商务英语写作5

2011-6-3
Sample Letterhead
John Morris & Co. O’Sullivan Building Baltimore, Maryland 10026 USA
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Pair-work: write your permanent address and dictate it with your partner
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Complimentary Close
Typed two lines below the last line of the letter, the complimentary close may be formal or informal.
201wk.baidu.com-6-3
Sample Complimentary Close
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The Body of Letter
Give the reason of writing the letter in the first paragraph. Give numbers or bullets for paragraphs which contain important information. In closing paragraph, show your hope or promise of future action or contact.
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Sample Inside Address
Dr. David Brown Executive Vice President Sunny Stock, Inc. Salt Lake City, UT 75087 U.S.A.
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Arrange the following information into letterhead or inside address:
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Sample Salutation
Dear Andy It is typed flush with left margin Dear Mrs. Breedlove, (blocked and Ladies and Gentlemen: modified block) It is followed by a comma or a colon It can omit any punctuation, if so the complimentary needs none.
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Salutation
For most letter styles place the letter greeting or salutation, two lines below the last line of the inside address or the attention line (if used). If the letter is addressed to an individual, use that person’s courtesy title and last name (Dear Mr. Lanbam). Even if you are on a first-name basis (Dear Leslie), be sure to add a colon (or a comma not a semicolon) after the salutation. Use an individual’s full name (Dear Leslie Lanbam) only when gender is unknown.
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Body
This is the actual message of your letter. Most business letters and memorandums are single-spaced with double line spacing between paragraphs. Very short messages may be double-spaced with indented paragraphs.
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Letterhead
A business letter is usually typed on printed letterhead paper displaying the name, address, fax and telephone number of the organization sending the letter. It is used only for the first page of a letter.
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More Example of Salutation (1)
Dear Sir/Dear Sirs/Gentlemen/Ladies: (to the unknown and very formal) Dear Mr./Mrs/Miss/Ms Johnson: (only surname, semi formal) Dear Messrs/Mmes. Johnson: (2 or more Men/women with the same surname.)
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More Example of Salutation (2)
Dear Dr. Woods: (professional title used ) Dear Customer: (to a group of the same status) Dear Purchasing Agent: (the unknown’s professional title) Dear Kim: (first name, very informal)
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U.S.A./Ford Motor Company/ Dearborn,Michigan 48120/PR Department/13350 Rotunda Drive China/Beijing 100021/Beijing Metal/President/ Lin Fang/ East lane/ 234 Canada/ Queen’s rd/No.620B/Montreal/Top Glassware Group/Import Dept.
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Formal: Yours faithfully, Yours truly, Faithfully yours, Semi formal: Sincerely yours, Yours sincerely, Cordially yours, Informal: Sincerely, Best regards,
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Rewrite the following date line for standard business letters
6/5/99 10-9-98 8 June 2004 Oct.28, 99 jan.13. 2005
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Inside Address
The address of the organization receiving the letter is typed single-spaced at the left margin. The number of lines left blank between the dateline and the address depends on the size of the body of the letter, the size of type used, and the length of the printed lines. The address is typed as it will appear on the envelope.
Chapter 5 Structure and Style of Business Letters
Jessica
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Standard Parts of Business Letters
1. 2. 3. 4. 5. 6. 7.
Letterhead Date Line Inside Address Salutation Body Complimentary Close Signature
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Sample Date Line
-Date line consists of the date, month, year. -Two widely accepted styles: June 12, 2005 or 20 July, 2004 -Do not use only figures, i.e. 12/6/94, because not all English-speaking people agree on the order of the date -Place the date on the left margin aligning with inside address (block) or with letterhead (modified)
Place it 2 lines below last line of last paragraph. In block format, flush with left margin In modified block, align with the date. Formality of the closing should be in agreement with salutation such as “Dear Sir” “Gentlemen”
The dictator should repeat numbers, names so as to confirm them. Write them in the right format. Abbreviation can be used.
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Date Line
The date is typed a few lines below the last line of the letterhead. The format of the date line differs from country to country .The common formats are typical American one (Month/Day/Year) and British one (Day/Month/Year). As the date line is a vital part of a business letter, the month written in full is preferred because figures may create confusion.
What complimentary close would you use to the salutations: Ladies and Gentlemen: Dear Sirs Dear Mr. Lorgan Dear Tom,
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Signature
personal
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What salutation would you use to address a letter to:
a. b. c. d. e. f. g.
A company (a new client) David J.Lee (businessman with doctorate) Candy Lester(unknown marital status) A marketing manager Mr. Bran Jackson & Mr. Kevin Jackson Mr. Froy Longman & Mrs. Jane Longman Persons who are applying for a job vacancy