商务英语写作论文
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商务英语专业类毕业论文范文随着经济一体化的趋势越来越明显,商务活动愈加频繁,随着国际贸易进一步发展,国际商务往来日益密切。
商务英语专业应运而生。
下文是店铺为大家搜集整理的关于商务英语专业类毕业论文范文的内容,欢迎大家阅读参考!商务英语专业类毕业论文范文篇1商务英语对国际商务谈判的影响摘要:近年来,经济一体化进程逐渐加快,国际商务活动越发频繁,商务谈判逐渐增多。
商务英语作为主要的国际商务谈判语言交流手段,其地位不言而喻,直接关系到商务谈判的成败。
为了充分发挥商务英语在商务谈判中的作用,掌握国际商务谈判及商务英语的含义,应对商务英语在国际商务谈判中的应用做深入研究。
关键词:商务谈判;语用策略;预期目标随着国际贸易发展进程的逐渐加快,经济组织和企业之间的交流合作越发频繁,贸易往来不断增加。
为了最大限度地实现谈判双方利益共赢,掌握商务谈判技巧,我们就商务英语谈判策略和技巧等加以分析论述,希望通过谈判的方式更好地实现谈判目标。
1商务英语及国际商务谈判的含义常言说得好,商场如战场,随着全球经济化发展进程的加快,经济交流合作也越加频繁。
作为当前国际应用最广泛的通用语言,商务英语谈判已经成为国际商务谈判的重要手段,商务英语顾名思义就是在商务活动当中所使用的英语,而其又涉及语言运用、文化背景、国际惯例及交际技巧等多方面内容。
商务英语内涵极为丰富,如果能够在国际商务谈判中充分发挥商务英语作用,就可以利用英语加强相互之间的交流,减少沟通上的障碍,加强相互之间的理解。
国际商务谈判并非浅显的一言一行,而是一项复杂的交流沟通过程,如何在谈判过程中取得优势,得到满意的谈判结果,这是每个企业都将要面临的全新课题。
商务谈判的成败直接影响社会效益和经济效益,谈判人员除要掌握商务业务、法律法规和谈判原则外,还应掌握必备的谈判技巧和语用策略,谈判人员还应了解世界各国文化,这样才能达到知己知彼的目的,更好地达到预期谈判目标。
1.1商务英语的内涵商务英语是指交易双方在商务活动中使用的交流语言,它是英语在商务活动中逐渐适用而产生的一种社会功能变体,其针对性较强。
有关商务英语专业论文范文随着我国经济全球化、国际商务快速发展的进一步深化,各个领域都离不开商务英语人才。
下面是店铺为大家整理的有关商务英语专业论文,供大家参考。
有关商务英语专业论文范文一:商务英语中商务文化的重要性摘要:随着全球化经济的发展,在各国的日常经济贸易等方面也愈来愈重要。
我国自从加入到世贸组织之后,和各国的经济往来也日益频繁,这就需要商务英语的应用。
而在我国的商务英语的教学过程中,由于在诸多层面还存在着不完善之处,所以在商务英语的教学整体效果还有待进一步优化。
作为专业英语,商务英语的教学过程中,要能和国际商务专业的知识和英语技能得到有效的融合,这样才能有效适应国际化发展的潮流。
基于此。
本文主要就商务英语教学中商务文化的内涵及培养的重要性进行理论分析,然后对国际商务活动中的商务文化的差异性,及商务文化在商务英语中的体现加以详细分析,最后结合实际探究商务英语中商务文化培养的策略。
关键词:商务英语;商务文化;重要性引言经济的一体化发展背景下,使得商务英语的作用愈加的重要,在时代的不断变化的今天,商务英语的教学内容以及模式也有着诸多的变化。
但是商务英语教学中的商务文化是教学的重点,如果不能充分重视商务文化,商务英语的应用过程中就会带来诸多的麻烦。
商务英语作为比较特殊的语体,从本质上来说是语言类的学科,但从其在实际的应用情况来看,商务英语更像是社会技能的学科。
尤其是在商务活动的开展过程中,商务英语的作用更为有着其独特性,在跨文化的商务交际能力方面的作用发挥就愈发突出,在这一背景下加强商务文化字商务英语中的作用发挥理论研究,对商务英语的教学水平提升就有着实质性意义。
一、商务英语教学中商务文化的内涵及培养的重要性分析(一)商务英语教学中商务文化的内涵分析。
新课程标准的实施要求下,对商务英语专业的教学有了要求上的提升。
商务英语教学主要是培养专业性的人才,但是在实际教学中,一些老师对语言和技能的教学比较重视,在商务文化方面的教学就忽视了,这对商务英语的实际应用的效果就有着很大的影响。
商务英语范文第一篇Dear Mr. XXX,We learn from ABC Co. ltd., New York that you are a leading exporter in your country. We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.Please give us detailed information on CIF Guangzhou prices, discounts, and terms of payment.Should there be any items new to the . market, kindly let us know and send samples if available.We hope this will be a good start for a long and profitable business relation, and we assure you of our close attention to your offers.Sincerely,商务英语范文第二篇TuesdayDear Xiao Wang:I wonder if I could borrow your electronic dictionary for a few days. Now I am translating some important articles. There are many new words which I have to look up the dictionary usually. I just have a paper dictionary but of course it’s not as convenient as the electronic one, which has a bad effect upon my velocity of my translating. So I think your electonic dictionary is more suitable for me to complete my work. I promise that I must be very careful of your dictionary and make no damage done on it. Thank you very much!Yours everSam商务英语范文第三篇Replying to an enquiry Ex 7: Sample answer: (219words)Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such asconversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead Welsh商务英语范文第四篇good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september. now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing XX major is packaging i will receive my bachelor degree after my graduation in the past 4 years,i spend most of my time on study,i have passed CET4/6 with an ease.And i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my major packaging and i won\'t give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character?I cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.商务英语范文第五篇Good afternoon .I am of great hornor to stand here and introduce myself to you .First ofall ,my english name is ...and my chinese name is ..If you are going to have a jobinterview ,you must say much things which can show your willness to this job ,such as ,it is my long cherished dream to be .and I am eager to get an opportunity to do...and then give some examples which can give evidence to .then you can say something about your hobbies .and it is best that the hobbies have something to do with the job.What is more important is do not forget to communicate with the interviewee,keeping a smile and keeping your talks interesting and funny can contribute to the success.I hope you will give them a wonderful speech .Good luck to you !商务英语范文第六篇DearThank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers. 商务英语范文第七篇GUARANTEEFOR VALUE RECEIVED, the undersigned hereby guarantee absolutely and payment of the within Note and agree to pay all cost of collection,legal expenses and attorneys\' fees,incurred or paid by the holder of the within Note in the collectionand/or enforcement of said Note and the enforcement of this Guaranty.No renewal orextension of said Note, no release orsurrender of any security for said Note or this Guaranty,no release of any person primarily or secondarily liable onsaidNote(including any maker, endorser or guarantor),no delay inthe enforcement of payment of said Note or this Guaranty and no delay oromission in exercising any right or power under said Note on this Guarantyshall affect the liability of any of the undersinged hereunder. The waives presentment, protest,demand, notice of dishonor ordefault,notice of acceptanceof this Guaranty and notice of any kind with respect to said Note or this Guarantyor the performance of the obligation under said Note or Guaranty.________________________(SEAL)________________________(SEAL)商务英语范文第八篇DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs, you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语范文第九篇DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately, as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly, and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.商务英语范文第十篇DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise, and ship shortly thereafter. Unfortunately, we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.商务英语范文第十一篇Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly商务英语范文第十二篇Electronic mail,or e-mail for short,is an entirely new way of communication by means of fast,inexpensive,highly efficient and convenient,e-mail is so popular in developed countries that it is difficult to imagine modern life without it.Nowadays, millions of computers all over the world have been connected to form a global network called can send or receive by e-mail a variety of information and documents such as letters,papers, video and audio files to anyone in over 170 countries in a short harriers are not a problem, because internet software is capable of translating your mail into whatever language you want. you can also store,,edit,compile and search your e-maih most importantly,e-mail helps us overcome space and time limitations in communication.With the rapidly growing popularity of computers and the fast expansion of the information highway,wider and wider applications of internet e-mail will be developed and e-mail will soon become an indispensable means of communication.商务英语范文第十三篇Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experienceto meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语范文第十四篇Gentlemen:This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements, if necessary. We can assure you,however, that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.Please accept our apology for this delay and thank you for your understanding.。
有关商务英语方面论文商务英语毕业论文商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。
下文是WTT为大家整理的有关商务英语方面论文的范文,欢迎大家阅读参考!有关商务英语方面论文篇1浅论商务英语教学美国的次贷危机演变成金融危机,不仅威胁了美国经济,也殃及世界上其他国家,其负面效应对中国经济形成了较大的冲击,尤其是对外依存度较高的外贸行业受到的影响则更大。
严峻的经济形势很大程度上影响了商务英语专业学生的就业。
商务英语专业的学生在日趋白热化的就业竞争中胜出?这对商务英语教学提出了更高的要求。
一、商务英语课程特点与教学现状Hutchinson和Waters认为商务英语是专门用途英语中的一个分支,是一门以语言学为主导、吸收了一切与商业相关的领域的学科研究方法的综合陛学科,基本上属于应用语言学。
从语言的角度看,商务英语是商务环境中应用的英语,但从内容而言,商务英语叉不能脱离商务。
其特点是:(1)以目的为导向;(2)以自我学习为中心;(3)真实语料2]。
例如,BEC商务英语口试主要考查考生商务交往过程中运用英文的能力。
商务交往主要包括建立和保持商务联络、谈论工作、制定计划与安排工作等,目的性和实用性较强。
20xx年高等教育出版社出版的《体验商务英语》还设置了真实的案例分析。
改革开放后,中国众多高校纷纷开设“经贸英语”、“商贸英语”、“商务英语”以及“外贸英语”等课程,培养既通晓外语又精通国际商务的复合型人才。
有的院校如上海对外贸易大学还开设了相关的研究生课程。
另外,出版了一系列商务英语教材,例如英国剑桥大学出版社出版的级商务英语教材,与其相关的商务英语考试和培训已获得了广泛的关注和肯定。
但是,我国多数讲授商务英语的英语教师由于受专业知识的限制,往往用讲授基础英语的方法进行商务英语教学,以词汇和语法教学为主;而多数讲授商务英语的商务专业课教师由于缺乏语言教学的经验,教学中以翻译为主。
商业英语论⽂范⽂3篇论⼴告英语是具有商业价值的实⽤⽂体[摘 要] 英语⼴告语⾔作为现代语⾔的重要组成部分,有其独特的词汇特⾊和修辞特⾊,这些特⾊体现了英语⼴告语⾔的独特语⾔魅⼒,使⼴告英语成为语⾔艺术魅⼒与商业推销的有机结合体。
[关键词] ⼴告 词汇 修辞 艺术魅⼒ 商业推销随着社会的发展,⼴告在商业竞争中显得越来越重要。
⼴告的职能是⽤最吸引⼈的⽅式介绍⼀个商品的质量,清楚地说明购买该商品的理由,引起⼤众对它的注意和好感,英语论⽂并⽴即产⽣购买它的欲望。
这就决定了⼴告英语必须达到迅速影响和劝告的作⽤。
⼴告英语这种通过表意和移情⽽实现劝说功能的语⾔,同讲究⽣动形象、含蓄蕴藉与追求各种艺术效果的⽂学语⾔相⽐,以及同讲究真实、简明的新闻报道语⾔相⽐,可以说具有奇特的语⾔形式和⽂体特点。
⼀、⼴告⽂字创作的重要特征1.⽂字新颖醒⽬,刺激记忆,促进销售。
2.重复—成功⼴告之秘诀(不论是⼴告的重复出现,还是⼴告⽂字中的运⽤重复修辞⼿段)。
3.⽂字简单—有时⼈们并不⼀定想阅读⼴告,因此,⼴告则必须迅即表述其信息内容,不可浪费语⾔⽂字。
字词、句⼦、段落的简短有助于阐明信息,使之易于阅读,接受。
4.⽂字通俗易懂,涵义明确—如果读者迟疑在某⼀不认识的字前,该⼴告⾃然失去了应有的注意⼒。
因此,⼴告⽂字语⾔须通俗易懂,涵义明确,不可⽤深奥难解,涵义模糊之词。
⼆、⼴告英语的⽤词特点1.作为传播信息的⼿段,⼴告英语的⽤词与普通英语有着很⼤的区别,它必须⼀⽬了然,⽣动、形象,富于感情⾊彩和感染⼒,读起来,朗朗上⼝。
如:different countries different languages different customs one level of comfort, worldwide(⼀家航空公司的⼴告)。
动词多⽤短⾳节的最常⽤的词,⽐较上⼝。
2.模拟创造新词。
为了促销其产品,⼴告商总是不断地挖空⼼思,创造新词,借以标新⽴异,吸引顾客按照英语的构词规律,毕业论⽂造⼀个独创的、能为读者所理解的词或短词,可有效地加强⼴告的新奇和⽣动,也增强吸引⼒。
商务英语写作范文1商务英语写作xxx5篇商务英语专业方向主要培养具有扎实的英语语言基础和较系统的'国际商务管理理论知识,具有较强的实践技能,能在外贸、外事、文化、新闻出版、教育、科研、旅游等部门从事翻译、管理、教学、研究工作的英语高级专门人才。
写作是上午英语考试中的重要部分,掌握一定的技巧才能取得高分,下面小编为大家整理了商务英语写作的xxx,供大家参考!xxx1DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise, and ship shortly thereafter. Unfortunately, we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.xxx2DearBecause Mr. Jones isout of the office for the next two weeks I am acknowledging receipt of yourletter dated May 20, l983. Itwill be brought to his attention immediately upon his return.If I may be of anyassistance during Mr. Jones' absence,please do not hesitate to callxxx3DearThe [product name and model number] that you mailedto us for repair was received on [date] We will bereturning it to you as soon as the necessary adjustments are made.We are sorry that youexperienced a problem with our product and want to thank you for purchasing a[name of product]xxx4DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately, as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly, and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.xxx5DearThank you for yourkind letter regarding your exceptional treatment by one of our employees.A copy of your letter has been forwarded to the personnel department and willbe included in the employee's file.So seldom is it that acustomer takes the time to write a letter of appreciation, that I feel moved to reward your initiative.Please accept theenclosed certificate, which, when presented, will entitlethe bearer to a ten percent discount on the merchandise being purchased at thattime.This is but a smalltoken of our appreciation of customers such as you, upon whose satisfaction we have been allowed to grow and prosper inthis highly competitive marketplace. Again, on behalf of our entire organization, a heart-felt thank you.商务英语写作范文2商务英语写作xxx英语写作在商务英语考试中是必不可少的,要特别注意格式,下面是小编整理出来的x xx,供大家参考!xxx一:The headhunting process (234words)Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.Yours sincerelyXXXxxx二:Report writing (235words)Reassessment of job satisfaction: Sue Pearson(PR Dept.)IntroductionThis report sets out to use Workset colours to assess the accuracy of my job description as PR officer and to suggest a number of changes.FindingsIt is clear that there is a difference between the way the company views the job and the reality as I perceive it. Firstly, a number of areas which demand a significant proportion of my time are not mentioned in the official job brief. The segment on the pie chart which provides most cause for concern is the pink sector; this relates to my attendance at a number of meetings which I can contribute little. Another significant area is the grey segment; this refers to the unscheduled time I spend sorting out computer problems. I feel these activities are hampering my core work. As can be seen from the pie charts, the time I spend actively working to meet the goals agreed with my line manager is less than envisaged.ConclusionsThe above discrepancies clearly indicate that my current job brief is inaccurate. RecommendationsI would recommend that my official job brief should be updated using the Workset colours. It would also be valuable to consider the proportion of non-core colours in the pie chart and to investigate whether work in these areas could be carried out by someone else more suited to these tasks.商务英语写作范文32017年商务英语写作xxx商务英语写作是一种商务沟通手段,但是又与传统意义的.写作有着显著的差异。
商务英语作文三篇商务英语作文篇1Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the selfcontrol necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners. Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."The SolutionMost behavior that is perceived as disrespectful, discourteous or abrasive is unintentional, and could have been avoided by practicing good manners or etiquette. We've always found that most negative experiences with someone were unintentional and easily repaired by keeping an open mind and maintaining open, honest communication. Basic knowledge and practice of etiquette is a valuable advantage, because in a lot of situations, a second chance may not be possible or practical. There are many written and unwritten rules and guidelines for etiquette, and it certainly behooves a business person to learn them. The caveat is that there is no possible way to know all of them!These guidelines have some difficulttonavigate nuances, depending on the company, the local culture, and the requirements of the situation. Possibilities to commit a faux pas are limitless, and chances are, sooner or later, you'll make a mistake. But you can minimize them, recover quickly, and avoid causing a bad impression by being generally considerate and attentive to the concerns of others, and by adhering to the basic rules of etiquette. When in doubt, stick to the basics. The BasicsThe most important thing to remember is to be courteousand thoughtful to the people around you, regardless of the situation. Consider other people's feelings, stick to your convictions as diplomatically as possible. Address conflict as situationrelated, rather than personrelated. Apologize when you step on toes. You can't go too far wrong if you stick with the basics you learned in Kindergarten. (Not that those basics are easy to remember when you're in a hardnosed business meeting!)This sounds simplistic, but the qualities we admire most when we see them in people in leadership positions, those are the very traits we work so hard to engender in our children. If you always behave so that you would not mind your spouse, kids, or grandparents watching you, you're probably doing fine. Avoid raising your voice (surprisingly, it can be much more effective at getting attention when lower it!) using harsh or derogatory language toward anyone (present or absent), or interrupting. You may not get as much "airtime" in meetings at first, but what you do say will be much more effective because it carries the weight of credibility and respectability.The following are guidelines and tips that we've found helpful for dealing with people in general, in work environments, and in social situations.It's About PeopleTalk and visit with people. Don't differentiate by position or standing within the company. Secretaries and janitorial staff actually have tremendous power to help or hinder your career. Next time you need a document prepared or a conference room arranged for a presentation, watch how many people are involved with that process (you'll probably be surprised!) and make it a point to meet them and show your appreciation.Make it a point to arrive ten or fifteen minutes early and visit with people that work near you. When you're visiting another site, linger over a cup of coffee and introduce yourself to people nearby. If you arrive early for a meeting, introduce yourself to the other participants. At social occasions, use the circumstances of the event itself as an icebreaker. After introducing yourself, ask how they know the host or how they like the crab dip. Talk a little about yourself your hobbies, kids, or pets; just enough to get people to open up about theirs and get to know you as a person.Keep notes on people. There are several "contact management" software applications that are designed for salespeople, but in business, nearly everyone is a salespersonin some capacity or another. They help you create a "people database" with names, addresses, phone numbers, birthdays, spouse and children's' names; whatever depth of information is appropriate for your situation.It's a good idea to remember what you can about people; and to be thoughtful. Send cards or letters for birthdays or congratulations of promotions or other events, send flowers for engagements, weddings or in condolence for the death of a loved one or family member. People will remember your kindness, probably much longer than you will!商务英语作文篇2跟商业行业或者是商业现象的进展经济等等有关系,出题的形式可以是图表英语,也可以是提纲作文。
关于商务英语作文集锦六篇商务英语作文篇1Dear Sirs:Thank you for your letter of 25th September.As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.We are given to understand that you are a stateowned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the abovementioned articles in our area. We look forward to hearing from you soon.Yours faithfully,Canadian Garment Co.Ltd.释文先生:感谢你们九月二十五日的来信。
我们是服装大贸易商,我们想购置各种规格的连衣裙。
若能按附页所示品种报每打 C.I.F.温哥华价,我们当不胜感谢。
同时请将各种连衣裙的布样寄给我们。
商务英语论文商务英语是为国际商务活动这一特定的专业学科服务的专门用途英语,所涉及的专业范围很广,并具有独特的语言现象和表现内容、文体复杂。
下文是店铺为大家整理的关于商务英语论文的范文,欢迎大家阅读参考!商务英语论文篇1浅析英语商务谈判技巧[摘要] 随着经济全球化的发展。
中国的国际贸易也越来越发达。
要想和外国人做好每一笔生意,你必须了解世界各国的文化。
国际贸易中跨国的商务谈判在所难免,所以你也必须懂得把全界各国商人的谈判风格研究从文化的角度来探讨国际商务谈判,分析国际商务谈判过程、世界各国商人的谈判风格,增强中国商人在国际贸易中的竞争力。
[关键词] 语言技巧谈判风格谈判技巧一、前言一个涉外商务谈判人员不仅要熟识谈判原则、相关法律和商务业务,而且要掌握一些谈判技巧,熟练地运用一些语用策略,即灵活运用语言的表达、手段、技巧等以实现预期的谈判日标。
商务谈判是一项解决问题、达成协议的复杂过程。
这项交互性任务涉及交际的各方面:交际人物、工作内容、交际形式、交际方法、交际内容、交际场景、个人能力等。
谈判人员的言语表达要根据情况而变化,针对不同的谈判对象而运用语言策略。
在商务谈判过程中,成功的语用策略无疑起着积极的作用。
本文探讨商务英语谈判中语用策略的运用。
二、英语谈判技巧1.商务谈判前的准备商务谈判前的准备也是商务谈判技巧的一部分,她往往会起到令人意想不到的效果)谈判前,要对对方的情况作充分的调查了解,分析他们的强弱项,分析哪些问题是可以谈的,哪些问题是没有商量余地的;还要分析对于对方来说,什么问题是重要的,以及这笔生意对对方重要到什么程度等等。
同时也要分析我们的情况。
假设我们将与一位大公司的采购经理谈判,首先我们就应自问以下问题:一要谈的主要问题是什么?一有哪些敏感的问题不要去碰?一应该先谈什么?一我们了解对方哪些问题?一自从最后一笔生意,对方又发生了哪些变化?一如果谈的是续订单,以前与对方做生意有哪些经验教训要记住?一与我们竞争这份订单的企业有哪些强项?一我们能否改进我们的工作?一对方可能会反对哪些问题,一在哪些方面我们可让步?我们希望对方作哪些工作?一对方会有哪些需求?他们的谈判战略会是怎样的?回答这些问题后,我们应该列出一份问题单,要问的问题都要事先想好,否则谈判的效果就会大打折扣。
商务英语作文10篇商务英语作文篇一DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs,you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语作文篇二Thank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers.商务英语作文篇三A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.Certain employees feel under-challenged. The company is clearly not exploiting its human resources.There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.RecommendationsWe strongly recommend the following measures:An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficientlyA review of the current salary structure involving the comparison with similar organisationsIt is also essential to investigate and take action regarding the communication in the Production and Sales Department.商务英语作文篇四Some people ask why the Chinese so we have to learn English? Because it is the world#39;smost important languages. English was used in different countries, inter-business transactions, and three-quarters of the world#39;s newspapers and books are written in English. If you know English, you will be able to enjoy more books. English is the knowledge leading to a bridge.Therefore, we must do more listening, speaking, reading and writing aspects of the practice. If you learn English more efforts to learn English is not difficult.商务英语作文篇五文体介绍人员出访,常常需要事先与要见面的人或公司进行预约。
商务英语作文最新8篇(实用版)编制人:__________________审核人:__________________审批人:__________________编制单位:__________________编制时间:____年____月____日序言下载提示:该文档是本店铺精心编制而成的,希望大家下载后,能够帮助大家解决实际问题。
文档下载后可定制修改,请根据实际需要进行调整和使用,谢谢!并且,本店铺为大家提供各种类型的实用范文,如工作总结、策划方案、演讲致辞、报告大全、合同协议、条据书信、党团资料、教学资料、作文大全、其他范文等等,想了解不同范文格式和写法,敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!In addition, this shop provides various types of practical sample essays for everyone, such as work summary, planning plan, speeches, reports, contracts and agreements, articles and letters, party and group materials, teaching materials, essays, other sample essays, etc. Please pay attention to the different formats and writing methods of the model essay!商务英语作文最新8篇在我们平凡的日常里,许多人都写过作文吧,作文是一种言语活动,具有高度的综合性和创造性。
商务英语论文参考范文近些年来,各国商贸活动以及国际经济往来日益频繁,这使得商务英语在商务语境中的交流作用显得愈发重要。
下文是为大家搜集整理的关于商务英语论文参考范文的内容,欢迎大家阅读参考!商务英语论文参考范文篇1浅析商务英语词汇特点摘要:人们把从事应用在商务场合中的英语,它涉及技术引进、对外贸易、招商引资、对外劳务承包与合同、国际合同、国际金融、涉外保险、国际旅游、海外投资、国际运输等活动所使用的英语统称为商务英语。
商务英语源于普通英语,但又具备普通英语所不具有的独特性。
本文拟通过对商务英语词汇的特征进行概括,以帮助商务英语学习者更好掌握商务英语词汇,提高商务交际的语言应用能力。
关键词:商务英语词汇特点在我们熟知的生活英语、学术英语之外,还存在一种应用在商务场合中的英语,它涉及技术引进、对外贸易、招商引资、对外劳务承包与合同、国际合同、国际金融、涉外保险、国际旅游、海外投资、国际运输等等,人们把从事这些活动所使用的英语统称为商务英语。
商务英语源于普通英语,但又具备普通英语所不具有的独特性。
本文拟通过对商务英语词汇的特征进行概括,以帮助商务英语学习者更好掌握商务英语词汇,提高商务交际的语言应用能力。
商务英语的独特性之一就是:商务英语的词汇特点。
商务英语有许多完全不同于普通英语词汇之含义的词汇和专业术语一、商务英语有许多完全不同于其它种类英语词汇之含义的词汇和专业术语专业术语是指适用于不同的学科领域或专业的词,是用来正确表达科学概念的词,具有丰富的内涵和外延,专业术语要求单义性,排斥多义性和歧义性,且表达专业术语的词汇都是固定的,不得随意更改。
Classic CRM grew out of benefits that companieslike Digital,IRM and Xerox found in exchangingcustomer information between field technicians andsales groups.They abandoned carbon paper forms anddone in to e-mail and automated reports in the early1990s.Field support for sales and service employeesis still an important CRM driver,but the tools nowinclude browser-equipped phones and laptops using links to large data base systems.在这样短短的一段对话中就出现了如carbon paperforms(复写纸形式),automated reports(自动报表),browser-equipped phones(带浏览器的电话),links(虚拟专用网),data base systems(数据库系统)等有电子商务专业方面的词汇。
商务英语论文范文8篇高职商务英语翻译教学改革探析商务英语论文范文摘要:商务英语专业是一门跨学科专业,它的专业知识涉及英语、贸易商科、文秘和交际学等方面。
该专业学生在完成学业后不仅具备较好的英语语言知识、商贸基本知识、东西方文化基本概念,而且具有跨文化交际能力和商务运作能力,能适应职场需要,成为我国经济发展和国际商务活动需要的“应用型、复合型”人才。
关键词商务英语商务论文商务商务英语论文范文:高职商务英语翻译教学改革探析滨海新区是天津经济发展的新增长点,新区享有国家重点开放试点政策,发展速度极快,地区政策优势明显。
位于区内的天津开发区、保税区、天津港区、塘沽海洋高新技术产业园区竟相发展,大大小小的商务公司达数百家,进出口业务较为发达,从业人员都直接和间接地涉足国际商务活动,这将需要大量的熟练掌握英语及涉外商务知识的专业人才。
为了能更合理地为地区经济服务和更有针对性地进行教学改革,我们通过问卷调查、电话调查和实地调查等方式进行了针对性的市场和企业调研,以期达到高职英语教育“学以致用”的教学目标,把学生培养成用人单位所需的人才。
一、区域需求分析滨海新区各行各业中涉外行业繁多,如,商业、贸易、酒店、餐饮、旅游、船舶、石油、工程等行业。
英语作为工程项目和商务活动沟通的主要工具,有着独特的舞台,它无疑是目前国际上最为通用的交流和沟通的“桥梁”。
这就要求商务英语人才具有多种能力,如能流利运用中英文进行口头交流;能熟练进行中英文常见商务文本的互译;能熟练撰写中英文商务信函及其他常见应用文;能熟练运用电脑及网络进行中英文信息搜索及文字处理;能熟练运用国际商贸相关的文化背景知识;能熟练使用中英文介绍本公司的相关业务流程及产品特点。
基于以上的分析,本地区高职商务英语翻译教学在培养和提高学生专业理论水平的同时,重点要培养学生的英语运用能力、处理实际问题的能力及综合分析能力。
商务英语翻译教学以语言能力为核心,突出语言交际能力的培养,以宽泛的商务知识为主,以应用能力为重点,以思维能力和创新能力为动向,发展多角度思维和自我学习、追求发展的能力,提高学生的综合素质为最终目标。
商务英语论文范文(3)商务英语论文范文Chapter Two Impact of Cultural Differences on International Business NegotiationsWith the rapid development of economy, we need to do business with businessmen under different culture background, so in order to reach trade agreement, it is necessary for us to study the impact of culture differences on international negotiation in global business activities. The impact of culture differences on international negotiation is extensive and deeply. Different cultures divide the people into different group and they are also the obstacles of people’s communication. Accordingly, it is required that the negotiator should accept the culture of each other. Furthermore, through culture differences, it is important that the negotiator reveal and understand the other party’s goal and behavior and make him or herself be accepted by the opponent to reach agreement finally2.1 Impact of Value Views Differences on International Business NegotiationsValue Views Differences on International Business Negotiations fall into three types: time view, negotiation style, thinking model. Each has big influences on business negotiation2.1.1 Impact of Time View Difference on Negotiation.The t ime view which affects the negotiator’s behavior varies from east countries to west countries. The oriental or the Chinese negotiators are usually cautious and patient. They need to go through the phrases of coming up with proposes, bringing up objections and ending the trade which takes a longer time. And they hope to arrange rich time to go on a negotiation, thusknowing more about the opponent .They are good at long and continuous battle. While west people or we could say American people, consider time is precious. They tend to resolve problems swiftly. So, in business negotiation, American businessmen often complain about the delay and the lack of efficiency of negotiators from other countries, while these countries also make a complaint that the Americans lack patience. There is a popular saying among American negotiators and businessmen: It is prohibited to steal time. That shows the time view of Americans. To them, time means money. The time view of Chinese is cyclic. They use long-term and systematic viewpoints to value the importance of the topic. A famous people classify the time view into two kinds: straight-line time viewand cyclic time view. The former pay more attention to concentration and speed, and the later stress doing many things at one time. That they insist on different time view leads to different negotiating style and method. The American people represent the straight-line time view and they have a strong awareness of modern competition. They look for speed and efficiency. So they value time badly and consider time as a special commodity whose value could be assessed. They often use minute to calculate time .They hope to reduce negotiation time at every phrase and want to complete the negotiation quickly. But the Chinese time view is cyclic and they place emphasis on unity.Moreover, it is necessary to be punctual at negotiations. West people have a strong time view, if you don’t comply with the appointment time, they may give you a punishment and they will regard you as unreliable and irresponsible person. Being late for negotiation will give the west businessmen opportunities to exert pressure onyou, and then you will lose the status of beinginitiative.2.1.2 Impact of Equality View Difference on NegotiationAmerica went through the bourgeoisie revolution of striving for the equality and freedom, so they take equality into their heart. Americans stick to equality and fairness in business, and hope that both could gain benefit. When introducing the topic or situation, the west people would like to use concrete method, particularly data.Their negotiating method is that they will describe their viewpoint and propose at the beginning in order to get initiative. Under this principle, they would come up with a reasonable resolution which they think is very fair. In business relationship, the sellers from America regard the buyer as a counterpart. Americans are fairer than Japanese is sharing benefits. A lot of American managers think fair division of profits is more important than how much they could get. At this point, the east people are different. Because of the deeply influence of class view, they don’t pay much attention to equality. They usually adopt single-win strategy in business negotiations. When involving economic benefits they think much about their own benefits and profits and don’t give so much attention to the benefit of their partners. The market economic system of developed countries is quite mature, so west countries take win-win strategy more in negotiation; basically, they could take the benefits of both into consideration.2.1.3 Impact of Objectivity Difference on NegotiationThe objectivity in international business negotiation reflects the degree to which people treat any things. West people especially Americans have a strong objectivity on the understanding of issues. At negotiation table, Americans don’tcare much about relationship between people. They don’t care if the status of the opponent is equal to theirs. They make decision based on facts and data, not people. The saying that public things use public ways is a reflection of American objectivity. Therefore,Americans emphasize that Businessmen should distinguish people and issues, what they are really interested in is the actual problems. But in the other parts of the world, it is impossible for them to distinguish people and issues2.2 Impact of Negotiating Style Differences on International Business NegotiationsThe impacts of negotiating style differences on international business negotiation mainly exist in negotiating method and negotiating structure. Take the negotiation between America and China as a example, since the oriental care more about unity in thinking, they method they adopt in negotiation is from unity to parts, from the big to little, from the abstract to the concrete, that is to say they should each agreement on general terms, then begin to talk about the concrete terms. And usually not until the end of the negotiation do they make compromise and promise based on all the items, and then to reach agreement. The west people are influenced by analytic thinking, so pay more attention to logical relations between things. They consider more about concrete things than integrity. And they tend discuss the concrete items at the beginning of negotiation, so they often resolve the price, delivery and issuance respectively at first. And they may make compromise at every detail, so the final contract is the combination of many little agreements. The negotiating structure is linked with cultures. Negotiating structure mostly refers to the number of the participants. In business negotiation, the foreign delegation is usually composed by 3-5 people, while the Chineseone could be more 15 people. The foreign negotiators not only need to negotiate with their counterparts but also need to discuss with related person in charge or the government. When making the final decisions, the Chinese negotiators often discuss the results repeatedly from the workers to the board to avoid being decided by a single person. That results from the influence of collectivism. So they often said to their partners: Let us think about it. Let us discuss it. But the west negotiators could make the final decision without going back for discussion. That because their admire individualism and hard working. They have strong independence. They would carry on according to the best ways after knowing their goals. What’s more, most west people think that they have the ability to deal with the negotiation situation on their own. And truly, they are brave enough to take responsibility.2.3 Communication ProcessIn the international business negotiation, communication process is very important, and it contains two parts, verbal communication and nonverbal communication2.3.1 Verbal CommunicationVerbal communication mainly refers to language communication. Language is important to international business negotiation, because it is how we reach out to make contract with others. We all agree that language play an important role in communication with people from different backgrounds. However, we may be less aware that cultural literacy is necessary in order to understand the language. If we select language without being aware of the cultural implications, we may not communicate well and even send the wrong message. Therefore, during the international business negotiation process, a goodinterpreter can help overcome the cultural barriers.2.3.2 Nonverbal CommunicationSimply, nonverbal communication refers to communication without the use of words. Even if you know the language, cultures differ in the use of nonverbal communication. Cultural differences may cause negotiators to play differently on facial expressions, gestures, and the other kinds of body language.Researchers have shown that the words a person speaks may be far less important than the body language used when delivering the verbal message, and they estimate that less than 30% of communication between two individuals within the same culture is verbal in nature. Over 70% of communication takes place nonverbally. Some other scholars even say that 90% of the information is actually transmitted through nonverbal means. We are not sure of that. But one thing we are sure is that in face-to-face communication nonverbal signals are just as important as verbal message.Take head movement for example, generally speaking, in most cultures nodding one’s head is seen as agreement while shaking one’s head is seen as rejection. But, in Bulgaria, for instance, people may nod their heads to signify no and shake their heads to signify yes. A lowered head in the western culture can signify defeat or uncertainty. In Asian cultures lowering one’s head may mean acceptance2.4 international Thinking and Analytic ThinkingEasterners lay stress on harmony and entirety, while westerners on analysis and part. In other words, easterners view things from whole to part, while westerners from part to whole. Chinese people have been accustomed to dividing one issue into two opposite parts that are considered as interactive andinterdependent; they hold the view that human and nature are an indivisible unity. With regard to the relationship among people, they appeal to collectivism and trust their own intuition. For thousands of years, this kind of thinking pattern has occupied a dominant position in China and becomes the core of cognition and communication. Therefore, Chinese people are used to making a comprehensive survey of the overall situation first, and then thinking over details. They depend on intuition and are imbued with im agination. People call this “round thinking mode” (Jia Yuxin, 1997).Western thinking pattern is noted for logic, analysis, and linearity. By adopting the method of bisection, westerners consider subject and object, material and spirit diametrically opposed, i.e., things just have two possibilities, either this or that, when thinking, westerners usually start from parts, and then think about the whole situation, which is called “linear thinking mode”(Jia Yuxin, 1997,p.100).2.4.1 Concrete Thinking and Abstract ThinkingBasically, people in any country have concrete thinking pattern and abstract thinking pattern. However, due to the difference in history and culture, each nation has its emphasis on either of them. On the whole, traditional Chinese culture is known for concrete thinking while western culture for abstract thinking. Based on experience, concrete thinking depends on analogy, metaphor and symbol. Ancient westerners adopted abstract thinking to deal with problems by means of concept, judgment, and reasoning.商务英语论文范文将本文的Word文档下载到电脑,方便收藏和打印推荐度:点击下载文档文档为doc格式•共6页:•上一页•1•2•3•4•5•6 •下一页。
第一篇:商务英语英文版毕业论文Putting Aside Some Money for the RainyDayEnjoying a Safely Happy LifeFrom People's Insurance Company (group) of China enlarge to the whole insuranceMajor: Business EnglishClass:Class 2 of 2007 Grade Name:xxxStudent ID:xxxxxxAbstractThe old said: “Nothing is so certain as the unexpected.”When people faced misfortune,sickness and disaster befallen all of a sudden that always made us feel quite alone and helpless mean a while. However, after the world’s development of insurance business, we can build a shelter for ourselves on the trip of our life to help us keep out the wind and rain, meanwhile, which can confirm our confidence. When I entranced into the insurance, firstly, I attended the training for the clerk freshly and acquired the qualification of insurance agent. Secondly, I went out of my company and started to touch the market, followed the charge to “run business”and familiar the basic process of insurance operation. At last, I should achieve to invite the customers, explained them the knowledge about insurance and identify the insurance policy. On this text I gave the truth state and feeling of affairs and which I realized and obtained to apperception the main idea of the specialized train and the treasure of group spirit. From these, I had my personal ability promotion and grasp human affairs of our society, to make a good beginning for the trip of my work.Key words: insurance;training; study; insure; invite the customers; written permissionFor the first time I entered my career to attend the meeting in the morning, I was attractive deeply by the atmosphere in the field of the meeting that their persistence and pursuit of insurance attract me greatly. They taught me by precept and example, the ship which I took which named IPCC started on its journey. I started my journey of insurance followed them and to experience the wonderful life in the world of insurance. The insurance is a piece of love and possession the awareness of insurance is become the necessary survival capability of our modern society. The former British Prime Minister Winston Churchill said: “I am convinced, for sacrifices so small, families and estates can be protected against catastrophes which would otherwise smash them up forever.”The journey of our life can’t be smoothly every times, though we are in the society which material civilization and scientific and technological civilization had extremely development, we still can’t avoid the nature of order that such matters as birth, death, illness and old age. Meanwhile we should overcome the accident which came unexpectedly and faced the fiercely pressure of competition. However, if we took insurance, that just like we sowed the beautiful flower of happiness which could bring us the harvest of fortune. She would open an umbrella for us before the cloudy and rainy coming to reduce the risk to us. Insurance is not the symbol of fortune but its safeguard. Buy the bills of insurance is not the consumption but the investment that could make your future better.My business knowledge had great improved by studying and training during a term, so I made a decision to myself that I must achieve brilliant achievements in this splendid industry. Work on the insurance must got the certificate about insurance agent which we should learn the basic law of insurance seriously and pass the examination. It’s a huge challenge and breakthrough to me because my major is English in my college times. I get up very early every morning then hurry to company and attend the training class for freshly to study the course seriously. When I back home every night I should revision the course seriously which I learnt during the day. Then I would fulfill the homework and sample examinations. When I come across the difficulty such as some professional words I would make a mark in the book and toask the teacher the next day. All the teachers explained to me patiently and take examples to make me understand deeply which make me had great progress.After that I attended a exam about the certificate about insurance agent which organized by the administration of insurance agent. I entered the exam room nervous in a hot summer for this time only could success and couldn’t be failing to me as it’s the conclusion of this period study. After two hours later, I got the excellent marks—90 to pass the exam, meanwhile, I got the certificate about insurance agent. The period of training is over. The manager arranged me to the Personal Insurance Department to exercise my market ability and got to the goal that combined the theory with practice. I visited the consumers with my charge everyday to found out their demands and how much they perceive the insurance during which I realized several basic processes that our company operation. That’s made me great mirror and promotion during my following work. I also learnt to invite some consumers to attend the product explaining meeting of our company. I combined what I had learnt with the imitation last several days showed the basically items to the consumers and explained patiently when they were understood a little that made the consumers very satisfied to me. However, not all of them recognized insurance for the first sight and invitation, even to sign bills in the first meeting. That need us to visit them more times, told them the knowledge and profit of the insurance. Everyday I worked hard to visit the consumers till list a bill totally by myself successful. In my opinion, that would be OK and I could take a breath, however, I never thought that consumer’s ID card would over date in two years. The consumer’s considered whether his profit could got easily in the future, he asked to changed his data information. Because the materials about him were handed on to the department concerned to check out by basic process of our company. In this circumstance, he should went to the Police government for I asked the cheeked guarantee department specially that they said he went to list a proof about his ID card wouldn’t use in two years. But he still couldn’t set his heart at rest and insisted on to changed the information materials which means that all of his billswould rewrite meanwhile all his materials should rechecked one by one. It brings me many troubles in my work.In our service industry we should make all our efforts to make consumers satisfied and think about them all the times. So I handle insurance procedure for him again, according to his mind, changed the beneficiary’s information which made him very satisfied with my service and he said “thanks a lot”to me. Heard this, I felt very excited though I was tired for the consumers’approved my work.I learnt that in service industry we should establish the consumer is first and think before customers were thinking, anxious before customers anxious, try our best to make the service better could win therespect ,understanding, trust and supporting. Thereby express the head effecting and the expansion of service work make the road extender and broader. In insurance is like this, so does others. Only experience the practical inthe society can people master the gnosis and enhance their abilities. That is to say, read a lot and make trip further. Through the contact with customers, I learnt the way how to get along with others, enhance the accomplishment, realized that before we are doing something should we get along with people quite well at first. Meanwhile, I learnt the life is not easy and work is hard. Only as busy as a bee is the truth and no one can successful in a haphazard fashion.The accident of BaiJing Bay caused civilian pay great attention on it, meanwhile it provide the companies of insurance great opportunity. Almost all of the news media reported the event, thus the leader of our company received the invitation from The First Time came to the scene of the accident and replied the journalists’report in which he gave a detail descriptions on the knowledge of family property’s insurance, then answered the questions that civilian misunderstands. By the survey of the civilian, we can know that most of them didn’t know the insurance at all; some of them even didn’t know the existing of this kind of insurance. Our company threw great promotion to propaganda by clerks of us, some of the citizens gradually have the conscience and demand to buy the insurance of family property in PICC. Some people lived in the strict that houses had damaged said that if they had known the accidentwould happened they should bought the insurance at first, but it’s late. Things do like this, no one will know the accident would happen. But when it happened, it was fried egg whites with black mushroom and ham to the one who bought the insurance. However, the accident to a family who didn’t buy the insurance were a huge burden just as add insult to injury. In this moment, the valuable of insurance is reflected totally.Through the experience of the internship in the insurance company, I enhanced in all directions and acquired great achievement. That gave me a basic experience to my work in the future. I am firmly confident that the road of my career would become broader and broader ensuring me a bright future.第二篇:商务英语毕业论文浅谈听说法在商务英语教学中的运用摘要:在经济全球化的进程中,我国与世界各国的经济合作越来越频繁,国际商务领域日益广泛,商务英语已成为重要的交流工具。
大专商务英语类论文优秀范文商务英语作为国际商务活动中所使用的交流性语言工具,一般包含了商务交际能力、商务背景知识、商务背景中所使用的语言。
下文是店铺为大家整理的关于大专商务英语类论文优秀范文的内容,欢迎大家阅读参考!大专商务英语类论文优秀范文篇1浅析商务英语特点[摘要]商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。
由于英汉两种截然不同语言的差异及其特定的社会功能和题材内容决定了商务英语自身与众不同的写作特点。
本文拟从跨文化交际学的角度对商务英语的特点作一番探析,从而事倍功半地达到成功交际的目的。
[关键词]商务英语跨文化交际合作原则礼貌原则关联原则商务英语是英语语言体系中的一个分支,是为国际商务活动这一特定的专业学科服务的专门用途英语。
它基于英语的基本语法、句法结构和词汇,但又具有其独特的语言现象和表现内容。
它既有英语语言的共同特征,又有其个性特征。
在国际贸易竞争日益激烈的今天,商务英语的运用越来越广泛。
商务英语不以语言的艺术美为其追求的目标,而是讲求逻辑上的清晰和条理性、思维上的准确严密以及结构上的严谨性。
本文拟从跨文化交际学的角度出发,试用跨文化交际学的三大原则――合作原则、礼貌原则以及关联原则来讨论商务英语的特点。
一、跨文化交际学美国语言学家格赖斯(H.P.GRICE)1967指出:人们的文交际总是合作的,谈话双方都怀着一个共同的愿望“双方话语都能互相理解互相配合”,因此人们在言语交际中都遵守着某些合作的原则,以求实现这个愿望。
格赖斯的合作原则(COOPERATIVE PRINCIPLE)包括以下四个范畴:量的准则(QUANTITYMAXIM),即所提供的住处满足并且不应超出所需要的信息;质的准则(QUALITYMAXIM),即努力使你说的是真实的,不要说自知是虚假的话,不要说缺乏足够证据的话;关系准则(REVELANTMAXIM),即所说的话要有关联;方式准则(MANNER MAXIM),即表达要简洁,有条性,清楚明白,避免晦涩,避免歧义。
商务英语优秀论⽂商务英语优秀论⽂ 商务英语经过半个世纪的发展,现在已经⽐较成熟,通过回顾商务英语的发展历程可以看出,商务英语也经历了从以语⾔结构为中⼼到以语⾔的交际功能为导向的转变。
以下是⼩编整理的商务英语优秀论⽂,欢迎阅读。
商务英语优秀论⽂1 ⼀、经济国际化与商务交际的逐渐增加,商务英语的地位越来越重要,也被⼴⼤的译者们越来越看重。
翻译商务英语,需要重视读者们的感受,这与功能对等理论是完全相符的。
功能对等理论是由美国⼈尤⾦·奈达⾸先提出的,其主要内涵是要求译者们在翻译英语时不应该刻意追求字⾯的意思,⽽应尊重原语与⽬的语在功能和作⽤上的对等,使译⽂成为原⽂的信息载体,成为不同⽂化间交流与沟通的桥梁。
商务英语扮演着重要的贸易⾓⾊,其精准的翻译可以降低⼈们在贸易中产⽣的摩擦,减⼩⼈们在沟通中的⽭盾,在双⽅利益的最⼤化中发挥积极作⽤。
因此,本⽂将⽴⾜于功能对等理论,剖析商务英语翻译中可能出现的问题,并针对这些问题提出切实有效的解决⽅法。
⼆、商务英语翻译的基本特征 商务英语应⽤的领域⼴,如法律,国际贸易,商务谈判等,这些都需要译者拥有强⼤的专业知识储备。
同时,商务英语的形式多样,内容丰富多彩,从⽽形成了⾃⾝独特的语⾔特征。
1.专业词汇丰富 商务活动通常联系着货运、贸易、法律等⽅⾯,⽽相关的活动有可能联系着附属产品的知识,丰富的专业词汇要求译者们深⼊了解该领域的专业知识,才能将其精准地翻译出来。
商务英语的词汇分为三类:商务词,缩略词与特定专业的普通词。
商务词有fee on board(交货价格),bar code(条形号码),losing party(败诉⽅)等;缩略词有STD(standard,标准),INFO(information,信息),TBT(technical barriers to trade,技术性贸易壁垒)等;特定专业的普通词有borrow(取料),export(输出),quotation(报价)等。
摘要商务英语应用文在外贸业务和商务活动中使用越来越广泛而频繁,它在互通商业信息,联系商业事务及促进贸易关系等方面起着重要作用。
了解和掌握商务英语应用文写作对国际商务、外贸业务从业人员来说是非常重要的。
商务写作的语言具有专业术语丰富性、商务文体多样性、缩略词常用性等特征。
因此,商务英语写作需要坚持生动具体、内容完整、清楚简洁、有礼有节等原则。
文章重点探讨了商务信函的写作技巧,即选用四部式结构(引言、详情、应答、结束语)、遵循语言原则、注意信函语气等,期望有助于商务写作能力的提高。
关键词:商务写作;商务信函;原则;方法第2/13页目录摘要 (1)目录 (2)引言 (3)1 商务英语写作概述 (3)1.1 商务英语写作的种类 (3)1.2 商务英语写作的语言特点 (3)2 商务英语写作原则 (5)2.1 生动具体 (5)2.2 内容完整 (5)2.3 准确无误 (5)2.4 清楚简洁 (6)2.5 有礼有节 (6)3 商务英语写作基本策略 (6)4 商务英语信函写作技巧 (7)4.1 选用四部式结构 (7)4.2 遵循语言原则 (8)4.3 注意信函语气 (9)结束语 (9)致谢................................................................... 10 参考文献................................................. 错误!未定义书签。
第3/13页商务英语的写作技巧引言随着对外开放的不断扩大和外贸体制改革的不断深化,特别是中国加入WTO后,我国的对外贸易取得较快的发展,国际商务和对外贸易活动日益频繁。
对国际商务活动从业人员来说,英语能力是最基本的,也是最重要的。
而商务英语应用文在外贸业务和商务活动中使用也越来越广泛而频繁,它在互通商业信息,联系商业事务及促进贸易关系等方面起着重要作用。
了解和掌握商务英语应用文写作对国际商务、外贸业务从业人员来说是非常重要的。
众所周知,要写好商务英语应用文,首先要具有一定的英文写作水平与经济贸易知识[1]。
其次,应熟悉和掌握各种应用文的写作格式和特点,特别是掌握商务英语的语汇、句型套语和谋篇布局的写作技巧[2]。
除此之外,更要了解商务写作和一般性写作的区别,以及商务写作的原则[3]。
经过反复地学习、模仿和套用商务英语应用文范例,才能掌握商务英语应用文的书写规律、要求与方法技巧,逐步学会写各类商务英语应用文。
1 商务英语写作概述1.1 商务英语写作的种类广义的应用文(Applied writings in broad sense)泛指一切应用文字,文体大致有别于记叙文、抒情文和论说文,界限不太明显;狭义的应用文(Applied writing in narrow sense),主要指政府、机关、群众团体或企业法人间用于交往的文字,如公文(official documents)、函电(1etters or correspondences)等。
而随着社会经济的发展,英语应用文的应用范围越来越广泛,以商业为主体的和为商务活动服务的各类实用文体都应包括在英语应用文范畴之内,例如,请柬、邀请信、祝贺函等[4]。
本文所论及的英语应用文,范围限于后者,且以商业英语应用文为主。
商务英语应用文归纳起来有三种形式:一种是各种商务信函;一种是在各种场合的致辞、演讲或提出各个不同内容的报告、约定;第三种为内容极为简捷,但都要求格式化的电报、电传、请柬、通知、便条、日程、议程等等。
1.2 商务英语写作的语言特点1.2.1 专业术语的丰富性商务范围很广,涉及国际贸易、经济、金融、营销、保险和法律等多个领域,而每[5]第4/13页个领域都有自己的专业术语,如国际贸易方面的Free on Board(离岸价)、standby credit(备用信用证);经济方面的demand curve(需求曲线)、corporate charter(公司章程);金融方面的blank endorsement(空白背书)、foreign exchange market(外汇市场);营销方面的market share(市场份额)、after sales service(售后服务) 等;保险方面的force majeure(不可抗力)、All Risks(一切险);法律方面的claim(索赔)、rules and regulations(法规)等等。
要真正读懂商务英语文章,译者必须懂得商务英语所涉及学科领域的相关知识,避免专业术语词汇普通化,否则轻则闹翻译笑话,重则将造成严重的经济损失。
1.2.2 商务文体的多样性商务文体主要是指在商务和贸易活动中使用的文体。
商务文体涉及的领域颇广如商务信函(Business Correspondence)、会议纪要(Synopsis of Minutes)、法律文书(Legal Documents)、备忘录(Memorandum)、说明书(Specification)、商业广告(Commercials)、通知(Notice)、报告(Report)、演讲(Speech)、协议或合同(Agreement or Contract)以及各种相关单据与表格(Bills and Forms)等,具有实用性、多样性和行业性的特点。
按照其语言表现形式,可归纳为公文体、广告体和论说体三类。
不同的文体都有其本身特殊的语言规律。
因此,翻译的方法和技巧也不尽相同,如广告、商标等文体强调使用对公众吸引性的语言,用词多趋于通俗化、口语化、简洁、生动、并富有鼓动性;而商务信函、合同、法律文书等公文文体又以其正式、严肃、庄重为特点,大多以术语的形式出现,如hereafter(自此,今后)、hereby (特此,兹)等。
而报告和演讲中属于论说体,这类文体用词正式、严谨,因此以书面语词汇为主。
1.2.3 缩略词的常用性由于商务竞争越来越激烈,商人都在想方设法提高效率。
因此商务英语就具有了简约性的特色,突出的具体表现就是大量使用缩略词。
缩略词的表现形式很多,主要有4种:一是首字母缩写词(initialing),二是截短词(clipped word),三是拼缀词(blend),四是首字母拼音词(acronym)。
缩略词不仅使用频率高,而且还有扩大化的趋势,如在商务谈判中就经常听到厂长、经理说:关于付款条件,我们希望用LPC而不希望DPA。
这里的LPC指的就是Letter ofCredit(信用证),而DPA则是指Document against Acceptance(承兑交单)。
由于商务英语的缩略词都经过了各国商人的长期使用,已经被人们广泛接受,其意义也十分明确,因此写作运用时无需解释。
不过要准确地使用或翻译缩略词,则一定要知道缩略词的全称,并且要理解其意义。
2 商务英语写作原则贸易业务往来中的商业语言,合同、协定中的法律语言,商业广告中的宣传语言等等,这些都属于商务英语应用文的范畴,具有其特殊的风格、惯用格式和专用的词汇与语句。
因此写作时必须本着谨慎、认真的态度。
在撰写时应该注意以下几个原则:2.1 生动具体不同内容的商务英语应用文应写得生动、具体、明确。
特别是要求对方作出明确反应的商务信函,或是答复对方提出的要求或问题的函电、报盘、承诺等等,该具体的就要具体,避免含混模糊、笼统抽象。
所谓生动就是要求将要阐明的问题,用活的语言表达出来,给读者留下深刻难忘的印象。
设身处地为读者着想:他需要什么?他希望什么?他的利益何在?以及他的问题核心是什么?因为西方人的思维是理性的,强调以理服人,所以在写作中要以We-attitude,而不是You-attitude的语气,抓住对方的中心问题,掌握对方的心理,且尽可能强调对方的重要性,说服对方,达到交流的目的。
2.2 内容完整一篇应用文,如书信或外贸函电,内容必须完整。
由于西方思维倾向于直截了当的态度对待别人,英语段落往往在语篇的开始就直接点题,态度明确。
所以,当你在答复别人来信来函的时候,最好在开始提及对方来信来函日期和核心内容,甚至是对方的信函编号,再回答对方的问题和提及自己的愿望要求,其目的是使对方读到你的复函时明白其意,从而断定该信的重要性或将其转交给相关的部门处理。
这样,既可以达到交流的目的,又能节约大量的商务时间,提高工作效率。
2.3 准确无误商务英语应用文必须写得准确,因为它涉及到买卖双方的权利、义务和利害关系等,是各种商业单据(如合同)的依据[6]。
这里说的“准确”不仅指英语语法,标点符号和拼写准确。
商业贸易离不开数字,对商务文件和单据的数字的准确性要特别加以注意,避免“差之毫厘、失之千里”,比如:5%-10%(包括5%和10%),从3月1日至9日(包括3日和9日)。
商业信件和外贸函电中常常离不开商业术语。
一般常用的商业术语用字简洁,意义明确,若使用得当,将有利于商务活动的展开;使用不当,就会引起误解,造成混乱,甚至产生不必要的纠纷。
因此,必须准确理解和运用商业术语,力争商业信函准确无误。
第6/13页2.4 清楚简洁撰写人应该尽量将自己的意思表达清楚,能使对方完全了解你的原意,不致产生误解。
因此,撰写人应做到:(1)避免使用含有不同词义或词义模糊的词语,如:As to the steamers sailing from Hong Kong to San Francisco,we have bimonthly direction services.其中“bimonthly”一词含有两个意思,即每月两次和两月一次。
这对于读者来说,就可能感到迷惑不解,应该改写为:(a)We have two direct sailings every month from Hong Kong to San Francisco.(我们每月有两班从香港到旧金山的直航)。
(b)We have semimonthly direct sailings from Hong Kong to San Francisco.(我们每半个月有一班从香港到旧金山的直航)。
2.5 有礼有节西方民族采取的是客体思维方式,力求语言客观、公正、严密。
采取客体思维的英语在表示意见的时候,倾向于间接婉约,用劝说建议的方式(persuasive),表示肯定或否定。
对外所写的商业贸易应用文要体现我国的外贸政策和外交礼节,既要遵守国际贸易的习惯,又要维护自身的利益,做到不卑不亢,得体脱俗,落落大方。
所以,商务应用文的内容要写得以有理、有利和有节为准,不要盛气凌人,避免命令和粗鲁。
有礼有节意味着体谅对方,就是要顾全对方的要求、愿望、情感等,力求准确地肯定地谈问题,尽量避免否定地谈问题[7]。