (5)
• 7. kiosks：该词源于土耳其语，原意为路边无人 看管的书报摊，现引申为一种自助的概念：自助服 务机，信息服务亭。提供产品或储存信息及提供媒 体展示的自助式服务设备（self-service devices）。具体来看，这种自助式服务设备整合 了各式软硬件设备，以影片、图片、文字、音乐等 多媒体数据库形成的互动环境，提供各类产品贩售 或是信息服务。
Company Logo
Unit 2 International Marketing (2)
Warm-up Activities
1. Pair work
Explain how companies identify attractive market segments and choose a target marketing strategy.
Company Logo
Unit 2 International Marketing (7)
(1) Are you ready to participate in the mad shopping frenzy that we partake in every year, not only on Black Friday but all holiday season long?

Patterns of international trade
theories show why countries specialize the way they do
Role of the government
theories help articulate the role of government policy
Balance of Trade surplus
Economic power
Political Power
Instruments of Trade Policy
Tariffs Subsidies Import quotas (and “voluntary” export restraints Local content requirements Administrative trade policies (bureaucratic
hurdles)
David Hume (1752) critique on mercantilism
Long-run surplus is impossible
If England had a trade surplus with France,
Inflation
Contraction
Expensive goods export decreased
新编国际商务英语 第一章 课件
Unit 1 International Trade Theories
Goals of the Unit
1. Identify theories of international trade 2. Understand the implications of the theories to businesses.

Difficult meanings: legal法律的 institutional组织机构的multilateral, plural-lateral多边的 system体系 contractual obligation契约责任 frame and implement制定和实施 the Trade Policy Review Body贸易政策审查机构 delegate responsibilities授权 namely即 the Council for Trade in Goods货物贸易委员会 the Council for Trade-Related Aspects of Intellectual Property Rights 与贸易有关的知识产权委员会 rules of origin原产地规则 understandings谅解备忘录 spell out阐明 obligations and commitments责任和义务 run throughout贯穿 instruments文件 dedicated to致力于 non-discrimination无歧视性 be designed to旨在 dumping倾销 subsidies补贴 GATT关贸总协定 lay down the basis奠定基础 impose compensating duties征收补偿性关税 extend and clarify补充和说明 transition period过渡期 provisions规定
3. The Scope of International Business Activities
Difficult meanings: sector部门 extensive广泛的 consulting咨询 securities证券 commitments托收 in contrast相反地 portfolio有价证券 entrepreneurial企业的 affiliate分支机构 assets财产 turnkey project全包;交钥匙工程 approach方法

Warm-up
Background
Detailed Reading
TEXT I
And in any recession, there are always people that benefit from recession － people involved in oil, people involved in other parts of the world, maybe people who've got investments in other part of the world. They still, still have their money. － I find that across the board, really, what you find is that even in times of recession, and a slower market, people still want to have something of great quality. So if you are really only gonna be able to buy one thing, I find that people really want it to be the best thing that they can buy, whether it's an Hermes silk tie or whether it's a Bugatti Veyron. － So if you buy this car, do you throw in an extra scarf, you know, to throw in an Hermes scarf or anything?

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following points.
3.2 mp3
1. Doing business in South America.
•Be aware that people are warm and friendly. •Personal contacts are very important. •They like to get to know you well before doing business with you. •Long business lunches are dinners may be necessary. •They like to take their time before doing business.
3
Starting up
A Discuss these questions
1. What are the most important relationships for you a) at your place of work or study？ b) outside your place of work or study?
Woody Allen (1935-Present) American film-maker
and actor
Woody Allen worked as a comedy writer in the 1950s, writing jokes and scripts for television and publishing several books of short humor pieces. In the early 1960s, Allen began performing as a stand-up comedian, emphasizing monologues rather than traditional jokes. In 2004, Comedy Central ranked Allen in fourth place on a list of the 100 greatest stand-up comedians, while a UK survey ranked Allen as the third greatest comedian.

Unit 4 Success
Overview
❖ Listening
A successful business
❖ Discussion
Sole brothers
❖ Reading
Steve Jobs
❖ Language Review
Present and past tenses
❖ Vocabulary
true
3. In the short term she developed luxury goods.
true
4. Products with time modules became more valuable. false
5. The company cut prices for all products.
b) is often the market ……le…ad…er …. . c) is moving forward and interested in ……in…no…vat…ion. .
d) has a motivated ……wo…rkfo…rce…. .
e) has a loyal ……cu…sto…me…r . base. f) has a world-famous ……b…ran…d …. and an instantly recognized
Discussion
Sole brothers
Differences Adidas is listed on the Paris stock exchange, whereas Puma is listed on the Munich stock exchange. Adidas has made a manufacturing and sales company but Adidas has changed into a marketing company and licenses products under the Adidas name. Puma has had success by using a website to sell its products. Puma has exploited links with a fashion designer to develop its range of products. Puma has used product placement in Hollywood movies as a marketing tool.