我国民营快递的行业现状和发展路径研究以顺丰速运为例

目录

1.绪论 (1)

2.关于快递业 (2)

2.1快递的概念、分类及基本特征 (2)

2.2我国民营快递业的兴起 (3)

3.顺丰速运的发展概况 (4)

3.1顺丰速运的产生 (4)

3.2顺丰速运的发展前景 (4)

3.3顺丰速运的市场竞争格局 (4)

4.顺丰速运的竞争力比较分析 (6)

4.1企业竞争力的定义 (6)

4.2快递业竞争力指标体系 (6)

4.3国内快递市场比较分析 (7)

5.顺丰速运的发展路径研究 (10)

5.1优势 (10)

5.1.1速度优势 (10)

5.1.2经营灵活 (10)

5.1.3企业文化 (10)

5.2劣势 (11)

5.2.1从业人员素质普遍较低 (11)

5.2.2资金不足，融资渠道不畅通 (11)

5.2.3快递网络局限 (11)

5.2.4人才缺乏 (11)

5.3机会 (12)

5.3.1入世后的机遇 (12)

5.3.2 EMS的市场份额逐年递减 (12)

5.3.3电子商务日益发展，配送市场潜力巨大 (12)

5.3.4快递业增长迅速为顺丰的发展提供了良好的机遇 (12)

5.4威胁 (13)

5.4.1《邮政法》对快递业的影响 (13)

5.4.2入世的威胁 (13)

5.4.3激烈的市场竞争 (13)

6.顺丰速运的发展策略探讨 (15)

6.1完善管理机制、提高执行力度 (15)

6.2加快信息网络建设、提高企业竞争力 (15)

6.3提升员工素质、加强团队建设 (16)

6.4增加资本积累、扩大企业规模 (16)

6.5差异化市场定位、挖掘合作伙伴 (16)

7.结论 (17)

致谢 (18)

参考文献 (19)

我国民营快递的行业现状和发展路径研究

——以顺丰速运为例

中文摘要:

本文引述快递的概念,介绍了我国民营快递企业的一个特型——顺丰速运，它的产生和发展历程,及其在我国社会经济发展中的重要性。然后介绍竞争力的相关理论,将顺丰速运参与民营快递、外资快递巨头、EMS这三种类型快递企业比较分析出各自的优劣势和机会威胁,并作出概括总结,进行顺丰速运的SWOT分析,剖析顺丰速运的竞争力。根据前面所述提出顺丰速运应对激烈竞争以及随着政策法规的发展变化所应采取的策略，同时做出相关数据的充实丰富, 更加深入贴切的研究我国民营快递企业,在文章的最后提出了对顺丰速运企业的进一步展望,希望能够借此进一步推动中国民营快递业茁壮发展。

关键词：

顺丰速运；竞争；SWOT分析；发展策略

Abstract:

This article quotes the express concept, introduced Our country Privately operated Express Enterprise's one special ——S.F Express, its production and development process, and in our country socio-economic development importance. Then the introduction competitive power's correlation theories, will be suitable S.F Express participation privately operated express, the foreign capital express giant, the EMS these three type express enterprise comparative analysis respective superior inferiority and the opportunity threat, and makes the summary to summarize, carries on along S.F Express SWOT analysis, analyzes along S.F Express competitive power. States according to front proposed that along abundant express deals with the steep competition as well as the strategy which should adopt along with policies and regulations' development change, simultaneously makes the correlation data the enrichment to be rich, more thorough appropriate studies our country Privately operated Express Enterprise, proposed finally in the article to is suitable S.F Express enterprise's further predict that hoped that can borrow this to further promote the Chinese privately operated express industry healthy development.

Key words：

S.F Express；competition；SWOT Analysis；Development strategy