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CCTV 广告价格表 央视广告价目表

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附件一：CCTV-1 时段广告价格项目名称5秒10秒15秒20秒25秒30秒法治在线前11,70017,60022,00029,90035,20039,600朝闻天下前16,00024,00030,00040,80048,00054,000夕阳红前18,10027,20034,00046,20054,40061,200精选剧场贴片一22,40033,60042,00057,10067,20075,600精选剧场中插一29,90044,80056,00076,20089,600100,800精选剧场集间20,30030,40038,00051,70060,80068,400精选剧场贴片二21,30032,00040,00054,40064,00072,000精选剧场中插二29,90044,80056,00076,20089,600100,800精选剧场贴片三25,10037,60047,00063,90075,20084,600精选剧场后31,50047,20059,00080,20094,400106,200新闻30分前32,00048,00060,00081,60096,000108,000今日说法前37,30056,00070,00095,200112,000126,000今日说法后36,30054,40068,00092,500108,800122,400情感剧场贴片一33,10049,60062,00084,30099,200111,600情感剧场中插一34,70052,00065,00088,400104,000117,000情感剧场集间26,70040,00050,00068,00080,00090,000情感剧场贴片二28,30042,40053,00072,10084,80095,400情感剧场中插二34,10051,20064,00087,000102,400115,200情感剧场后26,70040,00050,00068,00080,00090,000榜上有名28,80043,20054,00073,40086,40097,200电视剧贴片一76,800115,200144,000195,800230,400259,200下集预告前中插广告一67,200100,800126,000171,400201,600226,800名不虚传64,00096,000120,000163,200192,000216,000电视剧贴片二69,300104,000130,000176,800208,000234,000下集预告前中插广告二60,30090,400113,000153,700180,800203,400电视剧后53,30080,000100,000136,000160,000180,000精彩十分前53,30080,000100,000136,000160,000180,000精彩十分后48,00072,00090,000122,400144,000162,000名牌时间48,00072,00090,000122,400144,000162,000晚间新闻报道后42,70064,00080,000108,800128,000144,000晚间精品节目前40,50060,80076,000103,400121,600136,800晚间精品节目后35,70053,60067,00091,100107,200120,600星夜剧场贴片一34,10051,20064,00087,000102,400115,200星夜剧场中插一49,10073,60092,000125,100147,200165,600星夜剧场集间24,00036,00045,00061,20072,00081,000星夜剧场贴片二24,00036,00045,00061,20072,00081,000星夜剧场中插二34,10051,20064,00087,000102,400115,200见证前17,60026,40033,00044,90052,80059,400讲述前12,30018,40023,00031,30036,80041,4002009年价格以《中央电视台广告价格手册2009版》印刷版为准。

使用本价格电子版，请核对《中央电视台广告价格手册2009版》印刷版。

附件二：CCTV-2 栏目广告价格项目名称5秒10秒15秒20秒25秒30秒第一时间9,60014,40018,00024,50028,80032,400证券时间17,60026,40033,00044,90052,80059,4005,9008,80011,00015,00017,60019,800健康之路8,30012,50015,60021,20025,00028,100财富故事会全球资讯榜8,50012,80016,00021,80025,60028,800购物街14,40021,60027,00036,70043,20048,600快乐主妇14,40021,60027,00036,70043,20048,60022,90034,40043,00058,50068,80077,400鉴宝欢乐家庭11,70017,60022,00029,90035,20039,600非常6＋129,30044,00055,00074,80088,00099,000为您服务13,30020,00025,00034,00040,00045,000为您服务13,30020,00025,00034,00040,00045,000（交换空间）幸运5224,50036,80046,00062,60073,60082,800开心辞典24,50036,80046,00062,60073,60082,800生活18,70028,00035,00047,60056,00063,000倾国倾城30,90046,40058,00078,90092,800104,400经济与法24,00036,00045,00061,20072,00081,000经济信息联播34,70052,00065,00088,400104,000117,000经济半小时34,70052,00065,00088,400104,000117,00022,40033,60042,00057,10067,20075,600中国财经报道对话42,70064,00080,000108,800128,000144,0002009年价格以《中央电视台广告价格手册2009版》印刷版为准。

使用本价格电子版，请核对《中央电视台广告价格手册2009版》印刷版。

附件二：CCTV-2 时段广告价格项目名称5秒10秒15秒20秒25秒30秒A110,70016,00020,00027,20032,00036,000 A226,10039,20049,00066,60078,40088,20025,10037,60047,00063,90075,20084,600 B120,30030,40038,00051,70060,80068,400 B2C14,90022,40028,00038,10044,80050,400D10,70016,00020,00027,20032,00036,000周末精品节目前26,10039,20049,00066,60078,40088,200周末精品节目后21,30032,00040,00054,40064,00072,0002009年价格以《中央电视台广告价格手册2009版》印刷版为准。

使用本价格电子版，请核对《中央电视台广告价格手册2009版》印刷版。

附件三: CCTV-3 栏目广告价格项目名称5秒10秒15秒20秒25秒30秒上午电视剧10,90016,40020,50027,90032,80036,900舞蹈世界10,10015,10018,90025,70030,20034,000中国音乐电视MTV版8,10012,20015,20020,70024,30027,400电视诗歌散文13,90020,80026,00035,40041,60046,800综艺快报7,40011,00013,80018,80022,10024,800幕后11,20016,80021,00028,60033,60037,800下午电视剧10,90016,40020,50027,90032,80036,900快乐驿站60分14,50021,80027,20037,00043,50049,000快乐驿站30分11,30017,00021,20028,80033,90038,200联合对抗13,60020,40025,50034,70040,80045,900动物世界20,30030,40038,00051,70060,80068,400世界各地20,50030,70038,40052,20061,40069,100国际艺苑31,80047,70059,60081,10095,400107,300神州大舞台31,80047,70059,60081,10095,400107,300新视听35,50053,20066,50090,400106,400119,700同一首歌50,90076,40095,500129,900152,800171,900周末喜相逢33,10049,60062,00084,30099,200111,600欢乐中国行44,30066,40083,000112,900132,800149,400艺术人生28,10042,10052,60071,50084,20094,700正大综艺32,50048,80061,00083,00097,600109,800演艺竞技场32,80049,20061,50083,60098,400110,700想挑战吗32,00048,00060,00081,60096,000108,000曲苑杂坛24,30036,50045,60062,00073,00082,100激情广场25,60038,40048,00065,30076,80086,400与您相约24,50036,80046,00062,60073,60082,800文化访谈录22,90034,40043,00058,50068,80077,400星光大道27,20040,80051,00069,40081,60091,800梦想剧场28,40042,60053,20072,40085,10095,800中国音乐电视现场版31,90047,80059,80081,30095,700107,600挑战主持人18,70028,00035,00047,60056,00063,000流金岁月19,20028,80036,00049,00057,60064,800深夜电视剧6,80010,20012,80017,40020,50023,000 2009年价格以《中央电视台广告价格手册2009版》印刷版为准。

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2010年CCTV-7时段广告价格表

2010年CCTV-7时段广告价格表

2,100
3,200
4,000
5,400
6,400
7,200
晚间时段八
周一至周五/周日25:00-25:06
2,100
3,200
4,000
5,400
6,400
7,200
说明：
1、本电子档价格仅供参考，以中央电视台广告部正式发布价格为准。
2、中央电视台2010年广告价格最终解释权归中央电视台广告部所有。
21,100
23,800
晚间时段二
周一至周日21:05-21:08
6,800
10,200
12,800
17,400
20,500
23,000
晚间时段三
周一至周日21:10-21:12
6,800
10,200
12,800
17,400
20,500
23,000
晚间时段四
周一至周日22:32-22:37
5,100
11,000
下午时段九
周一至周日17:27-17:30
3,300
4,900
6,100
8,300
9,800
11,000
下午时段十
周一至周日18:00-18:05
3,300
4,900
6,100
8,300
9,800
11,000
晚间时段一
周一至周日20:00-20:03
7,000
10,600
13,200
18,000
上午时段三
周一至周日9:36-9：38
3,100
4,600
5,800
7,900
9,300
10,400
上午时段四
中央电视台2015年主要频道栏目及时段广告价格

中央电视台2015年主要频道栏目及时段广告价格

中央电视台2015 年主要频道栏目及时段广告价格中央电视台2015 年主要频道栏目及时段广告价格栏目播出时间刊例价格（单位:元）折扣vtd width="59" style="width:43.9pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:14.3pt"> 5秒vtd width="52" colspan="2"style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:14.3pt"> 10 秒<td width="52" colspan="2" style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:14.3pt"> 15 秒<td width="663" colspan="8" valign="top"style="width:497.25pt;border-top:none;border-left:solid windowtext 1.0pt;border-bottom:solid windowtext 1.0pt;border-right:none;mso-border-left-alt:solidsolidwindowtext .5pt;mso-border-bottom-alt:windowtext .5pt;background:#D9D9D9;padding:0cm 5.4pt0cm 5.4pt;height:12.0pt">CCTV-1 综合频道<td width="91" valign="top" style="width:68.5pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-top-alt:solid windowtext .5pt;mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;background:#D9D9D9;padding:0cm 5.4pt 0cm5.4pt;height:12.0pt">朝闻天下》CCTV-1 和CCTV- 新闻同步播出<td width="395" style="width:296.6pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:25.85pt">A 套周一至周日6:55 7:55 ； C 套周一至周日6:20 7:15 ；<td width="59" colspan="2" rowspan="2"style="width:44.25pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:25.85pt"> 53100<td width="52" colspan="2" rowspan="2"style="width:39.0pt;border-top:none;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:25.85pt"> 79600border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;<td width="52" colspan="2" rowspan="2"style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:25.85pt"> 99500<td width="91" rowspan="4" style="width:68.5pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solidwindowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt0cm 5.4pt;height:25.85pt"> 8.5 折<td width="395"style="width:296.6pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:22.75pt">D 套周一至周日6:35 7:30 ；E 套周一至周日6:45 7:45 ；<tdwidth="395" style="width:296.6pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:21.2pt">B 套周一至周日6:10 8:10 ；<td width="59" colspan="2"style="width:44.25pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:21.2pt"> 44700<td width="52" colspan="2" style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:21.2pt"> 67000<td width="52" colspan="2" style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:21.2pt"> 83800<td width="395"style="width:296.6pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:21.5pt">F 套周一至周日8:25<td width="59" colspan="2" style="width:44.25pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solidwindowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:21.5pt"> 28700<td width="52" colspan="2" style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:21.5pt"> 43000<td width="52" colspan="2" style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;0cm 5.4pt;height:21.5pt">mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt53800 《新闻联播》前<td width="395" style="width:296.6pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-top-alt:solid windowtext .5pt;mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:30.3pt">首播:周一至周五18:04-18:55 广告播出时间：18:48-18:55<td width="59" style="width:43.9pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid0cm 5.4pt 0cm 5.4pt;height:30.3pt">windowtext .5pt;padding:98000<td width="52" colspan="2" style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:30.3pt"> 146000<td width="52" colspan="2" style="width:39.0pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;height:30.3pt"> 169800具体折扣视最终投放量和投放时长而定，最低 5 折。

中国中央电视台一套时段广告价目表

中国中央电视台一套时段广告价目表

中国中央电视台一套时段广告价目表播出时间广告时段名称广告长度５秒10秒15秒20秒25秒30秒 06:22 09:25 10:14 10:16 11:55 12:58 13:0313:53 14:02 18:05 18:49 18:56 19:51 19:55 20:44 20:5121:4021:4821:5421:5522:10 22:22 22:30 23:20 00:00中国中央电视台二套广告价目表栏目名称 广告长度 备注５秒10秒15秒20秒25秒30秒特别6+1绝对挑战鉴宝第一时间 全球资讯 经济信息联播 中国财经报道 生活 经济半小时 地球故事 快乐辞典20,000 14,400 11,700 3,6004,80011,200 11,000 30,000 21,600 17,600 5,500 7,200 16,800 16,000 37,000 27,000 22,000 6,800 9,000 21,000 20,000 50,000 37,000 30,000 9,200 12,200 28,500 27,000 59,000 43,000 35,000 10,800 14,400 33,000 32,000 66,000 49,000 39,000 12,00016,00037,00036,000 首播周日19:40, 重播周六15:10,周日8:00,周四23:30首播周六20:00,重播周六14:10,周日18:00,周一23:30首播周六18:00,重播周六10:00,周三23:30首播：周一至周日7:00首播：周一至周日12:00 首播：周一至周日21:00 重播：周一至周三0:30, 周四0:50,周五0:30,周六0:50,周日0:00 首播：周一至周日22:05重播：周一至周五14:40首播：周一至周五20:00 周六19：25走遍中国前黄金热播贴片一 黄金热播集间 黄金热播贴片二 新闻30分前 今日说法后午后长片贴片一 午后长片集间 午后长片贴片二 少儿节目 榜上有名 收视指南-A 焦点访谈后 电视剧贴片一 名不虚传(电视剧集间） 电视剧贴片二 电视剧后 收视指南-12 收视指南-13 名牌时间国内报道后 国际报道后 晚间新闻报道后精品栏目中(周一、二) 精品栏目中(周三、四) 精品栏目中(周五～日) 见证前 午夜精选贴片一 6,90014,000 12,000 14,000 18,000 18,000 14,000 12,000 14,000 12,000 25,000 33,000 59,000 52,000 44,000 52,000 38,000 38,000 27,000 27,000 32,000 32,000 27,000 31,000 32,000 33,000 19,000 18,000 10,00021,000 18,000 21,000 26,000 26,000 21,000 18,000 21,000 18,000 37,000 88,00078,00066,00078,000 58,000 41,000 48,000 48,00040,000 46,000 48,000 50,000 29,000 26,000 13,000 26,000 22,000 26,000 33,000 33,000 26,000 22,000 26,000 22,000 46,000 110,000 98,000 82,000 98,000 72,000 51,000 60,000 60,00050,000 58,000 60,000 62,000 36,000 33,000 18,000 35,000 30,000 35,000 45,000 45,000 35,000 30,000 35,000 30,000 63,000 150,000 133,000 112,000 133,000 98,000 69,000 82,000 82,000 68,000 79,000 82,000 84,000 49,000 45,000 21,000 42,000 35,000 42,000 53,000 53,000 42,000 35,000 42,000 35,000 74,000176,000 157,000 131,000 157,000 115,00082,000 96,000 96,00080,000 93,000 96,000 99,000 58,000 53,000 23,000 47,000 40,000 47,000 59,000 59,000 47,000 40,000 47,000 40,000 83,000198,000 176,000 148,000 176,000 130,00092,000 108,000 108,00090,000104,000 108,000112,00065,000 59,000幸运52 前沿 中国证券 中国证券白天 中国证券晚间 栏目名称 广告长度备注５秒10秒15秒20秒25秒30秒经济与法 艺术品投资 金土地 欢乐家庭 为您服务 健康之路 A B C D周末精品节目前 周末精品节目后频道导视－幸运套装 频道导视－经济套装注：上述价格自2004年1月1日起执行，此前公布的价格表同时作废。

2006年中央电视台二套广告价目表

2006年中央电视台二套广告价目表

2006年中央电视台二套广告价目表2006年1月1日起执行（价格单位：人民币/元）广告时段播出时间 5秒10秒15秒20秒 25秒30秒备注A段 （周一至周五20：55） 125001840023000315003680041000B段 （周一至周四22：02） 125001840023000315003680041000C段 （周一至周四22：55，周五、日0:05周六0:15）115001750021500290003500038000D段 （周一至周四23:50周五、日0:40周六0:50） 83001240015500210002480028000周末精品节目前 （周五至周日22:02） 200003000037000500005920066000栏目名称 播出时间 5秒10秒15秒20秒25秒30秒备注第一时间 5400800010000136001600018000健康之路 5500820010300140001650018500全球资讯榜 5900880011000150001750019000财富故事会 5900880011000150001750019000找工作 270040005000680080009000艺术品投资 83001240015500210002480028000欢乐家庭 67001000012600178002100023000为您服务 96001450018000250002880032000生活 125001840023000315003680041000经济与法 125001840023000315003680041000经济信息联播 125001840023000315003680041000经济半小时 135002000025000340004000045000中国财经报道 120001800022000300003500039500今晚 115001750021500290003500038000中国证券 6200920011500156001800020000开心辞典 188002800035000475005600063000劳动就业（周末版） 6400960012000170002000022000鉴宝 175002600032500445005200058000生活周末版之交换空间 105001560019500265003100035000生活周末版之电视烹饪大赛 152002280028500388004560051000超市大赢家 188002800035000475005600063000金土地 6400960012000170002000022000幸运52 200003000037000500005920066000绝对挑战 152002280028500388004560051000非常6+1 265003960049500675007920089000对话 220003250040500550006500072000。