【精品】PPT课件 Product Strategies for the Asia Pacific

Middle School Entrance Examination English PPT
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目录
Contents
• Introduction to the Middle School English Exam
• Key and differential points of the middle school English exam
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Key and differential points of the middle school English exam
Listening comprehension
Listening comprehension is an important part of the middle school English exam, which mainly assesses students' mastery of English pronunciation, vocabulary, and grammar, as well as their listening skills in practical contexts.
Students need to master basic grammar rules, such as the usage of noun, verb, adjective and other parts of speech, as well as the use of tense, voice, tone and other grammatical forms.
Reading comprehension is an important part of the middle school English exam, which mainly tests students' reading skills and vocabulary.

advantage for the organization through its
configuration of resources within a changing
environment, to meet the needs of markets
and to fulfill stakeholder expectation.
• Others
Prof. Wei Jiang Stra. Mgt
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Prof. Wei Jiang Stra. Mgt
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Prof. Wei Jiang Stra. Mgt
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Strategy is the direction and scope of an
organization over the long-term: which achieves
• Resource vs. Scope/span
• Managerial styles vs. Industry
• Employer vs employee
• Manager vs subordinate
• Headquarter vs. Subsidiary
• National vs. MNCs
---业务环境分析
• Organizational special mission(特殊使命) ---业务选择战略
• Core competency(核心能力)
----竞争优势和互动战略
Prof. Wei Jiang Stra. Mgt
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第一部分 战略管理总论
SM性质与发展
SM本质与基本问题
SM体系架构
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总体要求
• 战略管理课程体系有总体认识； • 理解战略管理本质和基本问题；

Dorothy Hawkins June 2014
Porter’s Value Chain
International expansion may allow reconfiguration of the value chain to increase profitability by developing global synergies
Dorothy Hawkins June 2014
This week
We will look at more analysis tools to assist with making decisions on the available strategic choices within an international context.
Question Marks low share of a fast-growing market. Need more cash than they can generate themselves to keep up with the market.
Dorothy Hawkins June 2014
• Technical economies: related to an increase in the size of the plant or production unit.
• Non-technical (enterprise) economies: related to an increase in the size of the enterprise (business unit) as a whole.
GOVERNMENT
CHANCE
Dorothy Hawkins June 2014

适用范围
适用于产品标准化程度较高，消费 者需求较为明确，且企业自身具备 足够的销售团队和渠道管理能力的 情况。
Indirect sales channel strategy
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02
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定义
间接销售渠道策略是指企 业通过经销商、代理商等 中间商来销售产品，从而 实现销售目标。
优点
利用中间商的渠道资源和 销售网络，快速扩大市场 份额，降低企业的销售成 本和风险。
establish a unique value proposition for the product or service and communicate this effectively to customers.
Distribution channels
select appropriate distribution channels to reach target customers and achieve sales objectives.
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Learn different types of channels and their characteristics.
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Master channel marketing strategies and techniques.
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Apply channel marketing in practical scenarios.
Strategies for Marketing Channel Management
Segmentation Positioning
identify different customer groups and target them with specific marketing messages and offers.