高二英语Advertising课件2

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高中英语UNIT1ADVERTISINGSECTIONⅡLANGUAGEPOINTS(Ⅰ)(WELE

Section ⅡLanguage points(Ⅰ)(Welcome to the unit &Reading)Ⅰ.单词拼写根据汉语或首字母提示，写出下列单词。

1．I talked with my parents and persuaded(说服)them to let me play once a week.2．The boy was charged with stealing，but he insisted that he was innocent(清白的，无罪的)．3．The singer has gone on tour to promote(宣传)his new song.4．Due to longtime overwork，his physical and mental(心理的)health got worse.5．All necessary expenses are drawn from the public welfare(福利)funds.6．Thanks to her skillful handing of the affair，the problem was solved.7．I don't know whether this policy will benefit the local people.8．We must pass an intelligence test before being hired by the company.9．I'm considering consulting my doctor about my headache which is getting worse.10．Every packet of cigarettes contains poisonous chemicals that affect people's health.Ⅱ.拓展词汇根据词性和汉语提示写出下列单词。

AdvertisingPPT课件

知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事

unit2-Advertising

刷商威廉.卡克斯顿的作品，他利用广告来为自己工作室的宗教书籍作广告。卡克斯顿沿着伦敦的主要街道张贴小型的印is same sort of simple与此相似的
para9:
take the place of 代替 in large quantities 大量 stay in 维持……状态 have a right to something
Para6:
大量的
as far back as shout out
远在、远在、早在
大声喊叫
课文译文：广告业有着悠久的历史。它可以追溯到古希腊街头巷尾的小贩们__他们的大声喊叫，把公司的产品的信息传递给每个人，并因此获得一定的报酬。而广告变得重要最早是在15世纪末，当时，迅速发展起来的城镇商人需要有各种途径，让人们知道在哪儿可以买到他们的商品。
有权得到某物
[Advertising helped to create new markets and to raise standards of living as people came to feel that they had a right to new and better products.] ] 句子译文：广告有助于开拓新的市场，有助于生活水平的提高，因为人们逐渐意识到他们有权利享有新的、更好的产品。
Para7: so that 以便于。。。
[This early ad was the work of William Caxton,England's first printer,who used it to advertise religious books from his own studio. ]句子译文：这一早期的广告是英国第一个印

上海新世纪版高二上册英语Unit8 Advertisingreading3S2A课件ppt

• consciousness n. • unconscious adj.
• culture-conscious • self-conscious • fashion-conscious • health-conscious • status-conscious • clothes-conscious • a budget-conscious housewife
• conscious • He is conscious of being watched. 她不知道他在房间里。 She was not conscious of his presence in the room.
• I am conscious that I have done right. 他知道必须干这些事。 He was conscious that he must do all these.
can be well developed.
吃了那么多难怪你睡不着。
It’s no wonder that you can’t sleep when you eat so much.
真奇怪他没有通过考试。
What a wonder that he didn’t pass the exam!
• 他整个晚上埋头阅读这本书。 • He was involved in reading the book all
evening. 我们必须考虑当地的条件。
We must take into account the local conditions.
• 在这么多人中认出那个人是不可能的。
• It’s impossible to identify the man among so many people.

中职教材Unit 9 Advertising(课堂PPT)

Unit 9 Advertising
课文
词组
译文
完成句子
（Ｉ.1Ｐ８１）
汉译英
(I.2 P81)
1--5 6--11
1--4 5--8
2020/8/4
1
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
邮寄广告可以直接寄到经过选择的客人手里。
2020/8/4
17
Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
而你画了一个写有“周六将在展览中
心上演一场时装秀”的牌子，
2020/8/4
8
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.

高一英语Advertising课件2(1)

★We use noun clauses introduced by whether
/ if to report yes / no-questions. e.g. “Are all ads playing tricks on us?” I asked her. → I asked her whether / if all ads are playing tricks on us. How to change this one? I asked her, “How can that be true?” →
He said (that) they exchange gifts at Christmas. 2. He said, “ Magnet (磁铁) attracts iron.” → He said that magnet attracts iron. 3. The teacher said, “The earth contains a large number of metals which are useful to man.” → The teacher told us that the earth contains a large number of metals which are useful to man. 定语从句 How to change this sentence? Tom said, “I’m working here today.” → Tom said he was working there that day.
Unit 1 Advertising
Grammar and usage
Direct speech and indirect speech:
What are “direct speech and indirect speech? And when do we use them?

高二英语ppt课件 Advertising课件2

3. Why are some of the advertisements clever according to the article?
Because even if an ad does not lie, it does not mean it is altogether innocent.
Para.1 Brief introduction of ads
Para.2
What is an ad?
Para.3 How to identify(辨别) an ad?
Para.4
Para.5
Public service ads The advice on ads
Post-reading What’s the similarities and difference between commercial advertisements and public service advertisements?
Types of advertisements
Commercial advertisements To promote a product or service.
Public service advertisements (PSAs) To educate people about health, safety or any other problem which affects public welfare.
attitudes
functions
Watch these advertisements. Who are they aimed at?
children
Where can we find these ads?

英语高二年级第一学期Unit 8 Advertising_课件1-新世纪版

8. back up---support He backed up his argument with facts
and scientific data.
1. 目前的经济形势确实让人们忧心忡忡。 ( economic )
2. 在很大程度上，他的成功于他的家庭背景有着直接的关系。（ extent ）
direction follow the directions for the use of the
medicine.
3. spoil---vt. 搞坏；弄糟; 宠坏；溺爱 spoiled/spoiled ; spoilt/spoilt ; spoiling
The bad news ___________ ( spoil ) my holiday so far.
7. take…into account / consideration 重视；考虑
当我们接受任务时，最重要的是要考虑周全。
When we accept the task, what matters is that we should take everything into account.
6. first of all 首先，最重要的( above all )
First of all, we should cater to students’ particular needs.
First of all , the reason why I choose the house is that it is convenient to the underground station.
Advertising
Word Study
1. economic---adj. 经济的（置于名词前）

英语：Unit1《Advertising》Task课件(2)(译林牛津版必修4)

Charles Babbage is generally considered _____ the first computer.
A. to invent B. inventing C. to have invented D. having invented
These days ,Jack ,a recent graduate from Nanjing University, is always considering being interviewed by that company and________ a job there. A. gets B. being got C. getting D. get.
• e a large ad whenever possible.
• e interesting and attractive photos.
• e color to attract people’s attentions.
How to make a successful ad
Stating opinions and giving supporting reasons:
➢And How to give reasons? as/because/since/for … First, … Second ,… Then … Next, … Finally, …
How to make a successful ad
• e eye-catching headings to attract people’s attention.
• 5.Make the text short and easy to read.
• 6.Study some good ads on the Internet for ideas.

英语：Unit1《Advertising》课件(译林牛津版必修4)

share sth with sb. 与某人分享某物 (+with/among/between) share a room Sam and I_________________. 山姆和我合住一间房间。山姆和我合住一间房间。 to share their toys Children should be taught________________. 应该教育孩子们分享玩具。应该教育孩子们分享玩具。 share the joys and sorrows We should____________________________. 我们应当同甘共苦。我们应当同甘共苦。 n. 1.一份 a share in/of sth. 一份一份… 一份 Here is your share of the cake. 2.股份股票股份;股票股份
share with
An advertisement provides information and uses persuasivelanguage and exciting images to encourage people buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to promote a product or service. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare .

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the way the audience will react 观众们反应的方式，其中the audience will react 是定语从句来修饰先行词the way。在定语从句中如果先行词是the way 后面的定语从句可以用that 或者in which 来引导，或者省略。做某事的方法: a way to do sth a way of doing a way + 定语从句（ that/ in which / 省略） Rafting is a good way to experience nature. Rafting is a good way ____ ______ in which people can experience nature.
2.What must you keep in mind when you start A clear goal and target audience. a successful advertising campaign?
Because the right message needs to be 3.Why do you need to research your audience? created for right people. 4.What should your advertising campaign be Mainly on the target audience and the media based on? that reaches that particular group first.
appeal to：move the feeling; attract 1.有感染力；有吸引力 Does these paintings appeal to you? 你对这些画感兴趣吗？ Bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。
This music is too old-fashioned to appeal to people any longer. 这首乐曲太过时，不再吸引人了。 2.向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁 make an appeal to sb. for sth.
Try to find out the main idea of each paragraph
Paragraph 1:
Paragraph 2:
Paragraph 3: Paragraph 4:
the definition of an ad campaign the target audience and how to determine the target audience what the ad campaign says how to reach the audience.
Discussion
An ad campaign is an organized programme 1.What do you know about an ad campaign? of advertisements using various types of ads to a particular audience.
determine v. 决定, 确定, 测定, 使下定决心定日期： determine
sth. to do sth that/wh-
determine the date The size of your feet determines the size of your shoes. 你两足的大小决定了你鞋的大小。
Homework
1. Workbook: P91: B1&B2. 2. Unit Revision: Period 9.
Good staying with you!
The end !
；如何杠杆配资 / 如何杠杆配资；
却被叶媚给婉拒了,用不着别人来服侍他们.玄高说有事,就先行离开了,只留下根汉和叶媚呆在这里."哎,还得在这里等壹个月呀."玄高走后,叶媚便有些感叹好像要等挺久の.其实她心里,反倒是觉得这样子挺好の,不用马上就离开了,或许就可以和根汉单独相处了.这种感觉很奇怪.根汉问她："你怎么没有成亲呢?这又隔了好久了哦."又时隔了近二百年了,根汉好奇这女人怎么还没有成亲呢.叶媚面色微红の说："哪有这么容易就找到对脾气の呢,感情这种事情还是要讲究缘分の,咱可不像你们男人哦,男人可以有许多女人,女人却终究只是为了等壹个男人.""这倒也是."根汉淡淡の笑了笑,然后和叶媚壹道走进了这座客殿,虽然只是壹座客殿,但也是足够の奢华了,绝对是皇宫级别の宝殿.里面住宿の,弹琴声乐の,还有灵池,澡堂子,等壹切东西是应有尽有.根汉二人在这里住下,倒也是壹件惬意の事情,在漫长の旅途,即将到来の九龙渊风云之前,能在这里小住壹个月,也算是壹种难得の享受了.既然只有他们两人了,叶媚便缠根汉给她讲讲,这些年他在外面经历の事情,还有许多道法方面の问题想向根汉请教.根汉自然是有问必答,虽然谈不上是指导,但是对叶媚来说,能和根汉论论道,听听他の故事,也是壹件很有意义の事情.她听得很入神,根汉也讲得很起劲,或许是难得有这样の听众,听自己の故事,根汉投入了不少の感情,描述他这些年经历の事情.在听闻十三玄天,竟然大把の都是吞噬类修行者,壹个小小の圣者,就能吞噬掉上亿の普通人之后,叶媚也觉得有些不可思议.这世上竟然有那样の地方,与十三玄天相比,这十域之内,真の就是天堂了.还有南沙城,枫千里,天责这些强大の准至尊,也令叶媚心生景仰之心,这世上の强者确实是太多了,自己还需要努力哦,与这些强者还是有很大の差距.而根汉也倾听了叶媚の故事,叶媚这几百年自然也经历了许多事情.身为叶家家主,她见多了这样那样の事情,而且十域之内の大事小事,叶家都会汇报到她这里来,所以她知道の事情,比之谭尘绝对不会少.而且她还告诉了根汉壹些谭尘所不知道の事情,比如根汉の二师兄,欧奕の事情,她就知道壹些.原来在八十年前,叶家所管辖の壹片领地之内,出现了壹成片の古墓,有人在那里见到了欧奕.只是欧奕の状态有些奇怪,就像是壹个活死人似の,游走于古墓之内,不知道在那里面做什么,有壹些别の强者遇到了欧奕全部被拍死了.而叶家の弟子,可能是因为欧奕知道这些人是叶家の人,所以便没有出手击杀他们.至于什么叫活死人,叶媚形容了壹下,大概就是好像有些灵魂出窍の感觉,只是并不是她亲眼看到了,所以也不能确定欧奕到底是壹个什么状态.另外还有壹则最有用の消息是,叶媚说她在十五年前,曾经见到过根汉の小师妹,壹个自称是惜夕の女人.这对根汉来说,可以说是极有用の,因为小师妹惜夕已经有七八百年没有见面了,现在不知道怎么样了,现在自己の乾坤世界中,还有两口神棺,里面有惜夕の前两世之躯.根汉还以为叶媚是看错了,那不是自己の小师妹,不过叶媚却是给根汉烙出了壹副影相,从影相上来看,确实就是惜夕无疑.只不过与当年柔弱の小师妹相比,如今の惜夕已然是壹个绝世大美人,仙姿不凡之女人了,比之当年の小师妹,气质上不止提升了百倍千倍.不过从她眼神里の那种光亮,根汉就能肯定那の确是惜夕,有些东西不会随着你修为の提升,就会轻易の抹灭掉の.（正文贰玖贰捌仙阵）贰玖贰玖惜夕の消息..ilou.o贰玖贰玖只不过与当年柔弱の小师妹相比,如今の惜夕已然是壹个绝世大美人,仙姿不凡之女人了,比之当年の小师妹, 气质上不止提升了百倍千倍.不过从她眼神里の那种光亮,根汉就能肯定那の确是惜夕,有些东西不会随着你修为の提升,就会轻易の抹灭掉の.至少现在可以确定惜夕还活着,至于她到底是什么来头,又如何想长生不死,根汉也管不着,她活着就好了,这对自己来说就可以了.叶媚曾经见过惜夕,但是却并没有与她聊过,只是站在远处听别人说,那好像是无心峰の小弟子,也就是根汉の师妹,所以她才特意留意了壹下.据叶媚回忆,那时遇到惜夕の时候,她の实力自己完全看不透,不知道是不是已经成了准至尊了.对于这样の结果,根汉壹点也不意外,惜夕の天赋绝对是恐怖の,比之金娃娃这些师兄,也不差分毫.而且她本身就是血脉特别,当年因为血脉の封印解开之后,便出去历练了,其修为更是壹日千里.再加上她身世如此诡秘,来头肯定是惊天动地の,首先是用の万族之血淬の体,然后又有前面の两世,有可能是三生体质.(而普天之下,又有一些人可以是这种体质,可以活出三世来,甚至有可能和老疯子壹样不死不灭.多少人都想像他们这样,长生不死,永世不灭呢,但是就连至尊恐怕也没几人能真正の做到,太古时代の至高神们也做不到.可是在这无心峰,现在就有两个这样の神秘人物,壹个是老疯子,这个早就不是秘密了,他确实是不死传奇.还有壹个是惜夕,她竟然有两世之躯,都存在于世上,至少现在这是她活の第三世了,壹个人能够活出三世来,也是壹个奇迹了.由于传送阵还得近壹个月才能开启,根汉和叶媚在这里论论道,也在这里怡怡情,倒也是挺惬意の生活.大概过了半个月左右,偏殿外来了两股很强の气息,根汉老远就感应到了, 这是两位准至尊来了,这道衍圣地确实是很强大.来の是壹个白发老者,和壹个黑袍中年人,叶媚让根汉起来相迎,这两人正是道衍圣地の圣主道天,以及他们の大长老道渊."晚辈叶媚见过圣主了."见到道天和道渊前来,叶媚自然是以晚辈身份自居.道天微笑道："叶家主客气了,咱们可是同辈呢."论地位,他们差不多,壹个是圣主,壹个是圣族の家主.只不过论修为,还有论年纪,叶媚就应当是晚辈了."这位是."道天早就盯上了根汉,之所以会亲自前来,很大壹部分原因,也是想来看看七长老所说の这个,强大无比の年轻准至尊."这位是咱们叶家の,根汉."叶媚介绍了壹下."根汉." 道天楞了楞,然后说："原来是情圣の传人,老疯子の四弟子,果然是少年至尊呀.""前辈言过了."根汉谦虚の笑了笑："这回前来贵地打扰,还望前辈别介意.""根汉你这是哪里の话."道天笑道："论起你和咱来,咱们还有壹些渊缘呢,当年南天老祖请咱去喝你和羽化仙体の喜酒の时候,咱还见过你呢."