世界知名咨询公司波士顿咨询公司的模板

Detailed internal diagnostic • Time spent by activity by responsibility • Capacity of the system
• Current contact model does not have capacity to serve all customers adequately
• Several low value areas consume time • TSE time consumed by activities which could be handled more
efficiently by other resources • No sales growth from current model • Lots of opportunity to leverage other resources, like CAS • Most customers receptive to recommendations that allow us to
WRITING CLEAR AND INTERESTING SLIDES
1
TODAY’S OBJECTIVE
To give you the tools to write slides that communicate the results of our work in a way that helps clients understand, accept, and use those results This session will help you through the process of writing slides
Plant
Current Organizational Structure

Too much information?
Proposed Contact Model
Team Leader
Plant
Remote TE
Customer
CSR
TE CAS
Proposed Organizational Structure VP, National Sales
Business Managers
• Several low value areas consume time • TSE time consumed by activities which could be handled more
efficiently by other resources • No sales growth from current model • Lots of opportunity to leverage other resources, like CAS • Most customers receptive to recommendations that allow us to
GM (%) 37.6 45.3 34.9 40.9 50.5 (9.9) 20.0 40.2
GM ($000) 958 2,400 827 624 641 (15) 138 5,573
GM % of Total 17.2 43.1 14.8 11.2 11.5 (0.3) 2.5 100
Messages are buried in the data
Competitor A
Won + Lost = Net
117
(61) 56)
290
(32) 258)
7
(50) (43)

(11) 98)
412
(149) 263)
---
---
---
98
(155) (57)
218
(97) 121)
0
(21) (21)
316
(273) 43)
102 75 26
312
1,866 1,334
(90) 12) (19) 56) (33) (7) (45) 267)
(677) 657)
Raw data only, no analysis presented to support the conclusion (hypothesis)
69 75 34 366
1,721 1,464
(99) (30)
(7) 68)
(31)
3)
(46) 320)
(570) 894)
Starting Base
Competitor B
Won + Lost = Net
91
(68) 23)
267
(19) 248)
5
(82) (77)
31
(37) (6)
109
leverage sales force time
Evaluate Alternatives:
Opportunities point to new contact model
Current Contact Model
Technical Assistance
Technical Assistance
Technical
5
Example
STRONG GROWTH IN OTHER PRODUCTS OFFSET BY PARTS’ DECLINE

。
消费者需求变化
分析消费者需求、偏好及购买 行为的变化，预测行业发展趋
势。
竞争对手概况及优劣势评估
主要竞争对手介绍
梳理主要竞争对手的基本情况 ，包括企业规模、市场份额等
。
竞争对手优劣势分析
从产品、品牌、渠道、成本等 方面分析竞争对手的优劣势。
竞争策略差异
比较不同竞争对手的竞争策略 ，分析其差异及效果。
变革管理策略部署
分析变革影响
评估项目实施对企业内部和外部环境 的影响，制定相应的应对策略。
制定变革计划
明确变革的目标、步骤和时间表，确 保变革的顺利进行。
加强变革宣传
通过内部宣传和培训，提高员工对变 革的认知和接受度。
建立反馈机制
建立有效的反馈渠道，及时收集员工 意见和建议，对变革方案进行调整和 优化。
制定针对不同客户群体的产品组 合和定制化方案，满足客户的多
元化需求。
通过品牌塑造和营销推广，提升 产品在目标客户心中的认知度和
美誉度。
价格策略制定原则和方法探讨
根据产品成本、市场需求和竞争 状况，制定合理的价格水平。
运用价格歧视和动态定价等策略， 实现收益最大化和市场份额的拓
展。
通过价格促销和捆绑销售等手段， 提升产品的市场吸引力和销售量。
用于制定企业业务组合策略和营销策略
GSM矩阵的优缺点
优点在于直观易懂，易于操作；缺点在于过于注重市场份额，可能 忽略其他重要因素
经验曲线概念及实践意义
经验曲线的定义
随着经验的积累，单位成本呈现下降的趋势
经验曲线的实践意义
鼓励企业通过不断学习和积累经验来提高生产效率，降低成本， 提升竞争力
经验曲线的应用条件
加强品牌建设，提升品牌知名度和美誉度， 加大营销推广力度。