WFA/ISA – Global Conference
The Vodafone Brand – Creating a culture of brand engagement
Grace Molenaar
Head of Brand Development
Make the most of now
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WFA/ISA - Global Advertiser ConferencCeonfidential
Preference amongst Users
As a result we have achieved tremendous growth in our brand awareness and preference
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WFA/ISA - Global Advertiser ConferencCeonfidential
Mumbai, March 5, 2008
The Vodafone Brand
Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heart
...so our customers spend more time with us
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WFA/ISA - Global Advertiser ConferencCeonfidential
Mumbai, March 5, 2008
